AI generated advertising aims to change the way people shop with vivid imagery on coolers
TLDRCEO Arson Aaki discusses how his company, Cooler Screens, is utilizing AI to revolutionize in-store advertising. The technology digitizes the surfaces of coolers and freezers in grocery stores, providing dynamic, personalized ads that are relevant to each shopper's interests and needs, much like personalized content on Netflix or search results on Google. This digitization allows advertisers to better understand the performance of their ads and connect with consumers more effectively. Additionally, the system includes a 'Clever Vision AI' that uses cameras to monitor in-stock items, ensuring that displayed ads match the available products and preventing competitors from taking over when a product is out of stock. This innovative approach brings the power of digital marketing into the physical retail environment.
Takeaways
- 📈 **Digital Transformation in Retail**: Cooler Screens is using AI to digitize in-store marketing, which has been one of the last areas untouched by digitization.
- 🛒 **Relevant Advertising**: The technology provides dynamic, relevant ads to shoppers based on their interests, similar to personalized recommendations on Netflix or search results on Google.
- 📱 **Consumer Benefits**: Shoppers can find products that suit their budget, dietary needs, or other personal considerations through the AI-powered, dynamic content.
- 📊 **Performance Tracking**: Advertisers gain the ability to understand the performance of their advertising campaigns, a significant upgrade from traditional, static signage.
- 🔍 **Vision AI Inventory Management**: Cooler Screens has developed a Vision AI system that uses cameras to track in-stock and out-of-stock items, providing real-time information to both shoppers and brands.
- 🤝 **Partnerships and Advertisers**: The platform has over 200 active advertisers, indicating a strong demand for this type of technology in the advertising industry.
- 📐 **Micro-Segmentation**: Advertisers can target specific consumer segments, aligning their content with consumer intent to drive incremental business performance.
- 🛍️ **Dynamic Promotions**: If a product is out of stock, the system can suggest alternatives, preventing competitors from taking over the sale.
- 📡 **Real-time Stock Information**: Shoppers are informed about the availability of products, mirroring the online shopping experience where stock levels are clear.
- 🛒 **Connection Between Retailers and Brands**: The technology facilitates a new way for retailers, shoppers, and brands to connect, enhancing the shopping experience.
- 🌐 **Bringing the Physical World Online**: The ultimate goal is to bring the power of digital technology into the physical retail environment, creating a more connected and efficient shopping ecosystem.
Q & A
How does Cooler Screens' AI technology aim to transform in-store advertising?
-Cooler Screens uses AI to digitize in-store marketing, particularly on coolers, to provide dynamic and relevant ads to shoppers based on their interests and needs, similar to personalized content on platforms like Google or Netflix.
What is the benefit of digitizing cooler surfaces for consumers?
-Digitizing cooler surfaces allows for the display of dynamic, relevant content that can help consumers find products that suit their budget, dietary needs, or other personal considerations, enhancing their shopping experience.
How does Cooler Screens' technology ensure that the ads displayed are for products that are actually in stock?
-Cooler Screens has developed a 'Clever Vision AI' capability with cameras on the back of the screens that constantly scan the products on the shelf, enabling the system to inform shoppers about in-stock and out-of-stock items in real-time.
What kind of demand is Cooler Screens experiencing from advertisers?
-Cooler Screens has over 200 active advertisers on its platform, indicating a strong demand for their technology. They provide advertisers with the ability to understand the performance of their advertising buys and connect with micro-segments of consumers more effectively.
How does Cooler Screens' technology differ from traditional static signage in grocery stores?
-Unlike static signage, Cooler Screens' technology is dynamic and powered by AI, offering personalized and relevant content to each shopper, which can change based on the shopper's interests and the store's inventory.
What opportunities does Cooler Screens' technology present to food companies for advertising?
-Food companies can leverage Cooler Screens' technology to deliver targeted ads to specific consumer segments, measure the performance of their advertising, and dynamically adjust promotions based on real-time stock levels.
How does the CEO, Arson Aaki, describe the opportunity Cooler Screens identified in grocery stores?
-Arson Aaki explains that in-store marketing, particularly on coolers, has been one of the last areas to be digitized. Cooler Screens saw an opportunity to bring the power of digital technology into the physical world of grocery shopping.
What is the role of AI in providing relevant content to shoppers through Cooler Screens' technology?
-AI in Cooler Screens' technology analyzes the interests and shopping behavior of consumers to provide them with personalized and relevant content, making the shopping experience more engaging and efficient.
How does Cooler Screens ensure that the advertising displayed is always relevant to the current inventory?
-The 'Clever Vision AI' system uses cameras to monitor the products on the shelves and updates the displayed ads in real-time to reflect the current inventory, ensuring that shoppers are only shown products that are available.
What are the potential benefits for retailers who implement Cooler Screens' technology?
-Retailers can benefit from improved customer engagement, increased sales through targeted advertising, and better inventory management as the technology provides real-time data on stock levels.
How does Cooler Screens' technology help brands to connect with shoppers more effectively?
-By providing real-time data on shopper behavior and inventory levels, Cooler Screens enables brands to tailor their advertising to individual shoppers, promoting products that are in stock and aligning with the shopper's preferences.
What is the potential impact of Cooler Screens' technology on the competitive landscape of in-store advertising?
-The technology could significantly shift the competitive landscape by offering a more targeted and efficient way for brands to advertise in-store, potentially disrupting traditional advertising methods and giving an edge to early adopters.
Outlines
🛒 Digitalizing In-Store Marketing with AI
The CEO of Cooler Screens, Arson Aaki, discusses the innovative use of AI in transforming in-store marketing, specifically within the grocery store environment. Aaki explains that while in-store marketing has been one of the last areas to digitize, his company has implemented technology that allows for dynamic and personalized content to be displayed on coolers and freezers, enhancing the shopping experience. The technology works similarly to search engines or streaming services by providing relevant content based on consumer interests and needs, such as budget or dietary preferences. This digitization also benefits advertisers by offering insights into the performance of their campaigns and the ability to target specific consumer segments.
Mindmap
Keywords
💡AI generated advertising
💡In-store marketing
💡Digitization
💡Relevant content
💡Dynamic advertising
💡Vision AI
💡Stock availability
💡Product promotion
💡Micro-segments
💡Performance of advertising
💡Analog marketing
Highlights
AI is transforming in-store advertising on coolers with dynamic and relevant content.
Cooler screens are digitizing in-store marketing, an area previously untouched by digital technology.
The technology allows for a connection between shoppers, retailers, and brands in a more relevant way.
Consumers can expect personalized ads similar to search engine results or Netflix recommendations.
AI-driven ads can help shoppers find products that fit their budget or dietary needs.
Over 200 advertisers are active on the platform, indicating a strong market demand.
Digital advertising provides marketers with performance metrics for their campaigns.
The system uses Vision AI to track in-stock and out-of-stock items in real-time.
Cameras behind the screens scan the products on the shelves to inform shoppers of availability.
If an item is out of stock, the system can suggest alternatives to prevent competitors from taking over.
Vision AI capability brings e-commerce-like inventory visibility to physical stores.
The technology aims to bridge the gap between online and offline shopping experiences.
AI-generated ads on coolers can potentially change consumer shopping habits.
The CEO of the company discusses the innovative use of AI in enhancing in-store shopping.
The system is designed to be more engaging and appealing to shoppers.
AI technology is being integrated into physical retail environments to enhance customer experience.
The CEO emphasizes the untapped potential of in-store marketing for digitization.
The technology is expected to revolutionize the way products are advertised and discovered in stores.