Personalized Video by HeyGen is Here!

HeyGen
20 Feb 202404:20

TLDRBriana introduces the new HeyGen personalized video feature, which is designed to enhance sales outreach and customer engagement by allowing users to create customized video messages for various purposes. The video covers use cases such as booking meetings, addressing abandoned shopping carts, and personal greetings from CEOs or VPs. Users can get started by signing into HeyGen, visiting the labs section, and selecting a video template. The platform automates videos with personalized information like names and company details. Contacts can be imported through an automatic workflow or by uploading a CSV/Excel file. After setting up the project, users can record or upload a video, edit scripts with variables, and provide a personalized landing page. The final step is to deliver the videos through HeyGen's email delivery system or by exporting the results for integration with other CRM or marketing tools. Briana encourages users to try the feature and provide feedback for further improvements.

Takeaways

  • 🎉 Briana introduces a new personalized video product from HeyGen, available to everyone.
  • 🚀 Use cases that benefit most include sales outreach, customer engagement, and personalized communication for internal and external relations.
  • 📚 The product can automate videos with personalized information such as names, companies, and product interests.
  • 📺 Users can start by signing into HeyGen, going to labs, and finding the personalized video feature.
  • 📂 A demo project is available to see how videos are set up and what they look like.
  • 📝 Creating a project involves picking a video template and importing contact information.
  • 🔄 Two project types are supported: automatic workflow for new contacts and one-time campaigns via CSV or Excel.
  • 📌 Personalization involves identifying variables such as names, companies, and roles that are relevant to each contact.
  • 🎥 Users can record or upload a video directly in HeyGen, ensuring it's engaging and personalized for each contact.
  • ✅ For security, a video consent is required for identity verification.
  • 📝 Editing scripts with variables makes the video messages more relevant to each contact.
  • 🔗 Personalized landing pages with calls to action can be provided, and videos can be delivered via email or integrated with other tools using zapier or API.

Q & A

  • What is the main purpose of the personalized video feature by HeyGen?

    -The main purpose of the personalized video feature by HeyGen is to automate the creation and delivery of video messages that are personalized with specific information for each contact, such as their names, companies, and other relevant details.

  • Which business use cases would benefit the most from HeyGen's personalized video feature?

    -Business use cases that would benefit the most include sales outreach, customer engagement, internal and external communication, such as a CEO welcoming new hires or a VP greeting business partners, and webinar hosting for follow-up with attendees.

  • How can users get started with HeyGen's personalized video feature?

    -To get started, users need to sign into HeyGen, go to the labs section to find the personalized video feature, and follow the steps to set up a project, which includes selecting a video template, importing contacts, and customizing the video with personalization variables.

  • What kind of video templates does HeyGen support for personalized videos?

    -HeyGen supports video templates that can highlight the contact's first name on the screen or use their website as the video background. More templates are in development, and user suggestions are welcome.

  • How does HeyGen handle the import of contact information for personalized videos?

    -HeyGen supports two kinds of projects for importing contacts: an automatic workflow that takes new contact info from Typeform, Zapier, or API input and triggers a new video for each new contact, and a one-time campaign by uploading an existing CSV or Excel file.

  • What are personalization variables in the context of HeyGen's personalized video feature?

    -Personalization variables in HeyGen's personalized video feature are specific pieces of information relevant to each contact, such as their names, companies, roles, or the product they were interested in, which are used to customize the video content.

  • How can users ensure their video messages are engaging when personalized for each contact?

    -Users are recommended to record the base video as if they are talking to the first contact, ensuring that their energy, body language, and emotion will be more matching when the video is personalized for each individual contact.

  • What security measures are in place for using HeyGen's personalized video feature?

    -For security and compliance purposes, users are required to record a video consent to verify their identity before uploading the base video for personalization.

  • How can users provide a landing page with personalized information in HeyGen's personalized video feature?

    -After uploading the base video, users can edit their scripts with variables to make the content most relevant to their contacts. They can also provide a landing page with personalized information and a call to action for each contact.

  • What are the options for delivering the personalized videos to contacts?

    -Users can deliver their personalized videos through HeyGen's email delivery, which works natively with video previews, variables, and landing pages. Alternatively, they can export the video results with landing pages and links to the channels they want, use Zapier for integration with other CRM or marketing tools, or employ API for custom integration.

  • How can users provide feedback or share thoughts about HeyGen's personalized video feature?

    -Users can provide feedback or share thoughts by clicking the feedback button available in HeyGen's platform.

  • What is the future outlook mentioned by Briana regarding HeyGen's personalized video feature?

