Disney's "Worst Year Ever"

LS Mark
30 Nov 202311:02

Summary

TLDRThe video script discusses the recent challenges faced by Disney, highlighting a string of box office disappointments and internal issues such as strikes by actors and writers over unfair wages. It attributes Disney's struggles to a combination of factors including a lack of innovation, over-reliance on remakes, and poor marketing strategies. The script suggests that these problems have led to a decline in public perception of Disney and questions the effectiveness of their current business model.

Takeaways

  • 📉 Disney's recent box office performance has been notably poor, with several releases failing to meet expectations.
  • 🎬 The company's 100th-anniversary film, 'Wish', has been met with a lukewarm reception, reflecting broader concerns about Disney's creative direction.
  • 🀝 Public sentiment on social media suggests a growing dissatisfaction with Disney's output, ranging from box office bombs to labor disputes.
  • 🚀 Disney has released seven major films this year, but none have achieved the level of success seen in previous years.
  • 💰 The box office results for Disney's recent films have not covered their high production budgets, indicating a financial struggle.
  • 🎥 Disney's reliance on remakes and sequels is highlighted as a potential reason for the decline in audience interest and box office performance.
  • 👥 The 2023 writer and actor strikes have impacted Disney's ability to advertise and promote their films effectively, further contributing to their underperformance.
  • 🥳 Disney's strategy of focusing on a few big-budget releases is risky, as the failure of any single film can lead to significant financial losses.
  • 🌀 The growing 'Disney fatigue' among audiences, due to the company's repetitive and safe content choices, is suggested as a contributing factor to their current struggles.
  • 🀔 The script questions the effectiveness of Disney's marketing strategies, which seem to rely heavily on nostalgia and the brand's historical reputation.
  • 🔄 The cyclical nature of the entertainment industry is mentioned, with the suggestion that Disney may eventually recover from its current downturn.

Q & A

  • What has contributed to the perception of Disney's decline in recent years?

    -Several factors have contributed to the perception of Disney's decline, including box office failures, actor and writer strikes, and a general consensus that the quality of output has diminished. This culminated around the release of 'Wish', an animated feature celebrating Disney's 100th anniversary, which failed to meet expectations.

  • What was the public's reaction to Disney's handling of their 100th anniversary?

    -The public's reaction to Disney's handling of their 100th anniversary, particularly with the release of 'Wish', was largely negative. Many saw it as a symbol of Disney's current struggles and a lack of meaningful celebration.

  • How has Disney's film strategy been criticized in recent years?

    -Disney's film strategy has been criticized for focusing on sequels, remakes, and reboots, offering little in terms of original content or substance. This includes heavily banking on nostalgia, which many feel has led to a decline in the quality and appeal of their movies.

  • What impact did the actor and writer strikes of 2023 have on Disney?

    -The actor and writer strikes of 2023 significantly impacted Disney by preventing actors from promoting films, leading to reduced marketing effectiveness. Additionally, it highlighted issues with fair compensation in the streaming age, affecting Disney's production schedules and public image.

  • Why did Disney's movies perform poorly at the box office compared to previous years?

    -Disney's movies performed poorly at the box office due to a combination of factors including a lack of original content, audience fatigue with sequels and remakes, and ineffective marketing strategies. Additionally, the general public's changing preferences and dissatisfaction with Disney's approach contributed to lower box office results.

  • How has the concept of 'Disney Fatigue' been explained?

    -'Disney Fatigue' refers to the growing tiredness and dissatisfaction among audiences with Disney's reliance on nostalgia, remakes, and sequels instead of offering new and challenging content. This fatigue is a result of Disney's perceived safe and unoriginal film strategy.

  • What are the three main reasons for Disney's recent struggles as outlined in the script?

    -The three main reasons for Disney's recent struggles are poor decisions regarding film selection (e.g., unwanted reboots like Haunted Mansion), the impact of the 2023 actor and writer strikes on marketing and production, and overall 'Disney Fatigue' from consumers tired of repetitive content.

  • What is the irony in Disney's marketing strategy for the film 'Wish'?

