Apple Event - May 7

Apple
7 May 202438:22

Summary

TLDRApple's event introduced a powerful new lineup of iPads, highlighting the iPad Air with two new sizes, an 11-inch and a 13-inch model, both featuring the advanced M2 chip for significant performance gains. The iPad Air now offers a redesigned landscape front camera with Center Stage, enhanced stereo speakers, and a 100% recycled aluminum enclosure in various colors. The event also unveiled the revolutionary iPad Pro, boasting an impossibly thin design with the new M4 chip for unprecedented performance, a stunning OLED tandem display for unparalleled visual precision, and a new Ultra Retina XDR display. Additionally, the Pro model includes a LiDAR Scanner for AR enhancements, an adaptive True Tone flash, and a 12MP Ultra Wide camera. Apple also announced the new Magic Keyboard for iPad Pro and the innovative Apple Pencil Pro with advanced features like a sensor in the barrel for new interactions, a gyroscope for precise control, and support for Find My. The updated iPadOS brings new functionalities like Reference Mode and Stage Manager, while Pro apps such as Final Cut Pro and Logic Pro receive significant updates to leverage the new hardware capabilities. The 10th generation iPad gets a price drop, making the lineup more accessible than ever.

Takeaways

  • 📅 Tim Cook announced the biggest day for iPad since its introduction, highlighting major updates across the iPad lineup.
  • 🚀 Apple Vision Pro, a revolutionary product, is being used in various sectors like automotive, healthcare, and film for creating new experiences and enhancing capabilities.
  • 💻 The new MacBook Air with M3 chip is now the world's best-selling 13-inch and 15-inch laptop, loved by users for its performance and portability.
  • 🎨 iPad continues to be a versatile device for various users, from students to artists, and is now more powerful with Apple silicon and advanced displays.
  • 🆕 iPad Air introduces two sizes for the first time: an 11-inch model and a new 13-inch model, offering more screen real estate for enhanced productivity.
  • 🖥️ The new iPad Air features a redesigned front-facing camera with Center Stage, landscape stereo speakers with Spatial Audio, and is available in four new finishes.
  • 🔋 Powered by the new M2 chip, the iPad Air offers significant performance improvements over its predecessor, making it ideal for creative and productive tasks.
  • 📚 iPadOS advancements, including Reference Mode and Stage Manager, empower professional users to achieve more precise and efficient workflows on iPad Pro.
  • 🖊️ The new Apple Pencil Pro introduces innovative features like barrel roll and squeeze actions, enhancing the creative experience on iPad Pro and iPad Air.
  • 💾 The new iPad Pro models are incredibly thin and light, with the 13-inch model being the thinnest Apple product ever, and feature the new M4 chip for unprecedented performance.
  • 📱 New accessories include a redesigned Magic Keyboard for iPad Pro and the introduction of the Apple Pencil Pro, which also supports the new iPad Air.

Q & A

  • What was the main focus of the announcements at Apple Park?

    -The main focus of the announcements at Apple Park was the iPad, with updates across the iPad lineup, including the introduction of a new iPad Air, iPad Pro, and enhancements to the entry-level iPad.

  • What new product did Apple introduce in February?

    -In February, Apple introduced Apple Vision Pro, a revolutionary new product with phenomenal capabilities that is being used in various fields such as automotive, healthcare, and film.

  • How has the MacBook Air been received since its release in March?

    -The MacBook Air has been well-received, becoming the world's best-selling 13-inch laptop and the world's best-selling 15-inch laptop, thanks to its performance with the M3 chip and its thin and light design.

  • What are the two new sizes introduced for the iPad Air?

    -The two new sizes introduced for the iPad Air are an 11-inch model and a 13-inch model, with the latter offering 30% more screen real estate.

  • What new chip powers the new iPad Air?

    -The new iPad Air is powered by the M2 chip, which provides faster CPU, GPU, and Neural Engine performance compared to its predecessor.

  • What are the key features of the new iPad Pro?

    -The new iPad Pro features an ultra-thin and light design, an Ultra Retina XDR display, next-level performance with the M4 chip, a landscape front-facing camera, and fast 5G cellular capabilities.

  • What is the starting price for the new 11-inch iPad Air?

    -The starting price for the new 11-inch iPad Air is $599.

  • How has the design of the new iPad Pro been described?

    -The new iPad Pro has been described as impossibly thin, incredibly powerful, with a stunning new design that includes a breakthrough new display, outrageous performance, and amazing accessories.

  • What new display technology is used in the new iPad Pro?

    -The new iPad Pro uses tandem OLED technology, which combines light from two OLED panels to deliver phenomenal full-screen brightness and is called the Ultra Retina XDR display.

  • What are the improvements in the new Apple Pencil Pro?

    -The new Apple Pencil Pro includes a new sensor in the barrel for new interactions, a haptic engine for precise feedback, a gyroscope for precise control, Find My support, and magnetic pairing, charging, and storage on the side of the iPad Pro.

  • What is the starting price for the new 11-inch iPad Pro?

    -The starting price for the new 11-inch iPad Pro is $999.

  • What updates were made to Final Cut Pro and Logic Pro for iPad?

    -Final Cut Pro and Logic Pro for iPad received significant updates, including faster rendering with the new iPad Pro and M4, new features like Live Multicam and Session Players, and improved AI and machine learning capabilities for enhanced creative workflows.

Outlines

00:00

🎉 Introduction and iPad Ecosystem Updates

Tim Cook opens the event at Apple Park, highlighting the significance of the day for iPad. He provides updates on Apple Vision Pro's impact in various sectors, the success of the new MacBook Air with M3, and the versatility of iPad across different fields. Cook emphasizes the device's performance, display, and the new announcements to come for the iPad lineup.

