Apple’s iPad event in 12 minutes

The Verge

7 May 202411:49

Summary

TLDRApple has introduced new iPad Air and iPad Pro models with significant enhancements. The iPad Air now comes in a larger 13-inch size, offering 30% more screen real estate, and features a redesigned landscape stereo speaker system with spatial audio. It is powered by the new M2 chip, which provides up to three times faster performance compared to the A14 Bionic and nearly 50% faster performance than the previous M1 model. The iPad Air also supports Apple Pencil hover for precision and starts at 128 GB of storage, with options up to 1 TB. The iPad Pro now features a thinner design, with the 11-inch model at 5.3 mm and the 13-inch at 5.1 mm, making it the thinnest Apple product ever. It introduces a new Tandem OLED display technology for full-screen brightness and the ultra retina XDR display. The Pro is equipped with the M4 chip, which offers up to 50% faster CPU performance and up to four times faster GPU performance than the M2, along with advanced AI capabilities. Both iPad models now come with double the starting storage and are available for order, with the new iPad Pro starting at $999 for the 11-inch model and $1,199 for the 13-inch model. Additionally, Apple has redesigned the Magic Keyboard and introduced the Apple Pencil Pro, enhancing the creative possibilities on iPad.

Takeaways

📱 New iPad Air: Introduced in two sizes, 11-inch and a new 13-inch model, with the latter offering 30% more screen real estate than the 11-inch model.
📹 Center Stage: The front-facing camera on the new iPad Air is designed to keep everyone in the frame during video calls using machine learning.
🎨 Design Updates: The iPad Air now features landscape stereo speakers with spatial audio and is available in four new finishes, including blue and purple.
🚀 Performance Boost: The new iPad Air is powered by the M2 chip, offering significant improvements in CPU, GPU, and neural engine performance over the M1.
💾 Storage Options: The iPad Air now starts with double the storage at 128 GB and offers expanded storage options up to 1 TB.
💰 Pricing: The 11-inch iPad Air starts at $599, and the 13-inch model starts at $799, making them accessible to a wider audience.
🔍 Ultra-Thin Design: The new iPad Pro models are even thinner than the iPod Nano, with the 11-inch at 5.3 mm and the 13-inch at 5.1 mm.
🖥 Display Innovation: iPad Pro introduces a tandem OLED display for the first time, offering full-screen brightness and peak HDR brightness.
🔋 Powerhouse Chip: The iPad Pro is equipped with the M4 chip, providing up to 50% faster CPU performance and up to four times faster GPU performance than the M2.
🎼 Creative Tools: New versions of Final Cut Pro and Logic Pro for iPad have been introduced, optimized for the M4 chip and designed for touch interaction.
✏️ Apple Pencil Pro: A redesigned Apple Pencil with new features like a sensor in the barrel for new interactions, a gyroscope for precise control, and support for Find My.

Q & A

What is the new size model introduced for the iPad Air?
-A 13-inch model has been introduced for the iPad Air, inspired by the preference of iPad Pro users for a larger screen.
How does the new iPad Air's screen real estate compare to the previous 11-inch model?
-The new 13-inch iPad Air has 30% more screen real estate than the previous 11-inch model.
What new feature does the iPad Air have for video conferencing?
-The iPad Air features Center Stage, which uses machine learning to automatically keep everyone in the field of view during video calls.
What are the new color options for the iPad Air?
-The new iPad Air comes in four finishes: a new blue, a new purple, Starlight, and space gray.
How does the performance of the new iPad Air with M2 compare to the previous model with M1?
-The new iPad Air with M2 is nearly 50% faster than the previous model with M1.
What new capability does the iPad Air have with the M2 chip?
-With the M2 chip, the iPad Air supports Apple Pencil hover for greater precision, allowing users to preview their mark before making it.
What is the starting price for the new 11-inch and 13-inch iPad Air?
-The new 11-inch iPad Air starts at $599, and the 13-inch model starts at $799.
How has the iPad Pro been redesigned in terms of thickness?
-The new iPad Pro comes in two sizes, an 11-inch model that is 5.3 mm thin and a 13-inch model that is 5.1 mm thin, making them thinner than the previous generation and even thinner than the iPod Nano.
What is the name of the new display technology used in the iPad Pro?
-The new display technology in the iPad Pro is called tandem OLED, which uses two OLED panels to deliver phenomenal full screen brightness.
What new chip has been introduced in the new iPad Pro?
-The new iPad Pro introduces the M4 chip, which is built on second-generation 3-nanometer technology and offers significant improvements in CPU, GPU, and neural engine performance.
What are the new features of the Apple Pencil Pro?
-The Apple Pencil Pro includes a new sensor in the barrel for new interactions, a gyroscope for precise control, and a haptic engine for feedback. It also supports Find My for easy location and magnetic pairing, charging, and storage on the side of the iPad Pro.
What is the starting storage capacity for the new iPad Pro models?
-The new iPad Pro models come with double the storage, starting at 256 GB.

