普通人用AI做自媒体,是一条死路 | 进击的陆
TLDR大家好,我是老陆。在视频中,我分享了自己运营微信公众号文章朗读油管频道的经历。起初,我每天更新五六个黑底白字的视频,迅速吸引了4000多订阅者。但在申请开通收益时,因重复使用他人内容且未显著增加价值而被拒绝。我意识到,尽管我的视频播放量和订阅数快速增长,但由于违反了油管的创收政策,申诉无望。我尝试调整内容,用自己拍摄的视频作为背景,但三个月后再次申请收益依然失败。此外,我关注的其他频道也面临着收益下降或被停掉收益的问题。这让我认识到,使用AI或程序批量生成视频,虽然可以快速制作内容,但难以持续获得高收益。因为这些技术并不掌握在普通人手中,而且容易被复制。我认为,普通人做自媒体的活路在于创新和差异化,而非仅仅依赖AI技术。我将在下一个视频中继续分享我的看法。
Takeaways
- 🚫 老陆的微信公众号文章朗读油管频道因重复使用他人内容且未显著增加价值而被拒绝开通收益。
- 📈 老陆的频道初期因黑底白字视频风格(PPT视频)快速增长订阅者,但这种风格后来被油管关闭收益。
- 🤔 老陆意识到,即使原创视频制作者也可能因内容模板化而被停掉收益,油管政策可能比看起来更复杂。
- 📱 老陆尝试通过自己拍摄的视频画面来替换黑底白字,以避免模板化问题。
- 🚫 即使内容调整后,老陆的频道再次申请开通收益依然失败,可能因为频道留下了不良记录。
- ⏳ 老陆提到,即使频道保持获利状态,收入也可能因市场饱和和效仿者增多而迅速下降。
- 💡 老陆认为,使用AI或程序批量生成视频的频道,因制作成本低,容易被复制,导致市场饱和。
- 🌊 市场上一旦出现有效的低成本视频生产模式,效仿者会迅速涌入,导致同质化内容充斥。
- 📉 同质化内容的最终结果是低收益或无收益,平台也可能调整政策,限制这类内容。
- 🤖 老陆认为,尽管AI技术有潜力,但目前它还不成熟,且普通人难以通过它获得超额收益。
- 🔄 老陆建议,自媒体创作应以个人创作为主,AI应用于辅助性工作,以避免被市场淘汰。
Q & A
老陆在视频中提到,他最初在油管上创建的频道是关于什么的?
-老陆最初在油管上创建的频道是关于微信公众号文章朗读的,视频内容主要是黑底白字的画面。
为什么老陆的频道在申请开通收益时遭到了油管的拒绝?
-老陆的频道在申请开通收益时遭到了油管的拒绝,原因是重复使用他人的内容,并没有进行增加显著价值的更改。
老陆提到的PPT视频在油管上曾经盛行过,后来为什么被关闭了收益?
-老陆提到的PPT视频因为内容过于模板化,缺乏原创性,后来被油管关闭了收益。
老陆在视频中提到,他为什么选择使用黑底白字的视频作为频道的主要内容?
-老陆选择使用黑底白字的视频,是因为他认为寻找合适的背景视频太麻烦,而且担心购买的素材会有版权问题。同时,他注意到在B站上类似的PPT视频很受欢迎,因此想在油管上尝试类似的做法。
老陆在视频中提到,他是如何提高视频制作效率的?
-老陆利用自己作为程序员的背景,使用程序批量生成视频,以提高视频制作的效率。
老陆在视频中提到,他后来是如何调整频道内容的?
-老陆后来不再使用黑底白字的静态画面,而是添加了自己拍摄的逛街和散步的视频画面,以避免内容过于模板化。
老陆在视频中提到,他为什么认为即使使用AI技术,普通人也难以获得超额收益?
-老陆认为,AI技术的核心并不掌握在普通人手中,普通人只是使用这些技术。技术的提供商们能够做得更好,成本更低,效率更高。一旦AI技术成熟,普通人在生产链中的参与度将降低,从而难以获得超额收益。
老陆在视频中提到,自媒体人如何避免被市场淘汰?
-老陆建议,自媒体人在使用AI时,应以自己的创作为主,让AI处理那些繁琐的、不重要的辅助性工作,以避免内容同质化和被市场淘汰。
老陆在视频中提到,他为什么认为普通人使用AI做自媒体是一条死路?
-老陆认为,由于信息优势只能维持很短的时间,效仿者很快就会涌入市场,导致同质化内容充斥,从而使得普通人难以获得高收益。此外,技术的提供商们拥有更成熟的技术和更低的成本,使得普通人难以与之竞争。
老陆在视频中提到,他是如何发现油管的创收政策的?
