2023年如何從0-1做一個賺錢的小紅書，月入1萬+美金｜快速起號攻略分享 帳號定位/對標帳號/選題/數據分析 Make money with Red

Can ordinary people with zero foundation still make money from self-media

in 2023 ? Of course, even with

1,000 fans

on Xiaohongshu,

you can receive promotions

and even earn 10,000 US dollars a month.

I once used

my fans to exceed 10,000 in one month

. It is no exaggeration to say that

Xiaohongshu It is now the platform where ordinary people join the self-media industry with

the least

investment and the highest return.

In today’s video,

I will reveal to you the secrets

of Xiaohongshu, an excellent money-making tool,

its platform feature

monetization model

, and how we ordinary people can start a Xiaohongshu from 0 to 1.

If you are interested in this book

, make a hit account

and achieve monetization.

If you are interested

, be sure to read the end.

Hello everyone, I am Muzi. I

used to be responsible for the marketing of

multiple AI short video editing tools

and create a personal hit short video account

to achieve monetization

. This channel hopes to use AI.

Help everyone create individual IP. Help everyone create individual IP

and earn passive income together.

Let’s answer the first question first. Why do

so many self-media platforms

choose Xiaohongshu?

Looking back at several major video platforms,

YouTube has a long start-up period.

Douyin and TikTok are already saturated

b Website production requires high threshold

, and Xiaohongshu

is the most friendly platform for ordinary people.

In addition, Xiaohongshu has these three characteristics. Xiaohongshu

’s slogan is the life experience of 200 million people.

In fact,

many people now regard it as It is used as a search engine.

For example, if you want to buy something,

you will first read the reviews on it.

Therefore, many people use the platform with the intention to consume.

It can achieve a closed loop of e-commerce for dry goods cultivation

and is more likely to achieve purchasing behavior. It

is very friendly to novices and

often has The first video of a new account

explodes directly

or the cover looks very sloppy

but the interaction data is very high.

This is what the platform hopes to achieve.

They do not want to kill themselves

and become a monopoly of

top influencers.

The platform must encourage more Bloggers come in

and distribute traffic to small bloggers

so as to form a virtuous cycle.

The three user ages are mainly those born in the 1990s and 2000s.

18-35 years old. 70% are female users.

However, note that

male users are also in the growth stage,

which is a good outlet

for them. Most of them are a group of young people who have a taste in life and are

very petty bourgeoisie. They

have a strong willingness to consume and

a high consumption power.

Therefore, brand owners are willing to invest

, and

the possibility of monetization is greater for bloggers.

Based on these three characteristics of Xiaohongshu,

I I will teach you step by

step how to build your own account from 0 to 1

and start it quickly.

I will divide the whole process into three steps.

The first step is to build the account base.

Find your 6 major positioning,

identity and positioning. Who am I?

What am I good at? What

do I like?

Value positioning . What do I want to show users and

why do they click in to read my notes?

Do I provide emotional value or monetize

positioning? Do I do traffic promotion

or do I do paid knowledge

positioning? Do I do oral broadcasting with pictures, vlogs

or plots?

Let me share my real experience.

I once I have done sharing with only pictures and texts without showing my face,

and the likes and collection data are very high,

but it is difficult to convert fans

because everyone's intimacy is not that strong.

Overall,

I think the difficulty of converting fans in several forms is like this,

so in fact, pictures and texts are not It will definitely be worse than videos

, but the conversion rate of followers will be relatively higher if you show your face.

Personality positioning. You are inspirational, cold,

warm, humorous, literary and artistic. Memory

positioning. Incubate it into your slogan. Action music.

Share a little tip.

Enter the game now.

Everyone must find two tags for yourself

and combine them . What do you

mean?

In the past, the model of only doing outfits has been relatively saturated.

In order to stand out,

you can add a label

such as pear-shaped outfits

or contrast.

The small town girl counterattacked with a good hand,

but the game was rubbish.

I have compiled it here for everyone.

You can like and collect

the 12 common track positionings for novice Xiaohongshu bloggers.

Second, find benchmark accounts.

Find 30

benchmark accounts based on the order of 150,000, 100,000, and 200,000

to organize their account decoration content. Format and section

comment area,

monetization model of topics that users care about, etc.

How to find the benchmark account?

I share 4 methods.

First

, search the keywords of the industry

. For example, if you are doing food theme, then you can do it

. If you are searching for food, then search for food

and look at related accounts.

Second, check the information flow in the industry tab and make

recommendations based on big data.

Third

, look for third-party data platforms

to query . However,

many of these platforms have membership restrictions.

You must remember that in the early days,

the wealthy players

The list of outstanding bloggers released by the Fourth Official Department of Trial Wool

or some accounts that analyze high fans.

After finding the benchmark account,

we have to determine the topic selection.

I will also share three methods of topic selection here.

The first one is The method of selecting topics

based on benchmarking accounts is

to collect their topic selections

to make a topic selection library

, and then find the ones you like more to

imitate their formats

to determine your own direction.

For example, find 10 benchmarking accounts,

and each account has 5 popular choices. Then

you have 50 topics to choose from.

Let me teach you a little tip.

Focus on finding posts whose number of likes is much greater than the number of fans.

This further shows that this topic has a trend of becoming popular.

The method of choosing the topic for the second question

is from the comment area or Use your own experience

to dig out topics that users care about

, and then search for keywords across the entire network

to see if the related topics are popular

or if anyone is

competitive.

The third hot topic selection method

platform provides a way to search, discover notes, inspiration,

official events, and other recommendations.

