Apple: What were you thinking!?!?!?

Luke Miani
7 May 202411:54

Summary

TLDRThe video script discusses the recent Apple event and the unveiling of the new iPad Pro, which starts at a steep price of $1,000 for the base model. The presenter expresses disappointment with the price increase, especially for the 13-inch model with additional features, which can reach $2,600. Despite the iPad Pro being thinner and featuring advanced technology like the M4 chip and a new tandem OLED display, the presenter feels that Apple has not significantly improved the software experience to justify the cost. The video also touches on the updates to the Apple Pencil and Magic Keyboard, which, while exciting, add to the overall expense. The presenter questions whether the new iPad Pro is a worthwhile investment for non-professional artists and regular users, given its high price and niche features.

Takeaways

  • 💰 The new iPad Pro starts at $1,000, with a fully loaded 13-inch model costing up to $2,600.
  • 📅 The Apple event was earlier and shorter than usual, with a focus on revitalizing the iPad line.
  • 📱 The iPad Air now comes in a 13-inch display size, but lacks the mini LED and ProMotion features.
  • 🌡️ The iPad Pro is the thinnest Apple product ever at 5.1 mm, with a new thermal system for better heat dissipation.
  • 💡 The M4 chip in the new iPad Pro uses Apple's 3nm technology and features a 10-core design, claimed to be 50% faster than the M2.
  • 🖥️ The new iPad Pro introduces a tandem OLED display with 1600 nits peak brightness for both SDR and HDR content.
  • ✍️ Updates to the Apple Pencil and Magic Keyboard include a function row, larger trackpad, and an aluminum palm rest on the keyboard.
  • 💸 The new Magic Keyboard and Apple Pencil Pro are priced at $299 and $119 respectively, with the latter only compatible with the latest iPad models.
  • 🔗 The second-generation Apple Pencil is not compatible with the new iPad models, requiring users to purchase a new one.
  • 📈 The iPad Pro is becoming more niche with its high price and specialized features, potentially alienating non-professional users.
  • 📉 There is a sentiment of underwhelm and hesitation among users considering an upgrade, especially with the high costs and lack of significant software improvements.

Q & A

  • What is the starting price of the new iPad Pro?

    -The starting price of the new iPad Pro is $1,000.

  • Why does the price of a fully equipped 13-inch iPad Pro with additional features become significantly higher?

    -The price increases due to the inclusion of nanotexture glass, cellular capabilities, and increased storage, which can raise the cost to over $2,600.

  • How does the new iPad Air differ from its predecessor in terms of design?

    -The new iPad Air does not have any design differences from the previous generation, but it is now available in a 13-inch display size.

  • What display technology does the new iPad Air use?

    -The new iPad Air uses a regular Liquid Retina display without mini LED and ProMotion technology.

  • What is a notable change in the orientation of the cameras across the new iPads?

    -Apple has shifted to landscape-oriented cameras in the new iPads.

  • How thin is the new iPad Pro, and what new thermal system does it feature?

    -The new iPad Pro is 5.1 mm thin, making it the thinnest Apple product ever. It features a new thermal system with embedded copper in the back of the Apple logo for improved heat dissipation.

  • What is the CPU configuration of the M4 chip, and how does its performance compare to the M2 chip?

    -The M4 chip uses Apple's second-generation 3nm technology with a 10-core design, including two additional efficiency cores. Apple claims it is 50% faster than the M2 chip.

  • What is the name of the new display technology in the iPad Pro, and what is its key feature?

    -The new display technology is called tandem OLED, which is a dual-layer OLED display that allows for super high brightness, quoted at 1,600 nits peak brightness for both SDR and HDR content.

  • What updates have been made to the Apple Pencil and Magic Keyboard?

    -The new Magic Keyboard has a function row, a larger trackpad, and an aluminum palm rest. The new Apple Pencil has sensors in the barrel for detecting squeezes and a gyroscope for roll detection.