05:03

📝 iPad Air: New Models and Features

John Ternus introduces the new iPad Air, available in two sizes - 11-inch and a new 13-inch model. The 13-inch model offers 30% more screen space. The device features a Liquid Retina display, Center Stage for video calls, landscape stereo speakers with Spatial Audio, and comes in four new finishes. The performance is大幅提升 with the M2 chip, making it nearly 50% faster than the previous model and three times faster than the A14 Bionic model. The new iPad Air also supports Apple Pencil hover for precision and starts at $599 for the 11-inch and $799 for the 13-inch model.

10:06

🚀 iPad Pro: Design and Display Innovations

The new iPad Pro is presented with a thinner and lighter design, available in 11-inch and 13-inch models, with the 13-inch being the thinnest Apple product ever at 5.1 mm. It features an Ultra Retina XDR display with tandem OLED technology, providing exceptional brightness and color precision. The display is also more responsive to motion content, and a nano-texture glass option is available for reduced glare.

15:07

🔋 Performance and Apple Silicon Advancements

The new iPad Pro is powered by the M4 chip, a significant leap from the M2, offering more power efficiency and performance. The M4 features a new display engine, a powerful CPU with up to six efficiency cores, a next-generation GPU with ray tracing, and a Neural Engine capable of 38 trillion operations per second. This makes the iPad Pro more powerful and efficient than any AI PC chip available today.

20:10

🎥 Final Cut Pro and Logic Pro Updates

Will Hui discusses the updates to Final Cut Pro and Logic Pro for iPad. Final Cut Pro gains Live Multicam for multi-angle filming, Final Cut Camera for additional camera angles, and external project support. Logic Pro 2 introduces Session Players with AI, ChromaGlow for analog warmth, and Stem Splitter for remixing. Both apps are optimized for the M4 chip, enhancing their performance and capabilities.

25:10

📸 iPad Pro Cameras and Accessories

The iPad Pro features a 12MP back camera for detailed video capture and four studio-quality microphones. It also includes a LiDAR Scanner for improved AR experiences and an adaptive True Tone flash for better document scanning. The 12MP Ultra Wide front-facing camera has moved to the landscape edge, and the iPad Pro now supports a new charging and pairing system for the Apple Pencil. An all-new Magic Keyboard is introduced, featuring a function row, aluminum palm rest, and a larger trackpad.

30:11

✏️ Apple Pencil Pro: Enhanced Creativity Tools

A new Apple Pencil Pro is introduced with added sensors for new interactions, such as squeezing the barrel to bring up a tool palette and rolling the Pencil to control tools. It includes a haptic engine for feedback, Find My support, and magnetic pairing, charging, and storage on the iPad Pro. Procreate's CEO, James Cuda, demonstrates how Apple Pencil Pro enhances the painting experience in Procreate with new features and the power of M4.

35:14

💻 iPad Lineup and Pricing Overview

John summarizes the new iPad lineup, including the entry-level iPad with an all-screen design, the versatile iPad Air in two sizes, the powerful and thin iPad Pro, and the compact iPad mini. The iPad Pro starts at $999 for the 11-inch and $1299 for the 13-inch model. The new Magic Keyboard is priced at $299 and $349, and the Apple Pencil Pro is available for $129. The iPad (10th generation) is now more affordable at $349. Tim Cook concludes the event, expressing excitement for the new iPad lineup and looking forward to WWDC for more announcements.

Mindmap

Keywords

💡Apple Vision Pro

Apple Vision Pro is a revolutionary new product by Apple that offers phenomenal capabilities for creating spatial experiences. It is used in various fields, such as automotive (Porsche), healthcare (Sharp HealthCare), and film production (Jon M. Chu's 'Wicked'). The product is making an impact by enhancing surgical eye care through simulation and by enabling remote editing and visual effects work from home.

💡MacBook Air

The MacBook Air is a laptop by Apple that is known for its thin and light design. The new version mentioned in the script is powered by the M3 chip, which provides even more performance and capability. It has become the world's best-selling 13-inch laptop, indicating its popularity and the high regard in which its performance and design are held.

💡iPad

The iPad is a line of tablet computers designed, developed, and marketed by Apple. It is highlighted for its versatility and powerful performance, suitable for various users from students to professionals. The script discusses updates across the iPad lineup, emphasizing its role in education, creative work, and entertainment.

💡iPad Air

The iPad Air is a specific model within the iPad lineup that offers advanced features at a more affordable price. The new iPad Air introduced in the script comes in two sizes (11-inch and 13-inch) and is powered by the M2 chip. It is designed to be versatile, with features like a high-resolution display, support for the Apple Pencil, and improved performance for a wide range of user needs.

💡M2 Chip

The M2 chip is a powerful processor developed by Apple for their devices. It is an improvement over the M1 chip, offering faster CPU, GPU, and Neural Engine performance. The M2 chip is featured in the new iPad Air, making it nearly 50% faster than the previous model for various tasks, from creative work to gaming.

💡Apple Pencil

The Apple Pencil is a stylus designed for use with iPad devices. It is used for a variety of creative and productivity tasks, such as note-taking, drawing, and photo editing. The script mentions the Apple Pencil's compatibility with the new iPad Air and its enhanced capabilities with the M2 chip, including the new feature of Apple Pencil hover for greater precision.

💡iPad Pro

The iPad Pro is a high-end model within the iPad lineup, known for its advanced technologies and performance capabilities. The script introduces a new version of the iPad Pro with a thinner design, an OLED display, and the new M4 chip, positioning it as a device that pushes the limits of productivity and creativity.

💡OLED Display

OLED, or Organic Light-Emitting Diode, is a display technology that offers high contrast ratios, deep blacks, and vibrant colors. The script discusses the introduction of OLED to the iPad Pro for the first time, with a tandem OLED technology that combines light from two panels for exceptional brightness and visual quality.