If you use these hotspots

and are officially selected,

you will have traffic support.

Then we will do the fourth thing.

Account decoration.

The first is the avatar. It is

recommended that if you show your face, use a real person avatar

and use one

that fits your positioning. For example

, if you are working in the workplace,

you can put a picture of yourself in formal attire

and a nickname.

It is recommended to add a nickname plus content positioning

or your identity tag.

For example, my own name,

Muzi AI Research Institute

, Muzi is my nickname.

Everyone can call me this name.

AI is my content positioning

research institute. I

mainly study tools such as AI.

This is my identity label.

Next, I will give you a

brief introduction.

Identity plus label

plus experience plus achievement

plus you can Finally,

we need to sort out the popular covers and titles,

collect them in a document,

analyze the same factors, and

use them as our future seals.

After completing our first step of setting up a basic account, we

will enter the second step. step

Content production

is the first step. Many people

always think that I have to start writing specific copywriting.

You must pay attention to your seal

because it is the most important hook

to attract others to click in.

No matter how good your content is.

If others don’t click

in, it’s all useless

. The second step is to create copywriting. What about copywriting

?

First of all, you must have a wonderful beginning

, a valuable middle text, and an ending.

If it is a spoken video,

it must be

spoken in a concise and spoken language in the first 30 seconds. Come up with your hook.

The entire video should be about 3-5 minutes long and

should not exceed 10 minutes

because Xiaohongshu does not focus on long videos.

In addition, we can also use Chat

GBT to help us write copy.

If you want to see it , let us know in the comment area

. The last thing I

will share with you in the future

is that if you are a video blogger,

you have to shoot and edit your videos

in the early stages

. I suggest that you shoot directly with your mobile phone and

it must be low-cost.

If you are a newbie in editing,

I recommend using CapCut

. It is free and The threshold for use is very low.

Next is the third step

of some operations after the release.

First of all, what we must do is data analysis and review

and share with everyone

the platform recommendation mechanism of Xiaohongshu.

Likes add 1 point to

favorites and 1 point

adds 4 to comments. Follow

and add 8 points.

In addition, be sure to copy popular ones.

Remember this sentence.

The essence of self-media is to repeat,

repeat, repeat.

Once you have a hit,

it can be used as a series to continue iteration.

Then

, we must actively respond to every post. Fans

form good interactions

, and we can even build a fan group

to form our own private domain traffic.

We also need to update regularly.

Daily and weekly updates can be adjusted according to your own situation.

But in the early stage,

low-cost and high-frequency output must be done.

Next,

let’s talk about it

. The current main monetization model of Xiaohongshu

is promotion

, which is also a relatively mainstream monetization method.

Simply put,

when your account reaches a certain number of fans, advertisers will actively seek

cooperation

. If you want to join the official Dandelion platform of Xiaohongshu,

you need fans. If your number reaches 1,000,

if you accept ads privately,

you can leave your contact information on the homepage.

The advertising quotation is usually 10% of the number of fans.

The second product replacement

is that the merchant will give you the product

without paying you and let you post grass planting notes.

You can get it. Free products

but not a lot of income.

Three live broadcasts or note-taking.

This is also the main model promoted by Xiaohongshu this year.

However, the threshold is relatively high and

requires strong fan stickiness

and high trust

. However, the single live broadcast income is high

, especially now that the platform has 10 billion. Traffic tilt

is a good opportunity to enter the game.

Four knowledge paid courses

require a certain reputation in their own field.

For example, if you know how to knit sweaters

, you can start a knitting education course.

Students can earn a certain amount of course fees after purchasing.

5 Consultation

This is It is a very important source of income for many bloggers.

For example, if you are a workplace blogger, you

can provide

career planning consulting for newbies in the workplace

. 6 Training camps.

Nowadays, many growth bloggers will open

a training camp such as the self-discipline camp, Xiaohongshu account starting camp, etc.

The operating cycle is about one month and the unit price is 300 US dollars.

It is absolutely possible for

one person to earn 10,000 US dollars per month,

and the marginal cost is very low

. Finally, let me talk to

you about

the pitfalls I have encountered in Xiaohongshu in the past few years

or some common misunderstandings

. The content is too cluttered

and the cover is inconsistent.

I once met a fan who asked me

why he had posted dozens of pieces of content

and still had less than 100 followers. As

a result, I entered his homepage,

Hanfu, skateboarding, makeup, handcrafts, and all kinds of content. There were too many

fields that he wanted to do.

You will not be able to attract your own precise users.

Misunderstanding 2: Spending a lot of money to buy equipment.

Do I have to buy a good

camera, reflector, lighting, microphone, etc.?

In

the end, it is very likely

that the videos you make after spending a long time will

only be a dozen or so. Like

everyone, please remember that sentence:

a low-cost mobile phone is enough

in the early stage

. Misunderstanding 3: Go to various platforms to follow each other and like each other.

Don’t do

this. It will disrupt your fan base.

Don’t buy fans.

These are not your accuracy. Traffic

Misunderstanding 4 It is difficult for ordinary people with no special skills to start to make mistakes.

There are more ordinary people in this world.

Sometimes the more ordinary you are

, the more likely you are to resonate.

For example, if you dress

a girl with a good figure,

you will think that she must be able to wear everything. Good-looking

, but if a girl with an average figure makes outfits,

you are more likely to be picked on by her.

The last and most important point

is that you must act,

act, act

, keep trial and error

, keep trying.

Only by doing it

can you know the result

, otherwise it will never happen. It’s Sora.

If you’ve thought about it, go ahead and do it. Bye.