2023年如何從0-1做一個賺錢的小紅書,月入1萬+美金|快速起號攻略分享 帳號定位/對標帳號/選題/數據分析 Make money with Red

木子AI研究所
31 Oct 202311:39

Summary

TLDR本视频讲述了普通人如何在小红书(Xiaohongshu)上从零开始赚钱。视频中,Muzi分享了小红书的平台特点、盈利模式,并提供了如何快速建立个人账号、内容创作、账号装饰、数据分析等实用步骤。强调了小红书对新手友好、高消费意愿的用户群体和多样化的变现途径,同时指出了一些常见的误区,鼓励观众行动起来,通过不断尝试和优化,实现个人IP的打造和被动收入的增加。

Takeaways

  • 🌟 普通人即使没有基础,也能通过自媒体赚钱,尤其是在小红书上,即使只有1000粉丝,也有机会月入1万美元。
  • 📈 小红书是普通人加入自媒体行业投资最少、回报最高的平台。
  • 🎯 小红书的三大特点是:生活经验分享、消费意愿强、对新手友好。
  • 🔍 用户群体主要是90后和00后,70%为女性用户,但男性用户也在增长。
  • 🚀 建立账号基础的第一步是确定六大定位:身份、价值、个性、记忆、行动音乐。
  • 🔍 寻找基准账号,分析他们的账号装饰、内容格式和用户关心的话题。
  • 📝 内容制作时,注意封面和标题是吸引点击的关键,内容要有吸引人的开头、有价值的中间部分和结尾。
  • 📊 发布后的操作包括数据分析、回复粉丝、定期更新内容。
  • 💰 小红书的主要盈利模式包括推广、产品置换、直播或笔记、知识付费课程、咨询和训练营。
  • ⚠️ 避免常见误区:内容杂乱、过度投资设备、在各平台互粉互赞、购买粉丝。
  • 💡 普通人的普通故事有时候更能引起共鸣,不要害怕犯错,要勇于尝试和实践。

Q & A

  • 普通人在2023年是否还能通过自媒体赚钱?

    -是的,即使只有1000粉丝,在小红书上也可以接到推广,甚至月入1万美元。

  • 为什么小红书是普通人加入自媒体行业的最佳平台?

    -小红书对新手友好,用户群体以90后和00后为主,消费意愿和消费能力强,平台鼓励小博主,形成良性循环。

  • 小红书的用户群体有哪些特点?

    -小红书的用户主要是18-35岁的年轻人,其中70%是女性,但男性用户也在增长,他们对生活有品味,消费能力强。

  • 如何从零开始在小红书上建立自己的账号?

    -分为三步:建立账号基础,包括定位、身份和价值定位;内容生产,包括封面、标题和文案创作;发布后的运营,包括数据分析、互动和定期更新。

  • 在小红书上如何选择合适的话题?

    -可以通过模仿基准账号的话题选择,关注评论区或利用平台的热点推荐,以及分析网络关键词来挖掘用户关心的话题。

  • 小红书的主要盈利模式有哪些?

    -包括推广、产品置换、直播或笔记、知识付费课程、咨询和训练营等。

  • 在小红书上,如何避免常见的误区?

    -避免内容杂乱无章、封面不一致、过度投资购买设备、在不同平台互粉互赞以及购买粉丝等行为。

  • 如何在小红书上快速增加粉丝?

    -可以通过发布高质量的内容,利用平台推荐机制,积极互动,以及定期更新内容来吸引和保持粉丝。

  • 小红书上的视频内容制作有什么建议?

    -建议初期直接使用手机拍摄,使用如CapCut这样的低门槛编辑工具,保持内容的低成本和高频率输出。

  • 小红书的账号装饰有哪些要点?

    -包括选择合适的头像、昵称、简介,以及整理流行的封面和标题,用于未来的封面设计。

  • 在小红书上如何提高内容的点击率?

    -需要有吸引人的封面和标题,以及精彩的开头、有价值的中间内容和吸引人的结尾。

Outlines

00:00

🚀 自媒体新手如何在小红书赚钱?

