M4 iPad Pro Impressions: Well This is Awkward

Marques Brownlee
7 May 202412:51

Summary

TLDRApple's recent event introduced significant updates to their iPad lineup, with the new iPad Air and iPad Pro models taking center stage. The iPad Air now features an M2 chip, increased storage, and a relocated webcam, while offering new color options and two sizes: 11-inch and 13-inch, with the latter providing a slightly larger screen. The iPad Pro, in a notable industry first, is now Apple's thinnest device ever, with the 11-inch model at 5.3mm and the 13-inch at 5.1mm. It also debuts the M4 chip, offering substantial power efficiency and performance gains. Both Pro models now sport OLED displays with a new tandem OLED technology for enhanced brightness and color vibrancy. Additionally, a new Apple Pencil Pro with advanced features like a haptic motor, squeeze sensor, and rotation sensitivity was announced, although it's only compatible with the latest iPad Pro and Air models. A redesigned Magic Keyboard with an expanded trackpad and function row was also introduced. Despite the impressive hardware, the software capabilities remain similar to previous models, with many anticipating the upcoming software updates from Apple's WWDC to fully leverage the new iPads' capabilities.

Takeaways

  • 📅 Apple held a 30-minute event focused on unveiling new iPad models, which is significant considering the long gap since their last iPad update.
  • 🚀 The new iPad Air has been upgraded to the M2 chip, offers more storage starting at 128GB, and introduces new colors such as Blue, Purple, Starlight, and Space Gray.
  • 📱 The iPad Air now comes in two sizes: 11-inch and 13-inch, with the latter being slightly larger than the previous 10.9-inch model.
  • 🔥 The new iPad Pro models are the thinnest Apple devices ever, with the 11-inch version at 5.3mm and the 13-inch at 5.1mm, even thinner than the iPod Nano.
  • 💻 The iPad Pro is powered by the new M4 chip, offering substantial performance improvements, including a CPU core that's up to 50% faster and a GPU up to four times faster than the M2 chip.
  • 🖥 The iPad Pro now features an OLED display, known for its deep blacks and vibrant colors, with a tandem OLED display technology that allows for high local brightness.
  • 📉 Interestingly, the iPad Air is now heavier than the iPad Pro, which could confuse consumers and complicate the product lineup.
  • 📦 A new Apple Pencil Pro has been announced with a haptic motor, Find My support, a new squeeze sensor, and rotation sensitivity, but it's only compatible with the latest iPad Pro and iPad Air models.
  • 💰 The new Magic Keyboard is lighter, has an enlarged trackpad, includes a function row, and offers faster pass-through charging.
  • 🤔 Despite the impressive hardware, the iPadOS limits the full utilization of the iPad's capabilities, leading to a sense that the devices are underutilized compared to their potential.
  • 📱 The new iPads are set to ship soon, but with the anticipation of new software updates at WWDC, including potential iPadOS 18, it might be worth waiting to see how software advancements could further enhance the iPad experience.

Q & A

  • What was the main focus of Apple's recent event?

    -The main focus of Apple's recent event was the announcement of new iPad models, including updates to the iPad Air and iPad Pro.

  • How long was the longest period Apple had gone without updating anything iPad related before this event?

    -The script does not specify the exact duration, but it mentions that it was the longest they've ever gone without an iPad update.

  • What new chip does the new iPad Air come with?

    -The new iPad Air comes with the M2 chip, an upgrade from the previous M1 chip.

  • What are the new storage options for the iPad Air?

    -The new iPad Air starts at 128GB of storage.

  • How has the iPad Air's webcam placement changed?

    -The webcam has been moved to the landscape bezel on the iPad Air.

  • What are the dimensions of the new iPad Pro models in millimeters?

    -The 11-inch iPad Pro is 5.3 millimeters thin, and the 13-inch model is 5.1 millimeters thin.

  • What new chip has been introduced in the new iPad Pro?

    -The new iPad Pro introduces the M4 chip, the next generation of Apple silicon.