💡M4 Chip

The M4 chip is the latest in Apple's line of custom silicon, representing a significant leap in performance from the M2 chip. It is built on second-generation 3-nanometer technology and includes a new display engine, a powerful CPU, and a next-generation GPU architecture. The M4 chip is featured in the new iPad Pro, enabling its thin design and advanced display capabilities.

💡iPadOS

iPadOS is the operating system designed by Apple specifically for their iPad line of tablets. It is mentioned in the script in relation to the advanced features it offers to professionals, such as Reference Mode for color grading and Stage Manager for managing multiple windows and displays. iPadOS also includes frameworks like Core ML that allow developers to utilize the Neural Engine for AI features.

💡Apple Pencil Pro

Apple Pencil Pro is an enhanced version of the Apple Pencil introduced in the script. It includes new features such as a sensor in the barrel for new interactions, a gyroscope for precise control, and Find My support for easy location if lost. It is designed to elevate the creative experience on iPad, with developers like Procreate leveraging these new capabilities for advanced artistic applications.

Highlights

Apple announces the biggest day for iPad since its introduction with significant updates across the iPad lineup.

Apple Vision Pro is being used by Porsche, Dr. Tommy Korn at Sharp HealthCare, and film director Jon M. Chu for various innovative applications.

MacBook Air with M3 chip is now the world's best-selling 13-inch and 15-inch laptop.

iPad is described as powerful, portable, and versatile, playing a critical role in various fields from education to entertainment.

New iPad Air comes in two sizes, 11-inch and a new 13-inch model, offering more screen real estate.

iPad Air features a redesigned landscape front camera with Center Stage and improved stereo speakers with Spatial Audio.

The new iPad Air is powered by the M2 chip, offering significant performance improvements over the M1.

iPad Pro introduces a new ultra-thin and lightweight design, making it the thinnest Apple product ever.

iPad Pro features a new OLED display technology called tandem OLED, offering unprecedented brightness and precision.

The M4 chip debuts in the new iPad Pro, providing a leap in performance with advanced power efficiency.

Final Cut Pro and Logic Pro for iPad receive major updates, enhancing video and music production capabilities.

iPad Pro's cameras and microphones are improved for higher quality video and audio capture.

A new adaptive True Tone flash is introduced for better document scanning, utilizing AI to eliminate shadows.

The new Magic Keyboard for iPad Pro is redesigned to be thinner, lighter, and includes a function row and larger trackpad.

Apple Pencil Pro is introduced with new capabilities such as a sensor in the barrel for new interactions and Find My support.

Procreate demonstrates the advanced painting experience with Apple Pencil Pro, including new brush controls and layer selection.

The 10th generation iPad becomes more affordable, starting at $349, offering an all-screen design for entry-level users.

Apple presents its strongest iPad lineup ever, catering to consumers and professionals with a range of powerful devices and tools.

Transcripts

00:01

♪ ♪

00:19

♪ ♪

00:37

♪ ♪

00:49

Tim Cook: Good morning!

00:50

Welcome to Apple Park!

00:52

We have a huge day of announcements ahead of us,

00:55

and it's all about iPad.

00:58

In fact, this is the biggest day for iPad since its introduction.

01:02

But first I'd like to give you a couple of quick updates.

01:06

In February, we shipped Apple Vision Pro.

01:10

This revolutionary new product is unlike anything that came before it.

01:15

Now that it's out in the world

01:17

and people are experiencing its phenomenal capabilities,

01:20

we're seeing some amazing things being done with Apple Vision Pro.

01:25

Porsche is building brand-new spatial experiences across the company,

01:30

from reimagining track experiences to training service technicians

01:34

to creating their showroom of the future.

01:37

Dr. Tommy Korn at Sharp HealthCare is using Apple Vision Pro

01:42

to improve surgical eye care

01:45

through simulation, analysis, and optimization.

01:49

And award-winning film director Jon M. Chu is using Apple Vision Pro

01:54

to oversee the editing and visual effects for his upcoming film "Wicked,"

01:59

from the comfort of his home, on a giant theater-size screen.

02:04

These are just a few examples of the incredible ways

02:07

Apple Vision Pro is already making an impact in our customers' lives.

02:13

In March, we shipped the amazing new MacBook Air.

02:17

With the power of M3, it puts even more performance

02:21

and capability into the best thin and light laptop.

02:25

Our users are loving it.

02:27

In fact, MacBook Air is now the world's best-selling 13-inch laptop

02:33

and the world's best-selling 15-inch laptop!

02:37

Now let's turn our attention to iPad.

02:41

There's no other device like it.

02:44

iPad is powerful, portable, and incredibly versatile.

02:48

In classrooms around the world,

02:51

iPad is helping students and teachers bring their lessons and learning to life.

02:56

From architects to engineers,

02:59

iPad plays a critical role

03:01

in helping them get their most important work done

03:04

in entirely new ways, no matter where they are.

03:08

For artists, designers, and musicians,

03:11

it provides ways to take their ideas and creativity

03:15

further than ever before.

03:17

And with its incredible performance,

03:20

powered by Apple silicon and the world's best displays,

03:23

iPad is an amazing device for playing games

03:26

and enjoying entertainment.

03:29

It's this incredible versatility that defines iPad.

03:33

And today, we have some huge updates across the iPad lineup.

03:38

So here's John to tell you more.

03:40

♪ ♪

03:57

♪ ♪

03:59

John Ternus: Let's kick things off with iPad Air.

04:02

iPad Air is designed to deliver advanced features pioneered on iPad Pro,

04:08

and make them available at an even more affordable price.

