How Much YouTube Paid Us for 1,000,000 Shorts Views (Monetization Explained)
TLDRThis video explores YouTube Shorts monetization, revealing the requirements for the YouTube Partner Program and the revenue split between creators, YouTube, and the music industry. It explains the terms CPM and RPM, and compares the earnings from long form videos to Shorts, highlighting the significantly lower average RPM for Shorts. The video emphasizes that while Shorts may not generate high ad revenue, their value lies in subscriber growth and potential for income through merchandise, online courses, and brand collaborations beyond ad revenue.
Takeaways
- 🎯 To start earning on YouTube Shorts, you need to join the YouTube Partner Program, which requires 1,000 subscribers and either 4,000 hours of watch time or 10 million views on long form videos, or 10 million views on Shorts.
- 💰 Key terms to understand are CPM (Cost Per Mille, what advertisers pay YouTube for every 1,000 ad views) and RPM (Revenue Per Mille, what YouTube pays you for every 1,000 video views).
- 📊 In long form videos, YouTube keeps 45% of ad revenue and creators receive 55%. This is different from the revenue model of YouTube Shorts.
- 🔄 Revenue from YouTube Shorts is split among creators, YouTube, and the music industry when copyrighted songs are used. The music industry receives an exact portion based on rights.
- 🎶 For Shorts using two copyrighted songs, up to two-thirds of the revenue is deducted for music rights, complicating the revenue sharing model.
- 🌐 The remaining ad revenue from Shorts is divided among creators based on the popularity of their Shorts, with YouTube taking a 55% cut, leaving creators with 45%.
- 💵 On average, RPM for long form videos is around $3, while for Shorts it's approximately 5 cents, significantly less per view.
- 🥇 Despite lower revenue from Shorts, creators can gain a large number of subscribers quickly, as exemplified by JennyHoyos who gained 1.5 million subscribers with only 90 Shorts.
- 🛍️ Beyond ad revenue, creators can monetize through merchandise, online courses, and brand collaborations, making the overall earning potential of Shorts more substantial.
- 📈 The value of YouTube Shorts lies in their ability to rapidly grow a channel's subscriber base, which can lead to more diverse and lucrative monetization opportunities.
- 🚀 Encouraging engagement and diversifying revenue streams are key strategies for creators to maximize their earnings on YouTube, especially considering the lower direct revenue from Shorts.
Q & A
How does one start earning money on YouTube Shorts?
-To start earning money on YouTube Shorts, you need to be a part of the YouTube Partner Program, which requires either 1,000 subscribers and 4,000 hours of watch time on long form videos in the last year or 10 million views on YouTube Shorts.
What are the two crucial terms to understand in the context of YouTube monetization?
-The two crucial terms are CPM (Cost Per Mille), which is what advertisers pay YouTube for every 1,000 views their ad gets, and RPM (Revenue Per Mille), which is what YouTube pays you for every 1,000 views your video gets.
How is the revenue split between YouTube and content creators in long form videos?
-In long form videos, the revenue from ads is split with YouTube keeping 45% and the content creator receiving 55%.
What is the process of monetization for YouTube Shorts?
-For YouTube Shorts, ads play between multiple different videos from various creators. The revenue gets split between the creator, YouTube, and other creators who posted Shorts, as well as the music industry if copyrighted songs are used.
How does the use of copyrighted music affect the revenue of a YouTube Short?
-If a Short uses copyrighted music, part of its revenue is deducted to pay for music rights. If two copyrighted songs are used, then two-thirds of that Short's revenue is taken away.
What is the average RPM for long form videos compared to YouTube Shorts?
-The average RPM for long form videos is around $3, while for Shorts, it is approximately 5 cents.
How much did the speaker earn from 1 million YouTube Shorts views?
-The speaker earned $99.87 from 3.1 million views, which is about $32 per 1 million views.
What is the role of YouTube Shorts in gaining subscribers?
