M4 iPad Pro Impressions: Well This is Awkward

Marques Brownlee
7 May 202412:51

TLDRApple's latest event introduced a new generation of iPads, including the iPad Air with an M2 chip and increased storage, as well as a new larger size option. The iPad Pro models have been significantly updated, now being the thinnest Apple devices ever, featuring an M4 chip for enhanced performance and efficiency, and a new OLED display with a tandem technology for improved brightness. Additionally, a new Apple Pencil Pro with haptic feedback and rotation sensitivity was announced, although it is only compatible with the latest iPad models. Despite the impressive hardware upgrades, the software capabilities remain similar to previous models, leading to an awkward period as users await potential software enhancements in the upcoming iPadOS 18. Also, the presenter teased the launch of a new product line in collaboration with Ridge Wallet.

Takeaways

  • 📅 Apple held a 30-minute event announcing new iPad models after the longest gap since their last update.
  • 🚀 The new iPad Air features an M2 chip, increased storage starting at 128GB, a relocated webcam, faster Wi-Fi, and is available in two sizes: 11-inch and 13-inch with new screen dimensions.
  • 🌈 The iPad Air introduces new colors: Blue, Purple, Starlight, and Space Gray, with prices starting at $599 for the smaller model and $799 for the larger one.
  • 🔥 The iPad Pro sees significant updates, being the thinnest Apple devices ever made, with the 11-inch model at 5.3mm and the 13-inch at 5.1mm thickness.
  • 💻 The iPad Pro is also lighter and now features the M4 chip, offering even more power efficiency and performance, with up to 50% faster CPU cores and a GPU that's up to four times faster than the M2.
  • 🔍 The new iPad Pro display is an OLED panel, providing deep blacks, high brightness, and vibrant colors, with a unique tandem OLED display technology for enhanced brightness levels.
  • 📦 A new Apple Pencil Pro has been announced with a haptic motor, Find My support, a squeeze sensor, and rotation sensitivity, but it's only compatible with the latest iPad Pro and iPad Air models.
  • 💰 The new Magic Keyboard is lighter, has an enlarged trackpad, includes a function row, and offers faster pass-through charging at 60 watts.
  • 🤔 Despite the hardware improvements, the iPads still run on iPadOS, which may limit the full utilization of their powerful hardware.
  • 📱 The new iPad Pro and iPad Air will be shipping soon, but significant software updates are expected in the near future, possibly with iPadOS 18.
  • 🎉 MKBHD has launched a new product line in collaboration with Ridge Wallet, offering a carbon fiber and matte black wallet design with additional customizable features like a money clip or AirTag attachment.

Q & A

  • What was the main focus of Apple's 30-minute event?

    -The main focus of Apple's event was announcing new iPad products, including updates to the iPad Air and iPad Pro.

  • What is the new chip introduced in the iPad Air?

    -The new iPad Air is upgraded from the M1 to the M2 chip.

  • How has the storage capacity of the new iPad Air changed?

    -The new iPad Air starts at 128GB of storage, which is an increase from previous models.

  • What are the dimensions of the new iPad Pro models in terms of thickness?

    -The 11-inch iPad Pro is 5.3 millimeters thin, and the 13-inch model is 5.1 millimeters thin, making them the thinnest Apple devices ever made.

  • What new chip powers the latest iPad Pro models?

    -The latest iPad Pro models are powered by the M4 chip, which is the next generation of Apple silicon.

  • How does the new Apple Pencil Pro differ from its predecessor?

    -The new Apple Pencil Pro has a haptic motor, supports Find My, includes a new squeeze sensor for activating tools in apps, and features a new gyroscope that makes it rotation sensitive.

  • What is the compatibility of the new Apple Pencil Pro with iPad models?

    -The new Apple Pencil Pro is only compatible with the newest iPad Pro and iPad Air models due to redesigned charging magnets.

  • What is special about the new OLED display on the iPad Pro?