04:11

That's why a wide range of users rely on it to do so many different things.

04:16

Like college students, who use Goodnotes and Apple Pencil

04:19

from the classroom to the dorm room.

04:22

Entrepreneurs who use QuickBooks for their small business

04:25

while on the go using 5G.

04:28

Creators that rely on the performance of iPad Air and iMovie

04:31

to produce engaging content.

04:34

And all types of consumers who use it to catch up on a hit show,

04:37

like "Palm Royale," or have a blast with friends in a game like "PUBG."

04:42

The combination of a high-resolution display,

04:45

the phenomenal performance of Apple silicon,

04:47

and its colorful, portable design

04:49

with support for amazing accessories

04:52

makes iPad Air so versatile for so many.

04:56

Well today, we're excited to give all these users

04:59

even more of what they love with a new iPad Air.

05:02

And here it is.

05:04

♪ ♪

05:19

♪ ♪

05:25

For the first time ever, iPad Air comes in two sizes:

05:28

a redesigned 11-inch Air,

05:30

and a spectacular, all-new 13-inch Air.

05:34

And here's Melody to tell you more.

05:38

Melody Kuna: I'm thrilled to tell you all about the new iPad Air.

05:42

Let's start with its brilliant Liquid Retina display.

05:45

Users love the portability of the 11-inch form factor,

05:48

which is perfect for tasks like jotting down notes

05:50

while working on a project.

05:52

Some Air users would prefer an even larger display

05:55

for more room to work, learn, and play.

05:59

So inspired by iPad Pro, where about half the users choose a larger screen,

06:04

we created a 13-inch model of the new iPad Air as well.

06:08

The 13-inch Air has 30% more screen real estate

06:12

than the 11-inch Air.

06:14

The larger display gives users more space to express their ideas

06:17

in apps like Freeform,

06:18

or to see more participants in a video call on Zoom.

06:22

It also provides more space to view multiple apps using Split View in iPadOS.

06:27

And both displays have the same advanced features.

06:30

So all your content looks absolutely gorgeous.

06:34

We've also redesigned the iPad Air to put the front-facing camera

06:37

on the landscape edge.

06:39

And it features Center Stage, which uses machine learning

06:42

to automatically keep everyone in the field of view.

06:45

So it's perfect for connecting with friends and family over FaceTime

06:49

or joining a video conference while using a keyboard.

06:52

The new Air features landscape stereo speakers with Spatial Audio,

06:56

so it sounds great.

06:58

♪ ♪

07:00

And the 13-inch model has even better sound quality with double the bass.

07:07

The new Air comes in four finishes:

07:09

a new Blue and a new Purple,

07:11

as well as a beautiful Starlight and Space Gray.

07:14

And its durable design uses a 100% recycled aluminum enclosure.

07:19

Air users also love how quickly they can get things done.

07:23

So we're stepping up performance in a big way

07:26

with the incredibly fast M2!

07:30

M2 is a powerful chip that's improved in a number of ways over M1.

07:34

It has a faster CPU, faster GPU,

07:37

and much faster Neural Engine.

07:39

And when combined with faster memory bandwidth,

07:42

the new Air is nearly 50% faster than the previous Air with M1

07:46

for all types of productive and creative tasks.

07:51

And compared to iPad Air with A14 Bionic,

07:54

the new Air provides up to an enormous

07:56

three times faster performance.

07:59

So users can create faster than ever

08:01

in Affinity Designer 2 to promote their business,

08:04

and play graphically intensive games like the upcoming "Zenless Zone Zero,"

08:07

or the visually stunning "Assassin's Creed Mirage."

08:11

With M2, the new Air is also an incredibly powerful device for AI.

08:17

It's blazing fast for powerful machine learning features in iPadOS,

08:21

like Visual Look Up, Subject Lift, and Live Text capture.

08:25

Or for the ML Enhance tool in Photomator,

08:27

which uses AI models trained on over 20 million pro images

08:31

to improve your photo with a single click.

08:35

We're thrilled to amp up performance with M2.

08:39

Amazing accessories expand what's possible on iPad Air.

08:43

The new Air works with the Magic Keyboard,

08:45

with its built-in trackpad, backlit keys, and terrific floating design.

08:50

And of course, it supports the amazing Apple Pencil,

08:54

so users can express their creative ideas in remarkable ways.

08:58

And with M2 under the hood,

09:00

the new Air supports Apple Pencil hover for greater precision,

09:03

letting you preview your mark before you make it.

09:07

So that's the new iPad Air,

09:09

now available in 11-inch and 13-inch models,

09:14

powered by the incredible M2 chip,

09:16

and featuring a landscape front camera and faster Wi-Fi.

09:20

The new iPad Air is more powerful and versatile than ever.

09:24

Now back to John.

09:26

♪ ♪

09:30

John: The new Air is awesome.

09:32

It meets the needs of so many users in so many ways.

09:36

And both models feature double the starting storage,

09:38

which is now 128GB.

09:41

We've also expanded the number of storage options

09:44

by adding 512GB and 1TB.

09:47

And even with all these upgrades,

09:48

we're thrilled that the new 11-inch Air still starts at just $599.

09:53

And the 13-inch Air is just $799.

09:56

That's a remarkable value for a device

09:58

with so many advanced features and capabilities.

10:02

You can order the new Air today, and it will be available next week.

10:06

Now let's turn our attention to the next chapter of iPad Pro.

10:12

♪ ♪

10:29

iPad Pro pioneers our most advanced technologies

10:32

and pushes the limits of what iPad can be.

10:36

And it empowers users to push the limits of their productivity

10:39

and creativity as well.

10:41

Users like illustrators, who use Procreate to produce their next masterpiece.