-老陆是在尝试申请开通收益被拒绝后,通过网上搜索和了解其他人的类似遭遇,才了解到油管的创收政策。
老陆在视频中提到,他对于自媒体的未来有什么看法?
-老陆认为,普通人做自媒体的活路在于创造原创和高质量的内容,并且应该谨慎使用AI技术,避免内容同质化。他将在下一个视频中继续分享他的看法。
老陆在视频中提到,他对于自媒体人的建议是什么?
-老陆建议自媒体人应该成为第一波使用新技术的人,并在效仿者涌入市场之前尽可能多地赚钱。同时,他强调了内容原创性和质量的重要性。
Outlines
📺 YouTube Monetization Challenges with Content Reuse
In this paragraph, the speaker, identified as 老陆 (Lao Lu), discusses his experience with a YouTube channel dedicated to reading articles from a WeChat public account. Initially, the channel used black background videos with white text, known as 'PPT videos,' and quickly gained over 4,000 subscribers. However, monetization was denied by YouTube due to the content being a repetition of others without significant added value. The speaker initially thought the rejection was due to copying articles, but later realized that even original content creators faced similar issues. The term 'PPT videos' was coined for these simple text-based videos, which were eventually demonetized by YouTube. Despite this, the speaker decided to use this format due to its popularity on Bilibili and the perceived ease of producing such content. The speaker's channel was flagged for its high update frequency and the use of a program to generate videos, which violated YouTube's monetization policies. The speaker acknowledges the need to adjust the content to comply with YouTube's guidelines and plans to wait and reapply after making necessary changes.
📹 Overcoming Templated Content and Monetization Hurdles
The speaker describes his efforts to modify the content of his YouTube channel after facing monetization issues. He started to create videos using his own footage of walking and shopping as background material, instead of the static black and white text. Despite this, the channel's monetization application was again denied, likely due to the templated nature of the videos and the high frequency of uploads, which is not typical for individual creators. The speaker also mentions that his audiobook channel, which had been monetized for four months, was also demonetized for similar reasons. He observes a trend where channels that use low-cost, easily replicable content face declining revenues and potential demonetization. The speaker discusses the challenges of competing with large teams that can quickly replicate successful content strategies, leading to market saturation and reduced returns. He concludes by suggesting that while AI and new technologies can be used to create differentiated, high-quality content, it is difficult for individual creators to earn substantial profits due to the rapid entry of competitors and the inherent limitations of relying on existing technologies.
🤖 The Role of AI in Content Creation and Monetization
The speaker reflects on the use of AI and other new technologies in content creation. He suggests that while these technologies are not controlled by the average person, they can still be utilized effectively. However, the speaker expresses skepticism about the long-term viability of using AI for content creation, especially for individual creators. He argues that the first adopters of new technology can make significant profits before imitators enter the market. The speaker emphasizes the importance of speed in capitalizing on new technology before the market becomes saturated. He also warns that relying too heavily on AI for content creation can lead to being outcompeted by those who use it more strategically. The speaker advises using AI for auxiliary tasks that enhance the primary creative work, rather than as the main focus. He concludes by stating that while using AI in video creation might not be a viable long-term strategy for individuals, it doesn't mean AI should not be used at all. Instead, it should be employed to support and enhance the creator's original work. The speaker hints at discussing viable alternatives for individual creators in the next video.
Mindmap
Keywords
💡自媒体
💡AI技术
💡YouTube频道
💡PPT视频
💡版权问题
💡内容原创性
💡批量生成
💡频道获利
💡效仿者
💡市场饱和
💡内容差异化
Highlights
老陆通过微信公众号文章朗读视频在油管频道快速获得4000多订阅者
老陆因重复使用他人内容且未显著增加价值被油管拒绝开通收益
油管上曾盛行的黑底白字PPT视频因违反政策被关闭收益
老陆尝试模仿云卷花开频道,但因版权和效率问题选择PPT视频模式
老陆意识到批量生成视频违反油管创收政策,但为时已晚
老陆通过观众评论了解到PPT视频的历史和问题
老陆尝试申诉但因违反政策而放弃
老陆认识到AI和程序自动化在内容创作中的局限性
老陆调整内容策略,添加个人拍摄视频以避免模板化
即使内容调整后,老陆的频道因模板化痕迹明显再次申请收益失败
老陆的有声书频道因使用他人内容且未增加价值被停掉收益
效仿者大量涌入导致同质化内容充斥平台,影响收益
老陆观察到多个频道因同质化内容和政策调整而收益下降或被停
老陆认为即使AI技术成熟,普通人在内容创作中的作用将被削弱
老陆建议AI应作为辅助工具,而非内容创作主导
老陆提出普通人通过AI做自媒体面临快速效仿和技术成熟度的双重挑战
老陆将在下一个视频中分享普通人做自媒体的活路