视频介绍了即使没有基础的普通人,如何在2023年通过小红书进行自媒体赚钱。提到即使只有1000粉丝,也能通过推广赚取高达1万美元的月收入。视频将揭示小红书作为一个低投资高回报的平台的特点、变现模式,并指导普通人如何从零开始建立小红书账号。同时,分享了如何通过AI工具帮助大家创造个人IP和被动收入。

05:00

🎯 小红书平台特性与内容创作

视频详细解释了小红书的用户群体、平台特性以及如何利用这些特性进行内容创作。提到了小红书的用户主要是90后和00后,以及如何通过定位、选择话题、账号装饰和内容生产来吸引粉丝。还介绍了如何使用ChatGBT辅助撰写文案,以及视频拍摄和编辑的建议。

10:02

💡 小红书变现模式与常见误区

视频讨论了小红书的主要变现模式,包括广告推广、产品置换、直播或笔记、知识付费课程、咨询和训练营。同时,指出了在小红书运营过程中的一些常见误区,如内容杂乱无章、过度投资设备、在不同平台互相关注和点赞等,强调了低成本、高频率输出的重要性,并鼓励观众采取行动,不断尝试和改进。

Mindmap

Keywords

💡自媒体

自媒体指的是个人或小团队通过互联网平台发布内容,进行自我表达和信息传播的方式。在视频中,自媒体是主要讨论的主题,讲述了普通人如何通过自媒体平台如小红书实现变现。

💡小红书

小红书是一个社交电商平台,用户可以分享生活经验和产品评价。视频中提到,小红书是普通人进入自媒体行业的低门槛、高回报平台,特别适合新手。

💡变现

变现指的是将个人影响力、粉丝基础或内容创作转化为经济收益的过程。视频强调了通过小红书平台进行内容创作和推广,可以实现广告合作、产品置换等多种变现方式。

💡内容定位

内容定位是指确定自媒体内容的主题和风格,以便吸引特定受众。视频中提到,找到自己的六大定位,包括身份定位、价值定位、个性定位等,是建立自媒体账户的基础。

💡粉丝互动

粉丝互动是指自媒体创作者与粉丝之间的互动交流,包括评论、点赞、转发等。视频提到,积极回应粉丝互动有助于形成良好的粉丝关系,对内容推广和变现至关重要。

💡内容创作

内容创作是自媒体运营的核心,涉及写作、拍摄、编辑等多种形式。视频提供了如何制作吸引人的封面、标题和内容的建议,强调了内容质量对吸引观众的重要性。

💡数据分析

数据分析是指对自媒体发布内容的数据表现进行分析,以优化内容策略。视频中提到,通过分析点赞、收藏、评论等数据,可以了解平台推荐机制,提高内容的曝光率。

💡平台特性

平台特性是指不同自媒体平台的独特功能和用户群体特征。视频特别提到小红书的用户群体主要是90后和00后,女性用户占比较高,这影响了内容创作和推广策略。

💡品牌合作

品牌合作是指自媒体创作者与品牌之间的商业合作,通过推广品牌产品或服务来获得收益。视频中提到,当自媒体账户粉丝达到一定数量时,品牌会主动寻求合作,这是自媒体变现的一种方式。

