Here's how Apple's AI story will play out in 2024

CNBC Television
15 Dec 202303:35

TLDRIn the transcript, Gene Munster from Deep Water Asset Management discusses Apple's potential in the AI sector. He predicts that Apple won't introduce a foundation model to compete with existing AI platforms but will instead build upon open-source models to enhance Siri and create personalized AI experiences. Munster sees this as a significant opportunity for Apple's multiple expansion, speculating that they may develop their own foundation model in the long term. He also suggests that Apple could introduce new subscription services or ad-ons and leverage generative AI in commerce, while initially focusing on providing developers with access to AI features.

Takeaways

  • 🚀 Apple is expected to make significant moves in the AI sector in 2024, potentially impacting stock prices.
  • 💡 Tim Cook's recent statements indicate Apple is investing heavily and responsibly in AI, despite previous quietness on the topic.
  • 🌐 Apple is not anticipated to develop a foundation model to compete directly with AI models like ChatGPT or Claude from Anthropic.
  • 🛠️ Apple may focus on enhancing and personalizing their existing AI services, such as Siri, using open-source models.
  • 📈 The potential for multiple expansion in Apple's stock value is suggested, as the market has not yet priced in AI advancements.
  • 🔮 A long-term prediction sees Apple developing their own foundation model in 3-5 years, leveraging third-party resources initially.
  • 💼 Apple's financial capacity and computing power position them well to invest in and develop AI technologies.
  • 🔧 The business model may involve providing developers access to generative AI tools, charging them for this service.
  • 🛒 Apple sees an opportunity to integrate generative AI into commerce, possibly offering new subscription services.
  • 🌟 Apple's historical success in product feature enhancement could drive further growth in the AI space.

Q & A

  • What is the current state of AI at Apple according to Gene Munster?

    -Apple has been relatively quiet on the topic of AI, but Tim Cook has mentioned that the company is investing quite a bit and responsibly in this area. Apple's stock has not been significantly impacted by AI advancements yet, suggesting that any news on this front could potentially drive the stock higher in the future.

  • What was Tim Cook's statement regarding AI during the earnings call?

    -Tim Cook emphasized that AI is a fundamental technology for Apple and confirmed that the company is investing in generative AI.

  • What is Gene Munster's prediction about Apple's approach to AI in comparison to other tech companies?

    -Gene Munster believes that Apple is not going to introduce a foundation model to compete with AI models like ChatGPT or Claude from Anthropic, as they are too far behind. Instead, he suspects that Apple will build on top of an open-source model to enhance Siri and create a personalized AI experience.

  • How does Gene Munster foresee Apple integrating AI into its product ecosystem?

    -Munster envisions Apple leveraging AI to improve Siri and offering personalized AI experiences. He also suggests that Apple will allow developers access to AI features, potentially charging them for this access, and that AI could play a role in expanding Apple's services.

  • What is the potential impact of AI on Apple's stock according to the discussion?

    -The discussion suggests that since Apple's stock has not yet reacted to AI advancements, there is a significant opportunity for multiple expansion when more details about Apple's AI strategy are revealed, especially if they can demonstrate a competitive edge in personalized AI.

  • How does Gene Munster view Apple's strategy in the context of generative AI and commerce?

    -Munster believes that as generative AI starts to encompass commerce, Apple has an opportunity to integrate AI into its commerce offerings, similar to what Google is doing, and this could be a significant growth area for the company.

  • What is the expected timeline for Apple to develop its own foundation model?

    -Gene Munster predicts that it may take three to five years for Apple to develop its own foundation model, as it requires substantial time and energy. Until then, he believes Apple will leverage third-party models.

  • How does Apple's financial capacity influence its potential in AI development?

    -Apple's financial strength is a key advantage in AI development, as it has the resources to invest in the significant computing power required for such technologies. This gives Apple a competitive edge over companies with fewer resources.

  • What are the potential new revenue streams for Apple with the integration of AI?

    -The integration of AI could lead to new subscription services or add-on features where Apple could charge users more. Additionally, it could enhance Apple's existing services and products, driving further growth.

  • How does Gene Munster view the role of developers in Apple's AI strategy?

    -Munster sees developers as a crucial part of Apple's AI strategy. He suggests that Apple will allow developers to leverage access to AI features, which could lead to new services and product enhancements, ultimately benefiting Apple's service growth.

  • What is the significance of AI in Apple's product development according to the discussion?

    -The discussion highlights that AI will play a significant role in Apple's product development, particularly in enhancing existing features and creating new, personalized experiences for users. This could drive customer satisfaction and retention, as well as attract new users to Apple's ecosystem.

Outlines

00:00

🚀 Apple's AI Vision and Stock Performance in 2024

The paragraph discusses the potential for Apple's stock to increase in 2024 due to advancements in AI, specifically focusing on the company's strategy and investment in the field. It highlights a quote from Tim Cook, emphasizing that while Apple has been quiet about AI, they are investing significantly and responsibly. The expectation is that Apple will reveal more about their AI initiatives, potentially focusing on enhancing Siri and personalized AI experiences. The discussion also touches on the possibility of Apple introducing new subscription services or add-ons related to their AI advancements. The speaker predicts that Apple will initially build upon open-source models before developing their own foundation model in the long term, leveraging third-party resources for several years. The potential for Apple to incorporate generative AI into commerce and improve their product features is also mentioned, suggesting that investors should be optimistic about Apple's future in AI.

