Sweet Baby Backlash Goes NUCLEAR + Suicide Squad & Spider-Man 2 DESTROYED by Woke Company
Summary
TLDRThe video discusses the backlash against Sweet Baby, a consulting firm promoting inclusivity and diversity in video games, which has been accused of negatively impacting game quality. A Steam curator tool that compiles games worked on by Sweet Baby has gained popularity, leading to the firm's employees attempting to suppress it. The video argues that Sweet Baby's involvement often undermines the representation of straight white male characters and has led to game failures, suggesting that the industry may shift away from such practices due to consumer resistance and the risk of studio closures.
Takeaways
- 🤬 A culture war is ongoing in the gaming industry, with consumers fighting back against perceived attempts to ruin their favorite games.
- 🎮 A Steam curator tool was created to compile games worked on by Sweet Baby Inc, a consulting firm promoting inclusivity and diversity in games.
- 🚫 Sweet Baby Inc's involvement is seen as detrimental to the quality of games, with examples like Suicide Squad: Kill the Justice League and Spider-Man games being criticized.
- 📈 The curator tool gained popularity quickly, with a significant increase in followers, indicating fan support for identifying games associated with Sweet Baby Inc.
- 💬 Sweet Baby Inc employees, including Chris Kindred and Lego Butts, have publicly opposed the curator tool and encouraged followers to report it.
- 🛡️ The backlash against Sweet Baby Inc is seen as a defense of gaming culture and a rejection of forced inclusivity at the expense of game quality.
- 🚨 There is a history of Sweet Baby Inc employees being involved in suppressing free speech and enforcing ideological ideas, dating back to the Gamergate era.
- 📉 Games associated with Sweet Baby Inc have faced commercial failure, leading to studio closures and job losses.
- 🔄 The gaming industry may be at a turning point, with a potential shift away from identity politics and a focus on quality and consumer satisfaction.
- 💥 The public backlash against Sweet Baby Inc could lead to a significant change in the industry, with studios reevaluating their approach to inclusivity and diversity.
- 🌟 The video script emphasizes the importance of standing up against bullies and not silencing dissenting voices in the gaming community.
Q & A
What is the main issue being discussed in the video?
-The main issue discussed is the cultural war within the gaming industry, particularly the backlash against Sweet Baby Inc, a consulting firm that promotes inclusivity and diversity in video games.
What is a Steam curator tool?
-A Steam curator tool is a filter that helps users find games more effectively on the platform, such as by genre, developer, or other common characteristics.
Why are some people upset with Sweet Baby Inc's involvement in video games?
-Some people believe that Sweet Baby Inc's focus on inclusivity and diversity negatively impacts the quality of games, making them less enjoyable or altering the portrayal of certain characters.
What was the reaction to the Steam curator tool that compiled games worked on by Sweet Baby Inc?
-The curator tool gained popularity quickly, with a significant increase in followers, indicating that many fans were supportive of the tool's purpose to identify and potentially avoid games associated with Sweet Baby Inc.
How has Sweet Baby Inc responded to the curator tool and its creator?
-Sweet Baby Inc has expressed dissatisfaction with the tool and has reportedly tried to have the user who created it banned from Steam, which would also result in the loss of their game library.
What is the history of the user known as 'Lego butts' mentioned in the video?
-Lego butts, whose real name is not provided, is known for being involved in the Gamergate controversy and for his past actions against a charity that aimed to promote women in video games.
What is the significance of the user 'Chris Kindred' in this context?
-Chris Kindred is a consultant at Sweet Baby Inc who has publicly encouraged followers to report the curator tool, hoping to get the user who created it banned from Steam.
What are the implications for Sweet Baby Inc if their name becomes associated with game failures?
-If Sweet Baby Inc's name becomes synonymous with game failures, it could lead to a loss of business as studios and publishers may be less likely to work with them, fearing negative consumer reactions and potential financial losses.
What is the video creator's stance on inclusivity in video games?
-The video creator believes that inclusivity is not inherently bad, but it should not come at the cost of belittling or ruining other groups, which they argue is what Sweet Baby Inc has been doing.