💡知识付费

知识付费是指用户为获取专业知识或技能而支付费用。视频中提到,如果自媒体创作者在某个领域有专业知识,可以通过开设付费课程或提供咨询服务来实现变现。

💡培训营

培训营是指针对特定技能或知识的系统培训课程。视频中提到,成长型博主可以通过开设如自律营、小红书账号起步营等培训营,为参与者提供指导,从而获得收入。

Highlights

普通人即使在2023年也能通过自媒体赚钱,即使只有1000粉丝在小红书上也能接到推广,甚至月入1万美元。

小红书是普通人加入自媒体行业投资最少、回报最高的平台。

小红书的口号是2亿人的生活经验,实际上很多人现在将其作为搜索引擎使用。

小红书对新手非常友好,新账号的第一个视频可能会直接爆红,或者封面看起来很粗糙,但互动数据非常高。

小红书的用户年龄主要集中在90后和00后,18-35岁,70%是女性用户。

小红书的三大特点:生活经验分享、电商闭环、对新手友好。

建立账号基础的第一步是找到你的六大定位:身份定位、价值定位、个性定位、记忆定位、行动音乐。

找到基准账号,基于15万、10万和20万的顺序,组织他们的账号装饰内容。

内容生产是第一步,必须注意你的封面,因为它是吸引别人点击的最重要钩子。

小红书的推荐机制:点赞加1分,收藏加1分,评论加4分,关注加8分。

小红书当前的主要盈利模式是推广,也是相对主流的盈利方式。

产品置换是商家给你产品,不付费,让你发布种草笔记。

直播或笔记是小红书今年主推的模式,但门槛相对较高,需要强粉丝粘性和高信任度。

知识付费课程要求在自身领域有一定的声誉。

咨询是许多博主的重要收入来源,例如职场博主可以提供职业规划咨询。

训练营是成长博主会开设的,如自律营、小红书账号启动营等,运营周期约一个月,单价300美元。

内容过于杂乱,封面不一致,会导致无法吸引精准用户。

不要花费大量金钱购买设备,初期低成本手机拍摄足够。

不要在各个平台互相关注和点赞,这会扰乱你的粉丝基础。

普通人没有特殊技能也能成功,有时候越普通越能引起共鸣。

必须行动,不断试错,只有做了才能知道结果。

Transcripts

00:00

Can ordinary people with zero foundation still make money from self-media

00:01

in 2023 ? Of course, even with

00:04

1,000 fans

00:05

on Xiaohongshu,

00:06

you can receive promotions

00:08

and even earn 10,000 US dollars a month.

00:10

I once used

00:11

my fans to exceed 10,000 in one month

00:13

. It is no exaggeration to say that

00:14

Xiaohongshu It is now the platform where ordinary people join the self-media industry with

00:17

the least

00:18

investment and the highest return.

00:20

In today’s video,

00:20

I will reveal to you the secrets

00:22

of Xiaohongshu, an excellent money-making tool,

00:24

its platform feature

00:26

monetization model

00:27

, and how we ordinary people can start a Xiaohongshu from 0 to 1.

00:30

If you are interested in this book

00:32

, make a hit account

00:33

and achieve monetization.

00:33

If you are interested

00:35

, be sure to read the end.

00:36

Hello everyone, I am Muzi. I

00:38

used to be responsible for the marketing of

00:40

multiple AI short video editing tools

00:42

and create a personal hit short video account

00:45

to achieve monetization

00:46

. This channel hopes to use AI.

00:48

Help everyone create individual IP. Help everyone create individual IP

00:50

and earn passive income together.

00:52

Let’s answer the first question first. Why do

00:54

so many self-media platforms

00:55

choose Xiaohongshu?

00:57

Looking back at several major video platforms,

00:59

YouTube has a long start-up period.

01:01

Douyin and TikTok are already saturated

01:03

b Website production requires high threshold

01:06

, and Xiaohongshu

01:07

is the most friendly platform for ordinary people.

01:09

In addition, Xiaohongshu has these three characteristics. Xiaohongshu

01:12

’s slogan is the life experience of 200 million people.

01:15

In fact,

01:16

many people now regard it as It is used as a search engine.

01:19

For example, if you want to buy something,

01:20

you will first read the reviews on it.

01:22

Therefore, many people use the platform with the intention to consume.

01:26

It can achieve a closed loop of e-commerce for dry goods cultivation

01:29

and is more likely to achieve purchasing behavior. It

01:33

is very friendly to novices and

01:35

often has The first video of a new account

01:36

explodes directly

01:38

or the cover looks very sloppy

01:40

but the interaction data is very high.

01:43

This is what the platform hopes to achieve.

01:45

They do not want to kill themselves

01:47

and become a monopoly of

01:48

top influencers.