  • What type of display do the new iPad Pro models feature?

    -The new iPad Pro models feature an OLED display, known as a tandem OLED display, which allows for high local brightness.

  • What is the new Apple Pencil Pro's compatibility with iPad models?

    -The new Apple Pencil Pro is only compatible with the newest iPad Pro and iPad Air models due to redesigned magnets for lining up and charging.

  • What are the prices for the new iPad Air models?

    -The smaller iPad Air is priced at $599, and the larger one is priced at $799.

  • What is the special feature of the Nano texture matte version of the iPad Pro?

    -The Nano texture matte version of the iPad Pro has a matte finish that is better at dealing with reflections but may slightly compromise sharpness and contrast.

  • What is the expected update to iPadOS that is anticipated to be announced at WWDC?

    -While the script does not provide specific details, it is expected that Apple will update iPadOS with new features, potentially including more AI capabilities and improvements to make the iPad a more viable primary computer.

Outlines

00:00

📱 Apple's New iPads Overview

Apple has announced updates to the iPad lineup during a 30-minute event. The updates include a new iPad Air with the M2 chip, increased storage, a relocated webcam, and a larger screen size available in two versions: 11-inch and 13-inch. The iPad Air also introduces new colors and price points. Additionally, the iPad Pro received significant enhancements, making it the thinnest Apple device ever, with the introduction of the M4 chip for even more power efficiency and performance. The Pro models also feature an OLED display for the first time, offering high brightness and vibrant colors.

05:02

🔍 Deep Dive into iPad Pro's Features

The new iPad Pro is not only thinner and lighter but also comes with a new M4 chip, which provides substantial power efficiency and performance improvements. The device maintains the same battery life as its predecessor despite its slimmer form factor. The Pro also introduces an OLED display, offering deep blacks and high brightness levels, achieved through a tandem OLED display technology. Additionally, a new Apple Pencil Pro with a haptic motor, a squeeze sensor, and rotation sensitivity is announced, but it is only compatible with the latest iPad Pro and iPad Air models. A new Magic Keyboard is also introduced, featuring a larger trackpad, a function row, and faster pass-through charging.

10:04

💼 Launch of MKBHD x Ridge Wallet Collaboration

The presenter, who is also the chief creative partner at Ridge, announces the launch of a collaborative product line with Ridge Wallet. The new wallets are inspired by carbon fiber and matte black, featuring lightweight and durable materials with the MKBHD logo. The wallets come with customizable options, such as a money clip or cash strap, and an attachment for an AirTag or a Find My card. The Ridge Wallet offers a 30% discount on the new gear and a 10% discount on any style when a wallet and key holder are ordered together. The presenter also teases more product launches later in the year.

Mindmap

Keywords

💡iPad Air

The iPad Air is a line of tablet computers designed, developed, and marketed by Apple Inc. It is thinner and lighter than the regular iPad models and is positioned as a middle ground between the standard iPad and the more premium iPad Pro. In the video, the new iPad Air is highlighted for its upgrade to the M2 chip, increased storage starting at 128GB, and the introduction of new colors, making it a significant, yet predictable, update.

💡M-series chips

The M-series chips refer to Apple's proprietary system-on-chips that power their iPad and Mac devices. They are known for their high performance and efficiency. In the context of the video, the presenter discusses the significant improvements in the M-series chips, particularly the M2 and M4 chips, which are featured in the new iPad Air and iPad Pro models, respectively.

💡iPadOS

iPadOS is a mobile operating system developed by Apple Inc. exclusively for the iPad. It is an operating system that shares much of its foundation with iOS but has been optimized for the iPad's larger screen and varied form factors. The video mentions iPadOS to highlight that despite hardware improvements, the software experience on iPads remains the same, which could affect the perceived value of hardware upgrades.

💡M4 chip

The M4 chip is the latest in Apple's line of custom silicon processors, representing the next generation of Apple's proprietary technology. It is mentioned in the video as being introduced in the new iPad Pro, offering more power efficiency and significant performance improvements over the M2 chip. The M4 chip enables the thin and light design of the new iPad Pro models while maintaining battery life.

