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Summary
TLDR本视频讲述了普通人如何在小红书(Xiaohongshu)上从零开始赚钱。视频中,Muzi分享了小红书的平台特点、盈利模式,并提供了如何快速建立个人账号、内容创作、账号装饰、数据分析等实用步骤。强调了小红书对新手友好、高消费意愿的用户群体和多样化的变现途径,同时指出了一些常见的误区,鼓励观众行动起来,通过不断尝试和优化,实现个人IP的打造和被动收入的增加。
Takeaways
- 🌟 普通人即使没有基础,也能通过自媒体赚钱,尤其是在小红书上,即使只有1000粉丝,也有机会月入1万美元。
- 📈 小红书是普通人加入自媒体行业投资最少、回报最高的平台。
- 🎯 小红书的三大特点是:生活经验分享、消费意愿强、对新手友好。
- 🔍 用户群体主要是90后和00后,70%为女性用户,但男性用户也在增长。
- 🚀 建立账号基础的第一步是确定六大定位:身份、价值、个性、记忆、行动音乐。
- 🔍 寻找基准账号,分析他们的账号装饰、内容格式和用户关心的话题。
- 📝 内容制作时,注意封面和标题是吸引点击的关键,内容要有吸引人的开头、有价值的中间部分和结尾。
- 📊 发布后的操作包括数据分析、回复粉丝、定期更新内容。
- 💰 小红书的主要盈利模式包括推广、产品置换、直播或笔记、知识付费课程、咨询和训练营。
- ⚠️ 避免常见误区:内容杂乱、过度投资设备、在各平台互粉互赞、购买粉丝。
- 💡 普通人的普通故事有时候更能引起共鸣,不要害怕犯错,要勇于尝试和实践。
Q & A
普通人在2023年是否还能通过自媒体赚钱?
-是的,即使只有1000粉丝,在小红书上也可以接到推广,甚至月入1万美元。
为什么小红书是普通人加入自媒体行业的最佳平台?
-小红书对新手友好,用户群体以90后和00后为主,消费意愿和消费能力强,平台鼓励小博主,形成良性循环。
小红书的用户群体有哪些特点?
-小红书的用户主要是18-35岁的年轻人,其中70%是女性,但男性用户也在增长,他们对生活有品味,消费能力强。
如何从零开始在小红书上建立自己的账号?
-分为三步:建立账号基础,包括定位、身份和价值定位;内容生产,包括封面、标题和文案创作;发布后的运营,包括数据分析、互动和定期更新。
在小红书上如何选择合适的话题?
-可以通过模仿基准账号的话题选择,关注评论区或利用平台的热点推荐,以及分析网络关键词来挖掘用户关心的话题。
小红书的主要盈利模式有哪些?
-包括推广、产品置换、直播或笔记、知识付费课程、咨询和训练营等。
在小红书上,如何避免常见的误区?
-避免内容杂乱无章、封面不一致、过度投资购买设备、在不同平台互粉互赞以及购买粉丝等行为。
如何在小红书上快速增加粉丝?
-可以通过发布高质量的内容,利用平台推荐机制,积极互动,以及定期更新内容来吸引和保持粉丝。
小红书上的视频内容制作有什么建议?
-建议初期直接使用手机拍摄,使用如CapCut这样的低门槛编辑工具,保持内容的低成本和高频率输出。
小红书的账号装饰有哪些要点?
-包括选择合适的头像、昵称、简介,以及整理流行的封面和标题,用于未来的封面设计。
在小红书上如何提高内容的点击率?
-需要有吸引人的封面和标题,以及精彩的开头、有价值的中间内容和吸引人的结尾。
Outlines
🚀 自媒体新手如何在小红书赚钱?