01:49

The platform must encourage more Bloggers come in

01:52

and distribute traffic to small bloggers

01:54

so as to form a virtuous cycle.

01:56

The three user ages are mainly those born in the 1990s and 2000s.

02:00

18-35 years old. 70% are female users.

02:04

However, note that

02:05

male users are also in the growth stage,

02:07

which is a good outlet

02:09

for them. Most of them are a group of young people who have a taste in life and are

02:12

very petty bourgeoisie. They

02:15

have a strong willingness to consume and

02:16

a high consumption power.

02:17

Therefore, brand owners are willing to invest

02:20

, and

02:21

the possibility of monetization is greater for bloggers.

02:23

Based on these three characteristics of Xiaohongshu,

02:25

I I will teach you step by

02:26

step how to build your own account from 0 to 1

02:29

and start it quickly.

02:30

I will divide the whole process into three steps.

02:33

The first step is to build the account base.

02:35

Find your 6 major positioning,

02:37

identity and positioning. Who am I?

02:39

What am I good at? What

02:40

do I like?

02:41

Value positioning . What do I want to show users and

02:44

why do they click in to read my notes?

02:46

Do I provide emotional value or monetize

02:49

positioning? Do I do traffic promotion

02:52

or do I do paid knowledge

02:54

positioning? Do I do oral broadcasting with pictures, vlogs

02:57

or plots?

02:58

Let me share my real experience.

03:00

I once I have done sharing with only pictures and texts without showing my face,

03:02

and the likes and collection data are very high,

03:05

but it is difficult to convert fans

03:07

because everyone's intimacy is not that strong.

03:09

Overall,

03:10

I think the difficulty of converting fans in several forms is like this,

03:14

so in fact, pictures and texts are not It will definitely be worse than videos

03:17

, but the conversion rate of followers will be relatively higher if you show your face.

03:20

Personality positioning. You are inspirational, cold,

03:24

warm, humorous, literary and artistic. Memory

03:26

positioning. Incubate it into your slogan. Action music.

03:31

Share a little tip.

03:32

Enter the game now.

03:33

Everyone must find two tags for yourself

03:36

and combine them . What do you

03:37

mean?

03:38

In the past, the model of only doing outfits has been relatively saturated.

03:42

In order to stand out,

03:43

you can add a label

03:44

such as pear-shaped outfits

03:46

or contrast.

03:47

The small town girl counterattacked with a good hand,

03:50

but the game was rubbish.

03:51

I have compiled it here for everyone.

03:53

You can like and collect

03:57

the 12 common track positionings for novice Xiaohongshu bloggers.

03:59

Second, find benchmark accounts.

04:01

Find 30

04:05

benchmark accounts based on the order of 150,000, 100,000, and 200,000

04:07

to organize their account decoration content. Format and section

04:10

comment area,

04:13

monetization model of topics that users care about, etc.

04:15

How to find the benchmark account?

04:16

I share 4 methods.

04:18

First

04:19

, search the keywords of the industry

04:21

. For example, if you are doing food theme, then you can do it

04:22

. If you are searching for food, then search for food

04:24

and look at related accounts.

04:25

Second, check the information flow in the industry tab and make

04:28

recommendations based on big data.

04:29

Third

04:30

, look for third-party data platforms

04:32

to query . However,

04:33

many of these platforms have membership restrictions.

04:35

You must remember that in the early days,

04:37

the wealthy players

04:39

The list of outstanding bloggers released by the Fourth Official Department of Trial Wool

04:42

or some accounts that analyze high fans.

04:45

After finding the benchmark account,

04:47

we have to determine the topic selection.

04:49

I will also share three methods of topic selection here.

04:52

The first one is The method of selecting topics

04:54

based on benchmarking accounts is

04:55

to collect their topic selections

04:56

to make a topic selection library

04:57

, and then find the ones you like more to

05:00

imitate their formats

05:01

to determine your own direction.

05:03

For example, find 10 benchmarking accounts,

05:04

and each account has 5 popular choices. Then

05:07

you have 50 topics to choose from.