Outlines

00:00

📱 New iPad Air and iPad Pro Announcements

Apple introduces a new 13-inch model of the iPad Air, offering 30% more screen real estate than the 11-inch model and featuring Center Stage technology for video calls. The device comes with a faster M2 chip, providing significant performance improvements over the M1 chip, and supports the Apple Pencil with hover functionality. The iPad Air is available in four new finishes and starts at $599 for the 11-inch model and $799 for the 13-inch model. Additionally, the new ultra-thin iPad Pro models are unveiled in 11-inch and 13-inch sizes with a Tandem OLED display for enhanced brightness and color accuracy, and are powered by the M4 chip for up to 10 times faster performance than the original iPad Pro. The iPad Pro starts at $999 for the 11-inch model and $1,099 for the 13-inch model.

05:02

🎨 iPad Pro's Enhanced Capabilities for Creatives

The iPad Pro is equipped with advanced software for professional use, including Final Cut Pro and Logic Pro designed for touch, offering faster rendering and new features like live multicam and session players. The iPad OS provides precise color matching and advanced frameworks for AI integration. The new iPad Pro also includes a 12-megapixel back camera, LiDAR scanner for AR experiences, and an adaptive true tone flash for improved document scanning. A redesigned Magic Keyboard with a function row and larger trackpad is introduced, along with the new Apple Pencil Pro featuring a sensor for new interactions, a haptic engine, and a gyroscope for precise control. The Apple Pencil Pro can be located using Find My and magnetically attaches to the iPad Pro for charging and storage.

10:04

💼 iPad Pro and Accessories Pricing and Availability

The new iPad Pro with the Ultra Retina XDR display, M4 chip, and 5G capabilities doubles the storage starting at 256 GB, with the 11-inch model priced at $999 and the 13-inch at $1,099. The new Magic Keyboard for iPad Pro is available for $299 and the Apple Pencil Pro for $129. Customers can order these new products today, with availability starting next week. Additionally, the iPad 10th Generation is now more affordable, priced at $349, making it an attractive entry point into the iPad lineup.

Mindmap

Keywords

💡iPad Air

The iPad Air is a line of tablet computers designed, developed, and marketed by Apple Inc. It is thinner and lighter than the standard iPad models and is designed to offer a balance between performance and portability. In the video, the new iPad Air is introduced with a larger 13-inch model option, enhanced performance with the M2 chip, and new features like Apple Pencil hover support.

💡M2 chip

The M2 chip is the latest in Apple's line of system on a chip (SoC) processors, designed to provide faster CPU, GPU, and neural engine performance compared to its predecessor, the M1. It is a key component of the new iPad Air, offering significant improvements in speed and efficiency, which is crucial for handling demanding tasks and applications.

💡Center Stage

Center Stage is a feature that uses machine learning to automatically adjust the position of the camera to keep users in the frame during video calls, especially when they move around. This feature is highlighted in the context of the new iPad Air, enhancing the video conferencing experience by maintaining a balanced and dynamic view of participants.

💡Spatial Audio

Spatial audio is a technology that simulates a three-dimensional audio environment, providing an immersive listening experience. The new iPad Air features landscape stereo speakers with spatial audio, which is significant for users who consume media or engage in video calls, as it offers a more natural and engaging sound experience.