    -The irony in Disney's marketing strategy for 'Wish' lies in its attempt to celebrate Disney's legacy and evoke nostalgia at a time when the company's reputation and the quality of its output are being heavily criticized, making the celebration seem hollow and unearned.

  • How has Disney's approach to remakes been received by the public?

    -Disney's approach to remakes has been received with increasing skepticism and disinterest by the public. While some remakes have been successful, the strategy of reimagining classics has led to accusations of laziness and a lack of creativity, contributing to 'Disney Fatigue'.

  • What does the script suggest about the future of Disney's film division?

    -The script suggests that Disney's film division may continue to struggle in the near future, particularly in 2024, due to ongoing issues such as poor decision-making, the aftermath of strikes, and consumer fatigue. It implies that without significant changes, Disney may face further challenges.

Outlines

00:00

🎬 Disney's Struggles and the Impact on Their Film Division

This paragraph discusses the recent challenges faced by Disney, particularly in their film division. It highlights the shift from box office successes to a string of poorly received films and the various factors contributing to this downturn. The paragraph mentions the release of their newest animated feature, which has been met with criticism, and the general consensus that Disney's output has declined in quality. It also touches on the financial aspects, with films not performing as expected when compared to their budgets. The speaker suggests that this is the result of a series of poor decisions made over the past few years and predicts that Disney's struggles will continue into 2024.

05:02

🚫 The Effects of Actor and Writer Strikes on Disney's Reputation

The second paragraph delves into the impact of the actor and writer strikes on Disney's operations and public image. It explains that the strikes are a result of unfair wages and a lack of clear rules regarding royalties for content streamed on platforms like Disney+. The paragraph outlines the challenges Disney faces during the strike, such as the inability to use actors for film promotion and the reliance on trailers and posters for marketing. It also discusses the difficult position Disney is in, whether to end the strike and risk appearing weak or to prolong it and face further production delays and higher costs. The paragraph concludes by highlighting the growing fatigue among audiences with Disney's formulaic and nostalgic approach to filmmaking.

10:03

🀔 Reflecting on Disney's Decline and the Future of Their Film Industry

In the final paragraph, the speaker reflects on the broader implications of Disney's current struggles and the potential long-term effects on the film industry. It acknowledges that while Disney may not be going away, their recent missteps and the public's growing dissatisfaction with their content may lead to a period of retrenchment and reevaluation. The paragraph suggests that Disney's focus on big-budget releases and nostalgia may not be sustainable in the face of changing audience preferences and a more discerning approach to spending on entertainment. It ends with a critical view of Disney's handling of the situation, indicating that their attempts to celebrate their legacy with a new film may not resonate well with the audience due to the company's perceived neglect of quality and storytelling.

Mindmap

Keywords

💡Disney

Disney is a multinational entertainment and media conglomerate known for its iconic characters, theme parks, and film productions. In the context of the video, Disney is facing criticism for a perceived decline in the quality of its films and business practices, with the release of their 100th anniversary film 'Wish' being highlighted as an example of their current struggles.

💡Box Office

The box office refers to the revenue generated by a movie through ticket sales at theaters. It is a key indicator of a film's commercial success. In the video, the box office performance of Disney's recent films is compared to their budgets, showing that they barely made back their investments and were not considered smash hits.

💡Remake

A remake is a film that is produced again with a new cast and sometimes a modified storyline, based on a previously released film. The video discusses Disney's trend of remaking older successful films from their library, which has been met with mixed results and is seen as a contributing factor to their current struggles.

💡Nostalgia

Nostalgia is a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations. In the context of the video, Disney's reliance on nostalgia is highlighted as a strategy to attract audiences to their films, but it is suggested that this approach may be wearing thin and contributing to audience fatigue.

💡Strikes

Strikes are organized work stoppages by employees to protest working conditions, demand better pay, or fight against公叞经营 decisions. The video discusses the impact of actor and writer strikes on Disney, particularly how they have affected the advertising and release of films, as well as the company's relationships with its employees.