💡OLED display

OLED stands for Organic Light-Emitting Diode, a display technology known for its high contrast ratio, deep blacks, and vibrant colors. The video discusses the new iPad Pro models featuring OLED displays, which offer a significant upgrade in visual quality with high brightness levels. The OLED display is a notable feature that sets the new iPad Pro apart from previous models.

💡Tandem OLED display

The term 'Tandem OLED display' refers to a novel display technology introduced in the new iPad Pro models. It involves stacking two OLED layers and driving them simultaneously with the help of the M4 chip's display driver. This technology allows for high local brightness levels, making the iPad's OLED display incredibly bright while maintaining OLED's characteristic deep blacks and vibrant colors.

💡Apple Pencil Pro

The Apple Pencil Pro is an updated version of the Apple Pencil, a stylus designed for use with iPad devices. The new Pro model, as mentioned in the video, includes a haptic motor for Find My support, a squeeze sensor for app-specific tool activation, and a new gyroscope for rotation sensitivity. However, it is only compatible with the newest iPad Pro and iPad Air models, which could be seen as an inconvenience for some users.

💡Magic Keyboard

The Magic Keyboard is an accessory developed by Apple for use with iPads, providing a keyboard and trackpad functionality. The video mentions a new version of the Magic Keyboard that is lighter, has an enlarged trackpad, includes a function row, and offers faster pass-through charging. It represents an enhancement to the iPad's productivity capabilities, although it is noted as being expensive.

💡WWDC

WWDC stands for Worldwide Developers Conference, an annual event hosted by Apple where they announce new software and technologies. The video refers to WWDC in anticipation of potential software updates, including a new version of iPadOS, which could unlock more capabilities for the iPad and make better use of the new hardware features.

💡Ridge Wallet

The Ridge Wallet is a minimalist, high-quality wallet known for its durable design and modern approach to carrying cash and cards. In the video, the presenter introduces a collaboration with Ridge, resulting in the MKBHD Carbon Fiber 3k and Matte Black Everything Wallet, which are personalized versions of the Ridge Wallet featuring carbon fiber and matte black designs, respectively.

💡Product Launch

A product launch refers to the introduction of a new product to the market. The video discusses the launch of the presenter's first product in collaboration with Ridge, which includes specially designed wallets. The launch is significant as it marks a new venture for the presenter and offers fans a chance to purchase merchandise related to the brand.

Highlights

Apple announced new iPads during a 30-minute event, marking the longest gap since their last update.

Despite improvements in iPad's hardware, the device still operates on iPadOS, which may limit its full potential.

The new iPad Air features an M2 chip, increased storage starting at 128GB, and a relocated webcam to the landscape bezel.

The iPad Air now comes in two sizes: 11-inch and 13-inch, with a slight increase in screen size from the previous model.

The new iPad Air offers faster Wi-Fi and is available in new colors: Blue, Purple, Starlight, and Space Gray.

The iPad Air is priced at $599 for the smaller model and $799 for the larger one.

The iPad Pro received a more substantial update, with the new models being the thinnest Apple devices ever made.

The 11-inch iPad Pro is 5.3mm thin, and the 13-inch model is 5.1mm thin, making them thinner than the iPod Nano.

The new iPad Pro is also lighter, featuring a new M4 chip that offers more power efficiency and performance.

The M4 chip allows for a battery life comparable to the previous iPad Pro, despite the thinner form factor.

The new iPad Pro features an OLED display, offering deep blacks, high brightness, and vibrant colors.

A tandem OLED display technology enables high local brightness levels, with 1000 nits for full screen and 1600 nits for HDR.

A new Apple Pencil Pro was announced with a haptic motor, Find My support, a squeeze sensor, and rotation sensitivity.

The new Apple Pencil Pro is only compatible with the latest iPad Pro and iPad Air models due to redesigned charging magnets.

A new Magic Keyboard for iPad Pro was introduced, featuring a larger trackpad, a function row, and faster pass-through charging.

