OpenAI's Brad Lightcap on new content tool, copyright claims and AI outlook

CNBC Television
7 May 202404:00

TLDRBrad Lightcap from OpenAI discusses a new tool that aims to give content owners more control over how their content is used for AI training and further applications. The tool, which is still in development and expected to roll out in about two years, is seen as a first step towards a new dialogue between AI model trainers and content creators. It is designed to allow content owners to identify their content and specify how they want it to be used with AI. Lightcap emphasizes the importance of finding a balance that benefits both creators and the potential of AI, and highlights the challenges of integrating generative AI into businesses and making it useful for everyday tasks.

Takeaways

  • 📣 A new content tool by Media Manager aims to give content owners control over how their content is used for machine learning and AI research.
  • 🤖 AI technology is redefining the relationship between content owners, publishers, and technology providers.
  • 🗣️ There is a need for dialogue and conversation between companies that train AI models and content owners to establish a new relationship.
  • 🛠️ The tool allows content owners to identify their content and specify how it can be used for AI training and further use.
  • 🚧 The tool is an important first step, but there is more work to be done and more to learn in managing content responsibly in the AI age.
  • 📉 The goal of the tool is to mitigate copyright infringement and do right by content owners and creators.
  • 🔄 AI has tremendous potential, especially for benefiting creators, and finding the right balance is the aim.
  • 📆 The tool is still in development, with a targeted rollout about a year or two from now.
  • 📝 Content creators and media companies will be able to dictate what data from their content can be used by large language models.
  • 📈 OpenAI, as a research and deployment company, focuses on making technology useful and integrated into businesses and daily life.
  • 🧐 The deployment of generative AI is considered trickier than the research part, and understanding business needs for productivity and safe technology use is crucial.

Q & A

  • What is the main intent behind the new content tool announced by the company called Media Manager?

    -The main intent of the new content tool is to give content owners control over what machine learning research can be trained on, aiming to redefine the relationship between content owners, publishers, and technology providers.

  • What does Brad Lightcap believe is necessary for the new relationship between companies that train AI models and content owners?

    -Brad Lightcap believes that there has to be a dialog and a conversation between companies that train AI models and content owners and publishers.

  • What is the purpose of the new tool that allows content owners to specify how their content is used with respect to AI training and further use?

    -The tool is designed to be an important first step in managing content responsibly in the age of AI, allowing content owners to identify their content and specify how they would like it to be used.

  • Does Brad Lightcap expect this tool to mitigate the extent of copyright infringement for the company?

    -The goal of the tool is to do right by content owners and creators, with the intention of rethinking the social contract and finding a balance that benefits all parties involved.

  • When is the new tool expected to be rolled out?

    -The company is targeting a rollout approximately a year after next, with an intake process, feedback, and learning phase currently underway.

  • As a content creator or media company, what control will the new tool provide over how content is used by large language models?

    -The tool will allow content creators and media companies to dictate what content they are okay with having used as data to feed large language models and what they are not okay with.

  • What is the significance of the technology released by the company that is similar to the Robots.txt exclusion?

    -The technology allows companies to specify how their content should be treated, marking a step further in the path of giving content owners more control over their content in the digital space.

  • What does Brad Lightcap spend a lot of his time figuring out in relation to generative AI?

    -Brad Lightcap spends a lot of his time figuring out how generative AI can be integrated into the world, focusing on how the technology can be useful for people, work inside businesses, and help improve productivity and efficiency.

  • What does Brad Lightcap consider the tricky part of deploying generative AI technology?

    -The tricky part of deploying generative AI technology, according to Brad Lightcap, is ensuring that it can work inside a business, help people learn, manage their health care better, and be used safely in critical business processes.

  • What is OpenAI's approach to making generative AI technology more personalized and productive for users?

    -OpenAI focuses on understanding what users want out of the technology and how to make it more personalized and productive, considering factors such as user needs and the safe use of technology in business processes.

  • What potential does Brad Lightcap see for AI in benefiting the creator set that OpenAI wants to work with?

    -Brad Lightcap sees tremendous potential for AI, particularly in benefiting the exact creator set that OpenAI wants to work with, by finding a balance that allows for the responsible use of content and the advancement of AI technology.

Outlines

00:00

🚀 Introduction to AI Technology for Content Management

The video script introduces a new tool announced by a company called Media Manager, which aims to give content owners control over how their content is used for machine learning research and training. The speaker emphasizes the importance of a new relationship between content owners, publishers, and technology providers in the age of AI. The tool allows content owners to identify their content and specify how it can be used with respect to AI training and further use, marking an important first step towards a more responsible and beneficial use of content in the AI era. The rollout of this tool is expected to occur sometime in the near future, with the goal of mitigating copyright infringement and benefiting creators.

Mindmap

Keywords

💡AI

AI, or artificial intelligence, refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the context of the video, AI is central to the discussion as it redefines the relationship between content owners, publishers, and technology providers. An example from the script: 'AI is an interesting technology, it really, since basically the dawn of the web, we haven't had a technology that's in many ways, I think kind of redefined the relationship between content owners and publishers and technology providers.'