💡Advertising

Advertising is a marketing communication used to promote or sell something, usually a business's product or service. In the video, the effectiveness of Disney's advertising strategies is questioned, with the suggestion that they have been either non-existent or desperate, failing to generate the desired excitement for their films.

💡Franchise Fatigue

Franchise fatigue refers to a decline in audience interest in a long-running series of films or other media due to over-saturation or lack of originality. The video argues that Disney is experiencing this fatigue, with audiences growing tired of sequels, remakes, and the company's reliance on familiar brands and nostalgia.

💡CEOs

CEOs, or Chief Executive Officers, are the highest-ranking管理人员 in a company or organization, responsible for making major corporate decisions, managing operations, and resources. The video criticizes Disney's CEOs for their decision-making, suggesting that their focus on profits has led to a decline in the quality of Disney's films and treatment of employees.

💡Streaming

Streaming refers to the delivery of digital media content over the internet, typically through subscription-based services like Disney+. The video discusses the impact of streaming on the film industry and Disney's business model, highlighting the challenges of fairly compensating actors and the shift in consumer preferences towards streaming platforms over traditional theaters.

💡Royalties

Royalties are payments made to the creator or owner of intellectual property for the right to use that property. In the context of the video, the discussion revolves around the lack of clear rules for actors receiving royalties from streaming platforms, which has contributed to the strike and the overall dissatisfaction among content creators.

💡Wish

Wish is mentioned as Disney's 100th anniversary film, which was intended to celebrate the company's legacy but has been criticized for its perceived lack of quality and originality. The video suggests that the film's underperformance is indicative of the broader issues facing Disney.

Highlights

Disney's perceived decline in quality and popularity over the past year.

The release of Disney's newest animated feature, which was meant to celebrate the company's 100th anniversary, has been met with criticism.

Disney has released seven major films this year, but none have been smash hits, with most barely making back their budgets.

The lack of success is attributed to a culmination of past 3-4 years of poor decision-making.

Disney's film division is struggling, with 2024 predicted to be equally bad or worse.

The titles released this year include sequels, remakes, and films from the Renaissance Era, indicating a lack of original content.

Disney's reliance on nostalgia and recognizable titles instead of providing substance has led to audience fatigue.

The 2023 writer and actor strike has impacted Disney's ability to advertise and promote their films effectively.

The strike has led to no actors being able to do press for their upcoming films, which is a significant issue for Disney's marketing strategy.

Disney's strategy of focusing on a few big-budget releases is risky and has led to significant losses when these films underperform.

The company's reputation is at an all-time low, with the public feeling seen as just a dollar sign by Disney.

The movie 'Wish' was released at a time when Disney's reputation was suffering, making its celebration of the company feel hollow and unearned.

The transcript suggests that Disney's issues are not due to a boycott, but rather a result of long-standing problems within the company.

The transcript criticizes Disney's focus on quantity over quality, leading to a string of poorly received films.

The speaker expresses a cynical view of Disney's future, suggesting a cycle of overextension and retrenchment.

The transcript highlights the challenges faced by Disney, including delays, unfair treatment of staff, and a pattern of making unappealing movies.