Despite hardware improvements, the new iPads still face limitations due to the iPadOS, with few apps leveraging their full power.

An upcoming WWDC is expected to bring software updates, potentially enhancing the capabilities and features of iPadOS.

Ridge Wallet, in collaboration with MKBHD, launched new wallet designs with carbon fiber and matte black options, as well as customizable features.

Ridge Wallet offers a 30% discount on the new gear and a 10% discount on all items for MKBHD viewers with a special link.

Transcripts

00:00

(bright music)

00:02

- Okay, so Apple had a nice short little 30 minute event

00:05

today announcing just a bunch of new iPad stuff.

00:07

Now, this was the longest they've ever gone

00:09

without updating anything iPad related,

00:12

so they had some cooking to do.

00:13

But the thing is,

00:14

and I feel like we've been saying this for years,

00:16

it kind of doesn't matter how powerful they make the iPad.

00:22

It's still an iPad, right? It's still iPadOS.

00:25

And we've seen gigantic improvements in the M-series chips

00:28

and these iPads are like

00:30

the most powerful chips ever on paper,

00:32

but they're still iPads.

00:34

So the last thing we need after all this time

00:37

is just another spec-bumped iPad, right?

00:43

Well, let me introduce you to the newest iPads.

00:46

So first up, there's a new iPad Air

00:48

which follows the script of bringing a few things down

00:51

from the previous iPad Pros,

00:53

and, of course, you know, making it available

00:54

for this lower price.

00:55

So it graduates from the M1 to the M2 chip inside,

00:58

it starts up at 128 gigs of storage now,

01:02

and it moves the webcam to the landscape bezel

01:04

where it belongs.

01:05

It gets faster wifi,

01:06

and for the first time there is a larger one now,

01:08

so they're calling it the 11-inch and the 13-inch iPad Air.

01:13

I had to clarify it just because

01:15

the last one was 10.9 inches;

01:16

so are they just simplifying the name,

01:19

like is it actually bigger?

01:20

And turns out, yeah, there is just

01:22

a little bit more screen here.

01:23

Great. But other than that, it's pretty predictable.

01:27

It's a spec bump. Like this is sticking to the script here.

01:29

I think I could hand you the newest iPad right now

01:32

and you couldn't really tell

01:33

the new Air from the old Air just looking at it

01:35

other than if you're holding the bigger one,

01:37

or if you recognized the super exciting new colors.

01:40

I mean, hopefully you could hear my sarcasm

01:42

through the screen, but there's Blue, Purple,

01:44

Starlight, and Space Gray.

01:46

So it's 599 for the small one and 799 for the bigger one.

01:50

But then, we also got a more significant update

01:52

to the iPad Pros.

01:54

This is where they push the limits of the iPad.

01:55

This is where they wanna show their absolute best stuff

01:57

and the best possible tablets.

02:00

And, man, if we just ignore the software for a second,

02:05

these new iPads are ridiculous.

02:06

So first of all, they start off by revealing

02:08

that these new iPads, the 11-inch and the 13-inch,

02:11

are the new thinnest Apple devices ever made, ever.

02:16

That's including phones,

02:17

that's including like old iPods and everything.

02:20

The 11-inch is 5.3 millimeters thin,

02:23

and the 13-inch is 5.1 millimeters thin;

02:27

so that's literally thinner than the iPod Nano ever was.

02:30

It's nuts. It just looks ridiculous.

02:32

It's crazy to hold.

02:34

It's also lighter, as you might imagine.

02:37

It just kind of feels like this

02:38

impossible sheet of metal in your hand.

02:40

I don't know if anyone ever looked at an iPad Pro

02:42

and asked for it to be thinner,

02:44

but that's what they went and did.

02:47

What could possibly go wrong?

02:50

Fun fact, this also now means that the iPad Air

02:53

is heavier than the iPad Pro

02:56

just to make sure we keep a mess of an iPad lineup going.

03:00

The new Pro also gets a new chip and a new screen.

