Ice Spice Goes Sneaker Shopping With Complex

Complex
13 May 202410:34

Summary

TLDRIn this engaging video transcript, Joe from Complex interviews multi-platinum artist Ice Spice at the Soul Stage in Los Angeles. They discuss Ice Spice's early experiences with sneaker shopping on Davidson Avenue and her first memorable pair of sneakers, the classic Black Cat 4s. The conversation delves into her love for sneakers, particularly Air Force Ones, and how her style choices, including wearing Jordans and embracing her natural hair, contributed to her rise in popularity. The artist also shares her excitement about being handpicked for a campaign by Beyonce for Adidas' Ivy Park shoe line. Throughout the transcript, Ice Spice's passion for footwear is evident as she shops for new sneakers, with a focus on comfort, style, and the sentiment attached to certain pairs. The summary concludes with her debut album announcement, leaving viewers intrigued and eager for more.

Takeaways

  • 🎵 The interview is with Joe from Complex at the Soul Stage with multi-platinum artist Ice Spice.
  • 🛍️ Ice Spice plans to go sneaker shopping and share her preferences for what she likes and dislikes.
  • 📍 Growing up in the early 2000s, Ice Spice mentions shopping at Samies, a now-closed store known for exclusives like Air Force Ones.
  • 👟 Her first good pair of sneakers was the Bread Lens, which she received in the sixth grade and was very excited about.
  • 🖤 She loves the Black Cat 4s for their classic style and how they make her feet look 'cute and animated'.
  • 🏫 Ice Spice attended Catholic school with a dress code, which limited her sneaker choices to more formal shoes like hush puppies.
  • 🎉 She recalls a memorable moment early in her career when she was featured in a campaign wearing a pair of Air Force Ones that said 'Bronx OG'.
  • 🌟 Beyoncé handpicked Ice Spice for an Adidas campaign, which was a significant and exciting milestone for her.
  • 👚 Ice Spice's love for tech fleece is well-documented, and she pairs it with her favorite sneakers, the black Air Force Ones.
  • 💖 She has a penchant for buying multiples of the same shoe if she loves them, as evidenced by her recent purchase after stepping in paint.
  • 👠 Ice Spice believes that being authentic to herself, including wearing Jordans and her natural hair, helped her career take off.
  • 🛒 She ends up purchasing several pairs of sneakers, including the Lightnings and a pair she had previously worn in a music video.

Q & A

  • What was the shopping experience like for sneakers in the early 2000s on Davidson Avenue?

    -The shopping experience was centered around a store called Samies, which was popular for its exclusive sneakers like Air Force Ones. It was a go-to place for stylish footwear.

  • How did Ice Spice feel when she got her first good pair of sneakers in sixth grade?

    -Ice Spice was very excited when she got her first good pair of sneakers, which were the Black Cat 4s, as they were one of her favorite sneakers of all time.

  • What is Ice Spice's opinion on how sneakers can affect one's appearance?

    -Ice Spice believes that certain sneakers, like the ones she prefers, can make her feet look cuter and more animated, which she thinks is appealing to other girls as well.

  • Why wasn't Ice Spice a big sneaker enthusiast during her school years?

    -She attended Catholic school with a dress code that required her to wear more formal shoes like hush puppies or flats, limiting her ability to wear sneakers.

  • What was the significance of the Air Force Ones with 'Bronx OG' on them?

    -The 'Bronx OG' Air Force Ones were a special pair that Ice Spice wore during a shoot early in her career, which was a memorable and fun moment for her.

  • How did Ice Spice feel about being handpicked by Beyonce for the Ivy Park shoe campaign with Adidas?

    -Ice Spice was very excited and found the experience to be fun, especially because the set was pretty and the shoot involved splashing in water.

  • What was Ice Spice's reaction to being featured in a campaign after 20 years?

    -She was surprised and delighted, especially considering it was for the iconic Nike Air Force 1's and then shortly after for Beyonce's Ivy Park shoe campaign.

  • Why did Ice Spice decide to return a pair of sneakers she had recently bought?

    -She decided to return them because she accidentally stepped in some paint, requiring a new pair.

  • What is Ice Spice's favorite color combination for sneakers?

    -Her favorite color combination includes orange and pink, which are her two favorite colors.

