YOUTUBE MONETIZATION PROCESS💰 | Eligibility, Taxes, Shorts Fund, & Revealing My Monthly Payments!

Erin On Demand
12 Oct 202225:18

TLDRThe video script discusses the process of monetizing a YouTube channel, emphasizing that it's not just about making money but also about maximizing impact. The speaker shares insights on eligibility requirements for monetization, including 4,000 watched public hours and 1,000 subscribers within a year. The script covers activating monetization through YouTube Studio and Google AdSense, placing ads strategically within videos, and understanding payment logistics, CPMs, and taxes. The speaker also touches on additional monetization methods like memberships, tips, brand connect, and YouTube Shorts Fund, and shares personal earnings statistics to provide a realistic perspective on YouTube income potential.

Takeaways

  • 🎯 Eligibility for YouTube monetization requires 4,000 public watched hours and 1,000 subscribers within a rolling 365-day period.
  • 🔗 To become a YouTube Partner, you must link your channel to a Google AdSense account for payment processing.
  • 📍 Public watched hours do not include views from unlisted videos or views from videos embedded on external websites.
  • 💰 Once eligible, you can activate monetization from the YouTube Studio's monetization tab and provide necessary personal and banking information.
  • 🔄 After setting up AdSense, a verification code will be mailed to you, which needs to be entered in your AdSense account for activation.
  • 📅 YouTube pays creators between the 21st and 25th of each month for the previous month's earnings, provided a $100 threshold is met.
  • 💸 The amount you earn on YouTube varies based on factors like frequency of uploads, niche, and cost per mille (CPM) rates.
  • 🚀 Consistent and high-quality content can help you monetize faster, potentially within a month of starting your channel.
  • 🎥 YouTube Shorts can be monetized without being a YouTube Partner, through the YouTube Shorts Fund, with eligibility determined monthly by YouTube.
  • 🛍️ Other ways to monetize on YouTube include memberships, tips, brand connect deals, and merchandise shelf for promoting products or affiliate links.

Q & A

  • What are the eligibility requirements for monetizing a YouTube channel?

    -To become eligible for monetization, a channel must have 4,000 watched public hours and 1,000 subscribers within a year. These requirements are measured on a rolling 365-day basis.

  • How does the 365-day rolling period work for the eligibility requirements?

    -The 365-day rolling period means that the watched hours and subscriber count are calculated based on the last 365 days from the current date, not starting anew every January 1st.

  • What types of views do not count towards the watched hours requirement?

    -Views from unlisted videos, videos embedded on websites, and views generated by the video creator watching their own video repeatedly do not count towards the watched hours requirement.

  • What is YouTube Studio and how is it used in the monetization process?

    -YouTube Studio is the back-end of a YouTube channel where users can upload videos, add descriptions, tags, and manage various settings including monetization. It is where users activate their monetization once they become eligible.

  • How does one activate monetization on their YouTube channel?

    -To activate monetization, eligible users must sign up for a Google AdSense account through YouTube Studio, provide personal information, tax forms, and banking details for direct deposit. They also need to receive and enter a verification code sent by mail.

  • Can old videos be monetized?

    -Yes, old videos can be monetized as long as they are made public and the channel meets the eligibility requirements. However, monetization only applies to views generated after the video has been monetized, not to previous views.

  • How are ads placed in YouTube videos?

    -Ads can be manually placed by the creator through YouTube Studio by toggling on monetization for each video and managing mid-rolls. Creators can strategically place ads to increase watch time and engagement.

  • When do YouTube creators get paid?

    -YouTube pays creators between the 21st and the 25th of every month for the earnings generated in the previous month. There is also a $100 threshold that must be met before a payout is made.

  • What factors influence how much a YouTube creator earns?

    -Earnings depend on various factors including frequency of uploads, niche or content category, and the CPM (cost per mille or cost per thousand views) rate, which can vary by industry.

  • Does YouTube automatically withhold taxes from creator earnings?

    -For creators outside the US, withholding rates depend on tax treaties between countries. For US creators, taxes are not automatically withheld if valid tax information has been provided.