  • Why might existing Apple Pencil users need to purchase a new one when buying the new iPad models?

    -The new Apple Pencil Pro is only compatible with the newly announced iPad models, and the second-generation Apple Pencil is not compatible with these new models, requiring users to buy a new one.

  • What is the minimum cost for the base model of the new 13-inch iPad Pro with a keyboard and an Apple Pencil Pro?

    -The minimum cost for the base model of the new 13-inch iPad Pro with a keyboard and an Apple Pencil Pro is $1,800.

  • What is the reviewer's main concern about the new iPad Pro's appeal to a broader audience?

    -The reviewer is concerned that the new iPad Pro, with its high price and niche features, is becoming more out of reach and less appealing to a broader audience that does not consist solely of professional artists.

Outlines

00:00

😀 iPad Pro Pricing and Features Overview

The speaker expresses surprise at the high price of the new iPad Pro, particularly the top-tier configuration costing $2600. They comment on the timing and brevity of the recent Apple event, noting that it aimed to reinvigorate the iPad line. The speaker also mentions the lack of expected mini LED technology in the new iPad Air and highlights the shift to landscape-oriented cameras. The iPad Pro is described as the standout product with its thin design, improved thermal system, and the new M4 chip, which is a significant upgrade from the M2 chip. The new iPad Pro's display, called tandem OLED, is also discussed, with its impressive peak brightness for both SDR and HDR content.

05:02

😲 Compatibility and Pricing Concerns for Apple Pencil and Keyboard

The speaker discusses the new Apple Pencil Pro, which features advanced sensors and a gyroscope for new functionalities, but is only compatible with the latest iPad models. They express frustration at the incompatibility of the second-generation Apple Pencil with the new iPads and the need to purchase a new one. The speaker also criticizes the high cost of the new iPad ecosystem, which includes the mandatory acquisition of a new keyboard and Apple Pencil, on top of the already expensive tablet. They argue that these costs, along with the lack of significant software improvements, make the new iPad Pro an unappealing proposition for all but the most dedicated users.

10:02

🤔 The iPad Pro's Target Market and Value Proposition

The speaker questions the current direction of the iPad Pro, suggesting that it seems tailored to a niche audience, particularly artists, rather than a broader market. They express doubt about the value of the new iPad Pro for non-professional artists and regular users, given its high price and the need to purchase additional accessories. The speaker also compares the iPad Pro to other Apple products, like the iPhone, which they feel offer more general appeal and utility. They conclude by stating that they will be purchasing the 11-inch model but will feel conflicted about whether it is truly a worthwhile investment for them.

Mindmap

Keywords

💡iPad Pro

The iPad Pro is a line of tablet computers designed, developed, and marketed by Apple Inc. It is a high-end model of the iPad with a larger screen size and improved hardware compared to the standard iPad. In the video, the iPad Pro is the central focus, with discussions about its price, design, and new features.

💡Apple Event

An Apple Event refers to a product launch or presentation conducted by Apple Inc., where they announce new products, updates, or services. The video script mentions an Apple Event that was different from previous ones, indicating a change in the format or timing that affected the presentation of the iPad Pro.

💡M4 Chip

The M4 Chip refers to the latest Apple Silicon processor used in the new iPad Pro models. It is based on Apple's second-generation 3 nanometer technology and features a 10-core design, which is claimed to be 50% faster than the M2 chip. The M4 chip is a significant talking point in the video, highlighting its performance improvements and the shift in CPU configuration.

💡tandem OLED

Tandem OLED is a new type of OLED display technology used in the iPad Pro, which allows for extremely high brightness levels. The video mentions that Apple quotes a peak brightness of 1000 nits for both SDR and HDR content, addressing concerns about the transition from mini LED to OLED technology.