Transcripts

00:00

if you've been anywhere near social

00:01

media in the past year you've definitely

00:03

begun seeing the uptick in people

00:04

sharing the sentiment that Disney is

00:05

going Dar Hill fast from box office

00:09

bombs to actor and writer strikes to

00:11

just an overall consensus that the

00:13

output has been poor everything seemed

00:15

to reach a boiling point with the

00:16

release of their newest animated feature

00:18

made to celebrate the company's 100th

00:20

anniversary wish I clean

00:24

upes and I'm always there when you

00:28

need

00:31

and what a celebration it's been now

00:33

this has left a lot of people to wonder

00:35

why is this happening to Disney one of

00:37

the biggest corporations in the world

00:39

just why I've been seeing folks try and

00:42

find someone to blame for this left and

00:44

right from the money hungry CEOs making

00:46

these decisions all the way to the folks

00:48

who choose not to give Disney any money

00:50

for subpar products you're telling me

00:53

you didn't want to give this innocent

00:54

little Mega Corporation your hard-earned

00:56

money for the high cinematic Masterpiece

00:58

that was Indiana Jones p

01:00

well I guess you're just an awful awful

01:03

person I mean it would make sense if it

01:05

was something like oh I don't know you

01:08

not buying the limited edition LS

01:10

marketable figure that's only available

01:11

for one more week before it goes away

01:13

forever then you're an awful

01:15

person comes a little dog but it's not

01:18

just as simple as saying movie Bad like

01:20

comment subscribe although you should do

01:22

all those things instead what I think

01:24

we're seeing here is simply the

01:25

culmination of the past 3 or 4 years of

01:27

dumb finded decision- making and so

01:29

today I thought hey let's go over

01:31

everything going on with Disney's film

01:33

division right now why they're

01:34

struggling so badly and why ultimately I

01:38

believe their 2024 is going to be just

01:40

as bad if not worse so as of right now

01:43

Disney has released seven major films

01:45

this year there are others they've had a

01:47

hand in distributing that I'm sure no

01:48

one has heard of like next goal wins and

01:51

smaller stuff they're doing through Fox

01:53

like the boogeyman well let's focus on

01:56

their Temple releases for now the movies

01:58

that are supposed to make the their year

02:00

what gives the CEOs their Christmas

02:03

bonus those seven consisting of

02:05

Guardians of the Galaxy 3 The Little

02:07

Mermaid Elemental Indiana Jones in the

02:09

dial of Destiny Haunted Mansion the

02:12

Marvels and finally Wick now I want to

02:15

start this by showing you all the box

02:17

office results of all these films not

02:20

that bad huh well now I want to show you

02:24

the box office results for all these

02:25

films when put up right against the

02:28

budgets

02:32

barely made it not a stellar no is it

02:34

now this isn't even conning the

02:36

advertising which can double the budget

02:37

at times but it's clear here none of

02:39

these movies were smash hits or anything

02:42

except for you why did these movies

02:44

perform so poorly how are we living in a

02:47

world where Captain Marvel can make a

02:48

billion dollars yet only 4 years later

02:51

Captain Marvel 2 is the Studio's biggest

02:53

bomb ever and it really comes down to

02:55

three meon things that I will Breck down

02:57

right now one who the [ __ ] wanted a

03:01

haunted mansion reboot did you even know

03:03

a haunted mansion reboot was a thing I

03:06

know Danny DeVito's in it Disney for the

03:08

better part of a decade has been

03:09

remaking countless older films from

03:11

their Library films they knew were a

03:13

success back then and hope to double up

03:15

profits for with an up toate retelling

03:17

and while generally I don't give a [ __ ]