💡Apple Pencil

The Apple Pencil is a stylus designed for use with iPad and iPad Pro models, allowing for precise input and creative applications. The video introduces the Apple Pencil hover feature, which lets users see a preview of their mark before making it, adding a new level of precision to the iPad Air's capabilities.

💡iPad Pro

The iPad Pro is a higher-end model of the iPad line, featuring more powerful hardware and additional capabilities. The video discusses the new iPad Pro models with OLED technology called Tandem OLED, which offers phenomenal full-screen brightness and is a significant advancement in display technology for the product line.

💡Tandem OLED

Tandem OLED is a state-of-the-art display technology developed by Apple for the new iPad Pro. It uses two OLED panels to combine their light and deliver exceptional full-screen brightness, which is a breakthrough for the iPad series, offering a superior visual experience for users.

💡M4 chip

The M4 chip is a next-generation processor introduced in the new iPad Pro, featuring more power efficiency and an entirely new display engine. It includes an upgraded CPU with performance and efficiency cores, a next-generation ML accelerator, and a 10-core GPU architecture with advanced features like Dynamic caching, hardware-accelerated mesh shading, and ray tracing, making it a significant leap in performance.

💡Nanotexture Glass

Nanotexture glass is a new option for the iPad Pro, which is etched at a nanometer scale to maintain image quality and contrast while scattering ambient light for less glare. This feature is particularly beneficial for professional users who require high-end color management and work in demanding lighting conditions.

💡Final Cut Pro

Final Cut Pro is a professional video editing software application released by Apple, which is mentioned in the context of being redesigned for touch and optimized for the M4 chip, offering faster rendering and new features like live multicam and Final Cut camera, enhancing the capabilities of the iPad Pro for video production.

💡Logic Pro

Logic Pro is a digital audio workstation (DAW) software application for music production, which is highlighted in the video as having a new version for iPad. It introduces session players, a new bass and keyboard player feature, and a new plugin called ChromaGlow, leveraging AI and machine learning to provide a more powerful and creative music production experience.

Highlights

Introduction of a new 13-inch model of iPad Air, inspired by the preference for larger displays on iPad Pro.

The 13-inch iPad Air offers 30% more screen real estate compared to the 11-inch model.

Redesign of the iPad Air includes a landscape edge front-facing camera and Center Stage feature using machine learning to keep everyone in view.

Landscape stereo speakers with spatial audio are featured in the new iPad Air for improved sound quality.

The new iPad Air comes in four finishes: new blue, new purple, Starlight, and space gray.

Significant performance boost with the new M2 chip, offering faster CPU, GPU, and neural engine compared to M1.

The new Air with M2 is nearly 50% faster than the previous model and up to three times faster than the one with A14 bionic.

Compatibility with the Magic Keyboard, trackpad, backlit keys, and support for the Apple Pencil with new hover feature for precision.

Doubled starting storage on both 11-inch and 13-inch models, now at 128 GB.

Expanded storage options with the addition of 512 GB and 1 TB configurations.

Pricing for the new 11-inch Air starting at $599 and the 13-inch at $799.

Introduction of the ultra-thin iPad Pro models, with the 11-inch at 5.3 mm and the 13-inch at 5.1 mm.

Tandem OLED technology for the first time on iPad Pro, offering phenomenal full screen brightness.

Nanotexture glass option for the iPad Pro to reduce glare and maintain image quality.

The new iPad Pro features the M4 chip, a significant upgrade from M2 with more efficient performance and advanced features.

Final Cut Pro and Logic Pro redesigned for touch on the new iPad Pro, offering faster rendering and advanced functionalities.

Introduction of the new Apple Pencil Pro with a sensor in the barrel for new interactions, a gyroscope for precise control, and support for Find My.

The new Magic Keyboard for iPad Pro features a function row, aluminum palmrest, larger trackpad with haptic feedback, and a thinner, lighter design.

iPad Pro now comes with double the storage, starting at 256 GB, with the 11-inch model starting at $999 and the 13-inch at $1,199.

iPad 10th Generation made more affordable, now priced at $349.