Hollywood is Using AI! Have You Noticed?
TLDRThe film industry is increasingly integrating AI into its creative processes. Companies like Netflix and a24 are utilizing AI for projects, while tools from M journey and Adobe are becoming more accessible for immediate use. Innovations such as 3D scene manipulation, style reference features, and AI image generators are pushing the boundaries of film production. Adobe's Firefly 3 and Photoshop updates, including generative expand and background removal, are enhancing the capabilities of creative professionals. Meanwhile, competitions like the world's first AI film trailer competition encourage artists to experiment with AI. The use of AI in documentaries, such as Netflix's 'What Jennifer Did', and the creation of AI-generated movie posters by a24 demonstrate the technology's growing presence in Hollywood. As AI tools become more sophisticated, they are set to revolutionize the way creative projects are approached, offering new possibilities for filmmakers, advertisers, and artists alike.
Takeaways
- 🎬 Infinite Realities allows filmmakers to shoot a scene and then move the camera around in 3D space with photorealistic results, potentially shaping the future of filmmaking.
- 📈 Mid Journey released a style reference feature, enabling users to iterate through various image examples for creative direction, offering a fun and imaginative tool for the creative process.
- 🖼️ Adobe announced updates to their Firefly model and Photoshop, making powerful AI image generation tools readily available for immediate use.
- 🎶 Drake released an AI-generated song, showcasing the music industry's embrace of AI technology for creative expression.
- 📹 AI tools are being used in various stages of Hollywood production, from pre-production to marketing and distribution, indicating a significant shift in the industry's approach to content creation.
- 🌟 Adobe Photoshop 2024 and its beta version offer new features like generative expand and the ability to use the Firefly model directly within the software, enhancing image editing capabilities.
- 🏆 Curious Refuge launched the world's first AI film trailer competition, encouraging creators to showcase their skills with AI in filmmaking and offering a platform for recognition.
- 📚 A white paper from the University of Hong Kong presented a system for dynamically changing lighting in a 3D scan of a city, demonstrating the potential for easier and more realistic establishing shots in films.
- 🤖 CAA, a major Hollywood talent agency, is exploring the cloning of A-list celebrities using AI, which could allow talent to be in multiple projects simultaneously without scheduling conflicts.
- 🎵 Synesthesia released highly realistic AI avatars that can predict expressions from a script, offering a new level of detail for virtual characters in various media.
- 🌐 The use of generative AI technologies by major creative companies like Adobe is indicative of a broader trend towards integrating these tools into professional applications and online services.
Q & A
What is the innovative technology that allows shooting a scene and then moving the camera around in 3D space?
-The innovative technology is from a company called Infinite Realities, which enables the creation of a 3D Gaussian Splat as a video, allowing users to move into 3D and zoom in on the scene with near-photorealistic results.
Which companies have recently utilized AI tools in their projects?
-Netflix and a24 have created projects using AI tools. Additionally, Adobe and Midjourney have released AI tools that can be used for creative direction and image generation.
How does the Midjourney's style reference feature work?
-The style reference feature on Midjourney allows users to quickly iterate through different image examples for creative direction. It can be accessed through Discord or the online website, where users can input a style reference and generate random styles for creative exploration.
What is the significance of Adobe Firefly 3 in terms of AI image generation?
-Adobe Firefly 3 is Adobe's most powerful AI image generator to date, offering high-quality image generation that can be tested against other image generators on the market.
How does the generative expand feature in Adobe Photoshop work?
-The generative expand feature in Adobe Photoshop allows users to expand the edges of a frame using an online tool or directly within the software. It can generate additional image content that matches the style and quality of the original image.
What is the role of generative AI technologies in the Hollywood production pipeline?
-Generative AI technologies are increasingly used in Hollywood for various stages of production, from pre-production and visual effects to marketing and distribution, allowing for more efficient and creative processes.
How does the new tool that controls camera orientation in 3D space impact filmmaking and advertising?
-The new tool allows for virtual camera movement around a subject in 3D space, generating photorealistic results. This can revolutionize filmmaking and advertising by enabling virtual photo shoots and the creation of realistic 3D environments without the need for physical presence of subjects or products.
What is the significance of the AI-generated song released by Drake?
-Drake's release of an AI-generated song signifies the adoption of AI as a creative tool in the music industry. It also highlights the potential for using AI to recreate the styles of famous artists, although the public reception to the authenticity of the recreated voices can be mixed.
How do AI avatars from Synesthesia differ from previous AI-generated characters?
-AI avatars from Synesthesia are more advanced, featuring natural facial features, head movements, and lip sync that match the generated voices. They can predict expressions from a script, offering a higher level of realism and interactivity.
What is the potential impact of AI-generated content on talent scheduling in the film industry?
-AI-generated content allows for the cloning of A-list celebrities, which means a single actor or actress can appear in multiple movies simultaneously. This can greatly reduce the need for re-shoots and enable talent to be involved in more projects within a shorter period.
What is the importance of the system developed by the University of Hong Kong that can dynamically change lighting in a 3D scan of a city?
-This system simplifies the process of creating establishing shots for films by allowing for dynamic lighting changes to match different times of day or desired effects. It can greatly enhance the efficiency and flexibility of scene setup in filmmaking.