10:46

And 3D designers using SketchUp to conceive their most ambitious projects.

10:51

Of course, it's not just for pros.

10:53

iPad Pro is for anyone who wants the ultimate iPad experience.

10:57

It's the combination of the world's best displays,

11:00

the extraordinary performance of our latest M-series chips,

11:04

and advanced connectivity and accessories,

11:07

in an ultraportable design that puts iPad Pro in a class by itself.

11:12

Well today, we're not only going to push the limits of what you can do on iPad.

11:16

We're going to crush them!

11:21

♪ ♪

11:39

♪ ♪

11:57

♪ ♪

12:09

♪ ♪

12:21

This is the all-new, impossibly thin,

12:24

incredibly powerful iPad Pro!

12:27

It has a stunning new design,

12:30

breakthrough new display,

12:31

outrageous performance, and amazing accessories.

12:35

Let's get started with its stunning design.

12:38

We've always envisioned iPad as a magical sheet of glass,

12:42

and with this new design, that vision is brought to life more than ever.

12:47

The new Pro comes in two sizes:

12:49

a new, super portable 11-inch model

12:51

and a new, expansive 13-inch model.

12:54

And both are unbelievably thin.

12:57

The 11-inch Pro is 5.3 mm thin.

13:00

And the 13-inch Pro is an incredible 5.1 mm thin.

13:05

Compared to the previous iPad Pro, the difference is striking.

13:09

The new iPad Pro is even thinner than the iPod nano,

13:13

which makes it the thinnest Apple product ever!

13:16

And they're both lighter as well.

13:18

In fact, the 11-inch model is less than a pound

13:21

and the 13-inch model is nearly a quarter pound lighter than its predecessor.

13:26

iPad Pro comes in two great finishes: Silver and Space Black,

13:30

both with 100% recycled aluminum enclosures.

13:34

And it's just as strong as the previous design,

13:37

despite being so much thinner.

13:39

Just holding it in your hands is an unbelievable experience.

13:45

Now let's talk about its breakthrough new display.

13:49

With the new iPad Pro, we wanted to give customers

13:53

an even more remarkable visual experience.

13:55

And we did just that by bringing OLED to iPad for the very first time.

14:00

With OLED technology, the pixels generate both the light

14:03

and the color for unparalleled precision.

14:06

However, for the expansive displays in iPad Pro,

14:09

a single OLED panel doesn't generate enough brightness

14:12

to deliver the XDR performance iPad Pro users expect.

14:16

So we developed a state-of-the-art display that uses two OLED panels

14:20

and combines the light from both

14:22

to deliver phenomenal full-screen brightness.

14:27

This technology is called tandem OLED and it's a breakthrough for iPad Pro.

14:32

The new Pro can support an incredible 1000 nits of full-screen brightness

14:37

for both SDR and HDR content

14:40

and 1600 nits of peak HDR brightness.

14:44

No other device of its kind delivers this level of display quality.

14:48

And because tandem OLED technology enables sub-millisecond control

14:52

over the color and luminance of each pixel,

14:55

the display in the new Pro takes XDR precision to a whole new level.

15:00

Specular highlights in photos and video appear brighter.

15:04

Blacks are deeper and more true.

15:06

And there's more detail in shadows and low light than ever before on iPad.

15:11

And it's even more responsive to content in motion.

15:14

Everything you view on this display will look amazing.

15:18

And we're calling it the Ultra Retina XDR.

15:23

And it's coming to both models!

15:25

So now both sizes of iPad Pro feature our most advanced display technology.

15:30

HDR images of the night sky with details in the shadows

15:34

and pinpoint bright stars are rendered with stunning precision.

15:38

Beautifully captured HDR photos of gorgeous landscapes

15:42

look incredibly vibrant.

15:44

And getting drawn into a movie is a truly extraordinary experience.

15:48

It's like holding a cinema right in your hands.

15:51

And this display not only delivers breakthrough visual quality,

15:55

it's much thinner and lighter than the previous one,

15:57

enabling the striking design of the new iPad Pro.

16:01

And for Pro users working in high-end, color-managed workflows,

16:04

or in the most demanding ambient lighting conditions,

16:07

we're excited to bring a nano-texture glass option to iPad Pro

16:11

for the very first time.

16:13

Nano-texture glass is precisely etched at a nanometer scale,

16:17

maintaining image quality and contrast while scattering ambient light

16:20

for even less glare.

16:23

With all these amazing features,

16:25

the Ultra Retina XDR display is unquestionably

16:29

the world's most advanced display.

16:32

Now, let's talk about performance.

16:35

iPad Pro has always used incredibly advanced Apple silicon.

16:40

With M2 in the current iPad Pro,

16:42

it already delivers class-leading performance.

16:45

For the new iPad Pro, you might expect

16:47

that we would use the extremely powerful M3.

16:50

But this stunning design and breakthrough display

16:52

required that we make the leap to the next generation of Apple silicon.

16:57

And here it is.

16:59

♪ ♪

17:06

Introducing M4!

17:08

That's right.

17:09

The new Pro jumps from M2 all the way to M4

17:13

to enable its amazingly thin design and game-changing display

17:17

while delivering a huge leap in performance.

17:20

And to tell you more, here's Tim Millet.

17:22

♪ ♪

17:31

Tim Millet: M4 represents another big step forward for Apple silicon.

17:35

To start, M4 is built on second-generation

17:38

3 nanometer technology that's even more power efficient.

17:42

This was essential to deliver incredible performance

17:46

in the exceptionally thin and light design of iPad Pro.

17:49

And M4 also features an entirely new display engine

17:53

designed with pioneering technology that enables the stunning precision,

17:58

color, and brightness of the Ultra Retina XDR display.

18:02

In addition, M4 brings phenomenal performance to the new Pro.

