New Ways To Monetize Instagram | Get paid through IGTV Ads, Reels Ads, Live Badges, & more
TLDRIn this informative video, Millie discusses various emerging methods for creators to monetize their content on Instagram. She highlights the introduction of ads in IGTV and Reels, the importance of using royalty-free music for monetization, and the availability of resources like Epidemic Sound for creators. Millie also covers new monetization tools such as live badges, affiliate shopping links, potential bonuses, and brand collaborations, emphasizing Instagram's efforts to support and reward its creators.
Takeaways
- 🚀 Instagram is investing in its creators by introducing various monetization tools, acknowledging their value and potential.
- 🎥 The platform is allowing businesses to pay for ads that play at the beginning of creators' IGTV videos or Reels, similar to YouTube's ad placement strategy.
- 🎶 Creators need to be mindful of the music they use in their videos to ensure monetization, opting for royalty-free tracks to avoid copyright issues.
- 🔊 Epidemic Sound is highlighted as a resource for creators to obtain royalty-free music and sound effects, with a plan available for creators at $12 a month.
- 💰 Instagram is testing and rolling out live badges, allowing followers to show support by purchasing badges for their favorite creators during live streams.
- 🛍️ Affiliate SL shopping is being expanded, enabling creators to earn a percentage of sales from products their followers buy through their affiliate links on Instagram.
- 💸 Bonuses were introduced through a summer program, rewarding creators for reaching certain activity levels or view counts, and may potentially return in the future.
- 🤝 Brand collaborations remain a popular and significant way for creators to monetize, with Instagram looking to expand its Brand Collaborations Manager to better connect creators with brands.
- 🌐 The rollout of these monetization tools is gradual, with different regions receiving access at various times, requiring patience and persistence from creators.
- 📢 Creators are encouraged to stay updated on the latest tools and strategies by following relevant blogs and channels, to maximize their potential for monetization on Instagram.
Q & A
What is the main topic of the video?
-The main topic of the video is about the various ways creators can make money and monetize directly on Instagram, including upcoming features and strategies.
How does Instagram plan to invest in its creators?
-Instagram plans to invest $1 billion into their creators through various monetization tools and features to help them generate income on the platform.
What is the significance of the ads at the beginning of IGTV videos or Reels?
-The ads at the beginning of IGTV videos or Reels signify that businesses can now pay to have their ads featured prominently, providing a new revenue stream for creators on the platform.
Why is music selection important for monetizing videos on Instagram?
-Music selection is important for monetizing videos on Instagram because using copyrighted music that is not royalty-free or properly licensed can lead to penalties and prevent the video from being eligible for monetization.
What is Epidemic Sound and how does it benefit creators on Instagram?
-Epidemic Sound is a royalty-free soundtrack provider that offers over 35,000 tracks and 990,000 sound effects. It benefits creators by providing a vast library of music and sound effects that can be used without worrying about royalty fees, ensuring their videos can be monetized without copyright issues.
What are live badges and how do they contribute to monetization on Instagram?
-Live badges are a feature that allows followers to purchase and send badges to show support for creators during live streams on Instagram. This provides an additional way for creators to earn money and engage with their audience.
How is the affiliate shopping feature being expanded for Instagram creators?
-The affiliate shopping feature is being expanded to allow creators to include their affiliate links on their pages, enabling followers to shop directly through their posts. Creators can then earn a percentage of sales made through their links without directing people to external platforms.
What was the Summer Bonus program on Instagram?
-The Summer Bonus program was a temporary initiative by Instagram where creators could receive bonuses if they reached certain levels of activity or views on their Reels. It was a test to encourage creators to be more active on the platform.
How can creators benefit from brand collaborations on Instagram?
-Brand collaborations offer creators the opportunity to work directly with brands to promote products or services, often resulting in significant financial gain. Instagram is working to expand its platform to better facilitate these partnerships, potentially through third-party services like Brands Collaborations Manager.
What is the Brands Collaborations Manager program and how does it connect influencers with brands?