03:03

So Apple took this event to introduce us

03:04

to the next generation of Apple silicon

03:06

with the M4 chip,

03:08

and this iPad is the only thing that it's in right now.

03:11

It's just the iPad with M4.

03:12

So that gives it, stop me if it sounds familiar,

03:15

even more ridiculous amounts of power

03:17

in such a tiny physical and thermal envelope,

03:20

especially since we came from M2.

03:22

So it's a more power efficient 3 nanometer chip.

03:24

The CPU core is net out to like 50% faster than M2.

03:28

The GPU is up to four times faster.

03:31

And they're saying that they can do

03:33

the same performance output as M2 with half the power,

03:36

so it's super efficient.

03:37

There's an improved neural engine. There's better cooling.

03:40

Now, again, I don't know who was asking for a thinner iPad,

03:44

but there's kind of no denying

03:46

that it's at least just physically impressive to look at.

03:49

And this is the type of thing, this is the form factor

03:51

that is specifically enabled by the M4 chip.

03:55

Apple is quoting

03:57

basically the same battery life as the last iPad Pro,

04:00

and I have to assume that there's

04:02

significantly less physical battery in the thing

04:04

'cause it's so much thinner.

04:05

So that just basically means Apple's going,

04:06

"Hey, we think that that was enough battery life

04:09

"in the last gen, so we're just gonna match that

04:12

"and that means we can go way thinner with less battery

04:15

because the new chip is more efficient."

04:17

So then, the new display, this is another thing

04:19

that is actually kind of enabled also by the M4 chip.

04:22

Sometimes it seems like they're just saying that,

04:23

but this is also true.

04:24

So these are OLED iPads now.

04:27

Both sizes, it's the exact same set of features

04:29

across both iPads, which kind of makes

04:31

the $300 price difference between them

04:32

a little bit tougher.

04:34

But yeah, OLEDs on both the new iPad Pros.

04:37

And OLED is awesome, right?

04:39

We already knew this. We've had OLED phones forever.

04:41

The pitch black blacks, the individually lit pixels,

04:45

the super awesome vibrance.

04:46

All of the OLED stuff is great,

04:48

and we were excited to finally see it

04:50

in a relatively gigantic display that is an iPad.

04:52

But making a huge OLED that's also incredibly bright

04:56

was a challenge that required just a little bit

04:58

of extra engineering, a little extra ingenuity.

05:01

So they put together something that they're calling

05:03

a tandem OLED display, which honestly to me,

05:06

I think this is maybe the most interesting part

05:09

of the whole tablet event today.

05:11

So you can basically think of it as

05:13

two different OLED displays stacked on top of each other,

05:16

and then the new display driver on M4

05:18

can address both layers simultaneously.

05:22

So that's what's allowing them to get

05:24

really high local brightness, and that's the spec now.

05:27

That's 1000 nits of peak full screen brightness

05:29

and 1600 nits of peak HDR brightness

05:33

on an OLED on an iPad sized screen.

05:36

And in person, it looks,

05:38

well, it looks like a really bright OLED.

05:41

It looks super colorful, really bright, inky blacks.

05:44

In this hands-on area I got to spend like 30 minutes in,

05:47

it's not gonna look its best

05:48

and there was crazy lighting everywhere;

05:50

but I will be getting my hands on it to review

05:52

and I intend to dive in and find out

05:53

if there are any downsides, but it looks pretty great here.

05:56

And then, also weirdly, they announced

05:58

a Nano texture matte version of the iPad Pro;

06:01

so now there's a matte Pro display XDR.

06:05

I would be very careful about ordering

06:07

this particular option, based on what I've seen.

06:10

I can see here that it is definitely better

06:12

at dealing with reflections than a normal display.

06:15

That's awesome.

06:16

But just like a desktop version, that is at the expense

06:18

of a little bit of sharpness and contrast.

06:22

You know, the blacks don't look nearly as black to me

06:24

even at zero degrees off axis.