03:18

about these when they're shamelessly

03:20

dumped on Disney plus like that god-

03:21

awul Home Alone reboot but they make

03:23

sure to put the real money makers in

03:25

theaters every now and then basically

03:27

anything from the Renaissance Era gets a

03:29

oneway ticket to Cinemas for a couple

03:30

weeks to then be dumped on Disney plus

03:32

where it can be forgotten with the rest

03:33

of them I can't wait until people have

03:35

completely forgotten about these remakes

03:37

and so we start to see Disney try and re

03:38

remake The Lion King oh boy but really

03:42

if we look past the titles what is

03:44

Disney putting art this year what are

03:45

they providing you that's worth any

03:48

substance well we've got a sequel a

03:50

remake A Pixar movie a sequel a remake a

03:54

sequel and wish other than the couple

03:57

animated features they're really

03:58

offering you nothing here nothing at all

04:01

just a load of tripe that they're trying

04:02

to Bank off you recognizing a neem or

04:04

piece of iconography and that's not to

04:06

speak on the actual quality of all these

04:08

movies I liked Guardians 3 quite a bit

04:10

Elemental was all right and well other

04:13

than that I've only seen The Little

04:14

Mermaid

04:17

remake I was

04:19

like sucks I just don't understand how

04:21

you can expect to keep people excited

04:23

about this year after year fool me once

04:26

she on you fool me 10 times the

04:28

advertising for these movies is either

04:30

non-existent are so desperate to

04:32

capitalize on you just paying to see it

04:33

because it has the Disney logo attached

04:35

along with something you remember from

04:36

your childhood basically the entire

04:38

marketing for wish seemed to be based on

04:40

trying to create the next big Tik Tok

04:42

song along with constantly going we are

04:44

Disney we are Disney don't forget Wei

04:46

Aladdin and Little Mermaid and just

04:47

ignore all the bad ones because wow

04:50

Moana you like Moana don't you don't you

04:55

it sure doesn't help the poor

04:56

advertising that 2023 also marked an

04:58

event that indirectly caused the

04:59

marketing for their movies to suffer

05:01

that being two the 2023 writer SL actor

05:06

strike got to mostly focus on the actor

05:08

strike right now because the writer

05:09

strike will come into play later but the

05:11

gist of it is most studios are not

05:13

paying Fair wages to the people who

05:14

actually create the content that profit

05:16

off which has reached a breaking point

05:18

now that streaming is by far become the

05:20

most preferred way for people to enjoy

05:21

their favorite shows and movies the

05:23

problem with this is that there hasn't

05:24

been any definitive Fair rules in place

05:26

for actors receiving royalties based on

05:28

how many minutes of watch time the show

05:29

or movie got on streaming meaning a

05:31

majority of that money gets pocketed by

05:33

the CEOs not the actors and especially

05:36

not the writers and so in these 118

05:38

dayss of the actors being on strike

05:40

Disney realized they had a tiny little

05:43

problem that being for the unions rules

05:46

no actor can do any press for their

05:48

upcoming films during the strike meaning

05:50

Disney n has an even bigger issue on

05:52

their hands here because they can't have

05:53

the actors advertise the movies they've

05:55

been pumping so much money into most of

05:57

their exposure only coming from trailers

05:59

and and posters so worst of all these

06:01

movies are our relying on whether or not

06:03

the film actually looks good and nine

06:06

times out of 10 what do you know that

06:07

answer is a big fat no they're relying

06:09

on the fact that they're Disney at a

06:11

point in time where people have never

06:12

been more pissed off at Studios for

06:14

underpaying employees well they could

06:16

just end the strike right wrong see with

06:20

a strike like this you're kind of damned

06:21

if you do damned if you don't like if

06:23

you don't give into demands and stretch

06:25

out the strike for as long as possible

06:27

sure you could probably get a better

06:28

deal and show how resilient you are as a

06:30

company but it also means for all those

06:31

months you had nobody working on new

06:33

stuff setting your entire production

06:35

schedule back however if you give in too

06:38

soon you look weak to the industry you

06:40

wouldn't want those pesky workers

06:42

getting too greedy n and demanding a

06:44

livable wige you want to make them

06:47

struggle so much that they're so

06:48

relieved the strike is ending that they

06:50

don't ever want to even think about

06:52

starting up a new strike for years

06:54

people are working for you but they're

06:55

more expensive now or you're saving

06:57

money but have nothing to put art a

06:59

decision that as we'll soon see is

07:01

really going to end up biting them in

07:03

the ass in the new year as we approach

07:04

my third reason for Disney's Fallen

07:06

Empire that being number three fatigue

07:10

not superhero fatigue not Marvel fatigue

07:13

Disney fatigue whether or not they

07:16

realize it people are getting sick of

07:17

these safe ass movies movies that don't