  • How did Ice Spice feel about going back to her roots and wearing Jordans?

    -She felt that being authentic to herself by wearing Jordans and her natural hair led to a resurgence in her views and success, as it allowed her to be true to who she was.

  • What is Ice Spice's go-to sneaker when styling a boy?

    -Her go-to sneaker for styling a boy is the Air Force One, as it is a fresh and basic choice that she likes.

  • If Ice Spice could only wear one pair of sneakers for the rest of her life, what would they be?

    -She would choose the black half fours, as they are her favorite and she has a tendency to buy multiples of shoes she loves.

Outlines

00:00

😀 Sneaker Shopping with Ice Spice

In this first paragraph, Joe from Complex interviews the multi-platinum artist Ice Spice at Soul Stage in LA. They discuss Ice Spice's plans for sneaker shopping, her early 2000s experiences growing up in the Bronx and the importance of footwear in that culture. Ice Spice reminisces about her first good pair of sneakers, the classic Black Cat 4s, and shares her fondness for how they made her feet look 'cute'. She also talks about the dress code at her Catholic school and how it affected her sneaker choices. The conversation touches on her early career and a memorable shoot with a pair of Air Force Ones that were significant to her.

05:01

🎉 Ice Spice's Favorite Sneakers and Career Milestones

The second paragraph delves into Ice Spice's love for her current favorite sneakers, her documented preference for tech fleece, and her go-to shoe choice to pair with it. The artist shares her habit of buying multiples of the shoes she loves, due to incidents like stepping in paint. The discussion moves on to her career, highlighting her rise in popularity after returning to her authentic self, which included wearing Jordans and embracing her natural hair. The paragraph also includes a shopping segment where Ice Spice picks out several pairs of sneakers she likes, including a new release and a gift from the store. Her love for the color orange and pink is mentioned, and she talks about the importance of being true to oneself and the impact it had on her career.

10:07

🎶 Wrapping Up with Ice Spice

In the final paragraph, the conversation concludes with thanks being exchanged between Ice Spice and the host. There's an announcement about her upcoming debut album, and the video ends on a high note with music and applause. This segment serves as a polite and professional closure to the interview, while also promoting Ice Spice's forthcoming music.

Mindmap

Keywords

💡Sneaker Shopping

Sneaker shopping refers to the activity of looking for and purchasing sneakers, which are athletic shoes primarily for sports or casual wear. In the video, it is a central theme as the host Joe and the guest, Ice Spice, go on a shopping trip to buy sneakers. The concept is integral to the video's narrative, showcasing their preferences and experiences with sneakers.

💡Samy's

Samy's is mentioned as a significant store for sneaker enthusiasts in the early 2000s. It was a popular destination for exclusive sneakers like Air Force Ones. The store is now shut down, but it represents a nostalgic element in the video, highlighting the cultural impact of sneaker stores on the community.

💡Air Force Ones

Air Force Ones are a classic model of sneakers produced by Nike. They are highlighted in the video as a favorite among the characters and symbolize a connection to the Bronx and New York City. The mention of 'Bronx OG' Air Force Ones indicates their significance in representing regional pride and identity.

💡Black Cat 4s

Black Cat 4s refer to a specific colorway of the Air Jordan 4 model, which is a highly regarded basketball shoe designed by Tinker Hatfield and produced by Nike. In the video, Ice Spice recalls receiving a pair during sixth grade as her first 'good' pair of sneakers, indicating the emotional value and personal significance of this particular model.

💡Sneakerhead

A 'Sneakerhead' is a term used to describe someone who is passionate about sneakers and often collects or trades them. The video touches on this concept when discussing the dress code at Catholic school, which limited the guest's ability to be a sneakerhead due to restrictions on footwear.

💡Beyonce's Ivy Park Shoe for Adidas

This keyword refers to a collaboration between the singer Beyonce and the sportswear company Adidas for a shoe line under her Ivy Park brand. In the video, Ice Spice expresses excitement about being handpicked for this campaign, which signifies a milestone in her career and a validation of her status in the fashion and music industry.

