Do People Buy Printable Wall Art On Etsy? Are Printables Even Profitable? 🧐

Kittl
14 Apr 202403:06

TLDRThe video transcript discusses the popularity and profitability of printable wall art on Etsy. The speaker shares their personal experience of purchasing four pieces for their nursery, highlighting the benefits of customization, such as choosing frames and sizes. The importance of supporting other creators, often parents who understand the target audience's needs, is emphasized. The summary also touches on the skepticism some may have about the viability of selling printables, but the speaker reassures that there is a market for it, especially when offering a range of sizes to cater to different customer preferences. The video concludes with a note on the joy of receiving photos from customers who have framed and displayed the art, showcasing the personal connection and satisfaction that comes with buying and using customizable wall art.

Takeaways

  • 🎨 People do buy printable wall art on platforms like Etsy, and it can be a profitable venture for sellers.
  • 🖼️ Customers appreciate the ability to choose their own frames and customize the size of the wall art to fit their space.
  • 👶 Niche markets, such as nursery wall art or educational prints for kids, often resonate with parents who are part of the target audience.
  • 🌟 Supporting other small businesses and creators is a significant reason why people choose to purchase from Etsy.
  • 📏 Offering multiple sizes for each piece of wall art allows customers to customize the display according to their preferences.
  • 💡 Sellers often resonate with their target audience, which can be beneficial in understanding and meeting their needs.
  • 📈 Providing options for customization can enhance the customer experience and increase the appeal of the product.
  • 🤔 There are skeptics who question the profitability of printable art, but successful sales and customer satisfaction prove its viability.
  • 📦 The ability to frame and display art in a personalized manner adds value beyond just the printed image itself.
  • 💌 Receiving photos from customers who have framed and displayed the art can be a rewarding experience for sellers.
  • 🔍 Even the sellers themselves have had doubts initially, but positive feedback and sales can be motivating and validating.

Q & A

  • Why do people buy printable wall art on Etsy instead of framed art from a shop?

    -People buy printable wall art on Etsy to have the freedom to choose their own frames, customize the size of the art, and support independent artists or parents who run these shops.

  • What are some reasons customers might prefer to purchase printable wall art for their nursery?

    -Customers might prefer printable wall art for their nursery because it allows them to select the exact frames, customize the content, and choose the size that fits their space.

  • How does supporting other jobs or independent artists on Etsy benefit the buyer?

    -Supporting other jobs or independent artists on Etsy helps the buyer feel good about contributing to small businesses and resonating with the creators' values and lifestyles.

  • Why do some people have doubts about the profitability of selling printables on Etsy?

    -Some people doubt the profitability because they question whether there is a real demand for printable art and whether the time and effort put into creating it is worth it.

  • What is the significance of offering multiple sizes for each piece of printable wall art?

    -Offering multiple sizes allows customers to customize the art to fit their specific display needs, whether it's on a desk or a wall, enhancing the overall customer experience.

  • Why do some artists create stores specifically for nursery or children's educational printables?

    -Artists often create these stores because they themselves are parents or work with children, giving them insight into the needs and preferences of their target audience.

  • What is the role of customization in the appeal of printable wall art?

    -Customization is key as it allows buyers to personalize the art to their tastes, including the choice of frame, size, and the ability to display it in their preferred way.

  • How does the price of printable wall art compare to traditional framed art?

    -Printable wall art is often more affordable than traditional framed art, as customers can print it themselves or at a local print shop, and choose their own frames.

  • What motivates some sellers to create funny or unconventional bathroom posters?

    -Sellers create such posters to offer unique, humorous, and unexpected combinations that stand out and appeal to customers looking for something different for their space.

  • Why is it important for sellers to understand their target audience when selling printable wall art?

    -Understanding the target audience helps sellers create art that resonates with customers, meets their needs, and increases the likelihood of sales.

  • What advice would you give to someone starting out selling printable wall art on Etsy?

    -Start by identifying a niche that you resonate with, offer a variety of sizes and customization options, and focus on building a connection with your target audience.

  • How can sellers ensure their printable wall art stands out in a competitive market?

    -Sellers can stand out by offering unique designs, focusing on quality, providing excellent customer service, and marketing their products effectively to their target audience.

