our next big try

The Try Guys
22 May 202408:08

Summary

TLDRThe Try Guys celebrate their 10th anniversary on YouTube and announce a significant change in their approach to content creation. They introduce '2nd try,' a subscription streaming service that will deliver their shows directly to viewers, bypassing YouTube's algorithm. This new platform promises exclusive content, no ads, and a more direct connection with their audience. While they will continue to produce free content for YouTube, '2nd try' offers a premium experience with early access to favorites, uncensored content, and a back catalog without ads. The announcement also hints at the evolution of the group's format and the potential for new cast members, emphasizing the growth and adaptability of The Try Guys.

Takeaways

  • πŸŽ‰ The Try Guys are celebrating their 10th anniversary of making content on YouTube.
  • πŸ“’ They are announcing significant changes to their content delivery, moving towards a subscription streaming service.
  • πŸ€” The group acknowledges the challenges of adapting to YouTube's algorithm changes and the impact on creators.
  • πŸ“Ί They are launching '2nd try', a subscription-based streaming service offering ad-free content, exclusive shows, and early access to favorites.
  • πŸ“± '2nd try' will be available on various devices including TVs, phones, computers, and tablets.
  • πŸŽ₯ The service will include a back catalog of Try Guys' content, live streams, and new episodes of classic shows.
  • 🌟 There will be new exclusive content, such as a full season of 'Escape the Kitchen', and the potential for shows featuring other talents.
  • πŸ‘‹ While they are expanding their platform, The Try Guys will continue to produce free content on YouTube.
  • πŸ”„ The group is evolving and expanding their cast, indicating a commitment to growth and change.
  • 🎁 A special offer is available for new subscribers to '2nd try' with a 20% discount using the code WELCOME20OFF.
  • πŸš’ The Try Guys are planning to try new experiences, like firefighting, and continue to engage with their audience in unique ways.

Q & A

  • What significant change is The Try Guys announcing in their video?

    -The Try Guys are announcing the launch of a subscription streaming service called '2nd try', which will deliver their content directly to their audience without the influence of YouTube's algorithm.

  • How does the '2nd try' streaming service differ from their YouTube presence?

    -The '2nd try' streaming service offers an ad-free experience, no algorithmic interference, and no clickbait thumbnails. It provides exclusive new shows and early access to old favorites that may be censored on YouTube.

  • What does The Try Guys consider as their 10-year milestone?

    -The Try Guys celebrate their 10-year anniversary of making content on YouTube, which they consider a rare honor and privilege in the content creation world.

  • Why do The Try Guys feel lucky and grateful?

    -The Try Guys feel lucky and grateful for their community, the support they receive, and the opportunity to do what they love, which includes reading comments, seeing photos, and interacting with their audience.

  • What is the main challenge The Try Guys face with YouTube's algorithm?

    -The main challenge is that as the algorithm changes, creators need to adapt to stay relevant. If they don't, their content may not be surfaced, and viewers may not see their videos on the homepage.

  • What are the two options The Try Guys consider for their future on YouTube?

    -The two options are either to create content that aligns with the algorithm and may not be truly loved by them and their audience, or to slowly fade away into irrelevance by making content the algorithm doesn't prioritize.

  • What does The Try Guys mean by 'going directly to you'?

    -By 'going directly to you', The Try Guys mean bypassing the YouTube algorithm and creating content that is directly accessible to their audience through their new subscription streaming service.

  • What type of content can subscribers expect on '2nd try'?

    -Subscribers can expect exclusive new shows, uncensored content, early access to old favorites, the entire back catalog without ads, and live streams that used to require a ticket purchase.

  • How does The Try Guys plan to evolve their cast?

    -The Try Guys plan to evolve their cast by officially expanding it and continuously working with new friends and talent, emphasizing that The Try Guys is more than just the original members.

  • What special offer do The Try Guys have for new subscribers to '2nd try'?

    -For the first week, new subscribers can use the code WELCOME20OFF to get a 20% discount on their subscription to '2nd try'.

  • How do The Try Guys plan to maintain their presence on YouTube?

    -They will continue to upload free content on YouTube, with some shows appearing a little or a lot later than on their '2nd try' streaming service.

Outlines

00:00

πŸŽ‰ The Try Guys' 10th Anniversary and New Venture

The script begins with the Try Guys acknowledging the changes they announced in a previous video, hinting at further developments. They express gratitude for their 10-year YouTube journey, emphasizing how fortunate they feel to have a supportive community. They discuss the challenges of adapting to YouTube's ever-changing algorithm, which can lead to content not being surfaced if creators don't evolve with it. The Try Guys reveal their solution to this issue: launching a subscription streaming service called '2nd try', which will offer ad-free, direct access to their content. This service will allow them to maintain a more personal connection with their audience and provide exclusive content, including uncensored material and early access to shows. They also mention that they will continue to produce free content for YouTube.

