How to build a bot that writes SEO articles for you

Coze
11 Apr 202411:47

TLDRInstant SEO bot, developed by a team from Detex Space, is a revolutionary tool for digital marketers and growth product managers. It streamlines the process of creating high-quality SEO content, reducing the time from keyword research to article completion to just 15 minutes. The bot operates through five distinct agents, each with unique skills that mimic roles within a marketing team. By providing keywords and a brief description, the bot auto-generates content adhering to professional standards and excluding sensitive content. It utilizes various plugins to fetch related questions, search for current articles, and create a knowledge base for article writing. The Lima framework ensures the content follows a structured approach, and the final output includes a complete article with meta title, description, and URL structure. The bot aims to save costs up to $50,000 that would otherwise be spent on hiring external agencies.

Takeaways

  • 🤖 Instant SEO bot is a new tool created by a team from Detex Space, aimed at digital marketers and growth product managers to streamline the process of creating high-quality SEO content.
  • ⚡ With Instant SEO, the time to create content is significantly reduced to about 15 minutes per block, which is a major time-saver compared to traditional SEO processes.
  • 💰 The bot can save costs up to $20,000 to $50,000 by eliminating the need to hire an external agency for SEO content creation.
  • 📈 The bot operates with five different agents, each with unique skills that mimic roles within a marketing team, such as an analyst, company expert, and SEO expert.
  • 🔍 The system uses a knowledge base called the Lima framework, which is followed by top blog writers to improve the quality of content created.
  • 🔑 The bot is instructed with a system prompt to generate top-ranking SEO optimized blogs, requiring only keywords, a brief description, and a desired word count.
  • 🚫 The bot is programmed to maintain a professional tone and exclude offensive or harmful content, and it does not fabricate information.
  • 🔑 The bot uses various plugins and skills such as Google web search, related search, and keyword memory to gather information and generate prompts.
  • 📝 The company expert agent can summarize company-related information and input it into the article, providing detailed insights about the company.
  • 📈 The SEO expert agent generates the meta title, meta description, and URL structure for the article, ensuring the content is optimized for search engines.
  • 🔍 The bot uses workflows like 'test browse and search' and 'search related' to create a knowledge base that helps in writing articles, leveraging tools like Sur.ai and Google News.

Q & A

  • What is the name of the bot created by the team?

    -The bot created by the team is called the Instant SEO bot.

  • What are the benefits of using Instant SEO bot for content creation?

    -Instant SEO bot allows for the creation of high-quality SEO content quickly, potentially reducing the time spent on content creation from hours to just 15 minutes per block. It also eliminates the need to hire an external agency, saving costs that could range from $20,000 to $50,000.

  • How does the Instant SEO bot streamline the SEO content creation process?

    -The Instant SEO bot streamlines the process by automating keyword research, SER analysis, drafting, and editing. It uses different agents, each with unique skills that mimic roles within a marketing team, to generate top-ranking SEO optimized blogs.

  • What are the roles of the five different agents within the Instant SEO bot?

    -The five agents have roles that include an analyst, a company expert, a copywriter, and an SEO expert. Each agent uses specific skills to perform tasks such as searching for information, summarizing company data, generating article drafts, and creating SEO-friendly titles and descriptions.

  • How does the Instant SEO bot maintain a professional tone in the content it generates?

    -The bot is programmed with a system prompt that includes dos and don'ts, instructing it to maintain a professional tone, exclude offensive or harmful content, and not fabricate information.

  • What is the Lima framework and how does it help in improving the quality of blog posts?

    -The Lima framework is a set of rules that top blog writers follow to ensure high-quality content. The Instant SEO bot references this framework to generate well-structured and optimized blog posts.

  • How does the bot handle user queries and related questions?

    -The bot uses a plugin to fetch related questions for a given user query, which is then fed into the Lima framework to better understand user interest and intent.

  • What is the role of the 'company expert' agent in the Instant SEO bot?

