ALL 6.5 Paths To Facebook Monetization 2023 EXPLAINED

Corey McClain
12 Sept 202304:21

TLDRThe video outlines six and a half methods for monetizing on Facebook, including earning through Stars, Facebook Ads on Reels, in-stream ads for videos and live streams, brand collaborations, subscriptions, and the Facebook Performance Bonus. Eligibility criteria vary, and the video emphasizes the importance of adhering to Facebook's monetization policies and having a substantial following for higher earning potential.

Takeaways

  • 📝 To monetize on Facebook, creators must comply with partner and content monetization policies and reside in an eligible country.
  • 🎯 The first monetization method is Stars, which are digital tokens that followers can gift to show appreciation for content.
  • 🌟 Eligibility for Stars requires a creator to have 500 followers for 30 consecutive days.
  • 📺 Facebook Ads on Reels is the second method, but it's invite-only and no specific criteria is provided for qualification.
  • 🔄 Ads on Videos is a misnomer as Facebook switched to a pay-per-view model, with earnings varying for creators.
  • 🎥 In-stream ads are for videos longer than one minute, requiring at least 5,000 followers, 60,000 minutes watch time, and five active videos posted.
  • 🎥 For in-stream ads on live videos, a creator needs 10,000 followers and 600,000 minutes or 10,000 watch hours from live content.
  • 🤝 Brand collaborations allow creators to earn money by promoting products or services, but are not one of the listed monetization methods.
  • 🔒 Subscriptions let creators offer gated content for a monthly fee, with eligibility at 10,000 followers and 50,000 engagements or 180,000 minutes viewed.
  • 💰 The Facebook Performance Bonus is invite-only with a maximum of $30,000 per month, aimed at creators with large and loyal followings.
  • 🏆 Challenges are occasional bonuses within the performance program, offering extra rewards for reaching certain earnings targets.

Q & A

  • What are the general requirements for monetization on Facebook?

    -To monetize on Facebook, you must comply with Facebook's partner monetization and content monetization policies, reside in an eligible country, be at least 18 years old, and possess a valid form of payment.

  • What is the first monetization method mentioned in the video?

    -The first monetization method mentioned is Stars, which are digital tokens that viewers can give to show appreciation for content or to support creators.

  • What are the eligibility requirements for Stars on Facebook?

    -To be eligible for Stars, a creator needs to have 500 followers for 30 consecutive days.

  • How does the Facebook ads on Reels program work?

    -Facebook ads on Reels is an invite-only program with no specific criteria for qualification. It does not share ad revenue with creators as it initially did but operates under a pay-per-view model at Facebook's discretion.

  • What are the requirements to qualify for in-stream ads on videos longer than one minute?

    -To qualify for in-stream ads on longer videos, a creator must have at least 5,000 followers, 60,000 minutes or 1,000 hours of watch time in the last 60 days, and at least five active videos posted on their profile, of which at least three must be live videos.

  • How does the in-stream ads for live videos monetization method differ from the regular in-stream ads?

    -In-stream ads for live videos requires a higher follower count of 10,000, 600,000 minutes or 10,000 watch hours, with at least 60,000 of those minutes or 1,000 watch hours coming from live videos, and the presence of five active videos on the page with three being live videos in the previous 90 days.

  • What is the role of a brand collaboration manager in monetizing on Facebook?

    -A brand collaboration manager helps creators make money by connecting them with brands that pay to promote content showcasing their products or services, or by paying creators to create content that the brand uses for their promotions.

  • What are the criteria for Facebook subscriptions?

    -To qualify for Facebook subscriptions, a profile needs 10,000 followers, and the posts must have at least 50,000 engagements or 180,000 minutes viewed (3,000 hours).

  • How much is the maximum amount one can earn through the Facebook performance bonus?

    -The maximum amount that can be earned through the Facebook performance bonus is thirty thousand dollars per month.

  • What is the process for getting invited to the Facebook performance bonus program?

    -There are no specific criteria for joining the Facebook performance bonus program as it is invite-only. However, creators are encouraged to complete all levels in their dashboard, post content, and grow their following to increase their chances of receiving an invitation.

  • How do Facebook challenges work within the performance bonus?

    -Facebook challenges are occasional tasks issued within the performance bonus program, where creators can earn additional incentives for reaching certain achievements, such as earning an extra $800 for reaching a $7,200 target during a performance bonus period.