💡Tech Fleece

Tech Fleece is a type of fabric used in clothing that is known for its comfort and technical properties like warmth and moisture-wicking. In the video, the host asks Ice Spice to pair a shoe with tech fleece, indicating the importance of coordinating footwear with the rest of one's outfit for a complete look.

💡Authenticity

Authenticity in the video is discussed in the context of Ice Spice's personal style and its impact on her career. She mentions returning to her roots and wearing Jordans and her natural hair, which resonated with her audience and led to an increase in her views. Authenticity is portrayed as a key to connecting with fans and establishing a genuine persona.

💡Jordans

Jordans, or Air Jordans, are a line of basketball shoes produced by Nike and named after the NBA legend Michael Jordan. They are a symbol of sports and hip-hop culture and are mentioned in the video as part of Ice Spice's return to her authentic self. The shoes are associated with a sense of confidence and success.

💡Dress Code

A dress code refers to a set of rules guiding what types of clothing are acceptable to wear. In the video, the dress code at Catholic school is mentioned as a reason why the guest couldn't wear sneakers, which is a significant aspect of her personal style. The discussion of dress codes highlights the restrictions and the creative ways to express oneself within those boundaries.

💡Multiplatinum Artist

A 'Multiplatinum Artist' is a musician or band that has sold a significant number of albums or singles, reaching a certification level of platinum multiple times. Ice Spice is referred to as such in the video, indicating her success and recognition in the music industry, which is an important aspect of her public image and the video's context.

Highlights

Joe from Complex interviews multi-platinum artist Ice Spice at Soul Stage in LA.

Ice Spice discusses her plans for sneaker shopping and her preferences.

Mention of growing up in the early 2000s and the influence of Samies, a popular sneaker store.

Ice Spice's first good pair of sneakers was the Bread Lens in sixth grade.

Her love for the classic Black Cat 4s and their appeal to making feet look cute.

The impact of wearing sneakers due to a dress code at Catholic school.

Ice Spice's memorable experience with a pair of Air Force Ones labeled 'Bronx OG'.

Her inclusion in Beyonce's Ivy Park shoe campaign for Adidas.

The story behind Ice Spice potentially DMing a store in Reno about her favorite sneakers.

Her well-documented love for tech fleece and the ideal shoe to pair with it.

Ice Spice's habit of buying multiples of the same shoe due to accidents.

The gifting of a new pair of sneakers with a unique design to Ice Spice.

Her return to authenticity by wearing Jordans and natural hair, which boosted her career.

The importance of wearing sneakers as a New Yorker for comfort and practicality.

Ice Spice's browsing and selection process of new sneakers at the store.

Her final purchase total of $2,178 worth of sneakers.

Ice Spice's appreciation for the support during her shopping trip and a teaser for her upcoming debut album.

Transcripts

00:01

[Music]

00:30

[Music]

00:47

what's up everybody it's Joe from

00:48

complex we're in La at Soul stage with

00:49

multiplatinum artist ice spice how you

00:52

doing good how are you good going to do

00:54

some sneaker shopping tonight going to

00:55

see what she's feeling what she's not

00:56

and then hopefully she's going to buy

00:57

some sneakers yep let's go

01:00

[Music]