    -The new OLED display on the iPad Pro is a tandem OLED display, which allows for high local brightness with 1000 nits of peak full screen brightness and 1600 nits of peak HDR brightness.

  • What is the price difference between the two sizes of the new iPad Air?

    -The smaller iPad Air is priced at $599, while the larger one is priced at $799.

  • What is the new feature of the Magic Keyboard mentioned in the script?

    -The new Magic Keyboard is lighter, has a larger trackpad, includes a function row at the top, and offers faster pass-through charging at 60 watts through the pins in the back.

  • What is the awkward timing mentioned in relation to the new iPads and software updates?

    -The awkward timing refers to the fact that the new iPads are shipping before the expected software updates, including a new iPadOS, which are anticipated to be announced at WWDC and could potentially enhance the capabilities of the new iPads.

  • What is the special offer mentioned for the Ridge Wallet and MKBHD collaboration?

    -The special offer is a 30% discount on the new gear, and an additional 10% off on any style if a wallet and a key holder are ordered together at the same time.

Outlines

00:00

📱 iPad Event Overview

Apple's recent event focused on unveiling new iPad models. Despite the longest gap since their last iPad update, the presenter questions if the iPad's identity as a device remains unchanged despite hardware improvements. The new iPad Air is highlighted for its upgrade to the M2 chip, increased storage, and improved webcam placement. The iPad Air now comes in two sizes: 11-inch and 13-inch, with a slight increase in screen size and new color options. However, the presenter finds the update somewhat predictable. A significant update to the iPad Pro is also discussed, emphasizing its record thinness and the introduction of the M4 chip, which offers greater power efficiency and performance. The new iPad Pro models are also lighter and maintain the same battery life despite their slimmer form factor.

05:02

🖥️ Display and Pencil Innovations

The new iPad Pro features an OLED display, a first for iPads, offering deep blacks and high brightness. A tandem OLED display technology is introduced, which allows for high local brightness levels. Additionally, a new Apple Pencil Pro is announced with a haptic motor, Find My support, a squeeze sensor for app tools, and rotation sensitivity. However, it is only compatible with the latest iPad Pro and iPad Air models due to redesigned charging magnets. A new Magic Keyboard is also mentioned, which is lighter, has an improved trackpad, and a function row. The presenter reflects on the hardware advancements but notes the lack of software to fully utilize the iPads' capabilities.

10:04

💳 Launch of MKBHD x Ridge Wallet

The presenter introduces a new collaboration with Ridge, a company known for its minimalist wallets. As the chief creative partner, the presenter has helped launch a new line of wallets featuring carbon fiber and matte black designs, with options for a money clip or cash strap, and compatibility with an AirTag or Find My card. The Ridge Wallet is durable and modern, with a 99-day return policy if the customer is not satisfied. A special offer is available for a limited time, providing a discount on the new gear and additional savings when a wallet and key holder are purchased together.

Mindmap

Keywords

💡iPad Air

The iPad Air is a line of tablet computers designed, developed, and marketed by Apple Inc. It is a more affordable alternative to the iPad Pro, featuring some of the Pro's features at a lower price point. In the context of the video, the new iPad Air is highlighted for its upgrade from the M1 to the M2 chip, increased storage, and new design elements such as the relocated webcam and the introduction of new colors.

💡M-series chips

The M-series chips refer to Apple's custom-designed system-on-a-chip (SoC) for their Mac computers and iPads. These chips are known for their high performance and power efficiency. The video discusses the progression of these chips, particularly the M2 and M4 chips, and their impact on the capabilities and design of the new iPad models.

💡iPadOS

iPadOS is a mobile operating system developed by Apple Inc. exclusively for the iPad. It is an operating system that shares much of its foundation with iOS but is optimized for the iPad's larger screen and varied form factors. The video script mentions iPadOS in the context of the limitations of the iPad's software, despite the hardware improvements.