  • How can creators increase their chances of getting monetized faster?

    -To get monetized faster, creators should focus on producing high-quality content consistently and frequently. The quality and quantity of uploads are key to gaining momentum and meeting the eligibility requirements more quickly.

  • What other ways can YouTube creators monetize their content besides ads?

    -Besides ads, creators can monetize through memberships, tips, YouTube Shorts Fund, Brand Connect partnerships, and by linking products or affiliate marketing in their videos.

Outlines

00:00

🎥 Introduction to YouTube Monetization

The speaker, Erin, introduces the topic of YouTube monetization and dispels the myth that one should not start a YouTube channel for financial gains. She emphasizes the importance of starting a channel to maximize impact and income, and shares her experience and knowledge on the monetization process. Erin mentions a previous video she made in 2019 and explains that she is updating the information due to changes in YouTube's backend. She outlines the topics that will be covered in the video, including eligibility requirements, activation of monetization, ad placement, payment logistics, taxes, CPMs, and additional ways to monetize on YouTube. Erin also shares her personal earnings on the platform.

05:01

📈 Eligibility and Activation of Monetization

Erin discusses the eligibility requirements for YouTube monetization, which include achieving 4,000 watched public hours and 1,000 subscribers within a year. She clarifies that these are rolling 365-day requirements and do not reset on January 1st. Erin also explains that unlisted videos and views from embedded YouTube videos on other sites do not count towards these requirements. She then moves on to describe how to activate monetization once eligible, which involves signing up for Google AdSense and providing personal information for tax purposes. Erin also mentions that a verification code will be sent by mail to confirm the creator's mailing address.

10:03

💰 Ad Placement and Payment Logistics

In this section, Erin explains how to place ads within videos and how the payment process works. She describes how to use YouTube Studio to enable monetization for past videos and how to strategically place ads to increase watch time and earnings. Erin also details the payment schedule, noting that YouTube pays creators between the 21st and 25th of each month for the previous month's earnings. She mentions the $100 threshold for payouts and discusses the concept of CPM (cost per mille), which is the amount paid per thousand ad views. Erin emphasizes that the CPM rate can vary greatly depending on the content niche and the audience's engagement with the ads.

15:05

🌐 Additional Monetization Strategies on YouTube

Erin explores other ways to monetize on YouTube beyond ads. She mentions memberships, where creators can offer exclusive content to subscribers for a monthly fee, and YouTube's Brand Connect, which acts as an influencer marketing agency within the platform. Erin also talks about YouTube Super Chat, which allows viewers to pay for highlighted messages during live streams, and the store feature, which lets creators link products or affiliate offers in their videos. She provides a brief overview of these features and how they can contribute to a creator's overall earnings on the platform.

20:06

📊 Personal Earnings and YouTube Short Fund

Erin shares her personal earnings from YouTube, providing a breakdown of her monthly revenue and highlighting the variability in income based on different factors such as CPM rates and brand connect deals. She also discusses the YouTube Short Fund, a new initiative where YouTube is allocating $100 million to pay creators for their short-form content. Erin explains that eligibility for this fund is determined monthly and that creators must claim the fund by the 25th of the month. She encourages creators to explore these additional revenue streams and provides a comprehensive view of the potential earnings on YouTube.

25:08

🚀 Upcoming Webinar and Final Thoughts

Erin concludes the video by announcing an upcoming webinar titled 'Ditch Your Niche' and invites viewers to sign up for more information. She reiterates the potential for significant income on YouTube, especially with consistency and quality content. Erin encourages creators to take advantage of the platform's features and offers to provide more guidance through future videos and the webinar. She signs off, hoping the video was informative and helpful for those interested in monetizing their YouTube presence.

Mindmap

Keywords

💡Monetization

Monetization refers to the process of generating revenue from a digital platform, such as YouTube, by incorporating various methods of earning money. In the context of the video, it is the primary focus, discussing strategies and requirements for YouTube channels to earn income through ads, memberships, and other revenue streams.