💡Apple Pencil

The Apple Pencil is a stylus designed for use with iPad devices, particularly for drawing, note-taking, and other creative tasks. The video discusses updates to the Apple Pencil, including new sensors and a gyroscope for enhanced functionality. Compatibility issues with the new iPad Pro models are also mentioned, indicating a need for users to purchase a new Apple Pencil.

💡Magic Keyboard

The Magic Keyboard is an accessory developed by Apple for the iPad Pro that adds a physical keyboard and trackpad, transforming the iPad into a laptop-like device. The video talks about the new Magic Keyboard with a function row, a larger trackpad, and an aluminum palm rest, emphasizing its premium look and the additional features it brings to the iPad Pro experience.

💡Price

The price of the iPad Pro and its accessories is a significant concern in the video. The script mentions the high cost of the iPad Pro, especially when configured with additional features like cellular connectivity, increased storage, and nanotexture glass. The discussion highlights the financial burden and questions the value proposition for consumers.

💡Compatibility

Compatibility in the context of the video refers to the ability of accessories like the Apple Pencil and Magic Keyboard to work with the new iPad Pro models. The script expresses frustration over the lack of compatibility with existing accessories, which forces users to purchase new ones to use with the updated iPad Pro.

💡iPad Air

The iPad Air is a more affordable version of the iPad Pro, featuring a similar design but with fewer high-end specifications. The video mentions the iPad Air in the context of its display size and the absence of mini LED technology, positioning it as a more budget-friendly option for consumers.

💡Thermal System

The thermal system in the new iPad Pro is a new design element that includes embedding copper in the back of the Apple logo for better heat dissipation. The video discusses this feature in the context of the device's slimmer design and the increased processing power of the M4 chip, suggesting that the improved thermal system is necessary for maintaining performance.

💡Software Improvements

Software improvements refer to the potential updates and enhancements to iPadOS that could be introduced at the Worldwide Developers Conference (WWDC). The video script suggests that the current hardware updates may not be enough to justify the high price of the new iPad Pro and that significant software improvements could change the perception of the device's value.

Highlights

The new iPad Pro is priced at $1,000, which the speaker finds expensive for an iPad.

A fully equipped 13-inch iPad Pro with additional features can cost up to $2600.

The iPad Air now comes in a 13-inch display size, but without mini LED and promotion as rumored.

The new iPad Pro is the thinnest Apple product ever made, at just 5.1 mm.

A new thermal system in the iPad Pro includes copper embedded in the Apple logo for better heat dissipation.

The M4 chip in the iPad Pro uses Apple's second-generation 3nm technology and features a 10-core design.

Apple's comparison metrics for chip performance have changed, making direct comparisons between models complex.

The base model iPads come with a less powerful CPU and less RAM.

The new iPad Pro features a tandem OLED display with peak brightness of 1000 nits for both SDR and HDR content.

Updates have been made to the Apple Pencil and Magic Keyboard, including a function row and larger trackpad on the keyboard.

The new Magic Keyboard has an aluminum palm rest and maintains the same price as the previous model.

The new Apple Pencil Pro includes sensors for detecting squeezes and a gyroscope for roll detection.

The second-generation Apple Pencil is not compatible with the new iPad models.

Existing iPad Pro users may need to purchase a new Apple Pencil and Magic Keyboard to be compatible with the latest models.

The speaker questions the necessity of the high price and niche features for the average user.

The iPad Pro is popular among artists but may not offer significant benefits for non-professional users.

The speaker plans to review the iPad Pro as a non-professional artist to determine its value for a broader audience.

The cheapest configuration of the new 11-inch iPad Pro with the Apple Pencil and Magic Keyboard is $1,427.

The speaker expresses difficulty in justifying the cost and questions if the iPad Pro is becoming too niche for general consumers.

