How to Make Professional Logos Using AI ($34,901/Month)

Alek
17 Mar 202316:36

TLDRThe video script discusses the lucrative potential of selling logos online, highlighting two main strategies: made-to-order logos and logo templates. It showcases how AI can be used to generate logos, providing examples of successful online sales and offering tips on how to refine and finalize the designs using Adobe Illustrator and Canva. The script emphasizes the importance of crafting effective prompts for AI and the potential for significant profit in the digital logo market.

Takeaways

  • 🌟 AI technology can be used to generate logos, opening up opportunities for digital product creation and sales.
  • 💡 There are two main strategies for selling logos: made-to-order logos and logo templates.
  • 📈 Logo template shops offer editable logo files, often leveraging AI to generate graphics and colors, providing a passive income stream.
  • 🔍 Successful online businesses selling logo templates have made significant revenue, with some estimates in the millions.
  • 🛠️ Custom logo services, or made-to-order logos, typically command higher prices due to the personalized service provided.
  • 📊 The profit margin for digital products, after fees, is approximately 91%.
  • 🤖 Midjourney is an AI platform used for generating images, including logos, with different pricing plans available.
  • 🎨 Adobe Illustrator is a powerful tool for refining and vectorizing AI-generated logos, essential for high-quality logo production.
  • 📄 Vector files are crucial for logos as they allow for any size without loss of quality, and Illustrator excels at creating these files.
  • 🖼️ Canva is used for final touches and template preparation, allowing for easy customization by clients post-purchase.
  • 💰 The combination of AI generation, vectorization in Illustrator, and template preparation in Canva creates a streamlined process for logo creation and sales.

Q & A

  • What is the potential income from selling logo templates online?

    -A shop selling logo templates has over 52,000 sales, with an average price of at least ten dollars, resulting in over five hundred and twenty thousand dollars in revenue. However, considering many packages cost more than ten dollars, the shop could have easily made millions, making this figure a conservative estimate.

  • How does the profit margin work for digital products like logo templates?

    -After paying all the fees associated with a digital product, a profit margin of about 91% can be expected.

  • What are the two strategies for selling logo designs?

    -The two strategies are made-to-order logos, where a custom logo is created for a client's business, and logo templates, which are pre-made logos that customers can edit for free on platforms like Canva.

  • What is the difference between selling pre-made logos and made-to-order logos in terms of business model?

    -Pre-made logos are a more passive business model in the long term but require building a large catalog for sales upfront. Made-to-order logos allow for charging more as it's a service, not just a pre-made product, and can be considered more of a side hustle business model.

  • How much has a shop called Logo Lane made from custom logos?

    -Logo Lane has made between 515,000 dollars and 1.7 million dollars from their Etsy shop, charging between thirty-nine dollars and one hundred and thirty dollars for each custom logo.

  • What is the role of Discord in the logo creation process?

    -Discord is used to join the Mid-Journey server, which costs ten dollars a month for general access and thirty dollars a month for unlimited image generation. It is a platform for communication and accessing the Mid-Journey AI for logo generation.

  • How does the AI logo generation process work in Mid-Journey?

    -Users enter prompts into the Mid-Journey chat, and the AI generates images based on those prompts. Users can reroll images if the initial batch is not satisfactory, and can upscale promising images for further refinement.

  • What tool is recommended for refining and vectorizing AI-generated logos?

    -Adobe Illustrator is recommended for its powerful image tracing feature, which can transform AI-generated images into crisp, clean vector files that can scale without losing quality.

  • How can one enhance the final product of an AI-generated logo?

    -The final step involves preparing the logo in Canva, where the vectorized logo can be resized, recolored, and adjusted to fit the client's needs. Text and other design elements can be added or modified as required.

  • What are some considerations when using AI and Adobe Illustrator for logo creation?

    -While Illustrator is not perfect and may not work well with highly detailed images, it is expected that future versions of AI tools will improve. There are also costs to consider, as subscriptions to AI and Illustrator services can range from 44 to 80 dollars per month.

  • How can one increase the appeal of their logo designs for potential customers?

    -Learning to use mock-ups can help add the logos to branding materials like business cards, which can increase sales and help stand out from the competition. Free mock-ups can be found on websites like Raw Pixel.

Outlines

00:00

🌟 Logo Creation with AI: Monetization Strategies

This paragraph discusses the lucrative business of selling logos online and the impact of AI in this domain. It highlights the potential of generating logos using AI with minimal touch-ups to produce high-quality designs. The speaker shares their experience in creating digital products with AI, focusing on logos, and introduces the concept of selling logo templates and custom-made logos. The paragraph outlines the profitability of selling logo templates and provides examples of online shops that have made significant earnings from this business model. It also touches on the strategy of selling custom logos on platforms like Etsy and Fiverr, emphasizing the higher profit margins due to the service aspect.

05:01

🎨 AI Logo Generation Process and Editing

The second paragraph delves into the actual process of generating logos using AI, specifically through the platform Mid-journey. It explains the user experience of generating images, including the use of prompts, rerolling images for better results, and upscaling promising designs. The paragraph also introduces the use of Adobe Illustrator for refining and vectorizing the AI-generated logos. It details the technical steps involved in transforming the blurry AI images into crisp vector files, which can be scaled without losing quality. The speaker shares their excitement about the variety of logos they were able to create, including mascot logos, and provides tips on how to refine these images further.

10:03

🖼️ Advanced Logo Editing and Vectorization

This paragraph focuses on the advanced editing and vectorization of logos using Adobe Illustrator. It describes the process of transforming AI-generated images into high-quality, scalable vector files suitable for commercial use. The speaker explains how to use Illustrator's Image Trace feature to create vector files, adjust thresholds for detail, and remove unwanted elements like text and background noise. The paragraph also covers the handling of colored logos, inverting colors for dark backgrounds, and batch processing multiple images. The speaker emphasizes the importance of Illustrator for achieving the desired quality and cleanness in logos, which is crucial for competing with high-earning logo shops.