What is the video creator's advice to the audience regarding the situation?
-The video creator encourages the audience not to be silent, to stand up against what they perceive as fanaticism, and to support each other through positive communication and understanding.
Outlines
🎮 Culture War in the Gaming Industry
The video discusses a significant culture war happening across gaming platforms, highlighting the conflict between consumers who want to preserve the integrity of their favorite games and those who aim to change the industry's direction. The narrative focuses on a Steam curator tool that lists games worked on by Sweet Baby Inc., a consulting firm known for promoting inclusivity and diversity in video games. The creator of the tool is facing backlash from Sweet Baby and others who believe the tool is harmful and want it removed.
🚀 Rise of the Steam Curator Tool
The curator tool on Steam, which compiles games associated with Sweet Baby Inc., is gaining popularity among fans who are unhappy with the company's influence on games. The video mentions that the tool's popularity is increasing, and it has become a point of contention between supporters of Sweet Baby and those who believe their involvement negatively impacts games. Sweet Baby's employees are actively trying to get the tool removed, which could result in the user losing their entire game library on Steam.
💥 Backlash Against Sweet Baby Inc.
The video script delves into the negative impact that Sweet Baby Inc. has allegedly had on various games, including the Suicide Squad: Kill the Justice League and Spider-Man series. It criticizes the company for prioritizing certain characters over others based on their inclusivity and diversity agenda, which the video argues has led to a decline in the quality of these games. The backlash against Sweet Baby is growing, with users on Twitter and other platforms expressing their dissatisfaction and support for the curator tool.
🛡️ Defending the Steam Curator Post
The video addresses the defense mechanisms of Sweet Baby Inc. and their attempts to justify their actions. It points out that the company's narrative team and employees, such as Chris Kindred and Lego Butts, are trying to downplay the curator tool's impact and paint Sweet Baby as a righteous cause. However, the video argues that these efforts are futile as the company's involvement in games has led to their failure and closure of studios, such as those behind Saints Row and Forspoken.
🌪️ The Future of Sweet Baby Inc.
The video speculates on the future of Sweet Baby Inc. in the gaming industry, suggesting that their reputation may lead to their eventual downfall. It discusses the possibility of the company working uncredited or under different names to avoid the negative associations with their projects. The video concludes by emphasizing the importance of inclusivity in gaming but criticizes the way Sweet Baby Inc. has used it to the detriment of the industry. It calls for a change in the industry's approach to diversity and representation.
Mindmap
Keywords
💡culture war
💡Steam curator
💡Sweet Baby Inc
💡inclusivity
💡diversity
💡consumer backlash
💡game industry
💡cultural insensitivity
💡gamerGate
💡identity politics
💡censorship
Highlights
A massive culture war is happening across gaming platforms.
Consumers are fighting back against those who want to change their favorite hobby.
A Steam curator tool lists games worked on by Sweet Baby Inc, a consulting firm promoting inclusivity and diversity in games.
Sweet Baby Inc's involvement has allegedly worsened games, with a notable example being 'Suicide Squad: Kill the Justice League'.
The curator tool is gaining popularity, with a rapid increase in followers.
Sweet Baby Inc is trying to get the curator tool removed and the user banned from Steam.
Chris Kindred, a consultant at Sweet Baby Inc, is encouraging followers to report the curator tool.
Lego Bots, another Sweet Baby Inc consultant, has a history of suppressing free speech and enforcing ideological ideas.
Lego Bots was involved in Gamergate and has a history of doxing and bullying.
The video discusses the potential for Sweet Baby Inc to operate uncredited in the future due to public backlash.
The video suggests that games with Sweet Baby Inc's involvement may be rejected by consumers, affecting the industry.
The video argues that inclusivity in games should not come at the cost of belittling or ruining other groups.
The video calls for unity among consumers against what it perceives as fanatics in the industry.
The video concludes that consumers will ultimately win in this culture war, potentially leading to a reset of the industry.
The video emphasizes the importance of not attacking the audience and not stooping to the level of the bullies.
The video ends with a call to action for viewers to subscribe, like, and share the content.