-The Brands Collaborations Manager is a program initiated by Facebook that connects brands with influencers for partnerships. It is expected to be expanded onto Instagram, allowing creators to connect directly with brands seeking collaborations through the platform.
How can creators ensure they are prepared for upcoming monetization features on Instagram?
-Creators can ensure they are prepared by staying informed about new features, maintaining a Creator account, and adapting their content to fit the requirements of the platform, such as using royalty-free music for videos.
Outlines
📢Instagram Monetization Updates
This paragraph discusses Instagram's recent efforts to monetize its creators. It highlights the platform's investment of $1 billion into creator tools and strategies, as well as the introduction of ads at the beginning of Reels or IGTV videos. The importance of using royalty-free music for monetization is emphasized, with a mention of Epidemic Sound as a resource for such music. The speaker, Millie, also thanks Epidemic Sound for sponsoring the video.
🎵Exploring Royalty-Free Music Options
Millie delves into the specifics of using royalty-free music for Instagram content, emphasizing the importance of avoiding copyright issues for monetization purposes. She introduces Epidemic Sound, a platform offering a vast library of royalty-free tracks and sound effects, and explains its features, including personalized recommendations, trending categories, and a user-friendly interface. Millie also mentions the benefits of using Epidemic Sound for different types of content, such as background music for talking head videos or highlight music for montages.
💰New Monetization Tools on Instagram
This section outlines various new monetization tools Instagram is introducing for creators. Live badges, similar to those used on streaming platforms, allow followers to show support by purchasing badges. Affiliates SL shopping is a tool that lets creators earn a percentage from sales made through their affiliate links on Instagram. Bonuses, tested through a summer program, provided additional incentives for creators to increase their activity on the platform. Lastly, brand collaborations remain a popular and potentially lucrative way for creators to monetize their influence on Instagram.
🤝Brand Collaborations and Third-Party Platforms
The final paragraph focuses on brand collaborations as a key monetization strategy on Instagram. Millie mentions the Brands Collaborations Manager program by Facebook, which is expected to expand to Instagram, facilitating direct connections between creators and brands for partnerships. Third-party platforms like Aspire IQ are also highlighted as potential intermediaries for such collaborations. The paragraph concludes with a call to action for viewers to subscribe to Millie's channel for more updates and information.
Mindmap
Keywords
💡Monetization
💡Creators
💡IGTV
💡Reels
💡Royalty-Free Music
💡Epidemic Sound
💡Live Badges
💡Affiliate SL Shopping
💡Bonuses
💡Brand Collaborations
Highlights
Instagram is investing in its creators by introducing various monetization tools.
Facebook announced a $1 billion investment into Instagram creators.
Instagram is rolling out ads at the beginning of IGTV videos and Reels, allowing businesses to pay for ad placement.
Ads on IGTV have been around since July 2020, but Reels ads are a newer feature.
Monetizing Reels and IGTV videos requires careful selection of royalty-free music to avoid copyright issues.
Epidemic Sound is a recommended resource for obtaining royalty-free music and sound effects.
Instagram is testing live badges, allowing followers to show support by purchasing badges for creators during live streams.
Live badges are set to expand to various countries, including the US, Brazil, UK, and more.
Instagram is expanding its shopping feature, allowing creators to earn a percentage from sales made through their affiliate links on their page.
Creators can sell their own products or create affiliate links for other businesses' products on Instagram.
Instagram tested a summer bonus program, offering bonuses to creators for reaching certain activity levels or view counts.
Brand collaborations are a popular monetization method on Instagram, with the platform looking to expand its Brand Collaborations Manager to connect creators and brands.
Third-party platforms like Aspire IQ and #paid are facilitating connections between creators and brands for collaborations.
Instagram's monetization tools are being tested and rolled out gradually, with different features becoming available to users over time.
The video provides a comprehensive overview of the latest strategies and trends on Instagram for creators to grow their brand.
The video encourages creators to stay updated on Instagram's evolving features and monetization tools for maximum benefit.