Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video
TLDRAdobe is introducing groundbreaking features to Premiere Pro, powered by their new Adobe Firefly video model. This AI technology will revolutionize video editing, enabling editors to add or replace objects in footage using text prompts. The object addition feature allows for the creation of new elements like diamonds, while object removal uses AI-based smart masking for precise deletion of unwanted objects. Additionally, the generative extend function intelligently adds frames to extend footage. Adobe is also committed to transparency, implementing content credentials in Premiere Pro to indicate AI usage. They are exploring collaborations with third-party generative AI models like Open AI and Runway AI to offer editors more choices. These innovations aim to provide editors with the best tools for their projects, all while maintaining non-destructive editing and original footage integrity.
Takeaways
- 🚀 Adobe is introducing generative AI features in Premiere Pro, powered by Adobe Firefly, to enhance video editing capabilities.
- 🔍 The object addition feature allows users to add or replace objects in footage using text prompts, making it easier to customize video content.
- ✨ Adobe Firefly's video model is currently in development and has already demonstrated the creation of objects like diamonds in video.
- 🗑️ AI-based smart masking enables quick and precise object removal, allowing editors to eliminate unwanted elements from their footage.
- ➕ Non-destructive editing ensures that original footage can always be restored, providing flexibility for editors.
- 🔄 Generative extend is a feature that intelligently adds frames to extend footage, giving editors more control over the duration of shots.
- 📜 Content credentials will be integrated into Premiere Pro, providing transparency about the use of AI in the creation of media.
- 🤝 Adobe is collaborating with other generative AI models like OpenAI and Runway AI to offer editors a choice of models that best suit their footage.
- 🔍 OpenAI's Sora model is an example of early research that can generate b-roll variations from simple text prompts.
- 📈 Runway AI's video model is showcased as a tool that can generate a new video clip and add it to the timeline effortlessly.
- 📅 These innovative features and ongoing research collaborations are set to be released to Premiere Pro later this year.
Q & A
What is the main focus of the new features in Adobe Premiere Pro?
-The main focus is on leveraging generative AI to provide advanced and precise editing tools that transform how editors work.
What is Adobe Firefly video model?
-Adobe Firefly video model is a new technology that allows for the addition, modification, and removal of objects within video footage using text prompts.
How does the object addition feature in Premiere Pro work?
-The object addition feature lets users add or change objects in footage by making a selection, writing a prompt, and the Firefly video model generates the desired object.
Can you explain the object removal feature with AI-based smart masking?
-The object removal feature uses AI-based smart masking to quickly and precisely select and remove unwanted objects across video frames, such as distracting elements or copyrighted logos.
What is the 'generative extend' feature in Premiere Pro?
-The 'generative extend' feature intelligently adds frames to extend footage when a clip is too short, allowing editors to hold on a shot or character for an extra beat.
How does Adobe ensure transparency in the use of AI in media creation?
-Adobe is committed to using content credentials in Premiere Pro, which will indicate whether AI was used and what model was used in the creation of the media.
What is the significance of non-destructive editing in Premiere Pro?
-Non-destructive editing ensures that the original footage remains unaltered, allowing editors to revert to the original at any time without losing quality.
What are some of the third-party generative AI models mentioned for integration with Premiere Pro?
-The script mentions models from OpenAI, Runway AI, and Pika, which are being explored for integration to enhance video editing workflows within Premiere Pro.
How does the Sora model from OpenAI contribute to video editing?
-The Sora model is in early research and is designed to generate B-roll for any scene through simple text prompts, providing variations for editors to choose from.
What is the role of content credentials in Premiere Pro?
-Content credentials serve to make transparent whether AI was used in the creation of media and specify which model was used, enhancing trust and understanding for viewers.
When can we expect these new features to be available in Premiere Pro?
-The new features powered by Adobe Firefly video model are expected to be available in Premiere Pro later this year.
What is the goal behind offering editors the choice to use different generative AI models?
-The goal is to give editors the freedom to select the best model for their specific footage and project needs, enhancing creativity and efficiency in video editing.
Outlines
🚀 Adobe Firefly: AI-Powered Video Editing Innovations
Adobe is introducing groundbreaking features to Premiere Pro via their new Adobe Firefly video model. These features include object addition, where users can insert or replace objects in a shot using text prompts, exemplified by the creation of synthetic diamonds. Additionally, object removal is streamlined through AI-based smart masking, allowing for the quick and precise deletion of unwanted elements such as props, crew, or copyrighted logos. To address short clips, the generative extend function intelligently adds frames to extend footage using Firefly. Adobe also emphasizes the importance of content credentials, ensuring transparency about the use of AI in media creation. Premiere Pro will integrate this feature to indicate if AI was used and which model was involved. Furthermore, Adobe is exploring collaborations with third-party generative AI models like Pika and OpenAI's Sora model, and Runway AI's video model, offering editors a choice of models to best suit their footage. This commitment to innovation and transparency is set to enhance video editing workflows significantly.
Mindmap
Keywords
💡Generative AI
💡Adobe Firefly
💡Object Addition
💡Object Removal
💡Non-Destructive Edits
💡Generative Extend
💡Content Credentials
💡Third-Party Generative AI Models
💡Sora Model
💡Runway AI's Video Model
💡Premiere Pro
Highlights
Adobe is introducing advanced editing tools in Premiere Pro powered by Adobe Firefly's generative AI.
The new features will transform how editors work by providing precise editing capabilities.
The object addition feature allows users to add or replace objects in footage with text prompts.
The Firefly video model can create objects such as diamonds, as demonstrated in the video.
AI-based smart masking enables quick and precise object removal across frames.
Premiere Pro's non-destructive edits ensure the original footage can always be restored.
Generative extend can intelligently add frames to extend footage as needed.
Transparent use of content credentials is being implemented to show AI's role in media creation.
Adobe is committed to innovation and plans to bring these features to Premiere Pro later this year.
Third-party generative AI models, such as Pika and Open AI's Sora, will be integrated into Premiere Pro.
Editors will have the choice to use the best models for their footage with the help of these integrations.
Runway AI's video model is showcased, generating a new video clip that can be added to the timeline easily.
Content credentials will make it transparent whether AI was used and which model was used in media creation.
Adobe Premiere Pro will be supercharged by AI, offering revolutionary features like object add/remove and generative extend.
The new Adobe Firefly video model is central to the upcoming innovative features in Premiere Pro.
Early research explorations with partners like Open AI and Runway are aimed at enhancing video editing workflows.
Adobe Premiere Pro aims to provide editors with the freedom to choose models that work best with their projects.