Starting A Streetwear Brand From Scratch: Full Design Process

Kittl
16 Feb 202310:16

TLDRThis video provides a comprehensive guide on starting a streetwear apparel brand from scratch using Kittle, a design tool. It covers the process of creating a brand logo, choosing from pre-made templates, and customizing them to fit the brand's identity. The video also explores various design elements like the Y2K style and fonts to make the brand stand out. It demonstrates how to edit templates, remove unnecessary elements, and incorporate the brand's name into the design. The tutorial continues with designing a t-shirt, showcasing how to select and modify existing templates or start from scratch. It also includes tips on creating mock-ups for different clothing items like hoodies and beanies, adjusting colors, and sizing for print providers. The host encourages viewers to subscribe for more tutorials and share their brand names in the comments.

Takeaways

  • 🎨 Use Kettle to create streetwear brand designs easily with various templates and styles.
  • πŸ” Start with a logo for your brand by choosing from pre-made templates or creating one from scratch.
  • 🌟 Customize templates by changing text, colors, and removing unwanted elements to fit your brand's identity.
  • πŸ“š Explore different categories like 'minimal' or 'Y2K' for unique streetwear styles.
  • βœ‚οΈ Edit text styles to match your brand's aesthetic, including all caps or script styles.
  • πŸ‘• Design t-shirts by choosing from a wide range of templates and customizing them to your preference.
  • 🧩 Incorporate popular design elements like shooting stars or skulls to appeal to streetwear trends.
  • πŸ–ΌοΈ Create mock-ups for your designs using Kettle's illustration tools to visualize how they will look on apparel.
  • πŸ“ Ensure designs are properly sized and positioned according to the specifications of your print provider or apparel blanks.
  • πŸ’¬ Engage with the community by sharing your brand's name and logo, and considering feedback from viewers.
  • πŸ“ˆ Utilize Kettle to streamline the design process, potentially increasing sales and efficiency for your streetwear brand.

Q & A

  • What is the first step in starting a streetwear brand using Kittle?

    -The first step is to create a logo. You can either use a pre-made template or start from scratch with regular text.

  • How can one find the Y2K style streetwear element in Kittle?

    -You can find the Y2K style streetwear element by clicking on the 'Y2K' category within the design tool.

  • What is the process for editing a template in Kittle?

    -You can click on 'Use this design' for a template you like, then start customizing it by changing the text, colors, and removing or adding elements as needed.

  • How does one sign up for Kittle to start designing their streetwear brand?

    -You can sign up for Kittle for free using the link provided in the video description.

  • What is the importance of choosing the right font for a streetwear brand?

    -The right font can make a streetwear brand stand out and is crucial for creating a unique and recognizable brand identity.

  • How can one incorporate their brand logo onto a t-shirt design in Kittle?

    -After creating the logo, you can copy it from one window and paste it into the t-shirt design window, then adjust its size and position as needed.

  • What are some of the design elements that can be used to enhance a streetwear t-shirt design in Kittle?

    -Design elements like textures, shadows, script style fonts, and Y2K elements such as shooting stars can be used to enhance a streetwear t-shirt design.

  • How can one ensure their design is suitable for printing on apparel?

    -It's important to check with your print provider for the required design size and format, and to possibly do some testing on blanks to ensure the design transfers well.

  • What is the benefit of using mock-up illustrations in Kittle?

    -Mock-up illustrations allow you to visualize how your designs will look on actual apparel, which can be helpful for making adjustments and for marketing purposes.

  • How does one change the color of design elements in Kittle?

    -You can change the color of design elements by selecting the element and choosing a different color from the color options provided in the design tool.

  • What is the recommended approach for creating a cohesive streetwear brand design?

    -Start with a strong logo, then apply a consistent style and color scheme across different apparel items, such as t-shirts, hoodies, and beanies.

  • How can one share their streetwear brand name and logo with the community shown in the video?

    -Viewers are encouraged to leave comments on the video sharing the name of their streetwear brand and any plans to use Kittle for their designs.

Outlines

00:00

🎨 Starting a Streetwear Brand with Kittle

The video script introduces viewers to using Kittle, a design tool, to create streetwear apparel brand designs. It emphasizes the ease of using pre-made templates and customizing them to fit the brand's vision. The presenter guides on selecting a logo template, editing it to match the brand name 'Kittle Berlin', and experimenting with different styles like minimal or Y2K. The process involves changing text, colors, and removing unnecessary elements. The script also suggests starting a project from scratch, choosing fonts, and incorporating popular Y2K design elements like shooting stars to create a unique logo. The presenter then moves on to t-shirt design, suggesting the use of various templates and customizing them with text and illustrations to fit the streetwear theme.

05:03

πŸ‘• Customizing Streetwear T-shirt Designs

The second paragraph delves into the customization of streetwear t-shirt designs using Kittle. It talks about filtering through various styles to find the perfect design, such as a skull design with type on the left and right. The presenter demonstrates how to edit the chosen design by changing textures, colors, and adding effects. They also show how to incorporate the brand's logo into the t-shirt design and suggest creating mock-ups for different clothing pieces like hoodies and beanies. The script provides tips on checking with print providers for sizing and offers a glimpse into the process of designing for different apparel types, emphasizing the flexibility and creativity Kittle allows in the design process.

