Creating AI Generated Logos Using MidJourney

Matt Wolfe
26 Jan 202314:39

TLDRIn this informative video, Matt Wolf demonstrates how to create AI-generated logos using MidJourney, a powerful generative art tool. He shares various strategies, including using the MidJourney bot within a personal Discord server for organized testing, selecting the right settings like Mid-Journey 4 and remix mode, and crafting effective prompts for designing logos. Matt also addresses MidJourney's limitations with text and offers tips on refining the text aspect of logos. He showcases the process of generating logos for 'Wolfman Coffee' and 'Future Tools', experimenting with different styles like minimal vector, Japanese style, and iconic designer styles. The video concludes with post-processing techniques in Canva to finalize the logos, including adjusting fonts and creating a transparent background for the final design. Matt also invites viewers to explore more AI and generative art tools at futuretools.io and subscribe to his newsletter for weekly insights.

Takeaways

  • 🎨 **Using MidJourney for Logos**: MidJourney is particularly good at generating logo designs and can be integrated into a personal Discord server for convenience.
  • 🤖 **MidJourney Bot Integration**: By adding the MidJourney bot to a personal Discord server, users can create and organize AI-generated content within their own channels.
  • 🖌️ **Design Iteration**: The process involves several iterations, using prompts to refine the design, especially when aiming for a specific style or concept.
  • 🌟 **Text Handling**: MidJourney struggles with text in logos, so it's recommended to focus on the image and adjust the text later.
  • 📝 **Prompting Tips**: Using specific prompts like 'minimal vector', 'simple and flat' can guide the AI towards the desired logo design.
  • 🔍 **Upscaling Selections**: Once a concept is liked, it can be upscaled for a clearer view and further refinement.
  • 🎭 **Style Inspiration**: Incorporating styles of iconic designers like Paul Rand or Saul Bass can yield unique and interesting logo concepts.
  • 🔄 **Logo Variations**: Experimenting with different shapes and gradients can lead to diverse logo options.
  • 🐺 **Case Study - Wolfman Coffee**: An example of creating a logo for a coffee company, emphasizing minimalism and a white background for clarity.
  • 🛠️ **Case Study - Future Tools**: A different approach was taken for a more tactile and Japanese-style logo, with an emphasis on simplicity and gradients.
  • ✂️ **Post-Processing**: Tools like Canva can be used for final text adjustments, color matching, and creating a transparent background for the final logo.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is how to create AI-generated logos using MidJourney, an AI art tool.

  • What is the first step in creating logos with MidJourney as described in the video?

    -The first step is to set up a Discord server and add the MidJourney bot to it, creating different channels for various logo design tests.

  • Which version of MidJourney is recommended for logo designs in the video?

    -MidJourney 4 is recommended for logo designs as it seems to be the best for this purpose.

  • What is a common issue with MidJourney when it comes to logo creation?

    -A common issue is that MidJourney is not very good with text, so the text in the generated logos often needs to be ignored or adjusted later.

  • How does the video suggest improving the generated logos?

    -The video suggests using additional prompts such as 'minimal', 'vector', 'simple', and 'flat' to refine the logo designs closer to the desired outcome.

  • What is a trick mentioned in the video for using text in MidJourney logos?

    -The video mentions that while MidJourney isn't great with full words, it can generate a single letter quite well, which can be used for logos that are just a single letter.

  • How does the video demonstrate tweaking the generated logos?

    -The video demonstrates tweaking the logos by using Canva to adjust the text, match fonts, and clean up the edges of the logos.

  • What is the recommended method to achieve a transparent background for the final logo?

    -The video recommends first creating a logo with a white background, then using Canva's background remover tool to achieve a transparent background when saving as a PNG file.

  • What is the name of the website mentioned for discovering cool tools related to AI and generative art?

    -The website mentioned is futuretools.io, which curates cool tools and resources related to AI, generative art, and design.

  • How often is the free newsletter mentioned in the video sent out?

    -The free newsletter is sent out every single Friday.

  • What does the video suggest for those who are only interested in free tools for generative art?

    -The video suggests visiting futuretools.io and clicking on the 'free' section to find 15 free tools for generative art.

  • What kind of content can subscribers expect from the free newsletter?

    -Subscribers can expect five favorite tools, three interesting news articles, three cool YouTube videos, and one new way to make money with AI each week.

Outlines

00:00

🎨 Creating Logos with Mid-Journey AI

The video script begins with an introduction to creating AI-generated logos for businesses like Wolfman Coffee and Future Tools. The speaker, Matt Wolf, discusses the effectiveness of Mid-Journey as a generative art tool for logo design and shares a personal trick of integrating the Mid-Journey bot into a personal Discord server for organized testing and generation of logos. The process involves setting up the Mid-Journey bot in a Discord channel, selecting the right settings, and using specific prompts to generate logo concepts. Matt also addresses Mid-Journey's limitations with text and demonstrates how to refine the generated logos to get closer to the desired design.