视频介绍了即使没有基础的普通人,如何在2023年通过小红书进行自媒体赚钱。提到即使只有1000粉丝,也能通过推广赚取高达1万美元的月收入。视频将揭示小红书作为一个低投资高回报的平台的特点、变现模式,并指导普通人如何从零开始建立小红书账号。同时,分享了如何通过AI工具帮助大家创造个人IP和被动收入。
🎯 小红书平台特性与内容创作
视频详细解释了小红书的用户群体、平台特性以及如何利用这些特性进行内容创作。提到了小红书的用户主要是90后和00后,以及如何通过定位、选择话题、账号装饰和内容生产来吸引粉丝。还介绍了如何使用ChatGBT辅助撰写文案,以及视频拍摄和编辑的建议。
💡 小红书变现模式与常见误区
视频讨论了小红书的主要变现模式,包括广告推广、产品置换、直播或笔记、知识付费课程、咨询和训练营。同时,指出了在小红书运营过程中的一些常见误区,如内容杂乱无章、过度投资设备、在不同平台互相关注和点赞等,强调了低成本、高频率输出的重要性,并鼓励观众采取行动,不断尝试和改进。
Mindmap
Keywords
💡自媒体
💡小红书
💡变现
💡内容定位
💡粉丝互动
💡内容创作
💡数据分析
💡平台特性
💡品牌合作
💡知识付费
💡培训营
Highlights
普通人即使在2023年也能通过自媒体赚钱,即使只有1000粉丝在小红书上也能接到推广,甚至月入1万美元。
小红书是普通人加入自媒体行业投资最少、回报最高的平台。
小红书的口号是2亿人的生活经验,实际上很多人现在将其作为搜索引擎使用。
小红书对新手非常友好,新账号的第一个视频可能会直接爆红,或者封面看起来很粗糙,但互动数据非常高。
小红书的用户年龄主要集中在90后和00后,18-35岁,70%是女性用户。
小红书的三大特点:生活经验分享、电商闭环、对新手友好。
建立账号基础的第一步是找到你的六大定位:身份定位、价值定位、个性定位、记忆定位、行动音乐。
找到基准账号,基于15万、10万和20万的顺序,组织他们的账号装饰内容。
内容生产是第一步,必须注意你的封面,因为它是吸引别人点击的最重要钩子。
小红书的推荐机制:点赞加1分,收藏加1分,评论加4分,关注加8分。
小红书当前的主要盈利模式是推广,也是相对主流的盈利方式。
产品置换是商家给你产品,不付费,让你发布种草笔记。
直播或笔记是小红书今年主推的模式,但门槛相对较高,需要强粉丝粘性和高信任度。
知识付费课程要求在自身领域有一定的声誉。
咨询是许多博主的重要收入来源,例如职场博主可以提供职业规划咨询。
训练营是成长博主会开设的,如自律营、小红书账号启动营等,运营周期约一个月,单价300美元。
内容过于杂乱,封面不一致,会导致无法吸引精准用户。
不要花费大量金钱购买设备,初期低成本手机拍摄足够。
不要在各个平台互相关注和点赞,这会扰乱你的粉丝基础。
普通人没有特殊技能也能成功,有时候越普通越能引起共鸣。
必须行动,不断试错,只有做了才能知道结果。
Transcripts
Can ordinary people with zero foundation still make money from self-media
in 2023 ? Of course, even with
1,000 fans
on Xiaohongshu,
you can receive promotions
and even earn 10,000 US dollars a month.
I once used
my fans to exceed 10,000 in one month
. It is no exaggeration to say that
Xiaohongshu It is now the platform where ordinary people join the self-media industry with
the least
investment and the highest return.
In today’s video,
I will reveal to you the secrets
of Xiaohongshu, an excellent money-making tool,
its platform feature
monetization model
, and how we ordinary people can start a Xiaohongshu from 0 to 1.
If you are interested in this book
, make a hit account
and achieve monetization.
If you are interested
, be sure to read the end.
Hello everyone, I am Muzi. I
used to be responsible for the marketing of
multiple AI short video editing tools
and create a personal hit short video account
to achieve monetization
. This channel hopes to use AI.
Help everyone create individual IP. Help everyone create individual IP
and earn passive income together.
Let’s answer the first question first. Why do
so many self-media platforms
choose Xiaohongshu?
Looking back at several major video platforms,
YouTube has a long start-up period.
Douyin and TikTok are already saturated
b Website production requires high threshold
, and Xiaohongshu
is the most friendly platform for ordinary people.
In addition, Xiaohongshu has these three characteristics. Xiaohongshu
’s slogan is the life experience of 200 million people.
In fact,
many people now regard it as It is used as a search engine.
For example, if you want to buy something,
you will first read the reviews on it.
Therefore, many people use the platform with the intention to consume.
It can achieve a closed loop of e-commerce for dry goods cultivation
and is more likely to achieve purchasing behavior. It
is very friendly to novices and
often has The first video of a new account
explodes directly
or the cover looks very sloppy
but the interaction data is very high.
This is what the platform hopes to achieve.
They do not want to kill themselves
and become a monopoly of
top influencers.
The platform must encourage more Bloggers come in
and distribute traffic to small bloggers
so as to form a virtuous cycle.