05:04

πŸš€ Evolution and Expansion of The Try Guys with '2nd try'

In this paragraph, the Try Guys delve into the evolution of their brand, highlighting that they are more than just a duo and are officially expanding their cast. They invite viewers to sign up for their new streaming service at 2ndtry.tv, where they can immediately access a plethora of content. They assure viewers that their regular YouTube content will continue, albeit with a delay for subscribers of the new service. The Try Guys also tease new shows and content, including a new season and a finale episode available for current subscribers. They offer a discount code for the first week of subscription and express their excitement for the journey ahead, emphasizing their commitment to creating memorable content.

Mindmap

Keywords

πŸ’‘The Try Guys

The Try Guys is a group of content creators known for their YouTube channel where they make videos about trying various activities and challenges. In the script, they discuss changes to their content and the announcement of a new streaming service, indicating their evolution as a group and their commitment to their audience.

πŸ’‘Algorithm

An algorithm, in the context of the video, refers to the set of rules that determine the content displayed on a user's YouTube homepage. The Try Guys mention the importance of adapting to changes in the YouTube algorithm to ensure their videos are surfaced and seen by their audience. This is crucial as it directly impacts the visibility and success of their content.

πŸ’‘Content Creation

Content creation is the process of making and sharing various forms of content, such as videos, for online platforms. The Try Guys have been creating content on YouTube for a decade, and the video discusses their journey and the changes they are implementing to continue engaging their audience.

πŸ’‘Subscription Streaming Service

This refers to a type of online service where users pay a subscription fee to access content directly without advertisements or the influence of an algorithm. The Try Guys announce the launch of '2nd try,' their own subscription streaming service, which will offer exclusive content to their subscribers, bypassing the YouTube algorithm.

πŸ’‘Community

The community in the context of the video represents the audience and fans of The Try Guys. They emphasize the importance of their community in their success, mentioning interactions such as reading comments and seeing photos from their audience. The community is central to the theme of direct connection and engagement that the new streaming service aims to foster.

πŸ’‘Announcement

An announcement in this script refers to the formal declaration or introduction of new information or changes. The Try Guys make significant announcements about their group, including the launch of their new streaming service and changes to their content strategy, which are pivotal moments in the video.

πŸ’‘YouTube

YouTube is a video-sharing platform where The Try Guys have built their audience and career. The video discusses the challenges of creating content for YouTube, especially in relation to the platform's algorithm. Despite launching their own streaming service, they clarify that they will continue to create content for YouTube, acknowledging its role in their journey.

πŸ’‘Escalation

In the context of the video, escalation refers to the need for content creators to continually increase the attention-grabbing nature of their content to keep up with the YouTube algorithm. The Try Guys discuss how they might need to create content that escalates in this way to maintain visibility on the platform.

πŸ’‘Demonetization

Demonetization is the process of removing monetization from a video, meaning the content creator no longer earns revenue from it. The Try Guys mention the risk of demonetization if their content includes certain words or themes that YouTube's policies do not allow, which can limit their creative freedom.

πŸ’‘Direct Connection

A direct connection refers to a relationship between the content creators and their audience without intermediaries. The Try Guys express a desire to establish a more direct connection with their audience through their new streaming service, which allows them to share content without the constraints of YouTube's algorithm.

πŸ’‘Evolution

Evolution in the video signifies the process of change and development. The Try Guys discuss their evolution as content creators, their decision to expand the cast, and their move to a new streaming platform as part of their ongoing evolution to stay relevant and true to their audience.

Highlights

The Try Guys announce a significant change in their approach to content creation.

The group reflects on their 10-year journey on YouTube and expresses gratitude to their audience.

They explain the challenges of adapting to YouTube's algorithm changes to stay relevant.

The Try Guys unveil their new venture, a subscription streaming service called '2nd try'.

The announcement includes the promise of no ads, no algorithmic interference, and direct connection with viewers.

The new platform will feature exclusive shows and enhanced versions of their popular content.

The Try Guys will continue to produce content for YouTube alongside their new streaming service.

Subscribers to '2nd try' will get early access to old favorites and uncensored content.

The service offers a complete back catalog of Try Guys shows without ads.

Live streams that previously cost money will be included in the subscription.

The Try Guys will launch new shows and green light shows from other talents on the platform.

They introduce a new format and cast for The Try Guys, signaling an evolution of the brand.

The group will officially expand the cast and work with new people, emphasizing growth and collaboration.

Viewers can sign up for '2nd try' immediately at 2ndtry.tv to access exclusive content.

A special offer is provided for the first week of subscription with a 20% discount using the code WELCOME20OFF.

The Try Guys emphasize their commitment to creating memorable content and surprising themselves and their audience.