Transcripts

00:00

hey

00:02

guys the iPad Pro is $1,000

00:06

now

00:08

$1000 for an iPad and please whatever

00:10

you do do not buy a 13in with 2 tab of

00:15

storage and nanotexture glass and

00:17

cellular cuz it's going to be

00:20

$2600 give me

00:22

strength what is happening that's that's

00:25

more than most people's rent so look

00:27

folks this Apple event was build at a

00:30

different kind of Apple event and I

00:32

guess by a different kind they meant it

00:34

was earlier and it was short and this

00:36

event had a Monumental challenge it had

00:39

to save the iPad but unfortunately I

00:43

don't really think that my opinion of

00:44

the iPad has changed all that much at

00:46

least not yet when WWDC rolls around we

00:49

get some new software maybe things will

00:50

change but am I the only one who is

00:53

underwhelmed let me know in the comments

00:55

below Apple has just once again

00:57

perfectly managed to update the exact

01:01

things that weren't the problem so let's

01:04

start with the iPad Air which is I mean

01:06

basically this thing is the supply chain

01:08

special let's be honest no design

01:10

differences from the previous generation

01:12

but the iPad Air is now available in a

01:14

13-in display size and there were rumors

01:17

leading up to this event that that panel

01:19

was going to be pulled from the old iPad

01:21

Pro which means it would have mini LED

01:23

and promotion but uh hate to dash your

01:25

dreams that is not the case it's just a

01:28

regular liquid retina display with no

01:31

promotion and no mini LED but I am glad

01:33

that across the board with these new

01:35

iPads apple is now cementing their move

01:37

to landscape oriented cameras this is

01:40

definitely something that bothers me cuz

01:42

I use the camera on my iPad Pro quite a

01:44

bit hey Aunt Kathy it's great to see you

01:46

again yeah no no I'm looking at you but

01:48

the camera's way over there but let's be

01:50

honest here folks the iPad Pro was the

01:53

real star of the show and this thing is

01:54

packing some pretty cool technology for

01:57

starters it's the thinnest Apple product

01:59

ever made at just 5.1 mm thin cuz if

02:03

there was one complaint about the old

02:05

iPad Pro it was why is it so thick it's

02:08

too thick I can't stand it but inside

02:11

that thinner design there are a couple

02:12

of things that I'm very curious to test

02:14

out number one is a new thermal system

02:17

they've embedded copper in the back of

02:19

the Apple logo for heat dissipation and

02:21

they're saying it's about 20% better

02:24

which it have better be because we're

02:25

now packing the M4 chip this one I'm

02:28

pretty excited about but uh I'm a little

02:31

nervous as at the same time so the M4

02:34

chip is using Apple's second generation

02:36

3 NM technology and is now using a

02:39

different CPU configuration for the

02:41

first time we now have two additional

02:44

efficiency cores for a 10 Core Design

02:47

which apple is claiming is 50% faster

02:50

than the M2 these freaking Rascals man

02:53

they always do this they're replacing an

02:56

M2 iPad Pro so all of the M4 comparison

03:00

are to the M2 not the M3 and just to

03:04

make things extra fun when the M3 chip

03:06

came out Apple was comparing that to the

03:08

M1 chip and they said that the

03:11

performance cores are 15% faster than

03:13

the m2's performance cores with the

03:15

efficiency cores being 30% faster but

03:17

nowhere did they say the overall chip

03:20

speed was a certain percent faster than

03:23

M2 so the M4 is comparing to M2 but the

03:27

M3 they really just don't want to

03:30

compare each chip to the one that

03:32

directly preceded it they keep changing

03:34

the metrics dude oh and by the way they

03:36

totally buried the fact that if you get

03:38

the base spec iPads you get a Bend CPU

03:41

and you get less Ram if you want the

03:44

full fat M4 you got to get a one or 2

03:47

terby iPad but the thing that I'm most

03:49

excited for with this new iPad Pro is

03:51

the display they're calling it tandem

03:53

OLED and basically my understanding is

