If you're NOT making money with Instagram Reels [HOW TO FIX IT]
TLDRThe video script discusses the reasons why Instagram content creators might not be making money from their Instagram Reels and offers solutions to fix this issue. It explains that monetization is by invitation only and suggests checking if the 'Show Ads on Reels' option is enabled. The video also highlights common mistakes that prevent monetization, such as using licensed music, branded content, non-supported languages, boosted views, collaborations, watermarks from third-party platforms, inauthentic engagement, and advertiser-unfriendly content. It advises creators to avoid these mistakes to increase their chances of receiving an invitation to monetize and to adhere to Meta's advertiser guidelines for potential monetization opportunities.
Takeaways
- 📌 Instagram Reels monetization is currently by invitation only and available in select countries.
- 🌐 To monetize Reels, ensure 'Show Ads on Reels' is enabled in your Instagram account's settings under Business Tools and Controls.
- 🎶 Avoid using licensed music in your Reels; use original sound to be eligible for monetization.
- 🏢 Branded content in Reels may not be eligible for monetization as it typically involves separate brand deals.
- 🗣️ Reels in languages not supported by the bonus program will not be eligible for monetization.
- 🚀 Boosting your Reels or getting non-organic views will not contribute to monetization eligibility.
- 🤝 Collaborative Reels featuring other creators may not be monetized for either party.
- 💸 Watermarks from third-party platforms like TikTok disqualify Reels from monetization.
- 🔍 Engagement that appears inauthentic, such as fake views or engagement, can hinder monetization.
- ✅ Ensure Reels are advertiser-friendly by avoiding profanity and topics that go against Meta's guidelines.
- 📈 Opportunities for monetization on Facebook may be more varied than on Instagram, including long-form videos and live videos.
Q & A
What is the current status of Instagram Reels monetization as of the video recording?
-As of the video recording, Instagram Reels monetization is by invitation only and available for specific countries where the program is launching.
Why might a large Instagram page with many views not receive an invitation to monetize Reels?
-The invitation for monetizing Reels is typically available for specific countries where the program is active. Even if a page has a large following and high view counts, it does not guarantee an invitation due to geographical limitations.
What is the expected change in Instagram Reels monetization in the near future?
-It is expected that over the next few months in 2024, Meta will release specific requirements or criteria that users will need to meet in order to monetize their Reels, potentially making the program more accessible.
How can users check if they have ad placements enabled for their Instagram Reels?
-Users can check if ad placements are enabled by going to their Instagram page, clicking on the three dots for 'Settings and Privacy', selecting 'Business Tools and Controls', and then checking the 'Show Ads on Reels' toggle under 'Ad Placements and Controls'.
What is the first mistake that content creators might be making, preventing them from monetizing their Reels?
-The first mistake is using licensed music in Reels. To monetize Reels, users must upload content with original sound, without any licensed music.
Why might branded content in Reels prevent monetization?
-Branded content or promotion of a brand in Reels typically does not qualify for monetization. The content needs to be organic and not promotional in nature to be eligible for monetization.
In which languages is the bonus program for Reels available?
-As of the video recording, the bonus program for Reels is available only in English and in the specific countries where the program is launched.
What happens if a user boosts their Reel to get more views?
-Boosting a Reel, such as promoting it to get more views, does not lead to monetization. Only organic views can contribute to earning money from Reels.
How does collaborating with another creator affect Reel monetization?
-Collaborating with another creator by using the collaboration feature and sharing Reels on multiple pages does not generate monetization revenue. Monetization is only possible from individually created and posted Reels.
What should users avoid when repurposing content from TikTok for Instagram Reels?
-Users should avoid using watermarked or logo-marked content from TikTok when repurposing for Instagram Reels. The content should be the raw file without any third-party platform markings to be eligible for monetization.
What is the consequence of permanently deleting a monetized Reel?
-If a monetized Reel is permanently deleted, any potential earnings from that Reel will also be lost.
What type of content makes a Reel not advertiser-friendly and ineligible for monetization?
-Content with profanity, controversial topics, or anything that goes against Meta's advertising guidelines makes a Reel not advertiser-friendly and ineligible for monetization.
Outlines
🎥 Understanding Instagram Reels Monetization
This paragraph discusses the current state of Instagram Reels monetization, which is by invitation only. It explains that having a large following or numerous views does not guarantee an invitation to monetize Reels due to the program's availability in specific countries. The speaker anticipates Meta will release criteria for monetization in the near future and advises viewers on steps to increase their chances of receiving an invitation, such as enabling ads on their Reels through Instagram's settings. The paragraph also highlights common mistakes that creators make which may prevent monetization, such as using licensed music, branded content, non-supported languages, boosted promotion, collaborations, and watermarked content from other platforms.
🚫 Common Mistakes Hindering Monetization
This section delves into specific mistakes that content creators might be unaware of, which can hinder monetization of their Instagram Reels. It emphasizes the importance of organic engagement and authentic views, as fake or boosted engagement can lead to a lack of monetization opportunities. The paragraph also warns against permanently deleting Reels that have garnered views, as any potential earnings from those Reels would be lost. Furthermore, it advises creators to avoid controversial topics and adhere to Meta's advertising guidelines to ensure their content is advertiser-friendly and eligible for monetization. The speaker also briefly compares the monetization processes on Instagram and Facebook, noting that Facebook offers more diverse monetization options and suggests that Instagram may soon follow suit.
Mindmap
Keywords
💡Instagram Reels
💡Monetization
💡Ad Placement
💡Licensed Music
💡Branded Content
💡Language Support
💡Boosted Content
💡Collaboration
💡Watermark
💡Engagement
💡Advertiser-Friendly Content
Highlights
Instagram Reels monetization is currently by invitation only.
Even with a large following and high views, an invitation to monetize is not guaranteed due to the program's country-specific availability.
Meta is expected to release specific requirements for Reels monetization in the future.
To increase the chances of receiving an invitation, ensure the 'Show Ads on Reels' option is enabled in your Instagram account's settings.
Monetization may not be possible if your Reel contains licensed music; original sound is required.
Branded content or promotional reels typically do not qualify for monetization.
Reels in languages not supported by the bonus program cannot be monetized.
Promoting or boosting your Reel to gain views will not lead to monetization; only organic views count.
Collaborative Reels with other creators may not be eligible for monetization.
Reels with watermarks from third-party platforms, such as TikTok, are not eligible for monetization.
Engagement that appears inauthentic, like fake views, can prevent monetization.
Permanently deleted Reels will lose any potential earnings.
Reels with content that is not advertiser-friendly, such as profanity or sensitive topics, cannot be monetized.
Understanding and adhering to Meta's advertiser guidelines is crucial for content that aims to attract advertisers.
Facebook offers more monetization opportunities than Instagram, including long-form video and live video ads.
Monetization tools tested on Facebook may eventually be introduced to Instagram.