Top 3 T-Shirt Design Rules To Follow

Kittl
7 Sept 202208:00

TLDRIn the realm of t-shirt design, three key rules are emphasized for aspiring designers looking to list their work on platforms like Redbubble and Society6. The first rule is to fill the rectangle, utilizing the entire shirt space for a cohesive design. The second rule advises designers to be cautious with color choices, limiting the palette to maintain aesthetic appeal and potentially save on production costs. Lastly, simplicity is key; designs should be straightforward and easily understood by the viewer. The video also highlights the use of platforms like Kittle for sourcing t-shirt design templates and offers a playlist of tutorials for further guidance.

Takeaways

  • 📏 Use the full rectangle: T-shirt designs should fill the entire available space, typically 16 by 20 inches, to maximize visual impact.
  • 🎨 Limit color palette: To keep costs down and maintain aesthetic appeal, use a limited number of colors in your design.
  • 🌟 Keep it simple: Ensure the design is easy to understand at a glance and does not overwhelm the viewer with complexity.
  • 🔍 Research successful designs: Look for patterns in popular t-shirt designs to inform your own creative process.
  • 📈 Utilize DTG printing: Direct to garment printing allows for more color flexibility without significantly increasing costs.
  • 👕 Balance illustration and typography: Combine these elements to create a cohesive and full layout that fills the t-shirt space.
  • 🚫 Avoid negative space: Designs with too much empty space can be less appealing and less effective in print.
  • 💡 Focus on design over realism: Prioritize the aesthetic of the design over trying to replicate every detail of a real-life scene.
  • 📉 Be mindful of costs: More colors can increase the cost of screen printing or heat transfers, so plan your design accordingly.
  • 🧩 Compose a scene: Use elements like illustrations and text to create a scene that tells a story without being overly complicated.
  • 🌈 Adaptability is key: Be prepared to adjust your color scheme to fit different printing methods or to reduce costs.

Q & A

  • What is the first rule of t-shirt design mentioned in the transcript?

    -The first rule is to fill the rectangle, meaning to use the entire available space on the shirt for the design, which is typically a size like 16 by 20 inches.

  • What does 'filling the rectangle' in t-shirt design imply?

    -It implies using the whole real estate of the shirt for the design, which helps create a full layout by combining illustrations and typography, rather than having a design that is isolated or surrounded by negative space.

  • Why is it recommended to limit the number of colors used in a t-shirt design?

    -Limiting the number of colors can make the design more aesthetically pleasing and potentially save money, as more colors can increase the cost of screen printing or heat transfers.

  • How does using a limited color palette affect the design in terms of viewer distraction?

    -Using a limited color palette helps prevent the design from becoming too distracting, which can happen if too many colors are used. It ensures the design remains focused and the viewer's attention is not scattered.

  • What is the third rule of t-shirt design discussed in the transcript?

    -The third rule is to keep the t-shirt design simple and easy to understand. The design should convey its message clearly without overcomplicating or overwhelming the viewer.

  • Why is it important to keep the t-shirt design simple?

    -Keeping the design simple ensures that the audience can quickly grasp the concept or message without confusion. It also prevents the design from becoming too busy or cluttered, which can detract from the overall aesthetic.

  • What does the transcript suggest about the use of DTG (Direct to Garment) printing?

    -The transcript suggests that with DTG printing, the limitation on the number of colors is less of an issue, as it allows for more flexibility in color usage without significantly increasing costs.

  • How does the transcript define 'simplicity' in t-shirt design?

    -In the context of the transcript, simplicity in t-shirt design is defined as the ease with which the audience can understand the design's message or concept without it being overly complex or confusing.

  • What is the significance of using a full composition in t-shirt design?

    -Using a full composition helps to make the most of the available space on the shirt, creating a balanced and visually appealing design. It prevents the design from appearing isolated or surrounded by too much empty space.

  • What advice does the transcript give regarding the use of illustrations and typography in t-shirt design?

    -The transcript advises using illustrations and typography together to create a cohesive and visually appealing full layout. This combination can make the design more engaging and prevent it from appearing disjointed or incomplete.

  • What is the role of Kittle in the context of the video script?

    -Kittle is mentioned as a platform that offers a wide range of t-shirt design templates created by designers from around the world. It is also highlighted as a user-friendly tool for creating and customizing t-shirt designs, with tutorials available for guidance.

  • How does the transcript suggest one can get started with t-shirt design on platforms like Kittle?

    -The transcript suggests signing up for free on Kittle and following along with the provided tutorials to learn and practice t-shirt design. It also encourages users to explore the available templates and customize them according to the discussed design rules.

Outlines

00:00

🎨 Maximizing Design Space for T-Shirts

The first rule of t-shirt design emphasized in this paragraph is to fill the rectangle, meaning to utilize the entire space available for print on demand t-shirts, typically a size like 16 by 20 inches. This approach is common for platforms such as Redbubble and Merch by Amazon. While there are exceptions, such as using a central badge or script lettering, for beginners in print on demand, it's recommended to research successful designs and create a design that maximizes the shirt's real estate. This not only helps with a full layout by combining illustrations and typography but also prevents negative space. The paragraph also provides an example from Kittle, a platform with numerous templates by global designers, that effectively fill the space.