03:56

this is a dual layer OLED display that

03:58

allows the thing to get super duper

04:01

bright so apple is quoting a th000 nits

04:03

Peak brightness for both SDR and HDR

04:06

content and that definitely goes to

04:08

assuage some of the people that were

04:10

nervous about the shift to OLED there

04:12

were definitely people in my comment

04:13

section saying look I want mini LED to

04:16

stay because the things can get so dang

04:18

bright but this OLED display looks

04:20

incredibly impressive and it's something

04:22

that I'm hoping we're going to start to

04:23

see rolling out on other Apple products

04:25

soon please give me an OLED Mac but of

04:27

course the actual tablet itself is just

04:29

part of the iPad equation and Apple has

04:31

made some updates to the apple pencil

04:33

and the magic keyboard which I also

04:35

think are quite exciting the new magic

04:38

keyboard has a function row and a much

04:40

larger trackpad now it also has an

04:43

aluminum Palm rest it looks a lot more

04:45

premium I really like how this thing

04:47

looks but it's Apple so you already know

04:49

that this thing is very pricey it's

04:52

$299 for the 11 in and it's 350 for the

04:57

13in but fortunately that's the same

05:00

price as the regular magic keyboard so

05:02

honestly that kind of surprised me also

05:04

surprising was the new Apple pencil Pro

05:06

this thing looks really really cool it

05:08

has new sensors in the barrel for

05:10

detecting if you're squeezing the device

05:12

to bring up a new menu and it has a

05:14

gyroscope so it can now do roll this is

05:17

something that I think a lot of apple

05:19

pencil die hards are really going to

05:21

like and the new Apple pencil Pro is the

05:24

same price as the second generation

05:26

apple pencil which means that now there

05:28

are four Apple pencils on sale

05:32

simultaneously what are we doing what is

05:35

what is this this is too much but I

05:37

guess that has to be the case because

05:39

the new Apple pencil Pro is only

05:41

compatible with the new devices that

05:44

Apple just announced and that bothers me

05:47

because the new Macbook airs have the

05:51

same chips as the old iPad Pros so why

05:55

could the new Apple pencil not work with

05:57

those what is the new technology that

05:59

that these iPad Airs have that the old

06:02

iPad Pros didn't have also I don't know

06:04

if you caught this but these gosh darn

06:07

lunatics they went ahead and made the

06:09

second generation apple pencil that most

06:12

of you probably have with your iPad not

06:14

compatible with the new ones the second

06:17

gen apple pencil is only compatible with

06:19

third fourth fifth and sixth gen not the

06:22

new ones that they just announced so if

06:24

you already have an apple pencil you

06:26

have to buy a new one if you're going to

06:28

buy these iPads and that's on top of the

06:30

fact that you need to get the new

06:32

keyboard too because that's not going to

06:34

be compatible either so if you're like

06:36

me and you have an M1 iPad Pro I paid

06:39

like 1,500 bucks just to get the base

06:42

iPad with the magic keyboard and now all

06:45

of this has to get sold on eBay if I

06:47

want to get the new one because I can't

06:49

keep the keyboard I can't keep an apple

06:51

pencil if I had one and the new iPad Pro

06:54

starts at 1,300 bucks so like look Apple

06:57

I know that you want to get people to

07:00

upgrade but you're making us buy a

07:02

completely new iPad ecosystem and look

07:05

I'll even forgive them for making you

07:07

get a new magic keyboard I understand it

07:09

right it's a different design it's

07:11

thinner you're going to need a new

07:13

keyboard to fit that shape but why lock

07:16

people out of using their existing apple

07:19

pencil that is just kind of scummy if

07:22

you ask me and by the way it's not going

07:24

to help because people are already very

07:27

hesitant to upgrade if they have any

07:29

recent iPad Pro and now that you're also

07:32

making it more expensive and you need a

07:35

new keyboard and a new Apple pencil

07:36