What is the key takeaway from the AI Film News of the week regarding the future of creative projects?
-The key takeaway is that generative AI technologies are rapidly advancing and being embraced by major creative companies. These technologies are expected to significantly change the approach to creative projects in the coming months and years, enabling more innovative and efficient production processes.
Outlines
🎬 AI Innovations in Filmmaking: Infinite Realities and AI Tools
Infinite Realities is pioneering a new approach to filmmaking, allowing creators to shoot a scene and then manipulate the camera in 3D space with photorealistic results. Netflix and a24 are also delving into AI with new projects and tools, such as Mid Journey and Adobe's AI features, which are designed to enhance creative direction and detail in images. The script also mentions Drake's AI-generated song, highlighting the pervasiveness of AI in the arts.
🖼️ Comparing AI Image Generators: Firefly vs. Mid Journey
The script discusses the capabilities of Adobe Firefly 3 and compares it with Mid Journey in terms of generating high-quality, cinematic images. While Firefly has made significant improvements, Mid Journey is still leading in creating filmic and consistent results. The text also explores Adobe's generative expand feature, which allows for the expansion of image frames in a realistic manner.
📸 Adobe Photoshop Updates and Generative AI
Adobe is updating Photoshop with new features that leverage generative AI. Users can now generate images directly within Photoshop using the Firefly model, create images with reference images, and add elements like bacon to a scene with generative fill. There's also a new feature for enhancing the detail of generated images and the ability to remove and regenerate backgrounds for photos, showcasing the growing integration of AI in professional creative software.
🌌 Stable Diffusion 3 and AI in Hollywood
The script introduces Stable Diffusion 3, an open-source AI image generation system that competes with other state-of-the-art systems. It also touches on the use of AI in Hollywood, with Netflix's documentary 'What Jennifer Did' and A24's use of AI to create movie posters. TCL's venture into AI-generated content with a romcom trailer and the launch of the world's first AI film trailer competition are also highlighted, emphasizing the growing trend of AI in media and entertainment.
🌟 AI and Creative Challenges: Lighting and Camera Control
Researchers at the University of Hong Kong are making strides in AI for creative applications. One development allows for dynamic lighting changes in 3D city scans, while another provides a method to remove shadows from images for better 3D modeling. A new tool that controls camera orientation in 3D space is also mentioned, which could greatly impact filmmaking and advertising by enabling virtual photo shoots.
🎵 AI in Music and Celebrity Cloning
The script covers Drake's release of an AI-generated song featuring clones of Tupac and Snoop Dogg, indicating a trend of mainstream artists using AI in their work. Additionally, CAA, a major Hollywood talent agency, is cloning A-list celebrities for simultaneous appearances in multiple movies. Synesthesia's release of highly realistic AI avatars and the innovative use of AI by Paul Trillo in music video production are also discussed, demonstrating the diverse applications of AI in creative fields.
🚀 AI Film Showcase
The script concludes with a showcase of AI films, including a virtual experience by Paul Trillo that takes viewers through various worlds, a short film by Ryan Ven about an astronaut stranded in space, and a 1950s sitcom parody by Dave Clark featuring a boy who is a robot. These projects are examples of how filmmakers are pushing the boundaries of what's possible with AI in cinema.
Mindmap
Keywords
💡AI-generated visuals
💡Infinite Realities
💡Mid Journey
💡Adobe Firefly
💡Generative AI
💡AI film competition
💡AI-generated romcom
💡AI avatars
💡AI in Hollywood
💡AI song
💡3D camera orientation control
Highlights
Infinite Realities allows shooting a scene and moving the camera around in 3D space with photorealistic video quality.
Netflix and a24 have created new projects utilizing AI tools.
Mid Journey and Adobe released AI tools that can be used immediately for creative direction and image generation.
Drake released an AI-generated song, showcasing the use of AI in the music industry.
AI uprisers are used to enhance detail in 3D scenes, particularly when the camera moves around the environment.
Mid Journey's style reference feature enables rapid iteration through different image styles for creative direction.
Adobe Firefly 3 is Adobe's most powerful AI image generator to date, offering high-quality results.
Adobe Photoshop 2024 and its beta version include new features for generative AI, such as expanding image frames and generating backgrounds.
Stable Diffusion 3 claims to outperform other state-of-the-art text-to-image generation systems.
CAA, a major Hollywood talent agency, is cloning A-list celebrities for use in multiple movies simultaneously.
TCL has created an AI studio and generated a trailer for an AI-created romcom, indicating a significant investment in AI-generated content.
The University of Hong Kong developed a system to dynamically change lighting in a 3D scan of a city for film production.
A new tool allows for control over camera orientation in 3D space, generating photorealistic results for filmmaking and advertising.
Synesthesia released highly realistic AI avatars that can predict expressions from a script and feature natural facial movements and lip sync.
Paul Trillo showcased a method of breaking down a scene into smaller pieces and rendering them individually in Runway for higher fidelity in AI VFX.
Curious Refuge announced the world's first AI film trailer competition, inviting creators to submit their work for a chance to win an Apple Vision Pro.
AI is increasingly used throughout the Hollywood production pipeline, from pre-production to marketing and distribution.
The importance of transparency in the use of AI-generated visuals in documentaries to avoid misleading the audience.