07:19

challenge them movies that are simply me

07:21

to be watched and then forgotten about

07:23

it Disney has been banking on Nostalgia

07:25

so much that people are actively getting

07:27

sick of being pandered to and they're

07:29

starting to run out of things for you to

07:30

even be nostalgic for I can't imagine

07:32

we're going to start seeing them do

07:33

liveaction versions of Home on the Range

07:36

or I don't know Chicken Little and it's

07:38

only now we've begun seeing them rely

07:40

more heavily on remix for movies that

07:42

sure people remember fondly but not

07:44

enough to want a pet to see it again

07:45

with different actors and the box office

07:47

is reflecting that Disney have this

07:49

issue where they're seemingly so big too

07:51

big to feel that they release schedule

07:53

for a year primarily consists of a

07:56

handful of big budget releases that

07:57

realistically are just not going to make

07:59

make that money back but at one point

08:01

they did look at the box office for the

08:04

liveaction Aladdin versus The liveaction

08:06

Little Mermaid I'd argue The Little

08:08

Mermaid remake is a better movie than

08:10

Aladdin yet only one of these Films

08:12

Broke a billion dollars this isn't a CO

08:15

thing anymore this is people starting to

08:16

think about what's actually worth their

08:18

time and money instead of doing the

08:20

smart thing and putting all their money

08:21

into a bunch of tiny budgeted films that

08:23

have the potential to Rick in massive

08:24

profits like a company such as Blum hos

08:26

does who also don't have the best movies

08:29

admittedly but Jason Blum if anything is

08:32

a smart smart businessman and has

08:34

perfected the art of making bank instead

08:37

of this Disney has chosen to put all her

08:39

eggs in a small handful of baskets one

08:42

of these movies feeling could result in

08:43

massive profit losses for the company as

08:45

a whole now what if almost every one of

08:48

these films were a failure like that

08:49

studio ending I don't think we're ever

08:52

going to see Marvel in the same skill we

08:53

once did just like Star Wars all it took

08:56

was a couple films to not make a billion

08:58

dollars and and they started dumping

08:59

that [ __ ] directly to Disney Plus what's

09:02

even worse is that because of his head

09:03

actor and writer strikes just about

09:05

every major Disney release next year has

09:07

been delayed in a lot of cases until

09:09

2025 they're not going to be making any

09:12

money off movies they can't release and

09:13

because these Productions are so massive

09:15

any small shakeup like this can cause

09:17

massive ramifications on the film as a

09:19

whole which probably means they'll come

09:21

right bad which means nobody wants to

09:22

see him which means disaster but at this

09:26

point in time here and not we're stuck

09:28

with wish a movie that wants to Revel in

09:31

and celebrate Disney at a point in time

09:33

when Disney's reputation has never been

09:35

worse I've seen a lot of folks blaming

09:37

wish's failure on a boycott when the

09:40

movie was doing poorly people claimed it

09:41

was because everyone was boycotting the

09:43

company due to how they handled the

09:44

strike then when one of their movies

09:46

even does slightly well people say see

09:48

there is no real boycott here people

09:50

still want to watch these movies and I

09:53

don't agree with either of these sides a

09:55

Twitter boycott is not going to affect

09:56

Disney's bottom line and your average

09:58

person does not give a [ __ ] about most

10:00

of their output this year and it's not

10:02

for any ulterior reason it's not black

10:04

and white it's simply a culmination of a

10:07

bunch of different issues that have been

10:08

building up for a long long time from

10:10

delays to unfair treatment of staff to

10:13

just making bad movies that people don't

10:15

want to see it's becoming more and more

10:17

clear by the dead that Disney sees you

10:18

as nothing more than a dollar sign and

10:21

so trying to give us a celebration like

10:22

wish just comes off kind of hollow and

10:24

unearned this is not the dfall of Disney

10:27

I really don't think they're going

10:28

anywhere if anything they'll just tone

10:30

it back until fth and them picks back up

10:31

in which the cycle can repeat as it

10:33

always does but I guess until we see

10:35

what happens next I'll hold my tongue

10:36

from

10:40

here holding my tongue not going to okay

10:43

well first of all that's really high

10:45

you're describing the likes of Aquafina

10:46

the repping seagull an Indiana Jones

10:48

that looks like he could be my [ __ ]

10:50

Granddad when the [ __ ] did you ever

10:52

focus on quality over quantity never

10:53

mind 2023 the year You released [ __ ]

10:56

Haunted Mansion [ __ ] me does anyone

10:58

actually believe this [ __ ] [ __ ] this I'm

11:00

going to bed

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関連タグ
Disney DeclineBox Office FailuresIndustry StrikesCinema AnalysisCorporate MisstepsRemake CritiqueNostalgia OverloadScript EvaluationMedia LandscapeEntertainment Industry
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