    -The 'company expert' agent collects company-related information. It can summarize details about a specific company, like Asana, and input this information into the blog post, providing a comprehensive overview.

  • How does the Instant SEO bot ensure the content it generates is SEO optimized?

    -The final agent in the Instant SEO bot is the SEO expert, which generates the meta title, meta description, and URL structure to ensure the content is SEO optimized.

  • What plugins does the Instant SEO bot use to gather information and create a knowledge base?

    -The bot uses plugins such as Google related search, Google news, and Write with AI (with a temperature setting) to gather information and create a knowledge base that it leverages to write articles.

  • How long does it typically take to generate a full article using the Instant SEO bot?

    -With the Instant SEO bot, a full article from keyword generation to the final content, including the URL structure, title, and description, can be ready in about 20 minutes.

Outlines

00:00

🚀 Introduction to Instant SEO Bot

The video introduces the Instant SEO bot, a creation of a team consisting of product managers, engineers, and marketers from Detex Space. The bot is designed to streamline the content creation process for digital marketers and growth product managers by automating tasks such as keyword research, SER analysis, drafting, and editing. It aims to reduce the time spent on SEO content creation significantly, from a potentially lengthy process to just 15 minutes per block. The bot operates through five different agents, each with a unique skill set, mimicking roles within a marketing team. The process begins with a system prompt to generate top-ranking, SEO-optimized blogs, requiring only primary and secondary keywords, a brief description, and a desired word count. The first agent, the Analyst, uses various tools to create a knowledge base and draft the article outline. The bot is programmed to maintain a professional tone and avoid generating harmful or inappropriate content.

05:02

🤖 Instant SEO's Workflow and Agents

The video continues to explain the workflow of the Instant SEO bot, highlighting the role of the second agent, the Company Expert. This agent collects company-related information, which is particularly useful for creating content about specific businesses. The bot can summarize details about a company, such as Asana, and integrate this information into the article. The process then moves on to the Company Writer, which generates the article based on the provided outline and requirements. The draft is reviewed, and if approved, the bot expands on the article. Finally, the SEO Expert agent takes over to generate the Meta title, description, and URL structure. The video also delves into the plugins used by the bot, such as Google Related Search and Google News, which help in understanding user intent and creating a knowledge base for article writing. The Lima Framework is introduced as a set of rules that the bot follows to ensure the quality of the content, leading to a complete article output within approximately 20 minutes.

10:04

📚 The Lima Framework and Knowledge Base

The final paragraph of the video script elaborates on the Lima Framework, which is crucial for blog writers to generate structured and professional articles. The bot uses this framework to create a content brief, ensuring the article follows a professional blog writing standard. The video outlines the entire process from generating keywords to producing a full article, including the URL structure, title, and description. The bot's workflow is not overly complex as it primarily utilizes the GPT-4 model to write articles. The Search Related feature is also discussed, which helps the bot understand related search terms and provide more context for article generation. The knowledge base developed for the Lima Framework is fed with information to guide the bot in generating high-quality content.

Mindmap

Keywords

💡Instant SEO bot

The Instant SEO bot is a software tool developed by a team of product managers, engineers, and marketers from Detex Space. It is designed to automate the creation of high-quality SEO content. The bot is capable of performing tasks that would typically require a team of SEO writers, analysts, and marketing experts, thus saving time and reducing costs associated with hiring external agencies. It is a significant part of the video's narrative as it represents the main subject being introduced and discussed.

💡SEO content creation

SEO content creation refers to the process of producing written material that is optimized for search engines. This includes keyword research, article drafting, and editing to ensure the content ranks well on search engine results pages (SERPs). In the context of the video, the Instant SEO bot aims to streamline this process, making it faster and more efficient for digital marketers and growth product managers.

💡Lima framework

The Lima framework is a set of rules that top blog writers follow to improve the quality of their content. It is referenced by the Instant SEO bot when generating SEO-optimized blogs. The framework is crucial as it guides the bot in adhering to professional writing standards, which is vital for producing high-quality, top-ranking content.