01:09

I want to talk growing up early 2000s

01:11

Davidson Avenue forom Road what's the

01:14

shopping for people that aren't from

01:16

that area what was the shopping like was

01:17

it like Foot Locker or like Mom and Pop

01:19

stores for sneakers samies was a big one

01:22

for everybody you know Samy so what's

01:24

samies for people that don't know samies

01:26

is shut down now okay but it used to be

01:29

on like for and Jerome okay they had

01:32

like all exclusives or like Air Force

01:34

Ones and stuff like that or that's just

01:36

like where everybody would go to get fly

01:37

but I was just like not really shopping

01:39

there you know I didn't have money yet I

01:41

was too young so okay do you remember

01:43

like your first good pair obviously like

01:45

when we're young it's tough to get what

01:46

we want but do you remember what it felt

01:48

like getting your first good pair I had

01:51

got some bread lens okay when I was in

01:55

like sixth grade and I was so excited

01:58

great shoe

02:00

just one of the classics Els you pulled

02:02

up in Black Cat 4S literally one of my

02:05

favorite sneakers of all time so simple

02:07

but like buttery suede what do you love

02:09

about those I love how cutesy they make

02:12

my feet okay that's what I like about

02:14

them I think that's what other girls

02:15

really like to be honest like they make

02:17

your feet look so animated and cute yeah

02:19

that's how I feel a little bit you know

02:21

I have a size 11 and A2 but you know

02:22

they make me my foot look a little small

02:24

we'll take it but I love black half

02:26

fours they go with everything they my

02:28

fav going to Catholic school did you

02:30

have a dress code or you can okay so

02:32

that's another reason why I wasn't a big

02:34

Sneakerhead because I had to wear hush

02:36

puppies or like flats and stuff like

02:39

that but you know on the weekends I get

02:41

to wear regular clothes when a lot of

02:43

people we've had on the show had like

02:45

dress codes they' always I tried to put

02:46

in a black Air Force One But like I

02:48

would try to put on like these and I

02:51

would always get like a detention for it

02:54

or sent to the office and stuff like

02:55

that and I would be like oh I lost my

02:57

hush puppies or like they dirty like

02:59

like let me wear these but they wasn't

03:01

going for that Sacred Heart not letting

03:02

you no Sac heart loosen it up a little

03:05

bit right oh my

03:11

God we touched on the Air Force One and

03:13

New York City and Bronx but what was it

03:15

like when this came about that was

03:19

actually really cool that was a fun

03:21

moment yeah so like that was like pretty

03:22

early in your career to get that what do

03:25

you remember about like that shoot and

03:26

like just having pair of Air Force ones

03:28

that say like Bronx OG that day was kind

03:30

of a blur but that was a long time ago

03:33

okay that was very early in my career I

03:35

was just so happy that they even asked

03:37

me to do that cuz you know like just the

03:39

whole Bronx thing and I love Air Force

03:42

Ones did they like give you a bunch of

03:44

pairs or did like friends and that pair

03:46

okay that's it see that's what I feel

03:48

like a lot of times you figure like oh

03:49

you're going to get 50 pairs but

03:51

sometimes with that just that pair did

03:52

you save that pair like as like a

03:54

Sentimental thing yeah it is sentimental

03:56

I have those and then on the flip side I

03:59

think like you were on on the flight you

04:00

get the call I think this was after

04:03

correct me if I'm wrong that was shortly

04:06

after okay so listen I've been doing

04:08

this 20 years never been in a campaign

04:10

you two years you know Air Force One and

04:13

then Beyonce's Ivy Park shoe for Adidas

04:16

what was that like that was really

04:18

exciting I remember like getting to the

04:20

set and everybody had to cover their

04:21

phones with like a sticker yeah and yeah

04:25

it was like a very very Bouie set it was

04:28

really pretty that was fun that was fun

04:30

I was I was splashing in water that day

04:33

like on the floor and stuff I definitely

04:35

got sick off of that the next day yeah

04:38

so like the set had water on it and then

04:40

you were just like going through puddles

04:41

and stuff yeah like all the models and

04:43

stuff was like sharing the water and

04:45

splashing through it I remember that but

04:47

that was fun that was a fun time and

04:48

Beyonce handpicking you Nike Air Force

04:50

1's Beyonce handpicking you for a d is

04:52

pretty good yeah yeah another thing I

04:55

don't know if you remember this these at

04:57

all you know what's funny I just got

04:59

these today and I'm so mad cuz I'm about

05:01

to return those and get and get okay so

05:04

confirm if this is this actually

05:06

happened a store in Reno was that you

05:09

asked you know it's so weird cuz I saw

05:11

that post like the other day yeah and I

05:14

don't remember I dming a store honestly

05:17

I probably did I probably did cuz these

05:19