The three user ages are mainly those born in the 1990s and 2000s.
18-35 years old. 70% are female users.
However, note that
male users are also in the growth stage,
which is a good outlet
for them. Most of them are a group of young people who have a taste in life and are
very petty bourgeoisie. They
have a strong willingness to consume and
a high consumption power.
Therefore, brand owners are willing to invest
, and
the possibility of monetization is greater for bloggers.
Based on these three characteristics of Xiaohongshu,
I I will teach you step by
step how to build your own account from 0 to 1
and start it quickly.
I will divide the whole process into three steps.
The first step is to build the account base.
Find your 6 major positioning,
identity and positioning. Who am I?
What am I good at? What
do I like?
Value positioning . What do I want to show users and
why do they click in to read my notes?
Do I provide emotional value or monetize
positioning? Do I do traffic promotion
or do I do paid knowledge
positioning? Do I do oral broadcasting with pictures, vlogs
or plots?
Let me share my real experience.
I once I have done sharing with only pictures and texts without showing my face,
and the likes and collection data are very high,
but it is difficult to convert fans
because everyone's intimacy is not that strong.
Overall,
I think the difficulty of converting fans in several forms is like this,
so in fact, pictures and texts are not It will definitely be worse than videos
, but the conversion rate of followers will be relatively higher if you show your face.
Personality positioning. You are inspirational, cold,
warm, humorous, literary and artistic. Memory
positioning. Incubate it into your slogan. Action music.
Share a little tip.
Enter the game now.
Everyone must find two tags for yourself
and combine them . What do you
mean?
In the past, the model of only doing outfits has been relatively saturated.
In order to stand out,
you can add a label
such as pear-shaped outfits
or contrast.
The small town girl counterattacked with a good hand,
but the game was rubbish.
I have compiled it here for everyone.
You can like and collect
the 12 common track positionings for novice Xiaohongshu bloggers.
Second, find benchmark accounts.
Find 30
benchmark accounts based on the order of 150,000, 100,000, and 200,000
to organize their account decoration content. Format and section
comment area,
monetization model of topics that users care about, etc.
How to find the benchmark account?
I share 4 methods.
First
, search the keywords of the industry
. For example, if you are doing food theme, then you can do it
. If you are searching for food, then search for food
and look at related accounts.
Second, check the information flow in the industry tab and make
recommendations based on big data.
Third
, look for third-party data platforms
to query . However,
many of these platforms have membership restrictions.
You must remember that in the early days,
the wealthy players
The list of outstanding bloggers released by the Fourth Official Department of Trial Wool
or some accounts that analyze high fans.
After finding the benchmark account,
we have to determine the topic selection.
I will also share three methods of topic selection here.
The first one is The method of selecting topics
based on benchmarking accounts is
to collect their topic selections
to make a topic selection library
, and then find the ones you like more to
imitate their formats
to determine your own direction.
For example, find 10 benchmarking accounts,
and each account has 5 popular choices. Then
you have 50 topics to choose from.
Let me teach you a little tip.
Focus on finding posts whose number of likes is much greater than the number of fans.
This further shows that this topic has a trend of becoming popular.
The method of choosing the topic for the second question
is from the comment area or Use your own experience
to dig out topics that users care about
, and then search for keywords across the entire network
to see if the related topics are popular
or if anyone is
competitive.
The third hot topic selection method
platform provides a way to search, discover notes, inspiration,
official events, and other recommendations.
If you use these hotspots
and are officially selected,
you will have traffic support.
Then we will do the fourth thing.
Account decoration.
The first is the avatar. It is
recommended that if you show your face, use a real person avatar
and use one
that fits your positioning. For example
, if you are working in the workplace,
you can put a picture of yourself in formal attire
and a nickname.
It is recommended to add a nickname plus content positioning
or your identity tag.
For example, my own name,
Muzi AI Research Institute
, Muzi is my nickname.
Everyone can call me this name.
AI is my content positioning
research institute. I
mainly study tools such as AI.
This is my identity label.
Next, I will give you a
brief introduction.
Identity plus label
plus experience plus achievement
plus you can Finally,
we need to sort out the popular covers and titles,
collect them in a document,
analyze the same factors, and
use them as our future seals.
After completing our first step of setting up a basic account, we
will enter the second step. step
Content production
is the first step. Many people
always think that I have to start writing specific copywriting.
You must pay attention to your seal
because it is the most important hook
to attract others to click in.
No matter how good your content is.
If others don’t click
in, it’s all useless
. The second step is to create copywriting. What about copywriting
?