💡Content Owners

Content owners are individuals or entities that hold the rights to specific content, such as media, articles, or any form of creative work. The video script discusses the importance of giving content owners control over how their content is used, especially in the context of AI training and machine learning. An example from the script: 'This tool specifically allows content owners to identify their content and specify specifically how they would like their content used with respect to AI training and further use.'

💡Machine Learning

Machine learning is a subset of AI that involves the use of data and algorithms to enable machines to learn from that data without being explicitly programmed. The script mentions machine learning in the context of training AI models on specific content as decided by the content owners. An example from the script: '...TO GIVE CONTENT OWNERS CONTROL, OF WHAT MACHINE LEARNING, RESEARCH CAN BE TRAINED ON...'

💡Copyright Infringement

Copyright infringement occurs when someone uses copyrighted material without permission from the copyright owner. The video discusses a tool that could potentially mitigate the extent of copyright infringement by allowing content owners to control the use of their content. An example from the script: '...IS IT YOUR EXPECTATION IT, WILL AT LEAST MITIGATE THE EXTENT OF COPYRIGHT INFRINGEMENT, THAT HAVE BEEN THE CASE, PREVIOUSLY FOR THE COMPANY...'

💡Social Contract

A social contract is a concept where individuals agree to live cooperatively under a set of rules and institutions. In the video, the term is used to describe the need to rethink the relationship and agreements between AI developers, content creators, and society as a whole. An example from the script: '...SO ULTIMATELY WE HAVE TO RETHINK, THAT, THAT SOCIAL CONTRACT...'

💡Deployment

In the context of technology, deployment refers to the process of making a system or application operational for use by its intended audience. The video emphasizes the challenges of deploying AI systems in a way that is useful and safe for businesses and individuals. An example from the script: '...THE DEPLOYMENT PART IS THE TRICKY PART.'

💡Language Model

A language model is a type of AI system that is designed to understand and generate human language. In the video, the discussion revolves around how content creators and media companies can dictate the use of their content by large language models. An example from the script: '...IF I'M A CONTENT CREATOR AND/OR ANY SORT OF MEDIA COMPANY, I CAN DICTATE WHAT I'M OKAY WITH, HAVING YOUR LARGE LANGUAGE MODEL USE AS DATA TO FEED IT...'

💡Robo.txt Exclusion

Robo.txt is a standard used for web developers to indicate which parts of their website should not be processed or indexed by web crawlers. In the video, it is mentioned as a technology that allows companies to specify how their content should be treated, which is a step towards the new tool being discussed. An example from the script: '...WE'VE RELEASED TECHNOLOGY, SIMILAR TO THE ROBOTS, TXD EXCLUSION, ALLOWS COMPANIES TO SPECIFY HOW THEIR CONTENT SHOULD BE TREATED.'

💡Productivity

Productivity refers to the efficiency of an individual or system in generating desired outcomes without wasting materials, time, or energy. The video discusses how AI technology can help increase productivity in businesses and make workforces more efficient. An example from the script: '...TO MAKE THEIR WORKFORCES MORE EFFICIENT, TO USE THE TECHNOLOGY SAFELY IN CRITICAL BUSINESS PROCESSES.'

💡Health Care Management

Health care management involves the organization, direction, and coordination of medical services. It is mentioned in the video as one of the areas where AI technology can be beneficial, specifically in helping people manage their health care better. An example from the script: '...IT HAS TO BE ABLE TO HELP PEOPLE, MANAGE THEIR HEALTH CARE BETTER.'

💡Education

Education is the process of acquiring knowledge, skills, values, and habits. The video hints at the potential benefits of AI in the field of education, suggesting that there is an upside to how the technology can be used to enhance learning experiences. An example from the script: '...WE THINK THERE'S UPSIDE IN, EDUC...'

Highlights

A new tool announced by Media Manager aims to give content owners control over how their content is used for machine learning research.

The tool is designed to redefine the relationship between content owners, publishers, and technology providers in the age of AI.

Content owners will be able to specify how their content is used with respect to AI training and further use.

The tool is an important first step towards a new dialogue on content management in the AI era.

The goal is to mitigate copyright infringement and to do right by content owners and creators.

The tool will allow content creators and media companies to dictate what data their large language models can use.

The tool is expected to be rolled out approximately a year after next, after an intake process and learning phase.

OpenAI is focused on the deployment of generative AI technology to make businesses more productive and efficient.

The deployment of AI technology in critical business processes is considered the tricky part compared to the research aspect.

The company is working on integrating AI technology to help people learn, manage their health care better, and improve productivity.

AI technology is seen as having tremendous potential, especially for the benefit of creators.

The company is developing a technology similar to the Robots.txt exclusion, allowing companies to specify content treatment.

The COO of the company spends a lot of time figuring out how generative AI will be integrated into the world.

The technology is aimed at making technology more personal and productive for users.

The company is targeting a conservative timeline for the tool's rollout, starting the process soon.

The tool is part of an ongoing effort to rethink the social contract between AI and content creators.

The company is excited about the potential of the tool to further the integration of AI in a responsible manner.

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