05:00

🖍️ Choosing the Right Colors for T-Shirt Design

The second rule discussed is about being cautious with the number of colors used in a t-shirt design. While not suggesting that certain colors are off-limits, the advice is to limit the color palette to prevent increased costs associated with more colors in screen printing or heat transfers. For direct-to-garment (DTG) printing, color limits are less of a concern, but a limited color palette is still recommended to avoid a distracting design. The paragraph illustrates this with two examples, one with too many colors and another that is more balanced and aesthetically pleasing. The advice is to select a core group of colors to maintain a design that is both cost-effective and visually appealing.

🔍 Keeping T-Shirt Design Simple and Understandable

The final rule highlighted in the paragraph is to keep the t-shirt design simple and easily understandable. This does not mean that the design should lack detail but rather that the message or concept should be clear to the viewer at first glance. The paragraph uses a beach-themed t-shirt as an example, which, despite having many elements, conveys a simple and clear message through its design. The design incorporates a retro jeep with a surfboard, sun, birds, and text that frames the t-shirt nicely, adhering to the first two rules of filling the rectangle and using a limited color palette. The message is straightforward, and additional elements like the ukulele illustration and background details enhance the overall aesthetic without detracting from the main message. The paragraph concludes by reiterating the importance of simplicity in design to ensure the viewer can easily interpret the design.

Mindmap

Keywords

💡T-shirt design

T-shirt design refers to the process of creating visual art to be printed on a t-shirt. In the context of the video, it emphasizes the importance of using the entire space available on the shirt, typically a rectangle, to create an appealing and marketable design. The video discusses how to effectively fill this space with illustrations and typography to avoid negative space and create a cohesive look.

💡Print on demand

Print on demand (POD) is a business model where products are only produced when a customer orders them, reducing the need for inventory and upfront costs. The video mentions POD in relation to platforms like Redbubble and Society6, where designers can list their t-shirt designs for customers to purchase on-demand.

💡Design rules

The video outlines three key design rules that are crucial for creating successful t-shirt designs. These rules are about filling the entire shirt space, limiting the number of colors used, and keeping the design simple and understandable. They serve as guidelines to help designers create visually appealing and marketable t-shirts.

💡Full rectangle

Filling the full rectangle refers to utilizing the entire printable area of a t-shirt, which is often a rectangle shape. The video stresses the importance of this to create a balanced and visually appealing design. It contrasts with using only a portion of the shirt space, which can leave negative space and make the design look less cohesive.

💡Color palette

A color palette in t-shirt design is the set of colors used in a particular design. The video advises limiting the color palette to enhance the design's aesthetic appeal and to potentially save on production costs. It also suggests that too many colors can be distracting and detract from the overall design.

💡Screen printing

Screen printing is a printing technique where a mesh is used to transfer ink onto a substrate, except in areas made impermeable to the ink by a blocking stencil. The video mentions that the number of colors used in a design can affect the cost of screen printing, which is why it's important to limit the color palette.

💡Direct to garment (DTG) printing

DTG printing is a method of printing on fabrics in which ink is directly deposited onto the garment during the printing process. Unlike screen printing, DTG allows for more colors to be used without significantly increasing costs. The video notes that while DTG printing is more flexible with colors, it's still beneficial to maintain a limited color palette for visual clarity.

💡Composition

In the context of t-shirt design, composition refers to the arrangement of different elements within the design to create a balanced and aesthetically pleasing layout. The video emphasizes the importance of composition in filling the rectangle space effectively, using illustrations and typography together to avoid negative space.

💡Simplicity

Simplicity in t-shirt design means creating a design that is straightforward and easy to understand at a glance. The video argues against overcomplicating designs, suggesting that they should convey a clear message without requiring the viewer to decipher complex elements. Simplicity helps ensure the design is accessible and appealing to a broad audience.

💡Design templates

Design templates are pre-made design structures that can be used as a starting point for creating new designs. The video mentions that platforms like Kittle offer numerous t-shirt design templates created by designers worldwide. These templates can be a helpful resource for new designers to understand the principles of t-shirt design and to create their own unique designs.

💡Kittle

Kittle is a platform mentioned in the video that provides t-shirt design templates and tools for designers. It is highlighted as a user-friendly platform with a vast collection of templates that can be customized and used for print on demand services. The video suggests that Kittle is a valuable resource for designers looking to create and sell t-shirt designs.

Highlights

Fill the entire rectangle space for t-shirt designs, using the full real estate to create a complete layout.

Use illustrations and typography together to make a full layout, avoiding negative space.

Research popular designs and create a design that utilizes the full composition on the front of the shirt.

Limit the number of colors used in a design to reduce costs and avoid distraction.

For screen printing, more colors increase the design's expense; for DTG printing, color limitations are less of a concern.

Choose a select core group of colors to maintain an aesthetically pleasing design.

Avoid using an excessive number of colors, which can be distracting and expensive.

Keep the t-shirt design simple and easily understandable for the audience.

Avoid trying to explain complex concepts or entire narratives on a single t-shirt design.

Ensure the design message is clear and not obscured by overly complicated visuals.

Use Kittle for t-shirt designs, which offers hundreds of templates and is easy to use.

Kittle allows for easy customization and adjustment of designs, including color changes.

Sign up for free on Kittle and follow along with tutorials for t-shirt design.

Watch a playlist of t-shirt tutorials on the channel for further guidance.

Subscribe to the channel for more content on t-shirt design and other creative topics.

Hit the thumbs up button if you find the video helpful and engaging.

The video provides three key rules for successful t-shirt design: full rectangle utilization, limited color palette, and simplicity in design.