Microsoft Ai Teams up with JVKE to compose Golden Orchestral Arrangement

JVKE
23 Mar 202411:40

TLDRJake, a multi-talented singer, songwriter, and producer, shares his musical journey starting from a young age under his music teacher mother's guidance. His early church music exposure and diverse influences shaped his style. During the pandemic, Jake and his brother Zach leveraged social media, particularly TikTok, to gain popularity. They used a creative strategy involving their mother and AI technology to enhance their output and composition, leading to a successful partnership with Microsoft AI and the realization of Jake's dream of performing with a full orchestra.

Takeaways

  • 🎵 Jake is a multi-talented singer, songwriter, and producer who has been involved in music from a young age.
  • 🎹 He began learning instruments like piano, guitar, and drums at the age of three, influenced by his mother, an elementary school music teacher.
  • 📱 Jake's early interest in technology led him to request an Apple Mac computer to produce music digitally.
  • 🏫 He took formal piano lessons until the age of 15, then transitioned into beat-making and songwriting full-time.
  • 💫 Growing up in a church environment with a pastor father, Jake was heavily influenced by church music.
  • 🎶 Jake and his brother Zach utilized social media platforms like TikTok to gain visibility for their music.
  • 🤝 They collaborated with Microsoft AI to enhance their music production process, increasing efficiency and output.
  • 🎻 Jake's first experience with a full orchestra brought his songs to life in a way he had always dreamed of.
  • 🌟 He values the feedback from his fans, using it as inspiration and a gauge for the type of music he should create.
  • 🎵 The process of creating a song for Jake involves collaboration with his brother and can take from 8 to 12 hours from start to finish.
  • 🚀 Jake's music journey has been marked by a blend of traditional music education, digital innovation, and social media strategy.

Q & A

  • What is Jake's background in music?

    -Jake is a singer, songwriter, and producer who has been making music and writing his own songs since he was 14. He started playing instruments such as piano, guitar, and drums at the age of three, influenced by his mother who is an elementary school music teacher.

  • What teaching method did Jake's mother use for his early music lessons?

    -Jake's mother used the Suzuki method for his early piano lessons because he was too young to read, so she taught him by ear.

  • How did Jake transition from playing instruments to music production?

    -Jake started making beats after taking music lessons until he was about 15. He then went to college for a bit and took professional piano lessons before dropping out to write songs full-time.

  • What was one of the main influences in Jake's music career?

    -One of the main influences in Jake's music career was the church music he was exposed to while growing up in a religious household, with his dad being a pastor.

  • How did Jake and his brother Zach utilize social media to boost their music career?

    -Jake and Zach used social media platforms like TikTok and Instagram to create content and promote their music. They came up with a strategy to feature their mother in their content, pretending she was producing TikTok remixes, which helped their page go viral.

  • What was the first mega-viral moment for Jake and Zach?

    -The first mega-viral moment for Jake and Zach was a 15-second clip that incorporated the audio of 'hood baby' with Jake's original vocals, which got used extensively on various video creations.

  • How did Jake collaborate with Microsoft AI in his music production?

    -Jake collaborated with Microsoft AI by feeding initial musical inspiration into the AI technology, which then consumed it and generated additional compositions, turning short melody ideas into full orchestra compositions.

  • What is the significance of working with a full orchestra for Jake?

    -Working with a full orchestra is significant for Jake as it brings his songs to life in a way he had always dreamed of but never achieved, transitioning from computer-produced music to actual performances with real instruments like violins and harps.

  • How has the partnership with Microsoft AI impacted Jake's music production process?

    -The partnership with Microsoft AI has streamlined Jake's music production process by reducing the time it takes to finish a song, allowing him to increase output while decreasing the time demand on him as an artist.

  • What motivates Jake in creating music?

    -Jake is motivated to create music primarily for his fans. He enjoys seeing their responses and how his music resonates with them, which inspires him to continue experimenting and creating different types of music.

  • How does Jake describe his experience performing with a full orchestra?

    -Jake describes his experience performing with a full orchestra as a dream come true and a breath of fresh air, as it allows him to bring to life the musical ideas he had in his head, something he had not been able to do before.

Outlines

00:00

🎶 Early Musical Journey and Family Influence

This paragraph introduces Jake, a singer, songwriter, and producer who began his musical journey at a very young age. His mother, an elementary school music teacher, played a pivotal role in nurturing his talents from the age of three. Initially starting with piano lessons using the Suzuki method, Jake transitioned to drums and later guitar. His early exposure to church music greatly influenced his understanding of chord structures. As he grew older, he ventured into digital music and started making beats, eventually leading him to college where he took professional piano lessons before fully committing to songwriting. The paragraph also discusses Jake's collaboration with his brother Zach and their strategic use of social media platforms like TikTok to gain popularity, which was further enhanced by their mother's involvement in their content creation.

05:01

🎵 Artistic Motivation and Collaboration with Microsoft

In this paragraph, Jake shares his motivations for creating music, emphasizing the importance of his fans and the joy he finds in seeing how his music impacts them. He discusses the evolution of his music production process, from struggling with roadblocks to a more streamlined collaboration with his brother. The paragraph also highlights Jake's excitement about working with Microsoft on an AI technology that aids in music composition, transforming initial musical ideas into full orchestral compositions. This technology has significantly reduced the time and effort required to produce music, allowing Jake to increase his output while maintaining high quality.