Transcripts

00:00

- Hi. - Hi.

00:01

- Last year we made a video telling you

00:03

that The Try Guys is changing.

00:05

- It was sort of spooky, right?

00:07

What, how? - Unintentionally ominous.

00:09

- It really was spookier than we thought it was gonna be.

00:11

But we talked about how The Try Guys is changing

00:12

and there were gonna be changes to come

00:14

and other announcements to come.

00:15

And here it is.

00:16

Here's the announcement time, it's happening.

00:18

But before we get to the announcements,

00:20

one really cool thing is that we are 10 years old this year.

00:23

We have been making content on YouTube for 10 years.

00:25

Very few people have the honor

00:27

and privilege of doing that, and we feel...

00:28

- Yeah, we're so lucky.

00:30

It has been the greatest ride of our lives,

00:32

and it is all thanks to you.

00:34

You are the best part of all of this.

00:37

The community that we've built here.

00:38

Reading your comments, seeing your photos,

00:40

taking pictures with you, seeing pictures of your cat

00:43

watching "Eat The Menu".

00:44

- I see them.

00:45

I don't know why your cat's watching either,

00:47

but I do love it.

00:48

All those things, they really do remind us how lucky we are,

00:52

how happy we are,

00:53

how cool it is that we get to do what we do.

00:55

And you're the reason we do it.

00:57

- All we care about is making stuff that you truly love.

01:01

But to get to you, we gotta go through the algorithm.

01:06

- You guys know that YouTube is run by an algorithm

01:09

and you, if you don't know that, then just think about

01:11

how five years ago, whatever you watched on YouTube,

01:13

the YouTube homepage, it looked different.

01:14

- YouTube changes all the time,

01:16

and as the algorithm changes,

01:18

creators need to change to keep up with it.

01:21

That can be anything from escalating thumbnails,

01:23

to fast text on screen,

01:24

to YouTube trying to become the next TikTok,

01:27

or God forbid, sad couch videos to get your attention.

01:31

- Yeah.

01:33

- We would never.

01:34

- Lots of creators benefit from that algorithm.

01:35

We have benefited from the algorithm,

01:37

but as the algorithm changes, if you don't change with it,

01:40

you will not get surfaced,

01:41

which means you won't even see our videos on your homepage.

01:44

- And all this really just means

01:45

that we're not always able to make the videos

01:48

you tell us you love the most.

01:49

God forbid, then a video gets demonetized

01:52

because I don't know, I say the word butthole.

01:55

- That did happen.

01:56

- These are all layers that separate us and you.

02:00

We wanna, we wanna- - Get rid of 'em.

02:02

Actually, get 'em outta there. - (stammering)

02:04

We wanna touch you.

02:06

- Well, there's probably a better way to say that.

02:08

- So moving forward, we're at a crossroads, right?

02:10

We have two options.

02:12

We can be successful on YouTube

02:14

by making stuff that we and you guys don't truly love.

02:19

Or.

02:20

- We can slowly fade away into irrelevancy,

02:24

making cool shit that the algorithm doesn't care about.

02:28

So with those two roads,

02:31

we have been thinking about how do we pave a new one.

02:34

- Which is why...

02:36

(dramatic sting)

02:44

(metal doors creaking) (siren buzzing)

02:50

Instead, we're going directly to you.

02:54

- Wait, Zach, what do you mean?

02:56

(Producer laughing)

02:57

- We thought a lot about what we want our next Try to be.

03:00

And we finally figured it out.

03:02

- Starting today, we are launching

03:03

a subscription streaming service.

03:05

Our shows are coming straight to you.

03:06

No ads, no algorithm b.s., no clickbait thumbnails.

03:09

Just the good stuff!

03:10

- And it's gonna allow us, I'm talking you watching,

03:13

and us to be directly connected with nothing else in the way

03:16

so we can make the shows you wanna see and nothing else.

03:20

- Not cake. - Introducing

03:22

- [Both] 2nd try.

03:24

(electronic music)

03:28

- It's a streaming service and it's available worldwide.

03:31

It's an app for your TV, phone, computer, tablet,

03:34

you name it!

03:35

- It's got exclusive new shows, plus bigger and better

03:36

versions of the stuff that got you watching us

03:38

in the first place.

03:39

- Oh, Jared! (gasps) That's the best thing I've ever tasted.

03:44

- Now we're not leaving YouTube.

03:45

- You're still gonna get all the free stuff

03:47

you're used to seeing right here, but on 2nd try,

03:49

you're gonna get early access to old favorites.

03:51

- Ooh, uncensored content that YouTube won't allow.

03:54

- Oh, exclusive new stuff just for you!

03:58

- It's got all your favorite Try Guy shows,

04:00

plus some great new ones too.