05:03

🔍 Refining and Finalizing Logo Concepts

The second paragraph delves into the refinement process of the generated logos. Matt discusses the use of additional prompts to achieve a closer match to the desired logo design, such as 'minimal Vector', 'simple', and 'flat'. He also shares how to upscale preferred designs and introduces a new logo design process for Future Tools with a different style, focusing on Japanese minimalism and gradients. The paragraph includes experimenting with iconic designer styles like Paul Rand and Saul Bass to generate logo concepts. Matt then explains how to use Canva to adjust and finalize the logos by matching fonts and colors, and how to remove backgrounds for a clean, transparent look.

10:04

🌟 Final Touches and Further Resources

In the final paragraph, Matt demonstrates how to make final adjustments to the logos in Canva, such as changing text, using background remover, and ensuring a clean, transparent background for the final PNG download. He emphasizes the iterative nature of AI art and the need for continuous refinement until the desired result is achieved. The paragraph concludes with a promotion of futuretools.io, a curated list of tools for generative art, and an invitation to join a newsletter for weekly updates on AI, design, and tech-related content. Matt also encourages viewers to subscribe to his channel for more informative content.

Mindmap

Keywords

💡AI Generated Logos

AI Generated Logos refers to the use of artificial intelligence to create visual designs for company logos. In the video, the creator discusses how to use the MidJourney tool to generate logos for businesses like Wolfman Coffee and Future Tools. The process involves providing prompts to the AI, which then generates various logo concepts.

💡MidJourney

MidJourney is a generative art tool that is capable of creating unique designs based on user prompts. It is highlighted in the video as being particularly effective for logo design. The script mentions using MidJourney to generate concepts and then refining them to achieve the desired logo.

💡Discord Server

A Discord server is a platform where communities can communicate and collaborate in real-time. In the context of the video, the creator guides viewers on how to add the MidJourney bot to their own Discord server to organize and manage AI-generated logo designs more effectively.

💡Prompting

Prompting in the context of AI design tools like MidJourney involves providing specific instructions or descriptions to guide the AI in generating a particular type of design. The video script includes examples of prompts used to create logos for coffee companies and other brands.

💡Remix Mode

Remix mode is a feature in MidJourney that allows users to modify and build upon previously generated designs. The video mentions turning on remix mode to help in the logo creation process, suggesting it as a useful tool for iterating and refining logo designs.

💡Minimalist Design

Minimalist design is a design approach that emphasizes simplicity and the use of basic elements to create a visual impact. The video discusses using minimalist principles in logo design, such as simple vector and flat designs, to achieve a clean and modern look.

💡Japanese Style

Japanese style, as mentioned in the video, refers to a design aesthetic that is often characterized by its simplicity, minimalism, and attention to detail. The creator experiments with this style while generating logos for Future Tools.

💡Iconic Designers

Iconic designers are individuals known for their significant contributions to the field of design, with recognizable and influential styles. The video references using styles inspired by famous designers like Paul Rand and Saul Bass to generate logos.

💡Canva

Canva is a graphic design platform used for creating visual content such as logos, social media graphics, and marketing materials. The video demonstrates how to use Canva to refine and finalize AI-generated logos by adjusting text, colors, and other design elements.

💡Background Removal

Background removal is a technique used in graphic design to separate the subject of an image from its background. In the context of the video, the creator uses Canva's background remover tool to prepare logos with transparent backgrounds for further use.

💡Transparent Background

A transparent background in design means that the background of an image or logo is see-through, allowing it to be placed over various backgrounds without losing its visual appeal. The video script describes the process of exporting logos with transparent backgrounds using Canva.

Highlights

Creating AI-generated logos using MidJourney can produce unique designs for businesses like Wolfman Coffee and Future Tools.

MidJourney is particularly good at creating logo-type designs, despite its known issues with text.

The MidJourney bot can be integrated into a personal Discord server for customized and organized logo generation.

Using specific prompts like 'minimal vector' and 'simple and flat' can refine the AI's output to closer match desired logo styles.

Experimenting with different styles, such as Japanese minimalism or iconic designer styles like Paul Rand or Saul Bass, can yield diverse logo concepts.

MidJourney can generate logos with a white background, which is beneficial for clear and distraction-free design.

The process of logo creation involves several iterations, tweaking, and upscaling of preferred concepts.

For logos requiring text, using a single letter or playing with mascot concepts can result in effective and memorable designs.

Post-generation, logos can be refined using tools like Canva to adjust fonts, colors, and backgrounds for a polished final product.

The text aspect of logos can be improved by finding close font matches in Canva and manually adjusting them to fit the design.

Background removal and color matching are crucial steps for preparing logos for various applications and platforms.

Iterative design is key in AI-generated art, requiring patience and multiple attempts to achieve the desired outcome.

The video provides a step-by-step guide on how to use MidJourney and Canva to create and refine AI-generated logos.

Joining a newsletter focused on AI, art, and design can offer insights into new tools and trends in the generative art space.

The presenter, Matt Wolf, shares resources and a platform (futuretools.io) for discovering and exploring AI and generative art tools.

The video concludes with a call to action for viewers to subscribe to the channel and engage with the content for more informative tutorials.