15:03

📈 Finalizing Logos and Considerations for Selling

The final paragraph discusses the last steps in preparing the logos for sale or as a service. It covers the process of importing vectorized logos into Canva for final touches, such as recoloring and text addition. The speaker explains how to create a template link for customers to customize their purchased logos on Canva without any additional cost. The paragraph also addresses potential challenges, such as the limitations of Illustrator with highly detailed images and the costs associated with using AI and Illustrator subscriptions. It encourages learning the use of mock-ups for branding and suggests ways to enhance the selling potential of the logos. The speaker shares their excitement about the rapid advancements in AI image generation and the potential for future improvements.

Mindmap

Keywords

💡AI-generated logos

AI-generated logos refer to the use of artificial intelligence to create visual symbols or designs that represent a company or brand. In the context of the video, AI is utilized to produce a variety of logo styles, which can then be refined and used by businesses. This technology streamlines the logo design process, making it more accessible and potentially more cost-effective for small businesses or individuals looking to brand their products or services.

💡Monetizing logos

Monetizing logos involves the process of creating and selling logo designs to generate income. This can be done by offering custom logo design services or by selling pre-made logo templates. The video emphasizes the profitability of this business model, with examples given of online shops that have made significant revenue from selling logos. It highlights strategies for creating and selling logos effectively, such as offering made-to-order logos or template-based designs.

💡Logo strategies

Logo strategies refer to the different approaches one can take when creating and selling logos. The video outlines two primary strategies: made-to-order logos, where a designer creates a unique logo for a client's specific business needs, and logo templates, which are pre-made designs that customers can customize themselves. Each strategy has its advantages in terms of creativity, customization, and passive income generation.

💡Mid-journey

In the context of the video, 'Mid-journey' refers to an AI platform used for generating images, including logos. It is a tool that allows users to input prompts and receive AI-generated visual outputs. The platform is used to create the initial designs which can then be refined and perfected using other software like Adobe Illustrator.

💡Adobe Illustrator

Adobe Illustrator is a vector graphics editing software used to create and edit logos and other images. It allows for the conversion of AI-generated images into high-quality, scalable vector files, which can be adjusted and customized without losing quality. This software is crucial for taking the rough AI-generated logos to a professional, polished level.

💡Logo customization

Logo customization refers to the process of adjusting and personalizing a logo to meet the specific needs of a client or business. This can involve changing colors, fonts, or elements of the design to align with the brand's identity. The video discusses how to customize AI-generated logos using tools like Adobe Illustrator and Canva, ensuring that the final product is unique and tailored to the client.

💡Logo templates

Logo templates are pre-designed logo structures that can be bought and then customized by the end-user. These templates provide a cost-effective and time-saving solution for individuals or businesses needing a logo without wanting to invest in a fully custom design. The video highlights the success of online shops selling logo templates, emphasizing their potential for passive income.

💡Profit margin

Profit margin refers to the percentage of revenue that exceeds the cost of producing a product or service. In the context of the video, it is used to illustrate the potential earnings from selling AI-generated logos and templates. A high profit margin indicates that a significant portion of the sales revenue translates into profit after covering costs.

💡Canva

Canva is an online graphic design platform that allows users to create visual content, including logos, using templates and custom designs. In the video, Canva is used to finalize and prepare logos for presentation or distribution to clients. It is a user-friendly tool that enables even those without extensive design skills to make professional-looking logos and other branding materials.

💡Mock-ups

Mock-ups are simulated versions of physical objects or scenarios, often used in design to present how a final product will look in a real-world context. In the video, mock-ups are suggested as a way to showcase how logos might appear on business cards, merchandise, or other branding materials. This can help potential clients visualize the logo's application and increase the logo's appeal.

💡Digital products

Digital products refer to goods that are delivered or consumed electronically, such as software, e-books, or in this case, AI-generated logos. The video discusses the creation and sale of digital products, emphasizing their potential for generating passive income with minimal ongoing effort once the product is established.

Highlights

People are making significant income by selling logos online, with some earning hundreds of thousands of dollars.

AI can now generate logos with a little touch-up work required, leading to the creation of truly unique and beautiful designs.

There are two main strategies for logo design: made-to-order logos and logo templates.

Logo templates offer customers the ability to edit and customize pre-made logos on platforms like Canva.

One logo template shop has over 52,000 sales, indicating a potential revenue of over five hundred and twenty thousand dollars.

Made-to-order logos allow for higher charges as they are seen as a service rather than a pre-made product.

A custom logo service on Etsy with about 13,000 sales has made between 515,000 dollars and 1.7 million dollars.

Logo design services can also be listed on platforms like Fiverr, with one gig earning between 268,000 dollars and 570,000 dollars.

Using AI for logo generation involves joining the Mid-journey platform and utilizing its capabilities for image generation.

Crafting effective prompts is key to generating high-quality logos with AI.

Adobe Illustrator is a powerful tool for refining and vectorizing AI-generated logos, with its subscription costing 21 dollars a month.

Image Trace feature in Illustrator allows for the transformation of raster images into vector files, providing clean and scalable logos.

Canva is used for the final touches and preparation of the logo, including recoloring and text addition.

Logo templates can be sold on platforms like Etsy, with customers receiving editable templates post-purchase.

The potential for a logo design business using AI and Illustrator is high, with the possibility of earning hundreds of thousands of dollars annually.

Learning to use mock-ups can enhance the marketability of logos, helping designers stand out in a competitive market.

Mid-journey AI is continually improving, with version 5 expected to release soon, promising even better image quality.