10:02

🎼 First Experience with a Full Orchestra and Upcoming Performance

This paragraph focuses on Jake's first-time experience of performing with a full orchestra, bringing his songs to life with real instruments rather than computer-generated sounds. He expresses his excitement about the opportunity to perform and fulfill a long-held dream. The paragraph also includes a snippet of his song lyrics, providing a glimpse into his musical style and storytelling. The lyrics describe a romantic scene of two lovers enjoying a carefree moment together, with references to a golden day and the radiant beauty of his love interest.

Mindmap

Family Influence
Instrument Learning
Education
Early Life and Musical Beginnings
Transition to Music Production
TikTok Strategy
Viral Success
Musical Evolution and Career
Microsoft AI Partnership
Increased Efficiency
First Orchestra Experience
Collaboration with AI and Industry Impact
Motivation for Music
Creative Process
Live Performances
Artistic Inspiration and Fan Connection
Jake's Musical Journey and Collaboration with AI
Alert

Keywords

💡Singer Songwriter

A singer-songwriter is a musician who writes the lyrics, melody, and often produces their own music. In the context of the video, Jake is a singer-songwriter who has been involved in music creation since a young age, writing his own songs and playing various instruments.

💡Music Production

Music production refers to the process of creating and recording music, which involves various tasks such as composing, arranging, mixing, and mastering. In the video, Jake talks about his journey from playing instruments to eventually producing music, including beats and full songs.

💡Influences

Influences refer to the people, experiences, or other factors that inspire or shape an individual's creative work. In the video, Jake's church upbringing and exposure to different types of music like hip-hop and R&B are mentioned as his main influences.

💡Social Media

Social media refers to the use of online platforms that allow users to create and share content or participate in social networking. In the context of the video, social media platforms like TikTok and Instagram are crucial tools for Jake and his brother to promote their music and connect with their audience.

💡Collaboration

Collaboration in music refers to the process where two or more individuals work together to create a piece of music. In the video, Jake collaborates with his brother on songwriting, and they also work with AI technology provided by Microsoft to enhance their music production.

💡AI Technology

AI, or artificial intelligence, technology involves the use of computer systems to perform tasks that typically require human intelligence, such as learning, problem-solving, and creativity. In the video, Microsoft's AI technology is used to assist in music composition, taking initial ideas and generating additional musical pieces.

💡Orchestra

An orchestra is a large instrumental ensemble that typically plays classical music, consisting of string, woodwind, brass, and percussion sections. In the video, Jake expresses excitement about his first time working with a full orchestra, which adds a new dimension to his music.

💡Music Industry

The music industry encompasses the businesses and organizations involved in the creation, production, and sale of music and musical performances. In the video, Jake discusses how social media has become an essential part of the music industry, allowing artists to reach a wider audience and promote their work directly.

💡Fans

Fans are the admirers or followers of a particular artist, group, or type of entertainment. In the video, Jake emphasizes the importance of his fans, who inspire him and help him gauge the type of music he should create.

💡Creative Process

The creative process refers to the steps an artist takes to conceive and produce a work of art, which can include brainstorming, sketching, composing, and revising. In the video, Jake shares his personal creative process, from starting with a simple idea to collaborating with his brother and using AI technology to finish a song.

Highlights

Jake is a multifaceted artist with a background in singing, songwriting, and music production, having been involved with music creation since the age of 14.

He began his musical journey at the age of three, learning to play various instruments including piano, guitar, and drums, under the guidance of his mother, an elementary school music teacher.

Jake's early music education involved the Suzuki method, which allowed him to learn by ear, showcasing his promise from a young age.

At 15, Jake transitioned from lessons to self-production, exploring digital music and eventually focusing on creating beats.

His father being a pastor, Jake was heavily influenced by church music, which helped him learn chord structures and further develop his musical skills.

During the pandemic, Jake and his brother Zach leveraged social media platforms like TikTok to gain visibility for their music, using creative strategies involving their mother in their content.

Their first mega-viral moment came with a 15-second clip featuring Jake's original vocals, which was used by Charlie D'Amelio and gained over a million video creations.

After receiving positive feedback, Jake and Zach were encouraged to turn their viral audio into a full song, which was quickly released and became a hit.

The brothers' strategic use of social media platforms has been pivotal in building their business and promoting their music.

Jake's music creation process has evolved from taking weeks to finish a song to collaborating with his brother and completing the process in just 8 to 12 hours.

Jake's fans are a significant source of inspiration for him, influencing the type of music he creates and providing a gauge for his work.

He has collaborated with Microsoft on an AI technology that takes initial musical ideas and generates additional compositions, potentially transforming the music creation process.

This AI technology has allowed Jake to increase output while decreasing the time demand on the artist, making it a powerful tool for music production.

Jake is excited about the opportunity to perform with a full orchestra, bringing his songs to life in a way he had only dreamed of before.

Despite the challenges of performing, Jake is enthusiastic about the chance to sing and play instruments, fulfilling a long-held dream.

The song lyrics provided in the transcript offer a glimpse into Jake's creative expression and the themes he explores in his music.