-YouTube Shorts can be highly effective in gaining a large number of subscribers. For instance, JennyHoyos gained over 1.5 million subscribers with only 90 Shorts.
Besides ad revenue, how can content creators earn money with a strong following?
-With a strong following, content creators can earn through their own products, such as merchandise, online courses, and brand collaborations.
What is the significance of having a large subscriber base?
-Having a large subscriber base allows content creators to monetize in various ways beyond ads, such as selling merchandise, offering online courses, and engaging in brand partnerships, which can potentially earn them more than ad revenue alone.
How does the speaker suggest utilizing YouTube Shorts for financial success?
-The speaker suggests that while YouTube Shorts may not pay a lot of money directly from ad revenue, they are a great opportunity to gain a substantial number of subscribers, which can then be leveraged to earn more money through other monetization methods.
Outlines
💰 YouTube Shorts Monetization Explained
This paragraph discusses the process of earning money through YouTube Shorts and the requirements to join the YouTube Partner Program. It explains the terms CPM (Cost Per Mille) and RPM (Revenue Per Mille), which are crucial to understanding how YouTube pays its creators. The paragraph highlights the difference in revenue between long form videos and Shorts, emphasizing that while Shorts may not generate high ad revenue, they can significantly boost a channel's subscriber count. It also mentions the revenue earned by the creator for 1 million Shorts views and compares it with YouTube giant ZachKing's earnings. The importance of diversifying revenue streams beyond ads is stressed, with an example of a successful Shorts creator who earns more from merchandise, online courses, and brand collaborations.
🔍 Uncovering YouTube's Secret Team
This paragraph briefly introduces a new topic by hinting at the existence of a previously unknown team within YouTube that has recently been exposed. It invites the viewer to check out another video for more information on this intriguing subject, suggesting that the content will provide insights into the inner workings of the platform.
Mindmap
Keywords
💡YouTube Partner Program
💡CPM
💡RPM
💡Long Form Videos
💡YouTube Shorts
💡Monetization
💡Ad Revenue
💡Music Rights
💡Subscribers
💡Brand Collaborations
💡Merchandising
Highlights
The video discusses YouTube Shorts monetization and compares it with long form videos.
To monetize on YouTube Shorts, one must be part of the YouTube Partner Program, requiring 1,000 subscribers and either 4,000 hours of watch time or 10 million views on Shorts.
CPM stands for what advertisers pay YouTube for every 1,000 views their ad gets, while RPM is what YouTube pays you for every 1,000 views of your video.
In long form videos, YouTube keeps 45% of ad revenue, and creators receive 55%.
YouTube Shorts revenue is split between YouTube, the creator, and other creators whose Shorts are shown alongside ads, as well as the music industry if copyrighted songs are used.
For Shorts using copyrighted music, a portion of the revenue is deducted to pay for music rights, with the amount depending on the number of copyrighted songs used.
The average RPM for long form videos is around $3, while for Shorts it is approximately 5 cents.
For 1 million views, long form videos can earn around $300 on average, whereas Shorts might only earn $5.
Despite lower revenue from Shorts, they can significantly boost a channel's subscriber count, as exemplified by JennyHoyos gaining over 1.5 million subscribers with only 90 Shorts.
Monetization is not limited to ad revenue; creators can earn through merchandise, online courses, and brand collaborations.
YouTube Shorts can be a valuable tool for growing a channel's subscriber base, which can then be leveraged for other forms of monetization.
The video creator's channel is aiming to reach 1 million subscribers, emphasizing the importance of viewer support.
The video reveals that YouTube paid the creator $99.87 for 3.1 million Shorts views, equating to about $32 per 1 million views.
Even well-known YouTuber ZachKing earned only $91 from 10 million Shorts views, highlighting the lower revenue potential of Shorts compared to long form content.
The video encourages viewers to share their thoughts on whether Shorts are a great opportunity and to engage with the creator's content.
Another video by the creator exposes a secret team at YouTube, suggesting that there are hidden aspects to the platform's operations.