AI Influencer - Create an AI Influencer with Leonardo.AI Text to Image | AI Tutorial

ImanGlobal
25 Dec 202310:26

TLDRThe video script introduces the phenomenon of virtual influencers, AI-generated personalities active on social media who promote brands and products, earning significant income from advertising. It highlights examples like Emma, an Instagram star with a passion for film and fashion, and Lil Mika, a young influencer with contracts with major brands. The script also outlines a three-step process for creating an AI influencer, using text-to-image AI services like Leonardo to generate faces and poses, and a Discord bot for face swapping, emphasizing the potential for anyone to create their own virtual influencer.

Takeaways

  • 🌐 Virtual influencers are AI-generated personalities with a significant social media presence, used for marketing and advertising purposes.
  • 💡 These virtual entities create and share content like real individuals, engaging with their followers through photos, videos, and posts.
  • 🎯 They collaborate with major brands and products, earning substantial incomes from sponsored content and promotions.
  • 🌟 Examples of virtual influencers include Emma (Japanese girl with an interest in film and fashion), Itana Lopez (athlete and gamer with pink hair), and Lil Mika (young girl with freckles and moles).
  • 📸 Virtual influencers portray a lifestyle similar to real humans, appearing to go to restaurants, cinemas, clubs, and travel, which attracts followers.
  • 💰 The primary source of income for virtual influencers is advertising, where they charge significant amounts for brand endorsements.
  • 🛠️ The process of creating a virtual influencer involves three steps: generating a face with AI, creating models in different positions, and swapping faces in images.
  • 🔍 The AI platforms like Leonardo, pixart, freepic, foder, Dolly 3, and runway enable text-to-image generation, essential for developing virtual influencers.
  • 🖼️ Image refinement and upscaling can be done using tools like the Alchemy Upscaler to improve the quality of the generated images, particularly faces and hands.
  • 🔄 The face swap method can be used to change the face of a model in various images, using a Discord bot for a more consistent appearance across different posts.
  • 📊 The success of virtual influencers lies in their ability to blend seamlessly into the social media landscape, often without followers realizing they are not real.

Q & A

  • What is the primary way virtual influencers generate income?

    -The primary way virtual influencers generate income is through advertising and promoting brand products in their posts.

  • How does the virtual influencer Emma showcase her interests?

    -Emma showcases her interests in film art and fashion through her Instagram page, where she posts creative content and has attracted around 400,000 followers.

  • What is unique about the virtual influencer Ana Lopez?

    -Ana Lopez is unique because she has attractive pink hair, and part of her fame is due to this distinctive feature. She is both an athlete and a gamer.

  • How many followers does Lil Mika have across Instagram and TikTok?

    -Lil Mika has more than 2.6 million followers on Instagram and around 3.4 million followers on TikTok.

  • What are some of the AI systems with text-to-image capabilities mentioned in the script?

    -Some of the AI systems with text-to-image capabilities mentioned are Leonardo, pixart, freepic, foder, Dolly 3, and runway.

  • What is the three-step process for developing an AI influencer?

    -The three-step process for developing an AI influencer includes: 1) creating a beautiful face using an AI text image service, 2) creating a model in different positions, and 3) phas swapping the images created in the previous step.

  • How can one refine and upscale images?

    -One can refine and upscale images using the Alchemy upscaler icon, which can improve faces and hands as part of the process.

  • What is the purpose of the Discord bot mentioned in the script?

    -The Discord bot mentioned in the script is used to change the faces of any model to another face, which is useful in the creation of virtual influencers.

  • How can one ensure that the virtual influencer's images have a consistent appearance?

    -One can ensure a consistent appearance by using the face swap method, which allows changing the faces of various model images to match a specific look or identity.

  • What is the significance of the phrase 'powered by AI' in the context of virtual influencers?

    -The phrase 'powered by AI' indicates that the images and videos of virtual influencers have been generated using artificial intelligence, signifying that they are not real humans but AI creations.

  • What are some of the commercial activities that virtual influencers engage in?

    -Virtual influencers engage in diverse commercial activities such as online marketing, advertising for big brands and products, and carrying out entertainment activities for profitability purposes.

Outlines

00:00

🌐 Virtual Influencers and Their Impact

This paragraph introduces the concept of virtual influencers, who are AI-generated personalities with a significant online presence. These virtual entities actively engage on social media, attracting a large following through creative content like photos and videos. They are used for marketing and advertising by major brands, earning substantial incomes through promotional activities. The paragraph provides examples of such influencers, including Emma, Itana Lopez, and Lil Mika, who have amassed large followings and contracts with well-known brands. It also hints at the process of creating these virtual influencers and invites viewers to learn more about their creation.

05:01

🎨 Crafting the Virtual Influencer's Image

The second paragraph delves into the technical process of developing a virtual influencer's image using AI. It outlines a three-step process: first, creating a face with an AI text-to-image service; second, generating models in different positions; and third, swapping the images as needed. The paragraph provides a walkthrough of using the Leonardo AI system for image generation, including account creation, choosing models, and customizing image settings. It also discusses refining and upscaling images for better quality. The process is demonstrated through the creation of a virtual influencer named Mela Sophia, with various images generated and selected for further use.