Outlines

00:00

🌟 Monetization Methods on Facebook in 2023

This paragraph outlines the various ways to monetize content on Facebook as of 2023. It highlights that there are six and a half methods available, with a brief description of each, including eligibility requirements and payment models. The general requirements for monetization on Facebook are also mentioned, such as compliance with partner and content monetization policies, living in an eligible country, being at least 18 years old, and having a valid form of payment.

Mindmap

Keywords

💡Monetization

Monetization refers to the process of converting online content or a platform's user base into income. In the context of the video, it specifically relates to the various methods content creators can earn money on Facebook. The video outlines different monetization strategies such as Stars, Facebook ads on Reels, in-stream ads, and more, each with its own set of criteria and potential earnings.

💡Eligibility Requirements

Eligibility requirements are the specific conditions or qualifications that must be met for a content creator to participate in a monetization program. In the video, it is emphasized that to monetize on Facebook, creators must comply with partner and content monetization policies, reside in an eligible country, be at least 18 years old, and have a valid form of payment.

💡Stars

Stars on Facebook are a form of digital currency that viewers can give to content creators to show appreciation for their content or to support them. It serves as a direct form of monetization where fans can purchase stars and gift them to creators, providing a source of income.

💡Facebook Ads on Reels

Facebook Ads on Reels is a monetization method where ads are placed within short video content known as Reels. Initially, creators could earn ad revenue, but the script notes that the model has shifted to a pay-per-view system, meaning creators may earn varying amounts based on views and Facebook's discretion.

💡In-Stream Ads

In-stream ads refer to the advertisements that play before, during, or after a video content on platforms like Facebook. Content creators earn a share of the ad revenue generated from these ads, making it a popular monetization method for those who produce engaging and watchable content.

💡Live Videos

Live videos on Facebook are real-time broadcasts that allow users to interact with their audience. The video mentions that for live videos, there is a specific monetization method involving in-stream ads, which requires a larger follower base and significant watch hours to qualify.

💡Brand Collaborations

Brand collaborations involve partnerships between content creators and companies where the brand pays the creator to promote their products or services. This can be done by featuring the brand's products in content or creating sponsored content that the brand uses for their marketing efforts.

💡Subscriptions

Subscriptions on Facebook allow creators to offer exclusive content or privileges to their followers in exchange for a monthly payment. This provides creators with a steady income stream and followers with access to premium content.

💡Facebook Performance Bonus

The Facebook Performance Bonus is a program that offers a monthly bonus to creators based on their performance and audience engagement. It is an additional reward on top of the earnings from other monetization methods, but it is highly competitive and by invitation only.

💡Challenges

Challenges within the context of the video refer to specific tasks or goals set by Facebook as part of the Performance Bonus program. Creators are encouraged to achieve certain milestones during a performance period to earn additional bonuses.

Highlights

Facebook offers six and a half ways for creators to monetize their content.

To monetize on Facebook, creators must comply with partner and content monetization policies and live in an eligible country.

Creators must be at least 18 years old and have a valid form of payment to be eligible for monetization.

Stars allow followers to support creators with digital tokens, requiring 500 followers for 30 consecutive days to qualify.

Facebook Ads on Reels is an invite-only program with no specific criteria for qualification.

Ads on videos have transitioned from ad revenue sharing to a pay-per-view model.

In-stream ads allow creators to earn a share of ad revenue from videos longer than one minute.

To qualify for in-stream ads, creators need 5,000 followers, 60,000 minutes, or 1,000 hours of watch time in the last 60 days.

In-stream ads for live videos require 10,000 followers and 600,000 minutes or 10,000 watch hours, with at least 60,000 minutes from live videos.

Brand collaborations offer creators a way to earn money through promotional content or content creation partnerships.

Subscriptions allow creators to offer gated content or privileges for a monthly payment from followers.

Qualification for subscriptions requires 10,000 followers and at least 50,000 engagements or 180,000 minutes viewed.

The Facebook Performance Bonus has a maximum earning potential of $30,000 per month, but is invite-only with no set criteria.

Challenges within the performance bonus offer additional earnings for reaching specific achievement goals.

Growing a following and engaging with the dashboard can potentially lead to an invitation to the performance bonus program.