06:26

And I also have to wonder about durability

06:28

because the Pro display XDR is very picky

06:31

about which microfiber cloth you use,

06:33

and you can literally ruin it if you use the wrong one.

06:35

And with this iPad, you know, I can feel the difference

06:38

between the soft touch texture of the Nano texture

06:41

and the glossy bezels, and I just have a feeling

06:43

that you're only gonna be able to use or rely on

06:46

the microfiber that comes in the box with this thing.

06:48

And not only does it cost an extra $100

06:50

to get the Nano texture;

06:51

it's also only available on the 1 terabyte

06:53

and 2 terabyte highest end models.

06:57

So I think they know that people

06:58

shouldn't just walk in the store and just get it

07:00

'cause it's on the base one.

07:01

So yeah, just be careful with that one.

07:03

But you know what probably made the most headlines

07:05

out of all the stuff announced today

07:06

is a spec-bumped Apple Pencil.

07:09

There's now a new Apple Pencil Pro,

07:12

and it looks exactly the same as the previous Apple Pencil

07:15

but with this new text on the back

07:17

that says Pencil Pro on it now.

07:20

Unfortunately, that's still not the eraser.

07:22

But yeah, this new Apple Pencil Pro

07:24

has a haptic motor inside, so it supports Find My now.

07:27

There's also a new squeeze sensor in the barrel for

07:30

activating tools in different apps that will support it,

07:33

and a new gyroscope actually makes it rotation sensitive.

07:37

And I was trying this, it's surprisingly precise,

07:40

like really, really good.

07:41

So if you're an artist, not like me,

07:43

you know, maybe you're doing a barrel roll

07:45

with certain drawing apps or calligraphy applications

07:49

for the $129 that it costs to get one of these things.

07:52

But another incredibly inconvenient note,

07:54

this new Pro Pencil is only compatible

07:57

with the newest recently announced iPad Pro or iPad Air.

08:02

Because when they moved that webcam to the long side,

08:06

that's also where a lot of the magnets for lining up

08:08

and charging a pencil were.

08:10

So they had to redesign the magnets up there

08:12

and that's now a different array,

08:13

so it's only compatible with the newest iPads.

08:16

Why didn't they just move it

08:18

to the other side for charging?

08:21

I don't know. Maybe that makes too much sense.

08:23

There's also a new magic keyboard as well.

08:25

Still ungodly expensive, but if you get the new one,

08:28

it's also, it's lighter than the previous gen,

08:31

the track pad is bigger,

08:32

and there's a whole function row at the top now,

08:34

which actually that is super useful.

08:36

And the pass through charging is even faster;

08:38

apparently it's 60 watts through the pins in the back.

08:40

But all that being said, at the end of the day, guess what?

08:43

We just got another set of spec-bumped iPads.

08:46

They are metal rectangles with incredible power

08:50

and efficiency in our hands that are just still iPads.

08:54

And I don't know how many more times I can say this,

08:57

but like taking advantage of all of this power

08:59

is nearly impossible.

09:01

There are a tiny sliver of apps that actually make it

09:03

feel like worth upgrading.

09:05

There's almost nothing these iPads can do

09:07

that my M1 iPad Pro can't do.

09:10

And this isn't even to downplay the hardware

09:12

'cause the hardware is actually amazing.

09:14

That's where the difference comes from.

09:16

It's got this super bright high resolution OLED display

09:20

with pitch black blacks,

09:21

this M4 chip with ridiculous power,

09:24

and efficiency, new CPU, new, GPU better neural engine.

09:29

I've never wanted an iPad to be thinner,

09:30

but that line about them wanting the iPad

09:33

to feel like a magic sheet of glass

09:35

really resonated with this model in particular,

09:38

even if you do feel like you could snap it in half

09:40

the whole time.

09:41

It's just the awkwardness of this one

09:43

mainly comes from timing 'cause I think we all know,

09:45

well, it's already been announced.