💡Google web search

Google web search is a plugin built for the Instant SEO bot to fetch related questions that people ask for a given user query. This helps the bot understand user interest and intent, which is essential for creating content that resonates with the target audience. In the video, it is used as an example of how the bot mimics a human's search behavior to gather information.

💡Keyword memory

Keyword memory is a feature of the Instant SEO bot that allows it to remember and utilize keywords from previous searches or user inputs. This feature is important as it enables the bot to generate content that is more relevant and tailored to the user's needs, thereby enhancing the SEO value of the content produced.

💡Productivity tools

Productivity tools are software applications designed to help teams and individuals work more efficiently. In the video, the Instant SEO bot is given an example task to discuss the top 10 productivity tools, compare their key features, and list their pros and cons. This showcases the bot's ability to handle complex topics and generate comprehensive content.

💡Company expert

The company expert is one of the five agents within the Instant SEO bot, designed to collect and summarize company-related information. It is particularly useful when writing content that requires detailed knowledge about specific companies, such as product features or company history. In the script, the company expert agent is highlighted for its ability to integrate detailed company information into the content.

💡Meta title and description

Meta title and description are HTML tags used in SEO to provide a brief description of a webpage's content. They are important for search engine optimization as they can influence click-through rates and search rankings. The Instant SEO bot's final agent, the SEO expert, is responsible for generating these elements, ensuring that the content is optimized for search engines.

💡Plugin

In the context of the Instant SEO bot, a plugin refers to a specific component or feature that extends the bot's capabilities. Several plugins are mentioned in the video, such as Google web search and Google news, which are used to gather information and enhance the content creation process. These plugins play a crucial role in enabling the bot to perform tasks that mimic human research and writing behaviors.

💡Workflow

A workflow in the video refers to the sequence of steps that the Instant SEO bot follows to generate content. Each agent within the bot has a specific workflow, such as searching for information, creating a content brief, or generating a full article. The workflows are designed to automate and streamline the content creation process, making it more efficient and less time-consuming.

💡Content brief

A content brief is a document or outline that guides the creation of a piece of content. It includes the main points, goals, and requirements for the content. In the video, the Instant SEO bot generates a content brief based on the user's input, such as the topic, keywords, and desired word count. The brief serves as a blueprint for the bot to create a comprehensive and well-structured article.

Highlights

Instant SEO bot is a new tool for content creation developed by a team from Detex Space.

The bot can generate high-quality SEO content quickly, aiming to reduce the time spent on SEO tasks.

Digital marketers and growth product managers can benefit from Instant SEO's time-saving capabilities.

Instant SEO can potentially save costs up to $50,000 by eliminating the need to hire an external agency for SEO content creation.

Content creation time with Instant SEO is reduced to a maximum of 15 minutes per block.

The bot includes five different agents, each with unique skills mimicking roles within a marketing team.

The system prompt instructs the SEO assistant to generate top-ranking SEO optimized blogs based on provided keywords and article details.

The bot maintains a professional tone and excludes content that is offensive, harmful, or not safe for work.

The bot uses the Lima framework to improve the quality of created blocks, following strict guidelines from top blog writers.

The Analyst agent uses Google web search and related search plugins to gather information and understand user intent.

The Company Expert agent collects company-related information to summarize and input into the blog.

The bot can be prompted to include additional software or tools in the article based on user suggestions.

The bot generates a comprehensive comparison of project management software, listing top 10 tools with key features, pros, and cons.

The SEO Expert agent generates the Meta title, meta description, and URL structure for the article.

Plugins for Google related search and Google news are used to understand user interest and create a knowledge base for the bot.

The bot uses a workflow called Right Search to create a title and snippet of an article based on an outline and word count.

The Search Related plugin helps the bot understand related search terms and provide more context for article creation.

The Lima framework provides a structure for blog writers to generate articles, which the bot follows to create the content brief.

With Instant SEO, a complete article output, including URL structure, title, and description, can be ready in about 20 minutes.