Mindmap

Gene Munster
Tim Cook
Apple Inc.
Key Figures and Organizations
Apple's AI Investment
Foundation Model
Open Source Utilization
Long-Term Projections
AI Strategy and Development
Stock Performance
Comparison with Competitors
New Revenue Streams
Investor Outlook
Market and Financial Implications
Developer Ecosystem
Search and Commerce Integration
Product Enhancement
Strategic Initiatives and Opportunities
AI and Apple's Market Strategy in 2024
Alert

Keywords

💡AI

Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. In the context of the video, AI is a central theme, with discussions about Apple's investment and development in this area, particularly in relation to their product, Siri, and their potential to create personalized AI experiences.

💡Vision Pro

Vision Pro likely refers to a high-end or professional version of a product or service related to vision or imaging technology. While the term is not directly explained in the transcript, it could be inferred that it's related to the rally and stock performance in 2024, suggesting a positive impact on the market.

💡Gene Munster

Gene Munster is a partner at Deep Water Asset Management. In the video, he provides insights and predictions about Apple's strategy and developments in the field of AI. His expertise and position within the company make his opinions valuable for understanding the potential market impact of Apple's AI initiatives.

💡Tim Cook

Tim Cook is the Chief Executive Officer (CEO) of Apple Inc. His statements and leadership significantly influence the company's direction and strategies, including those related to AI. In this video, a quote from Tim Cook is referenced to highlight Apple's commitment to AI development, albeit in a cautious and responsible manner.

💡Foundation Model

A foundation model in AI refers to a large, pre-trained model that can be fine-tuned for various tasks and applications. These models typically require vast amounts of data and computational power to train. In the context of the video, it's suggested that Apple may not be developing a foundation model to compete directly with other AI giants but instead focusing on enhancing their existing services like Siri.

💡Open Source

Open source refers to a type of software or product whose source code is made publicly available, allowing anyone to view, use, modify, and distribute the software. In the context of the video, it is suggested that Apple might leverage open-source AI models as a basis for their AI development, which would enable them to catch up quickly in the AI space without starting from scratch.

💡Siri

Siri is Apple's virtual assistant, which uses AI to perform various tasks, answer questions, and interact with users. In the video, there is a discussion about how Apple might enhance Siri and create a more personalized AI experience for users, potentially using open-source models or other AI technologies.

💡Multiple Expansion

Multiple expansion in a financial context refers to an increase in a company's valuation multiple, typically the price-to-earnings (P/E) ratio. In the video, it is suggested that Apple's focus on AI could lead to a reassessment of the company's valuation, resulting in a higher P/E multiple due to increased investor confidence and expectations for future growth.

💡Third Party

A third party refers to an entity or organization that is not directly involved in a transaction or relationship between two primary parties. In the context of the video, it is suggested that Apple may collaborate with or leverage third-party AI technologies to enhance their services and products, at least in the short to medium term.

💡Commerce

Commerce refers to the activities related to the exchange of goods and services, typically involving trade, buying, selling, and marketing. In the video, there is a discussion about how generative AI, which includes technologies that can create content or make recommendations, might be integrated into commerce, potentially leading to new opportunities for Apple in this domain.

💡Services Growth

Services growth refers to the increase in revenue or usage of a company's services division. In the context of the video, it is suggested that Apple's investment in AI could lead to growth in their services sector by allowing developers to leverage AI technologies to enhance their products and create new offerings.

Highlights

RALLY WILL CONTINUE AND AI AND, THE VISION PRO WILL SEND THE, STOCK HIGHER IN 2024.

GENE MUNSTER, PARTNER AT DEEP WATER ASSET, MANAGEMENT, shares insights on the AI story at Apple.

Apple has been quiet on the topic of AI but is investing quite a bit, responsibly.

Apple's AI efforts have not yet caused a rise in stock prices, indicating a potential for growth.

Expectations for Apple to reveal more about their AI initiatives in 2024.

Apple is unlikely to introduce a foundation model to compete with ChatGPT or Claude from Anthropic due to being too far behind.

Apple may build on top of an open-source model to enhance Siri and create personalized AI.

Apple's AI strategy could lead to multiple expansion and a rise in stock prices.

Apple's long-term plan may include developing their own foundation model in three to five years.

Apple has the financial capacity to invest in AI due to their resources and computing power.

Apple may offer new subscription services or ad-ons related to generative AI.

Developers could be given access to generative AI features, potentially leading to new services and revenue streams.

Apple's opportunity in search and commerce within the context of generative AI.

Apple's time-tested strategy of building better product features could drive further success in the AI space.

Investors should look forward to more developments in AI from Apple.

Apple's potential to leverage third-party AI models for several years.

The business model for Apple's AI initiatives may involve charging developers for access to AI features.