    -Briana welcomes users to embrace the future of video creation with HeyGen's personalized video feature, suggesting that there is more to explore and that users should try it out and provide feedback for continuous improvement.

Outlines

00:00

🎉 Introduction to Personalized Video Product

Briana introduces a new personalized video product from haen, which is now available for everyone. The video will cover topics such as the most benefited use cases, getting started, and setting up a project quickly. Use cases highlighted include sales outreach, customer engagement, personalized communication from CEOs, and webinar follow-ups. The product aims to automate video messaging with personalized information like names and company details, which can significantly improve internal and external communications.

Mindmap

Keywords

💡Personalized Video

Personalized video refers to a video that is customized to include specific information about the viewer, such as their name, company, or other relevant details. In the context of the video, it is a new product offering from HeyGen that allows businesses to automate the creation of personalized video messages for various purposes, such as sales outreach or customer engagement.

💡Use Cases

Use cases are specific scenarios where a product or service can be effectively utilized. In the video, Briana discusses how personalized videos can benefit various business situations, including sales outreach, customer engagement, internal communication, and external relations. Each use case demonstrates a different application of the personalized video technology.

💡Automation

Automation is the process of making a system or process operate automatically. In the script, automation is a key feature of the personalized video product, which allows for the creation and delivery of videos with personalized information without manual intervention. This efficiency is particularly highlighted in the context of sales outreach where personalized video messages can be sent to multiple prospects.

💡Variables

Variables are placeholders for specific pieces of information that can be inserted into a template to create a customized output. In the video, variables are used to represent personal information such as a contact's name or company, which are dynamically inserted into the video to make it personalized. For example, '[first name]' could be a variable that, when filled, would display the recipient's actual first name in the video.

💡Sales Outreach

Sales outreach is the process of initiating contact with potential customers to introduce a product or service. In the video, personalized videos are presented as a tool to enhance sales outreach by allowing sales representatives to send personalized video messages to prospects, which can increase the chances of securing meetings and conversions.

💡Customer Engagement

Customer engagement refers to the strategies used to interact with customers to build a relationship and increase loyalty. The video script mentions personalized communication as a means to improve customer engagement, such as addressing abandoned shopping carts or providing service quotes, by using personalized videos to re-engage customers.

💡Internal Communication

Internal communication is the exchange of information within an organization among its employees. The video highlights the use of personalized videos for internal communication, such as a CEO welcoming a new hire or a VP greeting business partners on holidays, to foster a sense of community and recognition within the company.

💡External Relations

External relations pertain to the interactions a company has with entities outside of the organization, such as customers, partners, or the public. In the script, personalized videos are suggested as a method to enhance external relations by providing tailored messages to business partners or following up with webinar attendees.

💡Video Template

A video template is a pre-designed video layout that can be used as a starting point for creating videos. The script discusses the selection of a video template that is most relevant to the contacts, which can include highlighting their first name on the screen or using their website as the video background. Templates are customizable to fit the needs of different use cases.

💡API

API stands for Application Programming Interface, which is a set of protocols and tools that allows different software applications to communicate with each other. In the context of the video, an API input is mentioned as one of the ways to automatically trigger a new video for each new contact, streamlining the process of creating personalized videos.

💡Zapier

Zapier is an online automation tool that connects various web applications to work together without coding. The video script mentions Zapier as a method for integrating the personalized video product with other CRM or marketing tools, allowing for the seamless transfer of data and automation of video delivery processes.

Highlights

HeyGen introduces personalized video product for everyone.

Use cases include sales outreach, customer engagement, and internal communication.

Personalized videos can increase meeting bookings and customer engagement.

CEOs and VPs can use personalized communication to welcome new hires and greet partners.

The product automates videos with personalized information such as names and companies.

Users can insert keywords into a base video to generate personalized messages.

A demo project is available to see how videos are set up and what they look like.

Creating a project involves selecting a video template and importing contact information.

Contacts can be imported through an automatic workflow or by uploading a CSV/Excel file.

Users specify variables such as names, companies, and roles for personalization.

Videos can be recorded or uploaded directly in HeyGen for personalization.

Recording a video consent is required for security and compliance purposes.

Users can edit scripts with variables to enhance relevance to contacts.

Landing pages with personalized information and CTAs can be provided.

Calendly integration is available to facilitate more meeting bookings.

Videos can be delivered via email, Zapier, or API for custom integration.

HeyGen Labs offers more features for users to explore.

Feedback can be provided through a feedback button for product improvement.

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