05:09

Let me teach you a little tip.

05:11

Focus on finding posts whose number of likes is much greater than the number of fans.

05:14

This further shows that this topic has a trend of becoming popular.

05:18

The method of choosing the topic for the second question

05:20

is from the comment area or Use your own experience

05:22

to dig out topics that users care about

05:24

, and then search for keywords across the entire network

05:27

to see if the related topics are popular

05:29

or if anyone is

05:30

competitive.

05:32

The third hot topic selection method

05:34

platform provides a way to search, discover notes, inspiration,

05:37

official events, and other recommendations.

05:40

If you use these hotspots

05:41

and are officially selected,

05:43

you will have traffic support.

05:46

Then we will do the fourth thing.

05:48

Account decoration.

05:49

The first is the avatar. It is

05:51

recommended that if you show your face, use a real person avatar

05:54

and use one

05:55

that fits your positioning. For example

05:58

, if you are working in the workplace,

06:00

you can put a picture of yourself in formal attire

06:02

and a nickname.

06:04

It is recommended to add a nickname plus content positioning

06:06

or your identity tag.

06:08

For example, my own name,

06:10

Muzi AI Research Institute

06:11

, Muzi is my nickname.

06:13

Everyone can call me this name.

06:15

AI is my content positioning

06:17

research institute. I

06:18

mainly study tools such as AI.

06:21

This is my identity label.

06:23

Next, I will give you a

06:24

brief introduction.

06:25

Identity plus label

06:27

plus experience plus achievement

06:28

plus you can Finally,

06:30

we need to sort out the popular covers and titles,

06:35

collect them in a document,

06:36

analyze the same factors, and

06:38

use them as our future seals.

06:40

After completing our first step of setting up a basic account, we

06:43

will enter the second step. step

06:45

Content production

06:46

is the first step. Many people

06:49

always think that I have to start writing specific copywriting.

06:52

You must pay attention to your seal

06:54

because it is the most important hook

06:55

to attract others to click in.

06:57

No matter how good your content is.

06:59

If others don’t click

07:00

in, it’s all useless

07:01

. The second step is to create copywriting. What about copywriting

07:03

?

07:04

First of all, you must have a wonderful beginning

07:06

, a valuable middle text, and an ending.

07:09

If it is a spoken video,

07:10

it must be

07:12

spoken in a concise and spoken language in the first 30 seconds. Come up with your hook.

07:16

The entire video should be about 3-5 minutes long and

07:18

should not exceed 10 minutes

07:20

because Xiaohongshu does not focus on long videos.

07:23

In addition, we can also use Chat

07:25

GBT to help us write copy.

07:26

If you want to see it , let us know in the comment area

07:27

. The last thing I

07:28

will share with you in the future

07:30

is that if you are a video blogger,

07:32

you have to shoot and edit your videos

07:35

in the early stages

07:36

. I suggest that you shoot directly with your mobile phone and

07:38

it must be low-cost.

07:39

If you are a newbie in editing,

07:41

I recommend using CapCut

07:42

. It is free and The threshold for use is very low.

07:45

Next is the third step

07:47

of some operations after the release.

07:48

First of all, what we must do is data analysis and review

07:52

and share with everyone

07:53

the platform recommendation mechanism of Xiaohongshu.

07:56

Likes add 1 point to

07:57

favorites and 1 point

07:58

adds 4 to comments. Follow

08:00

and add 8 points.

08:01

In addition, be sure to copy popular ones.

08:03

Remember this sentence.

08:04

The essence of self-media is to repeat,

08:06

repeat, repeat.

08:08

Once you have a hit,

08:09

it can be used as a series to continue iteration.

08:12

Then

08:12

, we must actively respond to every post. Fans

08:16

form good interactions

08:17

, and we can even build a fan group

08:19

to form our own private domain traffic.

08:21

We also need to update regularly.

08:23

Daily and weekly updates can be adjusted according to your own situation.

08:27

But in the early stage,

08:27

low-cost and high-frequency output must be done.