10:05

📢 Engaging with the Community and Encouraging Support

The final paragraph shifts focus from the technical aspects of creating virtual influencers to engaging with the audience. It encourages viewers to support the channel through donations and to stay connected by subscribing and turning on notifications for updates. The paragraph invites viewers to share their comments or suggestions, emphasizing the value of viewer support and anticipation for future content. It concludes with a thank you note, creating a personal connection with the audience.

Mindmap

Keywords

💡Virtual Influencers

Virtual influencers are AI-generated characters that exist solely online and are used for marketing and advertising purposes. They are active on social media platforms, attracting followers with creative content and endorsing various brands and products. In the video, examples like Emma, Itana Lopez, and Lil Mika are mentioned, showcasing how these virtual entities can have a significant online presence and lucrative contracts with major brands, despite not being physically real.

💡Artificial Intelligence (AI)

Artificial Intelligence refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. In the context of the video, AI is used to create virtual influencers by generating images and videos that portray these characters as physically present in the world. The technology behind AI allows for the creation of content that can be used for various commercial activities, including online marketing and entertainment.

💡Social Media

Social media refers to web-based platforms that allow users to create and share content or participate in social networking. In the video, social media is the primary platform where virtual influencers operate, using it to publish engaging content and attract followers. It's through these platforms that virtual influencers are able to perform online marketing and advertising for brands, essentially serving as a bridge between the digital and commercial worlds.

💡Online Marketing

Online marketing is the process of promoting products or brands via the internet, often using various digital channels and strategies to reach potential customers. The video highlights the role of virtual influencers in online marketing, as they are used to advertise products to their followers on social media, creating a sense of authenticity and trust that can lead to increased sales and brand awareness.

💡Brand Endorsement

Brand endorsement involves a celebrity, influencer, or entity promoting a product or service, thereby lending their reputation to the brand to increase its credibility and appeal. In the video, virtual influencers are shown to have contracts with major brands, using their online presence to advertise products and services, much like real-life celebrities would.

💡AI Text-Image Services

AI text-image services are platforms that use artificial intelligence to generate images based on textual descriptions provided by users. These services are instrumental in creating the visual identities of virtual influencers, as they allow for the creation of diverse and high-quality images that can be used across different digital platforms.

💡Content Creation

Content creation refers to the process of producing and sharing original material, such as videos, photos, and written posts, typically for online audiences. In the context of the video, virtual influencers engage in content creation by producing and publishing a variety of creative posts that attract and engage their followers, thereby maintaining their online presence and influence.

💡Commercial Activities

Commercial activities are business operations or transactions intended to generate profit. The video discusses how virtual influencers engage in commercial activities by promoting products and services through their online channels, earning significant incomes from brand partnerships and sponsored content.

💡Discord Bot

A Discord bot is a software program that operates within the Discord platform, performing various tasks such as message management, game hosting, or, as mentioned in the video, face swapping. These bots can be programmed to automate specific processes, making them useful tools for content creation and management.

💡Face Swap

Face swap is a technique that involves replacing the face of a person in a photo or video with another face. In the context of the video, face swapping is an essential step in creating virtual influencers, where the AI-generated face is swapped onto different bodies to create a variety of images for the virtual influencer's online persona.

💡Online Profitability

Online profitability refers to the ability to generate income through online channels and digital platforms. The video emphasizes how virtual influencers can be highly profitable, earning large amounts of money through advertising, brand endorsements, and other commercial activities on social media.

Highlights

Virtual influencers are active on social media and have attracted a wide range of fans by publishing creative content.

These virtual influencers engage in online marketing and advertising for major brands and products.

Virtual influencers can generate significant incomes through commercial activities and brand promotions.

This Way Emma, a virtual Japanese girl with an interest in film art and fashion, has a substantial following on Instagram and her own brand, Astro.

Ita-na Lopez is a virtual influencer known for her attractive pink hair, being an athlete, a gamer, and having contracts with big brands.

Lil Mika, a 19-year-old virtual influencer with a large following on Instagram and TikTok, has deals with brands like BMW and Calvin Klein.

Virtual influencers are not limited to females; blk 22 is a virtual gentleman influencer with a significant following on Instagram and YouTube.

Many fans and followers of these virtual influencers may not be aware that they are AI-generated and not physically real.

The images and videos of virtual influencers are generated using artificial intelligence, portraying them as physically present in the world.

The largest source of income for virtual influencers is through advertising, where they promote brand products in their posts.

A three-step process is outlined for developing an AI influencer, involving face creation, model positioning, and image swapping.

Leonardo, a text-to-image AI service, is used in the tutorial to demonstrate the creation of a virtual influencer's face.

The workflow for creating a virtual influencer is similar across different AI text-to-image systems.

The AI influencer creation process includes refining and upscaling images to improve details like faces and hands.

Diverse poses and outfits for a model in various locations are generated, even if faces are not identical, as they will be changed in the final stage.

Face swapping is performed using a Discord bot to easily change the face of any model to another, as detailed in the tutorial.

The tutorial provides a comprehensive guide on creating virtual influencers, from initial concept to final face swap.

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