04:03

- (yelps) The entire back catalog with no ads.

04:05

- Old and future live streams

04:07

that used to cost 20 bucks a ticket, included.

04:11

- We got new episodes of classic Try Guys

04:12

and exclusive shows,

04:14

like a full season of Escape the Kitchen.

04:15

- I used to work here

04:16

and now these guys are my emergency contact.

04:19

- We are gonna be launching new stuff all year,

04:21

including green lighting shows from other talent.

04:26

- I heard you needed a new guy.

04:30

(thunder rumbles)

04:31

- [Zach] As part of this, it's also time

04:33

we do a proper celebration and a sendoff of sorts

04:36

to the format that got us here.

04:38

And we'll have a video with Eugene to explain more.

04:45

- What are y'all doing?

04:47

- [Keith] Which is why we're introducing

04:49

the new Try Guys cast.

04:53

Zane, Zane, Zane, Zane, Zane.

04:56

Kleith, Kleith, Kleith, Kleith.

04:58

Eugenio, Eugenio, Eugenio.

05:03

- Nah, it's still us.

05:06

- Hey, boo, let me help you! - But we are evolving,

05:10

and we're gonna keep evolving.

05:12

- But of course if you've been watching,

05:13

you already know The Try Guys is much more

05:15

than just the two of us.

05:16

- So we are officially expanding the cast

05:19

and we're gonna keep growing and working with new friends,

05:21

working with new people all the time.

05:23

This is more than The Try Guys. This is 2nd try.

05:27

(crowd cheering)

05:33

You can sign up right now at 2ndtry.tv.

05:36

We got tons of cool stuff for you to watch this very second.

05:39

- And if YouTube is still the best way for you to watch us,

05:41

we get it, so all the shows you're used to seeing here

05:44

will still be here. - All of our shows

05:45

will still be here, sometimes a little later,

05:48

sometimes a lot later.

05:49

But for those who subscribe, get ready for an adventure.

05:52

The new season of The Try Guys starts tomorrow night.

05:56

Plus, you can watch the finale

05:57

of "Phoning It In Early" right now.

05:59

New shows start next week

06:01

with the premier of "Trolley Problems".

06:03

- [Keith] Go to 2ndtry.tv to sign up.

06:05

and this week only use code WELCOME20OFF

06:07

to get 20% your subscription

06:09

- The team has been busting their asses

06:11

to make this the best it can be.

06:13

And we couldn't do this without all of you watching.

06:16

And here is to the exciting journey ahead, here

06:19

- [Both] Is to 2nd try.

06:20

(glass shatters)

06:22

- Fuck! - Oh, fuck!

06:24

What do we do?

06:26

(dramatic music)

06:31

- We were best friends making videos together.

06:35

Do you wish Eugene well in his future endeavors?

06:39

- (laughing) Yeah. - Lie.

06:41

(Try Guys laughing)

06:43

- One of the top requested videos since we began.

06:46

Today, The Try Guys finally try firefighting.

06:50

What's up with all the mustaches?

06:53

- Yeah, we'll find out later. - We'll find out later.

06:55

- You are going to have to tell five-year-olds

06:57

that Santa Claus isn't real.

07:00

- Did you see whoever was trying to murder us? I didn't.

07:02

- Are we ready?

07:03

- Oh! Oh! - This is for the kids.

07:05

- Never thought about fucking Zach.

07:06

- That's a lie.

07:07

(Try Guys laughing) - No, I-

07:10

- Unfucking real.

07:12

- This actually came from someone's mind.

07:15

- Oh my God!

07:17

- Fuck, fuck, fuck!

07:18

- Hello, I'm Keith Habersberger.

07:20

- [Zach] And you're a way better Keith.

07:23

- [Keith] Welcome to "After The Menu".

07:24

Kevin from "The Office" was on this episode.

07:27

- Careful, your kerchief.

07:29

- [Cast Member] Today we are taking mushrooms.

07:31

- Are you actually afraid of being hurt

07:32

or is this a fashion statement?

07:34

- In life I'm very afraid of getting hurt.

07:36

(People laughing)

07:37

- [Zach] I guess I'll just kiss a dog in the face.

07:39

- God, what was that sound?

07:40

- [Keith] I hope the thing we're remembered by

07:42

hasn't happened yet.

07:43

(dramatic music)

07:51

- [Zach] Never tell yourself no.

07:53

Believe that you can and you will surprise yourself.

07:57

That's what The Try Guys is all about.

08:01

- If my penis even gets a little damaged,

08:04

(Crew laughing)

08:05

I'm burning down your house.

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Related Tags
The Try Guys10th AnniversaryStreaming ServiceContent CreationYouTube AlgorithmSubscription ModelNew CastExclusive ShowsDirect ConnectionCommunity Engagement