Transcripts
what's up everyone it's IND demion and
there's a massive culture War battle
currently raging across various
platforms and it's becoming clear as day
that the consumers that actually keep
the game industry up float are fighting
back and the people who want to ruin our
favorite hobby are not pleased at all
and they're demanding that these
individuals be silenced there's quite a
bit to go over so let's get to it this
all started because a user on Steam
decided to release a curator which if
you don't know what those are they're
essentially filter tools that you can
use to find things more effectively on
Steam like you could have a curator that
automatically Combs through steam's
thousands of games and looks for Souls
likes or jrpgs you get the idea it's a
handy tool and it makes life for many
much easier it can also be used to
compile list of games that have other
things in common besides genre and this
curator tool in question compiles all
the games that sweet baby Inc has worked
on into one handy comprehensive list
this has of course pissed off a few
people who work it sweet baby but let's
dial back a second here since not
everyone knows who or what sweet baby
even is to quickly give you the lore
surrounding them sweet baby is a
consulting firm that works primarily on
video games and their sole mission is to
bring inclusivity and diversity into the
games that they work on by handling
things from character interactions
dialogue how concepts are presented and
so on basically when a company doesn't
know how to properly convey a culture or
the Small Things included with a
character so they don't end up making
something racist by accident they call
these consulting firms to ensure they
don't do things in a toned deaf way
obviously from hearing that you might
well think that doesn't sound too bad
right well that's of course the opposite
of what's Happening Here seeing as how
pretty much every game that sweet baby
has touched has been to varying degrees
made worse with their involvement the
latest case would of course be Suicide
Squad kill the Justice League which if
you compare that game to the previous
ones is attached to that being of course
the Batman Arkham games the tonal
differences not to mention how
characters are treated couldn't be any
more different and whenever sweet baby
gets involved it becomes evidently clear
that these products suddenly without
question give favorable care to any
character that isn't a straight white
male Batman and Arkham compared to Squad
is of course one really good example
however the other one that disappointed
me greatly was how Peter Parker was
treated from Spider-Man 2018 compared to
the most recent game in the 2018 game
which had no sweet baby involvement to
my knowledge anyway Peter Parker was an
extremely capable heroic young man and I
would argue that version of Peter and
Spider-Man to be an incredible depiction
of what a modern-day Spiderman should be
so much so that I honestly wish the MCU
Spider-Man was more like that Spidey in
the 2018 Insomniac game then when you
play Spider-Man 2 suddenly Peter seems
weaker and not as capable as a hero
seemingly out of nowhere and Miles
Morales who is clearly a person of color
starts to quickly overshadow Peter and
by the end of Spider-Man 2 miles is
confirmed by Insomniac to be the main
Spider-Man going forward which if you've
played the Insomniac Games miles being
the main character doesn't make really
any sense at all especially considering
that the main villains of the next
inevitable Spider-Man game will
obviously be Green Goblin and Dr Octopus
and F who played these games would know
that Miles has no personal connection to
either of these villains yet of course
Peter obviously does but that doesn't
matter because Peter Parker represents
everything sweet baby and their
Consultants actively work to undermine
or ruin in their entirety so this
company has essentially made video games
across the board more inclusive but
retroactively has also made every single
title they've touched worse because of
their involvement and this steam curator
tool compiles a list of every game that
has had sweet baby involved here I'll
show you some of the games as you can
see they've worked on quite a few AAA
titles already including the son
Spider-Man games Ratchet and Clank which
of course introduced rivet who outshines
ratchet quite often in that game because
she's a girl so that's a part of their
objective too and interestingly enough
you'll also notice quite a few games
that have either not resonated with fans
such as Starfield or games that have
outright bombed and closed Studios like
for spoken in Saints Row even other DC
games that got terrible receptions like
Gotham Knights have also been worked on
by sweet baby as well which is a game
that felt like a pale imitation of the
Batman Arkham series and went out of its
way to make sure that you knew that
Nightwing and Robin are not straight
because ESG reasons as you can see this
tool is also gaining a lot of steam no
pun intended in terms of followers last
night it was around 9,000 follows now as
the making of this video it's around
24,000 and as you can see in real time
here as I refresh the page over and over