09:47

WWDC, their Worldwide Developers Conference,

09:50

is right around the corner, and we all know

09:52

and expect them to update all of the software

09:54

across all their stuff:

09:55

a new iOS, a new iPadOS, so I guess iPadOS 18.

09:59

And whatever Apple is gonna decide to do with that

10:03

is around the corner.

10:04

So we've got these new iPads shipping next week,

10:07

but all the new software, that could be awesome.

10:10

Well, that's this summer.

10:10

And this feels like it could be one of the biggest updates

10:12

yet to these iPads.

10:14

You know, it's Apple showing their hand

10:15

at how many more AI features they wanna build in

10:17

and how many more features people wanna add

10:19

that lets this be their primary computer,

10:21

maybe more Siri improvements, all of this stuff.

10:24

So in this awkward meantime, here we have

10:26

these really, really impressive spec-bumped iPad Pros,

10:29

the most powerful iPads of all time,

10:31

the thinnest Apple devices literally ever made;

10:34

but the list of things it can do is the same

10:36

as my three-year-old M1, just saying.

10:38

What a time to be alive.

10:39

Speaking of announcements, though,

10:40

Ridge and I have finally launched

10:43

our first product together.

10:44

So it starts with the Ridge Wallet,

10:46

you know, the minimal high quality industrial wallet,

10:49

the more modern way to carry cash and cards.

10:51

Well, you might know I joined Ridge

10:53

as the chief creative partner earlier this year

10:55

and we're finally releasing our first MKBHD gear together.

10:58

So one of the first things we wanted to do

11:00

is just make MKBHD versions of some of the existing stuff.

11:03

It felt too obvious, so that's exactly what we're doing.

11:05

So I love carbon fiber and matte black;

11:09

I don't know if you knew that about me already,

11:10

but those are my base inspirations for these two wallets.

11:13

So the MKBHD Carbon Fiber 3k,

11:15

this is just a bunch of lightweight,

11:17

ultra durable carbon fiber with the logo.

11:19

And then, the Matte Black Everything Wallet,

11:21

this is just aluminum but it's got this

11:23

black oil filled engravement print, which is so sick.

11:26

And then, these wallets also come with

11:27

a deboss MKBHD money clip or you can do a cash strap.

11:32

You can also attach these or detach them.

11:34

You could also do an attachment for an AirTag,

11:36

so just make sure you don't lose it.

11:38

Or, you can do like a Find My card,

11:40

which I've done as well.

11:41

But yeah, I just carry this in my wallet all the time

11:43

and I definitely won't lose it.

11:44

And, of course, if you don't like my designs, that's fine.

11:46

Ridge has like 50 plus other designs in their catalog.

11:49

They've got NFL licensed team stuff

11:51

if you wanna rock your team.

11:53

The store is endless.

11:54

And if you even think it could be time to upgrade,

11:56

it's a great time to just try

11:57

because if you don't love it after 99 days,

11:59

you can literally send it right back, no questions asked.

12:02

Pretty sick.

12:03

And I'll let you in on a little secret.

12:04

It's 30% off the new gear right now,

12:06

but also any style if you order a wallet

12:09

and a key holder at the same time.

12:11

So just the two together, boom, 30% off.

12:13

And also 10% off whatever you want at ridge.com/mkbhd.

12:17

You're welcome.

12:18

Yeah, I'm excited to be launching this stuff

12:20

and also a bunch more coming up later this year.

12:23

I won't say too much about it,

12:24

but you can sign up at the same link

12:26

if you wanna get product updates.

12:27

I've told them just to only email you

12:29

about that if you sign up.

12:31

But yeah, let me know what you think

12:32

of these new iPads in general.

12:35

I mean, it's kind of an awkward waiting period

12:37

until we get all the new iOS 18 stuff,

12:38

but let me know what you think,

12:40

new thinner than ever iPads.

12:42

Thanks for watching. Catch you guys on the next one.

12:45

Peace.

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Apple EventiPad ProM4 ChipOLED DisplayApple PencilTech UpdateProduct LaunchMKBHD GearRidge WalletCarbon FiberSmart Devices
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