Apple: What were you thinking!?!?!?

Luke Miani

7 May 202411:54

Summary

TLDRThe video script discusses the recent Apple event and the unveiling of the new iPad Pro, which starts at a steep price of $1,000 for the base model. The presenter expresses disappointment with the price increase, especially for the 13-inch model with additional features, which can reach $2,600. Despite the iPad Pro being thinner and featuring advanced technology like the M4 chip and a new tandem OLED display, the presenter feels that Apple has not significantly improved the software experience to justify the cost. The video also touches on the updates to the Apple Pencil and Magic Keyboard, which, while exciting, add to the overall expense. The presenter questions whether the new iPad Pro is a worthwhile investment for non-professional artists and regular users, given its high price and niche features.

Takeaways

💰 The new iPad Pro starts at $1,000, with a fully loaded 13-inch model costing up to $2,600.
📅 The Apple event was earlier and shorter than usual, with a focus on revitalizing the iPad line.
📱 The iPad Air now comes in a 13-inch display size, but lacks the mini LED and ProMotion features.
🌡️ The iPad Pro is the thinnest Apple product ever at 5.1 mm, with a new thermal system for better heat dissipation.
💡 The M4 chip in the new iPad Pro uses Apple's 3nm technology and features a 10-core design, claimed to be 50% faster than the M2.
🖥️ The new iPad Pro introduces a tandem OLED display with 1600 nits peak brightness for both SDR and HDR content.
✍️ Updates to the Apple Pencil and Magic Keyboard include a function row, larger trackpad, and an aluminum palm rest on the keyboard.
💸 The new Magic Keyboard and Apple Pencil Pro are priced at $299 and $119 respectively, with the latter only compatible with the latest iPad models.
🔗 The second-generation Apple Pencil is not compatible with the new iPad models, requiring users to purchase a new one.
📈 The iPad Pro is becoming more niche with its high price and specialized features, potentially alienating non-professional users.
📉 There is a sentiment of underwhelm and hesitation among users considering an upgrade, especially with the high costs and lack of significant software improvements.

Q & A

What is the starting price of the new iPad Pro?
-The starting price of the new iPad Pro is $1,000.
Why does the price of a fully equipped 13-inch iPad Pro with additional features become significantly higher?
-The price increases due to the inclusion of nanotexture glass, cellular capabilities, and increased storage, which can raise the cost to over $2,600.
How does the new iPad Air differ from its predecessor in terms of design?
-The new iPad Air does not have any design differences from the previous generation, but it is now available in a 13-inch display size.
What display technology does the new iPad Air use?
-The new iPad Air uses a regular Liquid Retina display without mini LED and ProMotion technology.
What is a notable change in the orientation of the cameras across the new iPads?
-Apple has shifted to landscape-oriented cameras in the new iPads.
How thin is the new iPad Pro, and what new thermal system does it feature?
-The new iPad Pro is 5.1 mm thin, making it the thinnest Apple product ever. It features a new thermal system with embedded copper in the back of the Apple logo for improved heat dissipation.
What is the CPU configuration of the M4 chip, and how does its performance compare to the M2 chip?
-The M4 chip uses Apple's second-generation 3nm technology with a 10-core design, including two additional efficiency cores. Apple claims it is 50% faster than the M2 chip.
What is the name of the new display technology in the iPad Pro, and what is its key feature?
-The new display technology is called tandem OLED, which is a dual-layer OLED display that allows for super high brightness, quoted at 1,600 nits peak brightness for both SDR and HDR content.
What updates have been made to the Apple Pencil and Magic Keyboard?
-The new Magic Keyboard has a function row, a larger trackpad, and an aluminum palm rest. The new Apple Pencil has sensors in the barrel for detecting squeezes and a gyroscope for roll detection.
Why might existing Apple Pencil users need to purchase a new one when buying the new iPad models?
-The new Apple Pencil Pro is only compatible with the newly announced iPad models, and the second-generation Apple Pencil is not compatible with these new models, requiring users to buy a new one.
What is the minimum cost for the base model of the new 13-inch iPad Pro with a keyboard and an Apple Pencil Pro?
-The minimum cost for the base model of the new 13-inch iPad Pro with a keyboard and an Apple Pencil Pro is $1,800.
What is the reviewer's main concern about the new iPad Pro's appeal to a broader audience?
-The reviewer is concerned that the new iPad Pro, with its high price and niche features, is becoming more out of reach and less appealing to a broader audience that does not consist solely of professional artists.

Outlines

00:00

😀 iPad Pro Pricing and Features Overview

The speaker expresses surprise at the high price of the new iPad Pro, particularly the top-tier configuration costing $2600. They comment on the timing and brevity of the recent Apple event, noting that it aimed to reinvigorate the iPad line. The speaker also mentions the lack of expected mini LED technology in the new iPad Air and highlights the shift to landscape-oriented cameras. The iPad Pro is described as the standout product with its thin design, improved thermal system, and the new M4 chip, which is a significant upgrade from the M2 chip. The new iPad Pro's display, called tandem OLED, is also discussed, with its impressive peak brightness for both SDR and HDR content.

05:02

😲 Compatibility and Pricing Concerns for Apple Pencil and Keyboard

The speaker discusses the new Apple Pencil Pro, which features advanced sensors and a gyroscope for new functionalities, but is only compatible with the latest iPad models. They express frustration at the incompatibility of the second-generation Apple Pencil with the new iPads and the need to purchase a new one. The speaker also criticizes the high cost of the new iPad ecosystem, which includes the mandatory acquisition of a new keyboard and Apple Pencil, on top of the already expensive tablet. They argue that these costs, along with the lack of significant software improvements, make the new iPad Pro an unappealing proposition for all but the most dedicated users.