again the number of follows is steadily
increasing at a healthy rate so this
curator tool is becoming quickly popular
and it's clear fans are happy that it
exists of course the people at Sweet
Baby think its existence is harmful and
actively want it removed and are
resorting to trying to strong arm steam
into Banning the user in question and if
that were to happen Not only would this
user lose their curator tool but access
to their entire library of games on
Steam as well so what are these sweet
baby boys and girls saying exactly well
before I do that just a reminder don't
harass these people let's just analyze
and look over what they're doing and to
be frank with you guys these sweet baby
employees are doing more damage
themselves by bringing attention to this
to begin with but anyway one of these
Consultants is someone named Chris
Kindred who here as you can see tells
their thousands of followers to report
this tool and they also made it apparent
here that they're hoping it works so
that this user user loses their game
Library access Kindred is basically
jangling keys in front of their
followers to mass harass and report
someone that they don't agree with which
is technically against the terms of
service on Twitter and that's why I tell
you to not harass these people because
we cannot stoop to their level there's
also another sweet Bing Bong baby here
whose username is Lego butts that name
might not be familiar to many of you but
let me catch you up on some lore shall I
so thanks to grum over on Twitter he's
the guy who led the original team that
made World of Warcraft produced Diablo
II in Starcraft and more well he's on
our side fellas he thinks sweet baby's a
cancer as well so he's been calling out
all of these people who have all to
varying degrees locked their replies or
accounts entirely but don't worry I got
all the receipts already fellas we're
good over here anyway back to Lego butts
they work for sweet baby as well and
they're of course echoing what that
Kindred person said and wants the
curator to gone and the user banned on
Steam for simply making a curator tool
that does what it's said to do however
it turns out Lego butts is a veteran of
the gamergate era as thanks to Grumps so
back in February 2014 people like Lego
bots who's embed with people like Zoe
Quinn who if you know anything about
gamergate Zoe Quinn is an Infamous
figure during this time she's a raging
feminist who actually through
accusations that weren't true ended up
getting a game developer to how do I see
this on YouTube well they un alive
themselves because of her and she has
been known to use her influence to get
positive reviews on stuff she's worked
on too so back in 2014 Zoe Quinn along
with this Lego buts user launched a Dos
attack against a site they didn't agree
with called the find young capitalists
which was a targeted attack that brought
the site down to its knees because
people like Quinn and Lego didn't agree
with them and Zoe Quinn was even quoted
saying when this happened at Lego butts
oops we dos something on accident then
Quinn said I like how a conversation
between me and Lego butts resulted in
accidentally killing an exploitative
startups website so who are these young
capitalists exactly apparently they were
a charity that was working to get women
to work in video games and through
sponsors and charity they would create
games with the goal of promoting women
for whatever reason Zoe Quinn Lego butts
didn't want this to go through and
though those tweets are still available
on Twitter as of the making of this
video anyway they decided to dock a
charity which resulted in that charity
losing $10,000 in sponsors due to those
companies pulling out due to the docks
and Lego buts went out of their way to
dox people who worked with this charity
because they wanted to I'll link a
Reddit thread in the description if you
want to go over yourself since it's a
lot and obviously since I don't want
this video to be like an hour long I
won't delve too deep into it but the
point here is that people like Lego
butts are intrinsically tied to the
gamergate era and they now work as a
consultant with sweet baby ink so this
is someone who's been heavily involved
with suppressing free speech and
enforcing ideological ideas for a long
time over 10 years at least at this
point anyway so here's what Lego butts
had to say concerning this curator tool
that exposes them again all from Twitter
so let's read together which listen I'm
not sure who uses curator list my guess
is it's people who would never ever buy
the games any of us work on except they
do and don't list those particular games
here but there's just nothing preventing
this even though it's clearly not
curators are for it's doubled in
followers overnight and we get to see
exactly what people are describing it as
a way to avoid inclusivity they're just
saying it and there's no one challenging
them that isn't a complaint it's just a
fact and I can't stay quiet about it nor
should I have to for example at steam
doesn't have guidelines for curators as
far as I can tell that would prevent
someone from starting a curation group
that focuses on say sweet baby Inc and
warns people to not buy games they're
associated with which could just list