Outlines

00:00

🎨 Personalizing Wall Art with Printables

The speaker discusses their recent purchases of printable wall art and their reasons for choosing this option over pre-framed pieces from a store. They highlight the importance of being able to select the frames, customize the content, and choose the size of the artwork. The speaker also expresses their enjoyment in supporting other small business owners, particularly parents who run these shops and understand their target audience's needs. They mention that customers often resonate with the creators of these products, which is a significant factor in their purchasing decisions.

Mindmap

Keywords

💡Printable Wall Art

Printable wall art refers to digital designs or images that customers can purchase and print themselves to decorate their homes or offices. In the context of the video, the speaker discusses their personal experience purchasing printable wall art for their nursery and highlights the benefits of customization and supporting small businesses.

💡Etsy

Etsy is an e-commerce website focused on handmade or vintage items and craft supplies. The platform is mentioned as a marketplace where people buy and sell printable wall art, emphasizing the community aspect and the appeal of supporting individual artists and creators.

💡Customization

Customization refers to the process of tailoring products or services to meet specific customer needs. The video discusses how customers appreciate the ability to choose their frames, sizes, and the overall design of the wall art, which aligns with the theme of personalizing one's living space.

💡Supporting Small Businesses

Supporting small businesses is a concept that involves purchasing goods or services from independent, often locally-owned, enterprises. The video emphasizes the importance of supporting these businesses, particularly in the context of buying printable wall art from Etsy, where many sellers are individual artists or small-scale operators.

💡Nursery

A nursery is a room in a house specifically designed for the care and accommodation of a child, typically a baby. The video script mentions the speaker's intent to decorate a nursery with printable wall art, which illustrates the practical application of such art in creating a personalized and nurturing environment.

💡Niche

A niche refers to a specialized market segment that a business targets. In the video, the term is used to describe how sellers on Etsy often choose a specific market segment, such as nursery decor or educational materials for children, that they resonate with or understand well.

💡Target Audience

The target audience is the specific group of people a product or service is intended to reach. The video discusses how sellers on Etsy often identify with their target audience, which can lead to more relevant and appealing products, such as nursery wall art created by parents for other parents.

💡Profitability

Profitability refers to the ability of a business or product to generate profit. The video addresses the question of whether selling printables on Etsy is profitable, with the speaker sharing their personal success and strategies for offering customizable options to customers.

💡Frame

A frame is a structure used to hold and display artwork, such as a print or photograph. The video script discusses the importance of allowing customers to choose their own frames for printable wall art, which adds a level of personalization and satisfaction to the purchase.

💡Size Options

Size options refer to the various dimensions available for a product. The video emphasizes the value of offering multiple size options for wall art, as it allows customers to select the perfect fit for their space and preferences.

💡Resonance

Resonance in a business context refers to a deep understanding or connection with a target audience. The video discusses how sellers on Etsy often resonate with their target audience, which helps them create products that meet the needs and preferences of their customers.

Highlights

People do buy printable wall art on Etsy, contrary to common misconceptions.

Printable wall art allows customers to choose their own frames, providing a personalized touch.

Buyers can customize the size of the wall art, from 16x20 to 12x18, to fit their space perfectly.

Supporting other jobs and small businesses is a significant reason why people choose to buy on Etsy.

Many shops selling nursery or educational printables are run by parents, resonating with their target audience.

Etsy customers often resonate with the sellers and want to support them, which influences their purchasing decisions.

Printable wall art can be more than just a DIY project; it's a way to support and resonate with creators.

The speaker's friend creates unique and humorous bathroom posters, proving the market's diversity.

Printables can be cost-effective, with the option for customers to print them at their convenience.

The ability to choose one's own frame adds value to the printable wall art experience.

Printable wall art offers the flexibility to print and frame according to personal preference and budget.

Sellers often question the viability of printables, but the market proves it to be profitable.

The first sale can be a significant milestone for sellers, validating their efforts and business model.

Creating multiple sizes for each piece allows customers to customize the display according to their needs.

Giving customers options on how to use the wall art can enhance the product's appeal and marketability.

The feeling of personalization and support for small businesses are key motivators for purchasing printable wall art.

The market for printable wall art is thriving, with a focus on customization and community support.