💡M4 chip

The M4 chip is the latest in Apple's line of custom silicon designed for their devices. It represents a significant leap in processing power, efficiency, and capabilities over its predecessor, the M2 chip. The video emphasizes the M4's role in enabling the new thin and powerful design of the iPad Pro models.

💡OLED display

OLED stands for Organic Light-Emitting Diode, which is a display technology known for its high contrast ratio, deep blacks, and vibrant colors. The video discusses the introduction of OLED technology in the new iPad Pro models, highlighting the unique 'tandem OLED display' that allows for high local brightness and improved visual experience.

💡Apple Pencil Pro

The Apple Pencil Pro is an upgraded version of the Apple Pencil, a stylus designed for use with iPads. The new model features a haptic motor, a squeeze sensor for app interactions, and a gyroscope for rotation sensitivity. The video points out that despite these improvements, the new Apple Pencil Pro is only compatible with the latest iPad Pro and iPad Air models.

💡Magic Keyboard

The Magic Keyboard is an accessory developed by Apple for use with iPads, providing a keyboard and trackpad functionality. The video mentions a new version of the Magic Keyboard that is lighter, has an enlarged trackpad, a function row, and faster pass-through charging, enhancing the productivity capabilities of the iPad.

💡WWDC

WWDC stands for Worldwide Developers Conference, an annual event held by Apple where they announce new software and technologies. The video script alludes to the anticipation of the upcoming WWDC, where new updates to iOS and iPadOS are expected, which could potentially unlock more capabilities of the new iPad hardware.

💡Ridge Wallet

The Ridge Wallet is a product mentioned in the video that is known for its minimalist and high-quality design. The presenter discusses a collaboration with Ridge, resulting in the launch of customized versions of the wallet with carbon fiber and matte black finishes, targeted at a tech-savvy audience.

💡Nano texture matte version

This refers to a new finish option for the iPad Pro's display, which offers a matte surface to reduce reflections. The video provides a cautionary note about this option, suggesting it may compromise sharpness and contrast and requires careful maintenance due to its sensitivity to cleaning materials.

💡Spec-bumped

The term 'spec-bumped' is used in the video to describe the new iPad models, which have received hardware upgrades such as more powerful chips and improved displays. However, the term is used somewhat sarcastically to imply that despite these hardware improvements, the overall functionality and software capabilities of the iPads have not changed significantly.

Highlights

Apple announced new iPads with significant updates at a 30-minute event.

The longest gap between iPad updates has led to high expectations.

Despite powerful chips, the iPad's capabilities are still limited by iPadOS.

The new iPad Air adopts features from previous iPad Pros and offers them at a lower price.

The iPad Air now features an M2 chip, increased storage, and an improved webcam placement.

The iPad Air comes in two sizes: 11-inch and 13-inch with a slight increase in screen size.

New colors for the iPad Air include Blue, Purple, Starlight, and Space Gray.

The iPad Pro has been significantly updated, becoming the thinnest Apple devices ever made.

The 11-inch iPad Pro is 5.3mm thin, and the 13-inch model is 5.1mm thin.

The new iPad Pro features a new M4 chip with 3 nanometer technology, offering increased power efficiency.

The M4 chip allows for a battery life comparable to the previous generation despite the thinner design.

iPad Pro now includes an OLED display with a tandem OLED technology for high local brightness.

The new OLED display achieves 1000 nits of full screen brightness and 1600 nits of HDR brightness.

A new Apple Pencil Pro has been introduced with a haptic motor, Find My support, a squeeze sensor, and rotation sensitivity.

The new Apple Pencil Pro is only compatible with the latest iPad Pro and iPad Air models.

A new Magic Keyboard has been released, featuring a larger trackpad, a function row, and faster pass-through charging.

Despite hardware improvements, the software capabilities of the iPads have not significantly changed.

The upcoming WWDC is expected to bring significant software updates, potentially enhancing the iPad's utility.

MKBHD has launched a new product line in collaboration with Ridge Wallet, offering a modern take on carrying cash and cards.