A Custom GPT Tutorial for Listing Descriptions | This Week in Marketing
TLDRIn this episode of 'This Week in Marketing', host Jason Pantana discusses the latest developments in the marketing landscape. He begins by introducing Meta's new generative AI tool, which is poised to enhance the search capabilities on Instagram and Facebook, potentially offering a competitive edge against TikTok. Jason also covers YouTube's new feature allowing video uploads directly from the mobile app, emphasizing the importance of SEO for video content. Adobe's advancements in generative AI for design and video creation are highlighted, showcasing the company's commitment to innovation. The episode's main focus, however, is on training a custom GPT for crafting perfect MLS listing descriptions. Jason provides a step-by-step tutorial on how to train a GPT using chat GPT plus, including setting up conversation starters, uploading knowledge files, and crafting clear instructions for the AI. The tutorial concludes with a demonstration of the GPT generating humorous and compelling descriptions for real estate photos, showcasing the potential of AI in streamlining marketing tasks. Jason encourages viewers to embrace AI-driven marketing strategies to stay ahead in the rapidly evolving field.
Takeaways
- π **Meta's New AI Tool**: Meta has launched its new generative AI tool, Meta AI, which is accessible at meta.ua and functions similarly to chatbots like Chat GPT or Google Gemini.
- {"π **Search Optimization**":"The potential integration of Meta AI into search functions could enhance content discovery on platforms like Instagram and Facebook, competing with YouTube's search-based content finding."}
- π€ **AI in Messaging**: Users can access Meta AI within their direct messages (DMs), simulating a chatbot experience.
- π **Data Partnership**: Meta AI has a partnership with Microsoft to access search results for up-to-date information beyond its training data.
- π± **YouTube Studio Update**: YouTube now allows video uploads directly from the YouTube Studio mobile app, providing better analytics and insights for video optimization.
- π¨ **Adobe's Generative AI**: Adobe has introduced 'text to template' and 'text to video' features in its design and video apps, leveraging generative AI to create designs and videos from textual prompts.
- π **Training Custom GPT**: Users can train their own GPT models using Chat GPT Plus to write specific content like MLS listing descriptions by uploading knowledge bases and giving special instructions.
- π **AI for Marketing**: AI can be used to streamline time-intensive tasks in marketing, such as content creation and review generation, allowing for greater efficiency and scalability.
- π **AI Marketing Academy**: There's an opportunity to learn and integrate AI into marketing strategies through the AI Marketing Academy, which covers the basics of AI and its application in real-world marketing tactics.
- π **AI's Impact on Marketing**: The rapid evolution of marketing, driven by AI, requires professionals to adapt quickly to stay ahead; failing to do so risks falling behind in the competitive landscape.
- π **TikTok's AI Gap**: TikTok currently lacks a generative AI tool, which could be a strategic disadvantage compared to platforms like Instagram and Facebook that are integrating AI into their services.
- π **Personalized Analytics**: The potential for personalized analytics through AI, such as understanding why a post did or didn't work, offers significant insights for content optimization.
Q & A
What is the main focus of the tutorial in the transcript?
-The main focus of the tutorial is to guide users on how to train their own GPT via chat GPT to craft perfect MLS listing descriptions.
What is the significance of Meta's new generative AI tool?
-Meta's new generative AI tool, Meta AI, is significant because it can potentially enhance the search capabilities within Meta's platforms, such as Instagram and Facebook, making them more competitive against TikTok by offering a more personalized and engaging user experience.
How does Meta AI differ from other AI tools like chat GPT or Google Gemini?
-Meta AI is similar to chat GPT and Google Gemini in that it is a large language model accessed through a chatbot. However, it has unique features like being integrated into Meta's search and direct messaging systems, and a partnership with Microsoft for accessing search results when it lacks current knowledge.
What is the potential impact of integrating Meta AI into Instagram's analytics?
-The integration of Meta AI into Instagram's analytics could provide users with more personalized insights, helping them understand what works and why, which could significantly improve content strategy and performance.
What new feature has YouTube added for content creators?
-YouTube has added the ability for content creators to upload videos directly from the YouTube Studio mobile app, enhancing the ease of content management and optimization.
How does Adobe's 'text to template' feature work?
-Adobe's 'text to template' feature allows users to input a text prompt, and Adobe's AI generates a graphic design project file based on that prompt. The generated design is fully editable, allowing users to modify fonts, colors, and other design elements as needed.
What is the 'text to video' feature in Adobe's video-focused apps?
-The 'text to video' feature in Adobe's video-focused apps like Premiere Pro allows users to input a text prompt, and the AI generates a video based on that prompt. This can be useful for creating b-roll or stock footage for videos.
How does the custom GPT training process begin?
-The custom GPT training process begins by choosing the 'configure mode' in chat GPT plus, where users can set a name and description for their GPT, define conversation starters, write detailed instructions, and upload knowledge files to guide the GPT's responses.
What is the purpose of conversation starters in custom GPT training?
-Conversation starters are programmed buttons that appear above the text input field. They guide the GPT on how to initiate and direct the conversation based on the user's selection, allowing for a more tailored and efficient interaction.
How does the GPT use optical recognition to write descriptions?
-The GPT uses optical recognition to analyze uploaded photos and then generates descriptions based on what it 'sees' in the images. This allows the GPT to create copy without explicit prompts about the image content.
What are the benefits of uploading knowledge files during the custom GPT training?