18:08

It has a powerful new CPU

18:10

and builds upon the next-generation GPU architecture debuted on M3.

18:16

The new CPU, with up to four performance cores

18:19

and now with six efficiency cores,

18:22

all with next-generation ML accelerators,

18:24

delivers up to 50% faster CPU performance over M2 in the previous iPad Pro.

18:31

The next-generation 10-core GPU architecture

18:34

includes powerful features like Dynamic Caching,

18:38

and brings hardware-accelerated mesh shading and ray tracing

18:42

to iPad for the first time!

18:44

So games like "Diablo Immortal" look fantastic.

18:47

And pro rendering apps like Octane will flat-out fly

18:52

with up to four times faster performance than M2!

18:56

And we've added these architecture and performance improvements

18:59

while maintaining our industry-leading performance per watt.

19:04

M4 can deliver the same performance as M2,

19:08

using just half the power!

19:10

That's a tremendous gain in performance per watt,

19:13

and perfect for the thin and light design of the new Pro.

19:18

Now, when we compare it to the latest PC chip in a thin and light laptop,

19:23

M4 can deliver the same performance using just a quarter of the power!

19:29

That's the amazing power-efficient performance lead

19:32

that Apple silicon provides.

19:35

Another way Apple silicon leads the industry

19:37

is with the Neural Engine, which the industry calls an NPU.

19:42

The Neural Engine is an IP-block in the chip

19:45

dedicated to the acceleration of AI workloads.

19:48

Now, while the chip industry is just starting

19:51

to add NPUs to some of their processors,

19:54

we've been including our industry-leading Neural Engine in our chip for years.

19:59

And now with M4, we have our most powerful Neural Engine ever,

20:04

capable of an astounding 38 trillion operations per second!

20:10

That's a breathtaking 60 times faster

20:13

than our first Neural Engine in the A11 Bionic.

20:17

Together with next-generation ML accelerators in the CPU,

20:21

a high-performance GPU, and more memory bandwidth,

20:25

the Neural Engine makes M4 an outrageously powerful chip for AI.

20:31

It can do amazing things even faster,

20:34

like easily isolate a subject from its background in 4K video

20:38

with just a tap in Final Cut Pro.

20:41

In fact, with this level of performance, the Neural Engine in M4 is more powerful

20:47

than any neural processing unit in any AI PC today!

20:53

So that's M4.

20:55

It's built with cutting-edge technology that enables the breakthrough design

20:59

and stunning display of the new Pro,

21:01

and delivers a giant leap in performance.

21:05

With M4, iPad Pro widens its lead as the most powerful device of its kind.

21:11

Now, back to John.

21:15

John: The new iPad Pro wouldn't even be possible without M4.

21:19

And despite its much thinner and lighter design,

21:21

we've also substantially improved its thermal performance.

21:25

By incorporating graphite sheets into the main housing

21:27

and copper in the Apple logo,

21:29

we've been able to improve thermal performance by nearly 20%.

21:33

And the combination of this improved design

21:36

along with M4 means the new iPad Pro is up to four times faster

21:41

than the previous iPad Pro with M2

21:43

and up to an astounding 10 times faster than the original iPad Pro.

21:49

Now, bringing iPad Pro to life is iPadOS,

21:52

with a number of advanced features that empower pros to do even more on iPad.

21:57

With Reference Mode, iPadOS can precisely match color requirements

22:02

for tasks like color grading,

22:03

where accurate and consistent image quality are extremely critical.

22:07

And Stage Manager support for multiple overlapping windows

22:10

and external displays allows advanced users to work with more apps at once.

22:15

iPadOS also has advanced frameworks like Core ML

22:19

that make it easy for developers to tap into the Neural Engine

22:22

to deliver powerful AI features, right on device.

22:25

And users can find thousands of these powerful apps on the App Store.

22:31

Pro apps unleash the incredible capabilities of iPad Pro.

22:35

Apps like Shapr3D enable users to design in CAD with Apple Pencil.

22:40

Or ZBrush, which brings game-changing 3D modeling and sculpting.

22:45

Our own pro apps for iPad unleash the remarkable capabilities

22:49

of iPad Pro as well.

22:50

Final Cut Pro and Logic Pro launched on iPad last year

22:54

and have given artists the ability to create in completely new ways.

22:58

And now, only a year later, both apps are getting huge updates.

23:03

Introducing Final Cut Pro and Logic Pro 2!

23:07

To tell you more, here's Will.

23:10

♪ ♪

23:17

Will Hui: Final Cut Pro and Logic Pro for iPad

23:20

were redesigned from the ground up for touch,

23:23

so seasoned Mac users extending their workflows

23:26

and next-generation iPad creators can get even closer to their content.

23:32

And today we're unveiling amazing updates that take creativity to the next level.

23:37

Let's start with Final Cut Pro,

23:39

which lets you record, edit,

23:41

finish, and share professional videos, all on iPad.

23:45

With the new iPad Pro and M4, it absolutely screams,

23:50

with final rendering up to two times faster than M1!

23:54

The latest version introduces an incredible new feature

23:58

to speed up your shoot called Live Multicam.

24:02

It transforms your iPad into a multicam production studio

24:06

and puts you in the director's chair.

24:09

Live Multicam enables filmmakers to connect and preview

24:12

up to four cameras all at once, all in one place.

24:16

Creators can remotely direct each video angle and dial in exposure,

24:21

white balance, focus, and more.

24:24

To support Live Multicam, we created an entirely new app for iPhone and iPad.

24:30

And we call it Final Cut Camera.

24:33

Final Cut Camera allows users to easily connect multiple iPhones or iPads

24:38

to capture additional angles during a Live Multicam shoot

24:42

or record professional videos with precise manual controls

24:47

as a free standalone app.