any game at all anyway remember that
these people do exist and while ignoring
it goes a very long way boosting those
you know are affected and targeted is
the other side of it that needs to also
happen not even sweet baby just everyone
existing that they are angry at for
existing it's pretty funny to see a note
on my steam curator post I guess they
need to defend themselves because
they're completely wrong about
everything sweet baby or any narrative
team does and have no interest in
finding out Lego butts is clearly
attempting to save face and try to paint
sweet baby as this righteous cause but
we know that's anything but the case in
reality the truth is that everything
sweet baby has touched has been ruined
or downright destroyed and it's obvious
that when they are involved with
something things can even get so bad
that they actually end up closing shop
like with fores spoken or Saints Row
which are two games whose Studios Clos
down to how poorly they sold and
reviewed of course users on Twitter then
began replying to these consultants and
they had some good things to say like
this person for example I'm confused why
would this be a problem no matter what
your thoughts are I don't see why it
shouldn't be allowed for a curator to
identify games with some specific
companies involved I'm sure other cators
do similar things for different reasons
cringe I thought you were proud of your
work why hide it this one especially
resonated with me cuz it's true if a
consulting firm like this is so proud of
their work on the video games that they
create why wouldn't they want their work
to be more publicly known the only
reason why you wouldn't want your work
to be known is because you know deep
down in your heart part that what you're
doing is disingenuous and actively Works
to ruin the products you're involved
with there simply can't be any other
reason and that's what many users are
clearly pushing back against everyone is
tired and annoyed of their favorite
games getting destroyed like this time
and again all I wanted was great
Spider-Man games that didn't sideline
Peter Parker or make him seem pathetic
yet as soon as we baby got involved with
Spider-Man it was obvious that anyone
who is white straight or male must be
ruined to make way for the new age of
progress in their minds I guess and
we're clearly all tired of it and it's
clear that when consumers voice their
opinions they just get attacked and
belittled constantly so the only real
course of action that will actually
change things is for consumers to vote
with their wallets which is clearly what
they've been doing and remember that
stuff like Saints Row or for spoken
failed and imploded long before anyone
even knew what sweet baby even was at
the time those games were not boy Ed
because of these Consultants being
involved as like I said their name in
existence was largely unknown at the
time but it was clear that the messages
and handling of these games were
considered so poor that users rejected
them anyway so to say that players
rejected games like those in order to
stick a middle finger to this consulting
firm when again no one really knew they
existed during those game's releases is
just not true at all but now of course
we've been made more aware and that
worries them and they lik are angry cuz
now their name is being attached to
something that will instantly Mark those
games for failure and if the hard work
of the games made are rejected and fail
because of sweet baby's involvement then
obviously going forward less Studios or
Publishers would want to actively work
with sweet babies so their games aren't
marked and rejected in a mass exodus by
Future fans but really that isn't the
fault of the fans or this curator tool
either because sweet baby could have
been a positive change in the games that
they work on but it's clear that their
ideology and group Collective mindset is
anything but what fans want in their
games so really if these people are mad
about this they can't blame anyone but
themselves because I didn't tell these
Consultants to do what they did nor did
any of you watching why is it our fault
that these Consultants have ruined so
many great franchises already then of
course the question becomes well what do
they have to do in the future then of
course this consulting firm will want to
keep getting paid and exist but if they
their name being tied to a project will
instantly flag it for Mass rejection
what do they do now the likely scenario
is they work on future projects in an
uncredited fashion or they get listed in
the credits of future projects with
different names like instead of the
credits of a game just saying sweet baby
in it it'll just say consultants and a
name or something like that but I would
argue going forward now that people are
hyper aware to the existence of this
group and every single game being made
now especially those of Western Studios
will have their credits and development
examined with a surgical lens and every
single game being made will be examined
and studied by literally thousands of
people to ensure each game made is not
stained with the mark of the stinky poor
baby and their woke consultants and
maybe even then they'll just forgo their