08:31

Next,

08:31

let’s talk about it

08:32

. The current main monetization model of Xiaohongshu

08:34

is promotion

08:36

, which is also a relatively mainstream monetization method.

08:38

Simply put,

08:39

08:41

when your account reaches a certain number of fans, advertisers will actively seek

08:43

cooperation

08:44

. If you want to join the official Dandelion platform of Xiaohongshu,

08:47

you need fans. If your number reaches 1,000,

08:49

if you accept ads privately,

08:51

you can leave your contact information on the homepage.

08:54

The advertising quotation is usually 10% of the number of fans.

08:57

The second product replacement

08:59

is that the merchant will give you the product

09:00

without paying you and let you post grass planting notes.

09:03

You can get it. Free products

09:05

but not a lot of income.

09:07

Three live broadcasts or note-taking.

09:09

This is also the main model promoted by Xiaohongshu this year.

09:12

However, the threshold is relatively high and

09:14

requires strong fan stickiness

09:15

and high trust

09:17

. However, the single live broadcast income is high

09:18

, especially now that the platform has 10 billion. Traffic tilt

09:21

is a good opportunity to enter the game.

09:24

Four knowledge paid courses

09:25

require a certain reputation in their own field.

09:28

For example, if you know how to knit sweaters

09:29

, you can start a knitting education course.

09:32

Students can earn a certain amount of course fees after purchasing.

09:36

5 Consultation

09:37

This is It is a very important source of income for many bloggers.

09:40

For example, if you are a workplace blogger, you

09:42

can provide

09:43

career planning consulting for newbies in the workplace

09:45

. 6 Training camps.

09:47

Nowadays, many growth bloggers will open

09:49

a training camp such as the self-discipline camp, Xiaohongshu account starting camp, etc.

09:53

The operating cycle is about one month and the unit price is 300 US dollars.

09:55

It is absolutely possible for

09:56

one person to earn 10,000 US dollars per month,

09:58

and the marginal cost is very low

09:59

. Finally, let me talk to

10:01

you about

10:03

the pitfalls I have encountered in Xiaohongshu in the past few years

10:05

or some common misunderstandings

10:09

. The content is too cluttered

10:11

and the cover is inconsistent.

10:12

I once met a fan who asked me

10:14

why he had posted dozens of pieces of content

10:16

and still had less than 100 followers. As

10:19

a result, I entered his homepage,

10:20

Hanfu, skateboarding, makeup, handcrafts, and all kinds of content. There were too many

10:25

fields that he wanted to do.

10:26

You will not be able to attract your own precise users.

10:30

Misunderstanding 2: Spending a lot of money to buy equipment.

10:32

Do I have to buy a good

10:34

camera, reflector, lighting, microphone, etc.?

10:37

In

10:38

the end, it is very likely

10:39

that the videos you make after spending a long time will

10:42

only be a dozen or so. Like

10:44

everyone, please remember that sentence:

10:45

a low-cost mobile phone is enough

10:47

in the early stage

10:49

. Misunderstanding 3: Go to various platforms to follow each other and like each other.

10:52

Don’t do

10:54

this. It will disrupt your fan base.

10:56

Don’t buy fans.

10:57

These are not your accuracy. Traffic

11:00

Misunderstanding 4 It is difficult for ordinary people with no special skills to start to make mistakes.

11:04

There are more ordinary people in this world.

11:07

Sometimes the more ordinary you are

11:09

, the more likely you are to resonate.

11:11

For example, if you dress

11:12

a girl with a good figure,

11:14

you will think that she must be able to wear everything. Good-looking

11:17

, but if a girl with an average figure makes outfits,

11:20

you are more likely to be picked on by her.

11:23

The last and most important point

11:25

is that you must act,

11:27

act, act

11:28

, keep trial and error

11:30

, keep trying.

11:31

Only by doing it

11:32

can you know the result

11:34

, otherwise it will never happen. It’s Sora.

11:36

If you’ve thought about it, go ahead and do it. Bye.