24:49

Final Cut Pro automatically transfers and syncs each Live Multicam angle

24:54

so you can seamlessly move from production to editing!

24:58

New external project support now offers creators

25:01

the flexibility of editing projects directly off a drive,

25:05

leveraging the fast Thunderbolt connection of iPad Pro.

25:10

Editing and finishing is incredible with M4,

25:13

with support for up to four times more streams of ProRes RAW than M1.

25:19

Color grade, apply multiple effects,

25:21

and render graphically intense timelines even faster.

25:25

Your HDR content has never looked better!

25:29

Final Cut Pro 2 transforms iPad Pro into a more powerful production studio

25:35

and opens up entirely new video workflows.

25:38

♪ ♪

25:44

Logic Pro for iPad turns things up for music producers.

25:49

Designed for everyone from emerging to established artists,

25:52

Logic Pro for iPad has delivered the entire studio experience

25:56

with the simplicity of touch.

25:59

Logic Pro 2 is so exciting and it's smarter than ever.

26:03

Today, artists find the Drummer feature in Logic fantastic

26:07

for adding drum performances to any song.

26:10

Now Drummer is getting some new bandmates in a feature we call Session Players.

26:16

We're introducing an all-new Bass and Keyboard Player,

26:19

and like Drummer, they're built using AI.

26:22

Simple controls let you dial in the perfect performance.

26:26

Next, let's talk about effects.

26:29

While ChromaVerb simulates beautiful acoustics,

26:32

producers today rely on hardware to infuse digital recordings with analog warmth.

26:38

Now, we're packing all of that into Logic Pro

26:41

with a new plug-in we call ChromaGlow.

26:43

We used machine learning to model that sound in amazing detail.

26:48

And with the power of M4, iPad Pro users can leverage it

26:52

across many tracks, just like a world-class recording studio.

26:57

Finally, let's talk remixing.

27:00

When a producer wants to sample just drums or only vocals,

27:04

but doesn't have the original tracks or stems,

27:07

Logic Pro provides a great solution.

27:10

We call it Stem Splitter.

27:12

It takes any recording and quickly extracts four distinct parts

27:16

for voice, bass, drums, and other instruments.

27:20

And with the power of M4 it all happens on device, super fast,

27:26

so you can get on with remixing your song.

27:29

So that's Logic Pro 2,

27:31

faster and more intelligent than ever.

27:34

Back to you, John.

27:36

♪ ♪

27:43

John: Another feature of iPad Pro

27:45

that makes apps so powerful are great cameras and microphones,

27:49

which enable users to shoot, edit, and share all on one device.

27:54

When creating a project in Final Cut Pro,

27:56

users can capture detailed 4K ProRes video

28:00

using the 12MP back camera

28:02

and rich audio from four studio-quality mics.

28:06

iPad Pro also includes the LiDAR Scanner,

28:08

which makes AR experiences faster and more stable.

28:13

And a new adaptive True Tone flash that makes document scanning

28:16

on the new Pro better than ever.

28:18

We've all had the experience of trying to scan a document

28:21

in certain lighting conditions where it's hard to avoid casting a shadow.

28:25

The new Pro solves this problem.

28:27

It uses AI to automatically detect documents like forms and receipts.

28:32

If shadows are in the way,

28:33

it instantly takes multiple photos with the new, adaptive flash.

28:37

The frames are stitched together and the result is a dramatically better scan.

28:41

And because this feature is built into iPadOS,

28:44

it comes to the Camera app, Files, Notes, and third-party apps, too.

28:49

Finally, we have big news for the front-facing camera.

28:53

The 12MP Ultra Wide camera moves from the portrait to the landscape edge,

28:58

just like iPad Air.

28:59

This is also the new home for Face ID,

29:02

and a completely new charging and pairing system for Apple Pencil.

29:06

The amazing accessories that work with iPad Pro

29:09

make it even more versatile,

29:11

and we have exciting news here, too.

29:14

To complement the incredible thin and light design of the new iPad Pro,

29:17

we're introducing an all-new Magic Keyboard.

29:21

This is the new Magic Keyboard for iPad Pro.

29:25

It's been completely redesigned to be much thinner, and even lighter.

29:29

Opening it reveals the magic floating design that users love.

29:33

It comes in two colors that perfectly match the new Pro.

29:36

And it's loaded with great new features.

29:39

First, it now includes a function row

29:42

for quick access to convenient controls like screen brightness.

29:46

It also has a gorgeous aluminum palm rest

29:49

and a larger trackpad that's even more responsive

29:52

with haptic feedback.

29:53

So the entire experience feels just like using a MacBook.

29:57

The incredible new Magic Keyboard makes the new Pro more portable

30:01

and versatile than ever.

30:03

Now let's talk about the most beloved accessory for iPad Pro.

30:08

And that's Apple Pencil.

30:11

Apple Pencil has been a game-changer

30:13

for users to express their ideas and creativity.

30:17

It's loaded with all these advanced features that are simply a joy to use.

30:22

Today, we're introducing an entirely new Apple Pencil.

30:26

And here it is!

30:29

♪ ♪

30:43

♪ ♪

30:49

Introducing, Apple Pencil Pro.

30:52

It takes the Pencil experience to a whole new level.

30:55

And to tell you more, here's Leslie.

30:58

♪ ♪

31:11

Leslie Ikemoto: Today, we're giving all those users who love Apple Pencil

31:15

even more magical capabilities.

31:17

To start we added a new sensor in the barrel of the Pencil

31:21

to enable new interactions.

31:23

So now, for example,

31:25

you can just squeeze it to bring up a new tool palette.

31:29

And when you squeeze the Pencil,

31:30

a haptic engine delivers precise feedback that you can feel.