First of all, you must have a wonderful beginning
, a valuable middle text, and an ending.
If it is a spoken video,
it must be
spoken in a concise and spoken language in the first 30 seconds. Come up with your hook.
The entire video should be about 3-5 minutes long and
should not exceed 10 minutes
because Xiaohongshu does not focus on long videos.
In addition, we can also use Chat
GBT to help us write copy.
If you want to see it , let us know in the comment area
. The last thing I
will share with you in the future
is that if you are a video blogger,
you have to shoot and edit your videos
in the early stages
. I suggest that you shoot directly with your mobile phone and
it must be low-cost.
If you are a newbie in editing,
I recommend using CapCut
. It is free and The threshold for use is very low.
Next is the third step
of some operations after the release.
First of all, what we must do is data analysis and review
and share with everyone
the platform recommendation mechanism of Xiaohongshu.
Likes add 1 point to
favorites and 1 point
adds 4 to comments. Follow
and add 8 points.
In addition, be sure to copy popular ones.
Remember this sentence.
The essence of self-media is to repeat,
repeat, repeat.
Once you have a hit,
it can be used as a series to continue iteration.
Then
, we must actively respond to every post. Fans
form good interactions
, and we can even build a fan group
to form our own private domain traffic.
We also need to update regularly.
Daily and weekly updates can be adjusted according to your own situation.
But in the early stage,
low-cost and high-frequency output must be done.
Next,
let’s talk about it
. The current main monetization model of Xiaohongshu
is promotion
, which is also a relatively mainstream monetization method.
Simply put,
when your account reaches a certain number of fans, advertisers will actively seek
cooperation
. If you want to join the official Dandelion platform of Xiaohongshu,
you need fans. If your number reaches 1,000,
if you accept ads privately,
you can leave your contact information on the homepage.
The advertising quotation is usually 10% of the number of fans.
The second product replacement
is that the merchant will give you the product
without paying you and let you post grass planting notes.
You can get it. Free products
but not a lot of income.
Three live broadcasts or note-taking.
This is also the main model promoted by Xiaohongshu this year.
However, the threshold is relatively high and
requires strong fan stickiness
and high trust
. However, the single live broadcast income is high
, especially now that the platform has 10 billion. Traffic tilt
is a good opportunity to enter the game.
Four knowledge paid courses
require a certain reputation in their own field.
For example, if you know how to knit sweaters
, you can start a knitting education course.
Students can earn a certain amount of course fees after purchasing.
5 Consultation
This is It is a very important source of income for many bloggers.
For example, if you are a workplace blogger, you
can provide
career planning consulting for newbies in the workplace
. 6 Training camps.
Nowadays, many growth bloggers will open
a training camp such as the self-discipline camp, Xiaohongshu account starting camp, etc.
The operating cycle is about one month and the unit price is 300 US dollars.
It is absolutely possible for
one person to earn 10,000 US dollars per month,
and the marginal cost is very low
. Finally, let me talk to
you about
the pitfalls I have encountered in Xiaohongshu in the past few years
or some common misunderstandings
. The content is too cluttered
and the cover is inconsistent.
I once met a fan who asked me
why he had posted dozens of pieces of content
and still had less than 100 followers. As
a result, I entered his homepage,
Hanfu, skateboarding, makeup, handcrafts, and all kinds of content. There were too many
fields that he wanted to do.
You will not be able to attract your own precise users.
Misunderstanding 2: Spending a lot of money to buy equipment.
Do I have to buy a good
camera, reflector, lighting, microphone, etc.?
In
the end, it is very likely
that the videos you make after spending a long time will
only be a dozen or so. Like
everyone, please remember that sentence:
a low-cost mobile phone is enough
in the early stage
. Misunderstanding 3: Go to various platforms to follow each other and like each other.
Don’t do
this. It will disrupt your fan base.
Don’t buy fans.
These are not your accuracy. Traffic
Misunderstanding 4 It is difficult for ordinary people with no special skills to start to make mistakes.
There are more ordinary people in this world.
Sometimes the more ordinary you are
, the more likely you are to resonate.
For example, if you dress
a girl with a good figure,
you will think that she must be able to wear everything. Good-looking
, but if a girl with an average figure makes outfits,
you are more likely to be picked on by her.
The last and most important point
is that you must act,
act, act
, keep trial and error
, keep trying.
Only by doing it
can you know the result
, otherwise it will never happen. It’s Sora.
If you’ve thought about it, go ahead and do it. Bye.
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