10:03

πŸ“Ί Final Thoughts and Next Steps

The final paragraph of the script wraps up the tutorial by encouraging viewers to like, subscribe, and comment with their brand names if they plan to use Kittle for their streetwear designs. The presenter expresses interest in the audience's brand names and reiterates the efficiency Kittle can bring to selling streetwear. They briefly touch on other tutorials available for using Kittle and remind viewers to subscribe to stay updated with future content. The presenter thanks the viewers for watching and teases the next video in the series.

Mindmap

Keywords

πŸ’‘Streetwear Apparel Brand

A streetwear apparel brand refers to a fashion label that specializes in casual clothing typically associated with urban culture and street fashion. In the video, the focus is on starting such a brand from scratch, emphasizing the design process and the use of a specific design tool, Kittle, to create unique and appealing streetwear designs.

πŸ’‘Kittle

Kittle is mentioned as a design tool that simplifies the process of creating streetwear brand designs. It offers features like editing templates, finding specific style elements, and selecting fonts to help designers stand out in the streetwear market. The video provides a tutorial on how to use Kittle for designing logos, t-shirts, and mock-ups for a streetwear brand.

πŸ’‘Y2K Style

Y2K style refers to the fashion trends and aesthetics popular around the year 2000, characterized by futuristic and technological themes. In the context of the video, the Y2K style is used as a design element for the streetwear brand, with the presenter showing how to find and incorporate Y2K style elements into the brand's designs using Kittle.

πŸ’‘Logo Design

Logo design is a crucial aspect of branding, and in the video, it is the first step in creating a streetwear brand. The presenter discusses how to use Kittle to select and customize pre-made templates or create a logo from scratch, emphasizing the importance of a logo in representing the brand's identity.

πŸ’‘T-shirt Design

T-shirt design is a key component of streetwear apparel, and the video provides guidance on finding and editing t-shirt templates in Kittle. It covers various design elements such as illustrations, texts, quotes, and the combination of these to create streetwear t-shirts that resonate with the brand's style.

πŸ’‘Mock-ups

Mock-ups in the context of the video refer to digital representations of how the final streetwear designs would look on actual clothing items like t-shirts, hoodies, and beanies. The presenter demonstrates how to use Kittle to create mock-ups, which are essential for visualizing the designs before production and for marketing purposes.

πŸ’‘Design Templates

Design templates are pre-made design layouts that can be used as a starting point for creating new designs. The video highlights the ease of using templates in Kittle to quickly establish a visual style for the streetwear brand, allowing for customization to fit the brand's unique identity.

πŸ’‘Fonts

Fonts play a significant role in design, especially in creating a brand's visual language. The video discusses the selection of fonts that can make a streetwear brand stand out, with the presenter showing how to find and apply different font styles in Kittle to match the brand's aesthetic.

πŸ’‘Design Elements

Design elements such as illustrations, textures, and effects are used to enhance the visual appeal of the streetwear designs. The video provides examples of how to incorporate various design elements from the Y2K category in Kittle to create a cohesive and trendy look for the brand's apparel.

πŸ’‘Color Scheme

A color scheme is a set of colors that work well together and are used consistently in a design to create a harmonious look. In the video, the presenter discusses choosing a color scheme for the streetwear brand's logo and apparel, emphasizing the use of black, white, and gray to achieve a classic streetwear feel.

πŸ’‘Print Provider

A print provider is a company that specializes in printing designs onto apparel. The video mentions the importance of consulting with a print provider to ensure that the design files meet their specifications for size, format, and print method, which is crucial for the successful production of the streetwear apparel.

Highlights

Using Kettle to create streetwear brand designs is super easy and efficient.

Hustle ninjas, a collaborator, has made several videos on using Kettle for streetwear designs.

Kettle allows for easy editing of templates and finding Y2K style elements for your brand.

Sign up for Kettle for free to start designing your streetwear brand.

Selecting a logo for your streetwear brand can be done using pre-made templates in Kettle.

Explore different categories like minimal or Y2K to find the right style for your brand.

Customize your logo by changing text, colors, and removing unnecessary elements in the Kettle editor.

Create a unique streetwear brand name and logo by combining text styles and design elements.

Start a new project from scratch using regular text and glyphs for a personalized streetwear style.

Incorporate abstract and Y2K elements like shooting stars to enhance your streetwear design.

Design a modern blocky style logo for a fresh take on streetwear apparel branding.

Script style lettering can add a distinctive touch to your streetwear brand's identity.

Choose from a wide array of t-shirt design templates that fit the streetwear aesthetic.

Customize t-shirt designs by changing textures, adding effects, and adjusting layer components.

Create mock-ups of your streetwear designs on different clothing pieces like hoodies and beanies.

Ensure your design sizes and placements are appropriate for various clothing types and print methods.

Copy and paste your logo and designs between Kettle windows for a cohesive brand appearance.

Download your streetwear designs in the correct size and format for your printing needs.

Engage with the community by sharing your streetwear brand name and getting feedback on your designs.