people are going to be like no I don't

07:38

want to do that I mean let's go build

07:40

out a cart shall we let's just get a 256

07:44

GB standard glass Wi-Fi only 12.9 in

07:47

we'll grab a new Apple pencil Pro

07:50

perfect and we'll add the magic keyboard

07:53

in white that's $1,800

07:57

$1,800 for the base model that is the

08:00

bare minimum if you want to get the new

08:03

13-in iPad Pro with a keyboard and an

08:05

apple pencil which you have to buy cuz

08:08

you can't keep your old ones that is

08:12

crazy and look it would all be fine if

08:14

Apple spent a lot of time really

08:17

improving the software but they didn't

08:19

and I know look WWDC is happening really

08:22

really soon we're going to get some new

08:24

updates to iPad OS but to be buying this

08:28

now for18 $100 before any of that takes

08:32

place this is an outrageously priced

08:36

machine that is only going to appeal to

08:38

the most DieHard of iPad Pro fans I know

08:42

in the past I've criticized the iPad

08:44

I've made a couple of videos saying that

08:46

apple is really messing this up and

08:49

people that will defend apple or that

08:51

think that I'm wrong will point to the

08:53

fact that the iPad Pro is extremely

08:56

popular for artists if you use procreate

08:59

if you use illustrator or if you're for

09:02

some reason a dieh hard iPad Final Cut

09:04

user this thing is phenomenal for that

09:08

but for normal users who might want an

09:11

iPad Pro but not necessarily to do

09:14

procreate and drawing there's really not

09:17

that much for the rest of us and look I

09:20

get it if you want just a basic iPad

09:22

that's why the iPad Air exists but the

09:24

iPad Pro Used to Be marketed to a much

09:28

wider audience

09:30

and now with the prices going up with

09:32

these really Niche features I feel like

09:34

it's just getting more and more Out Of

09:37

Reach for most people like I I'm going

09:39

to buy one but I'm going to feel guilty

09:41

about it CU I'm going to be like well

09:42

this this doesn't really feel like it's

09:44

for me but notice how that same argument

09:46

doesn't really show up elsewhere in

09:48

Apple's product lineup like I bought the

09:50

iPhone 15 Pro not because I'm going to

09:53

be using this to shoot a movie on it but

09:56

because I liked the features and I find

09:58

it use

09:59

but this new iPad Pro if you're not an

10:02

artist I don't really see a reason to

10:05

buy it now my review for the iPad Pro is

10:07

going to come out late cuz I'm going to

10:08

be traveling when this thing launches so

10:10

definitely bummed about that I have not

10:12

missed an apple launch in quite a while

10:15

but given that I can't be here on launch

10:17

day I'm going to take my time I'm really

10:18

going to dive into it as a

10:21

nonprofessional iPad artist is there any

10:24

reason to buy one of these new iPad Pros

10:28

I really hope there is cuz it looks

10:29

incredible it really does and I've

10:31

always loved the iPad form factor but

10:35

man is it hard to justify I'm going to

10:36

buy an 11in in fact let's go ahead and

10:38

put that cart together I'm going to keep

10:40

it nice and simple I'm going to buy the

10:42

11in in silver 256 standard glass WiFi I

10:47

think I'll probably get the apple pencil

10:50

and we'll get a magic keyboard in white

10:55

$1,427 that's the cheapest one man

10:58

looking at that price tag and this

11:00

product I'm really feeling that this

11:02

isn't for you going in my head I'm like

11:05

am I even allowed to criticize this

11:07

device and I don't know maybe I'm not

11:09

maybe I'm just the wrong guy to review

11:12

this product but I still think that

11:14

Apple should be making these devices

11:17

feel like it's an improvement for

11:18

everyone not just for one specific Niche

11:22

I don't know maybe I'm crazy let me know

11:23

in the comments below am I crazy am I

11:25

crazy for thinking that this iPad looks

11:27

honestly pretty mid let me know in the

11:30

comments down below and I will see you

11:32

guys in the next video

11:35

[Music]

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