10:02

🤔 The iPad Pro's Target Market and Value Proposition

The speaker questions the current direction of the iPad Pro, suggesting that it seems tailored to a niche audience, particularly artists, rather than a broader market. They express doubt about the value of the new iPad Pro for non-professional artists and regular users, given its high price and the need to purchase additional accessories. The speaker also compares the iPad Pro to other Apple products, like the iPhone, which they feel offer more general appeal and utility. They conclude by stating that they will be purchasing the 11-inch model but will feel conflicted about whether it is truly a worthwhile investment for them.

Mindmap

Keywords

💡iPad Pro

The iPad Pro is a line of tablet computers designed, developed, and marketed by Apple Inc. It is a high-end model of the iPad with a larger screen size and improved hardware compared to the standard iPad. In the video, the iPad Pro is the central focus, with discussions about its price, design, and new features.

💡Apple Event

An Apple Event refers to a product launch or presentation conducted by Apple Inc., where they announce new products, updates, or services. The video script mentions an Apple Event that was different from previous ones, indicating a change in the format or timing that affected the presentation of the iPad Pro.

💡M4 Chip

The M4 Chip refers to the latest Apple Silicon processor used in the new iPad Pro models. It is based on Apple's second-generation 3 nanometer technology and features a 10-core design, which is claimed to be 50% faster than the M2 chip. The M4 chip is a significant talking point in the video, highlighting its performance improvements and the shift in CPU configuration.

💡tandem OLED

Tandem OLED is a new type of OLED display technology used in the iPad Pro, which allows for extremely high brightness levels. The video mentions that Apple quotes a peak brightness of 1000 nits for both SDR and HDR content, addressing concerns about the transition from mini LED to OLED technology.

💡Apple Pencil

The Apple Pencil is a stylus designed for use with iPad devices, particularly for drawing, note-taking, and other creative tasks. The video discusses updates to the Apple Pencil, including new sensors and a gyroscope for enhanced functionality. Compatibility issues with the new iPad Pro models are also mentioned, indicating a need for users to purchase a new Apple Pencil.

💡Magic Keyboard

The Magic Keyboard is an accessory developed by Apple for the iPad Pro that adds a physical keyboard and trackpad, transforming the iPad into a laptop-like device. The video talks about the new Magic Keyboard with a function row, a larger trackpad, and an aluminum palm rest, emphasizing its premium look and the additional features it brings to the iPad Pro experience.

💡Price

The price of the iPad Pro and its accessories is a significant concern in the video. The script mentions the high cost of the iPad Pro, especially when configured with additional features like cellular connectivity, increased storage, and nanotexture glass. The discussion highlights the financial burden and questions the value proposition for consumers.

💡Compatibility

Compatibility in the context of the video refers to the ability of accessories like the Apple Pencil and Magic Keyboard to work with the new iPad Pro models. The script expresses frustration over the lack of compatibility with existing accessories, which forces users to purchase new ones to use with the updated iPad Pro.

💡iPad Air

The iPad Air is a more affordable version of the iPad Pro, featuring a similar design but with fewer high-end specifications. The video mentions the iPad Air in the context of its display size and the absence of mini LED technology, positioning it as a more budget-friendly option for consumers.

💡Thermal System

The thermal system in the new iPad Pro is a new design element that includes embedding copper in the back of the Apple logo for better heat dissipation. The video discusses this feature in the context of the device's slimmer design and the increased processing power of the M4 chip, suggesting that the improved thermal system is necessary for maintaining performance.

💡Software Improvements

Software improvements refer to the potential updates and enhancements to iPadOS that could be introduced at the Worldwide Developers Conference (WWDC). The video script suggests that the current hardware updates may not be enough to justify the high price of the new iPad Pro and that significant software improvements could change the perception of the device's value.

Highlights

The new iPad Pro is priced at $1,000, which the speaker finds expensive for an iPad.

A fully equipped 13-inch iPad Pro with additional features can cost up to $2600.

The iPad Air now comes in a 13-inch display size, but without mini LED and promotion as rumored.

The new iPad Pro is the thinnest Apple product ever made, at just 5.1 mm.

A new thermal system in the iPad Pro includes copper embedded in the Apple logo for better heat dissipation.

The M4 chip in the iPad Pro uses Apple's second-generation 3nm technology and features a 10-core design.

Apple's comparison metrics for chip performance have changed, making direct comparisons between models complex.

The base model iPads come with a less powerful CPU and less RAM.

The new iPad Pro features a tandem OLED display with peak brightness of 1000 nits for both SDR and HDR content.

Updates have been made to the Apple Pencil and Magic Keyboard, including a function row and larger trackpad on the keyboard.

The new Magic Keyboard has an aluminum palm rest and maintains the same price as the previous model.

The new Apple Pencil Pro includes sensors for detecting squeezes and a gyroscope for roll detection.

The second-generation Apple Pencil is not compatible with the new iPad models.

Existing iPad Pro users may need to purchase a new Apple Pencil and Magic Keyboard to be compatible with the latest models.

The speaker questions the necessity of the high price and niche features for the average user.

The iPad Pro is popular among artists but may not offer significant benefits for non-professional users.

The speaker plans to review the iPad Pro as a non-professional artist to determine its value for a broader audience.

The cheapest configuration of the new 11-inch iPad Pro with the Apple Pencil and Magic Keyboard is $1,427.

The speaker expresses difficulty in justifying the cost and questions if the iPad Pro is becoming too niche for general consumers.