-Uploading knowledge files provides the GPT with examples and context to learn from, enabling it to generate more accurate and style-consistent responses. It helps the GPT to understand the tone, writing style, and language preferences for better performance.
What is the AI Marketing Academy and how does it help marketers?
-The AI Marketing Academy is a virtual intensive program designed to integrate AI seamlessly into a marketer's strategy. It covers the basics of AI, essential AI tools, and how to incorporate these tools into effective real-world marketing tactics, helping marketers to stay ahead in the rapidly evolving field of marketing.
Outlines
π Meta's New Generative AI and Its Impact on Social Media
The video discusses Meta's launch of its new generative AI tool, which is now accessible at meta.ua. The AI is similar to chat GPT or Google Gemini and is integrated into a chatbot. The host, Jason Pantana, explores the potential of this AI in enhancing the search capabilities of Instagram and Facebook, which could make them more competitive against TikTok. The AI's current limitations are acknowledged, but its future integration with Instagram analytics and search functionality is anticipated to be a game-changer. Additionally, the video covers YouTube's new feature allowing video uploads from the YouTube Studio mobile app, emphasizing the importance of SEO for YouTube videos.
π¨ Adobe's Innovative Updates in Generative AI for Creatives
Adobe is highlighted for its advancements in generative AI, particularly in the fields of photo and video editing, graphic design, and media. The company has introduced two significant updates: 'text to template' and 'text to video'. The former allows users to input text prompts to generate graphic design project files in tools like Photoshop and Adobe Express. The latter enables the creation of videos from text prompts in video-focused apps like Premier Pro. These updates position Adobe as a leader in AI-driven innovation for creative professionals. The video also mentions Microsoft's comparable tool, Microsoft Designer, and Open AI's upcoming Sora, which is currently in test mode.
π Training Custom GPT for Real Estate Listing Descriptions
The tutorial segment of the video demonstrates how to train a custom GPT to write real estate listing descriptions. It covers two modes of creating a custom GPT: 'create mode' for a conversational approach and 'configure mode' for a more detailed setup. The host recommends the latter, guiding viewers through setting up conversation starters, instructions, and uploading knowledge files to train the GPT. The process involves defining the GPT's purpose, preparing it for specific tasks based on user input, and ensuring it can access necessary details to generate content. The video concludes with a live demonstration of the GPT generating photo descriptions for a real estate listing.
π‘ Custom GPT in Action: Writing Real Estate Descriptions
The host showcases the practical application of the custom GPT trained to write real estate descriptions. The GPT is set to only be accessible by the host and is demonstrated with two conversation starters: 'write listing photo descriptions' and 'write full listing copy'. The GPT requests the user to upload photos and select a writing style, then uses optical recognition to generate humorous and descriptive text for the real estate listings. The effectiveness of the GPT in automating the creation of listing copy is emphasized, encouraging viewers to consider training custom GPTs for various marketing tasks.
π The Role of AI in Marketing and Future Opportunities
The video concludes with a discussion on the evolving landscape of marketing with the advent of AI. The host expresses curiosity about the audience's top takeaways from the show and invites comments. They also ask for feedback on the new format, which includes screen-sharing tutorials and step-by-step instructions. The importance of adapting to AI-driven marketing strategies is stressed, and the AI Marketing Academy is promoted as a resource for integrating AI into marketing strategies. The host teases future content and expresses enthusiasm for the continuous development in the marketing field.
Mindmap
Keywords
π‘Generative AI
π‘Chat GPT
π‘MLS Listing Descriptions
π‘Meta AI
π‘Optical Recognition
π‘Adobe Creative Suite
π‘AI Marketing Academy
π‘Text to Template
π‘Text to Video
π‘YouTube Studio
π‘Code Interpreter
π‘Dolly Image Generation
Highlights
Meta has launched its new generative AI tool, Meta AI, which is a large language model similar to Chat GPT or Google Gemini.
Meta AI is accessible through a chatbot interface and has potential implications for search optimization on platforms like Instagram and Facebook.
Meta AI is not connected to the web and is trained on data up until December 2022, with a partnership with Microsoft for accessing search results.
The future integration of Meta AI into Instagram's analytics could provide more personalized insights for content creation.
YouTube has added the ability to upload videos from the YouTube Studio mobile app, enhancing content management and SEO capabilities.
Adobe has introduced 'Text to Template' and 'Text to Video' features in its design and video applications, leveraging generative AI for creative tasks.
Adobe's new features allow users to input text prompts to generate graphic design project files and videos from scratch.
The training of a custom GPT via Chat GPT Plus can be done by uploading a knowledge base and providing specific instructions for tailored functions.
Custom GPT can be programmed with conversation starters and detailed instructions to assist with specific tasks such as writing listing descriptions.
The GPT can utilize optical recognition to analyze and write descriptions for real estate listing photos based on the images it 'sees'.
AI Marketing Academy is an online course series designed to integrate AI into marketing strategies, covering social media, video, email, and local SEO.
The host demonstrates the process of training a custom GPT with a focus on real estate listing descriptions, showcasing the capabilities of AI in content creation.
The potential for AI to streamline and automate time-intensive marketing tasks is emphasized, encouraging adaptation to AI-driven strategies.
The host discusses the importance of keeping up with the rapid changes in marketing due to AI advancements and the competitive edge it can provide.
The show introduces a new format incorporating screen share tutorials for a more interactive and instructive experience.
Viewers are encouraged to share their top takeaways from the show and thoughts on the new format in the comments section.