31:35

A gyroscope allows you to roll the Pencil

31:38

for precise control of the tool you're using,

31:41

like changing the orientation of a shaped pen or brush.

31:45

If you ever lose Apple Pencil Pro,

31:47

you can easily locate it since it now supports Find My.

31:53

And of course, it pairs, charges, and stores magnetically

31:57

on the side of iPad Pro.

31:59

With all these new features,

32:01

Apple Pencil Pro allows you to bring your ideas to life like never before.

32:07

And developers can also create their own custom interactions.

32:12

Here's James Cuda, the CEO of Procreate,

32:15

to show you some of the amazing things they're doing with Apple Pencil Pro.

32:20

♪ ♪

32:25

James Cuda: We believe art is for everyone.

32:28

The desire to create is part of what makes us human.

32:32

The day the iPad was announced, we founded Procreate,

32:35

because we could see its incredible potential for creativity.

32:39

Apple Pencil was a breakthrough for artists.

32:41

And now Apple Pencil Pro completely transforms

32:45

the painting experience in Procreate.

32:47

With barrel roll, we can create brushes that respond in entirely new ways.

32:52

Artists can roll to automatically change size,

32:56

introduce color, and much more.

32:58

With Apple Pencil squeeze,

33:00

you can target actions without even touching the screen.

33:03

You can activate shortcuts with all your favorite brushes and tools.

33:07

Or you can hover over your canvas and simply squeeze

33:11

to select the layer that you wish to work on,

33:13

speeding up navigation on even the most complex projects.

33:18

And when you're moving or transforming objects on your canvas,

33:21

haptic feedback gives you the confidence

33:23

that your objects are snapped perfectly into alignment.

33:27

These new devices are amazing for drawing and painting in Procreate,

33:31

and we can really take advantage of all that precision and performance

33:35

when we're ready to animate in Procreate Dreams.

33:38

In Procreate Dreams, we've taken barrel roll even further.

33:42

With Performing, you can create animations

33:44

by recording your actions while the movie plays.

33:47

Now, you can move and rotate your object at the same time

33:52

and really stay in the moment.

33:55

And thanks to all the power of M4,

33:57

we're able to introduce new, computationally intense effects,

34:01

like Lens Blur,

34:02

for creating realistic bokeh, and camera focus animations.

34:07

On this new iPad Pro, we're seeing a 50% improvement in performance,

34:11

unlocking capability that was just not possible before.

34:15

Hundreds of tracks and all of your changes happening in real time.

34:20

Incredible advancements like these inspire us

34:24

to continue to build tools that amplify the creativity within all of us.

34:29

Back to Leslie.

34:33

Leslie: The new version of Procreate looks amazing,

34:36

and we can't wait to see all the other apps

34:38

that will take advantage of these powerful new capabilities.

34:42

So that's the new Apple Pencil Pro.

34:45

With its incredible new features, it begins a whole new era

34:49

of creativity on iPad.

34:52

Now, back to John.

34:56

John: The new features in Apple Pencil Pro are simply revolutionary.

35:00

And we're also excited that Apple Pencil Pro works

35:03

with the new iPad Air as well,

35:05

giving Air users yet another pro feature to push their creativity.

35:09

That means Air and Pro users have two Pencil models to choose from.

35:13

So that's the new iPad Pro.

35:16

It features the breakthrough Ultra Retina XDR display,

35:20

the next-level performance of M4,

35:22

fast 5G cellular, and a landscape front-facing camera,

35:26

all in a jaw-dropping, incredibly thin and light design

35:30

that's the thinnest Apple product ever.

35:33

This is the iPad we've always dreamed of making.

35:37

The new iPad Pro comes with double the storage, which is now 256GB.

35:41

The 11-inch model starts at $999,

35:44

and the 13-inch model starts at $1299.

35:47

The new Magic Keyboard for iPad Pro is $299 and $349.

35:52

And the new Apple Pencil Pro is just $129,

35:55

an amazing value for such an incredible device.

35:59

Customers can order the new iPad Pro, Magic Keyboard,

36:02

and Apple Pencil Pro today and they'll be available next week.

36:06

Today we're also making iPad (10th generation) even more affordable.

36:11

It's now just $349.

36:13

Making it a great entry point into the iPad lineup.

36:17

We couldn't be more excited about today's announcements.

36:20

They take iPad further than ever.

36:23

Now, back to Tim.

36:25

♪ ♪

36:31

Tim: We're so excited about this new iPad lineup.

36:34

A more affordable entry-level iPad with an all-screen design.

36:39

The new iPad Air available for the first time in two sizes.

36:44

The remarkably thin and powerful all-new iPad Pro.

36:49

And of course the small but mighty iPad mini.

36:53

This is the strongest iPad lineup we've ever had!

36:57

It's the best in the industry, by far.

37:01

With these new iPads and the introduction of the powerful M4 chip,

37:06

the big upgrades to Final Cut Pro and Logic Pro for iPad,

37:10

along with the new Apple Pencil Pro and new Magic Keyboard,

37:15

it truly is the biggest day for iPad since its introduction.

37:19

From consumers to pros,

37:21

iPad enables people to take their ideas,

37:24

their work, and their creativity to new heights.

37:28

We can't wait to see what users do with these incredible new iPads.

37:34

And we look forward to seeing you next month at WWDC,

37:38

where we'll talk about the future of our platforms,

37:41

and share some exciting details about what's to come.

37:45

Thank you for joining us.

37:47

Have a great day!

37:49

♪ ♪

38:02

♪ ♪

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Apple EventiPad ProM4 ChipiPad AirOLED DisplayNeural EngineAI PerformanceApple PencilMulticam EditingProcreateMagic Keyboard