💡YouTube Partner Program (YPP)

The YouTube Partner Program (YPP) is an initiative by YouTube that allows content creators to monetize their channels by placing ads on their videos. To become a partner, creators must meet specific eligibility requirements, including a minimum number of public watch hours and subscribers within a year.

💡Google AdSense

Google AdSense is a program that allows website owners, including YouTube channel owners, to earn money by displaying ads on their content. It is an essential part of the monetization process on YouTube, as it is the platform through which creators receive their ad revenue.

💡Eligibility Requirements

Eligibility requirements are the specific criteria that a YouTube channel must meet to qualify for monetization through the YouTube Partner Program. These requirements ensure that channels have a sufficient audience to make them attractive to advertisers.

💡Content ID

Content ID is a system used by YouTube to manage and identify copyrighted content. It plays a role in the monetization process by enabling copyright owners to claim a video and monetize it, or track its usage statistics.

💡CPM (Cost Per Mille)

CPM, or Cost Per Mille, is an advertising term that refers to the cost an advertiser pays for one thousand views of their advertisement. It is a key metric in understanding how much a YouTube creator can earn from their ad impressions.

💡Ad Placement

Ad placement refers to the strategic positioning of advertisements within a video content. This can include choosing where in the video an ad appears, such as before a key reveal or at a natural break in the content, to maximize viewer engagement and revenue.

💡Payment Logistics

Payment logistics involve the details and processes related to how and when a YouTube creator receives payment for their monetized content. This includes understanding the payment cycle, thresholds, and tax implications.

💡YouTube Shorts Fund

The YouTube Shorts Fund is a program by YouTube that provides a monetary incentive for creators to produce short-form content. It is separate from the YouTube Partner Program and does not require creators to be partners to be eligible for monetization.

💡Brand Connect

Brand Connect is an influencer marketing platform embedded within YouTube that connects creators with brands interested in collaboration. It offers creators opportunities to earn money through sponsored content and partnerships.

💡Super Chat and Super Stickers

Super Chat and Super Stickers are monetization features on YouTube that allow viewers to pay a small amount of money to have their messages or stickers highlighted during a live chat on a creator's stream. This provides a real-time interaction and revenue opportunity for creators.

Highlights

The importance of monetizing a YouTube channel to maximize impact and income is emphasized, challenging the notion that YouTube should not be pursued for financial reasons.

Monetization eligibility requirements for YouTube partners include achieving 4,000 watched public hours and 1,000 subscribers within a year.

The concept of 'public watched hours' is clarified, noting that unlisted videos and views from embedded YouTube videos on other sites do not count towards the eligibility requirements.

YouTube Studio is introduced as the platform's backend for managing videos, descriptions, tags, and monetization settings.

A step-by-step guide on how to activate monetization through YouTube Studio and Google AdSense is provided, including the need for personal information and tax forms.

The process of placing ads within videos is detailed, with strategies for increasing watch time and viewer engagement through ad placement.

Payment logistics are discussed, including the 21st of each month as the payout date and the requirement to reach a $100 threshold for payment.

The variability in earnings on YouTube is acknowledged, with factors such as frequency of uploads, niche, and CPM rates (cost per thousand views) influencing income.

The impact of subscriber count on earnings is clarified, emphasizing that views of advertisements rather than the total number of subscribers are what generate revenue.

Taxes on YouTube earnings are explained, with different requirements for creators inside and outside the US.

The frequency of video uploads is discussed in relation to monetization speed, with the speaker's personal experience of achieving monetization in one month shared.

YouTube Shorts are introduced as a new monetization opportunity, separate from the YouTube Partner program, with a $100 million fund for creators.

Additional monetization methods on YouTube are outlined, including memberships, tips, brand connect deals, and the use of 'supers' during live streams.

Personal earnings from YouTube are shared, providing a transparent look at the revenue generated through various monetization strategies.

The importance of quality and quantity in video content for successful monetization is stressed, with an offer to create further content on the topic.

A webinar on brand building on YouTube is announced, offering further resources for those interested in leveraging the platform for income.