are my faves so those are like your

05:20

current favorite you love those yeah

05:22

like just the shape of these and like

05:24

this is a cute color it's a cute color I

05:26

probably did ask them I don't remember

05:28

that

05:34

Your Love of tech fleece has been well

05:36

documented pretty viral what would you

05:38

say if you had to pick a shoe to pair

05:40

with tech flee what would be your shoe

05:42

of choice if I'm wearing it be okay

05:46

black hat fours what about like if a I'm

05:48

styling a boy or something there we go

05:50

exactly um Air Force One okay fresh air

05:54

basic but that's what I like okay I

05:56

always ask if you could like wear one

05:59

pair of sneakers for the rest of your

06:00

life what would it be do you think it

06:01

would be the black halfs I was going to

06:03

say these okay yeah and like when you

06:06

like a shoe will you buy multiples just

06:08

cuz Okay I literally will buy multiples

06:12

like I already had these but I stepped

06:13

in some paint so I had to get some more

06:15

yeah that's how that goes and I thought

06:18

maybe you were going to pull up in The

06:20

Powerpuff chain though oh these are cute

06:22

so have you ever seen those no I never

06:24

seen these so we have them in your size

06:26

we're going to gift them to you oh these

06:27

are cute thank you I like the this

06:30

little eye at the back I never really oh

06:32

and the inside's so cute yeah I love

06:35

that that's what I like and it has a lot

06:36

of orange on it and pink those are my

06:38

two favorite colors and you know you had

06:40

the chain so we had to pull these for

06:41

you yeah these are perfect another thing

06:44

that I really like I was reading an

06:46

interview from the cut it was basically

06:48

talking about like your rise it was

06:50

right before no Clarity came out okay

06:52

which was like a big thing in your

06:53

career is like and you said once I

06:55

brought it back to the real me and my

06:57

roots and I put my Jordans back on and I

06:58

just wor my natural hair and I was just

07:00

really being authentic to myself that's

07:02

when my views started going up again I

07:04

was like let me just be me dealing like

07:07

with that how important is it even with

07:10

like Jordans you have that confidence

07:12

like it has the effect of like success

07:14

right right right I feel like as a New

07:17

Yorker you need to be wearing sneakers

07:19

you can't the the sheets are too nasty

07:21

to be walking around and like little

07:23

flip flops and heels and stuff like that

07:26

so yeah I feel like that was just me

07:28

being my authentic self and people just

07:32

felt me and like you got back to your

07:34

roots of like the kid who had the the

07:36

Jordan fours and yeah at that time too I

07:39

was like 20 so I just feel like even

07:41

though 20 you old enough to wear heels

07:43

and stuff I just felt like I was rushing

07:44

it like I was just being a little too

07:46

grown and I think people could tell I

07:48

was like trying to be more grown than I

07:50

was sometimes it's just a subtle

07:52

difference in sense perfect pair of

07:54

Jordans all right well we talked about

07:57

everything now is the easy part browse

07:58

the show see you to take home yes cute

08:01

let's do

08:01

[Music]

08:13

it which ones we

08:15

grab I like these Lightnings cool cool

08:20

yeah what else I like

08:23

those I think I wore these in no Clarity

08:26

was it these had to be those cuz these

08:29

on are the new ones yeah I like these

08:30

they're not as good these are

08:34

cute all about the fours yeah I want

08:38

these what about the

08:41

travises yeah I like those olive green

08:43

is like my new favorite color right now

08:45

it's a good

08:47

one I like them what color would you say

08:51

that is it's like a infrared it's almost

08:53

pink but it's stilled it's like almost

08:54

it's like a Scarlet right yeah that's

08:56

kind of cute Scarlet Red

09:01

did you want the buttercups or the

09:02

bubbles well the yellow is kind of cute

09:04

you know what it is it's really the

09:05

shape for me like the dunks but like

09:08

this is cute though it's cute I like

09:13

it find everything okay yes thank you

09:16

like can hear that right

09:18

there your total is

09:24

$2,178 take your car you good to

09:27

go thank you you're welcome

09:30

[Music]

09:35

I don't think you going be able to do

09:36

this by yourself that's with you yeah

09:38

you got all right all right I got you I

09:42

ain't going to have you do this by

09:43

yourself I'll bring my around here thank

09:45

you thank you

09:47

[Music]

09:59

[Applause]

10:07

[Music]

10:08

[Applause]

10:09

so ice spice came through talk some

10:11

Bronx Footwear thanks so much for taking

10:13

the time yes thank you for having me of

10:15

course make sure you check out her debut

10:17

album coming very soon

10:20

[Music]

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Related Tags
Sneaker ShoppingComplexIce SpiceAuthenticityBronx OGAir Force OnesFashion InfluenceCultural RootsMusic IndustryShoe CollectionPersonal Style