How to Create Converting Video Ads with AI (ChatGPT + InVideo)

Stewart Gauld
9 May 202319:51

TLDRThis tutorial guides viewers on creating compelling and converting video ads for their business using AI technology. It introduces the AI chat platform Chat GPT and the online video maker InVideo, showing how to generate a video script and create a video ad within minutes. The video emphasizes the importance of a detailed prompt when using Chat GPT for script generation, ensuring a more accurate and tailored response. The process includes selecting a video template, customizing elements, and adding text and images as per the script. The tutorial also covers how to utilize InVideo's features, such as uploading media, editing scenes, and replacing stock content with personalized material. It concludes with exporting the final ad in various formats for different social media platforms, highlighting the ease and efficiency of using AI to enhance video ad creation.

Takeaways

  • 🌟 Use AI platforms like Chat GPT and video editors like InVideo to create compelling video ads quickly.
  • 📈 Start by visiting InVideo's website and selecting a suitable plan for your needs, including a free trial to test the editor.
  • 🎥 InVideo offers a vast library of customizable video templates and stock media to make ad creation straightforward.
  • 💡 Generate a detailed prompt for Chat GPT to create a tailored script for your video ad, including product/service, target audience, and desired outcomes.
  • ✍️ Review and refine the script provided by Chat GPT to ensure it aligns with your brand and message.
  • 📚 Customize your video by uploading your logo, changing text, and selecting appropriate stock images or videos.
  • 🎶 Choose the right audio for your video, either by using InVideo's stock music or recording your own voiceover.
  • 🔄 Edit each scene in your video ad to match the script and make sure the content is engaging and relevant.
  • 📐 Utilize InVideo's features to adjust the duration and layout of scenes to fit the narrative flow.
  • 📱 Export your video in various sizes suitable for different social media platforms using InVideo's auto-resize feature.
  • 👥 Join InVideo's community or YouTube channel for additional learning and support from marketing experts and video creators.
  • 📢 Always preview your final video ad and make necessary adjustments before exporting to ensure quality and effectiveness.

Q & A

  • What is the purpose of using AI in creating video ads?

    -The purpose of using AI in creating video ads is to leverage its powerful capabilities to generate engaging, compelling, and converting video ads quickly and efficiently. AI can help in scripting, suggesting content, and even customizing video templates to fit the needs of the ad.

  • Which AI chat platform is mentioned in the script for creating video ad scripts?

    -The AI chat platform mentioned in the script is Chat GPT, which is used to generate a human-like response to create a video ad script.

  • What are the benefits of using InVideo for creating video content?

    -InVideo offers a wide range of customizable video templates, an easy-to-use video editor, and access to millions of royalty-free videos and images. It is affordable and user-friendly, making it accessible for small businesses, educators, and influencers.

  • How does the InVideo platform help users who are new to video editing?

    -InVideo offers a free plan that allows new users to learn how to use the editor and understand how the platform works. This plan, however, has limitations such as basic stock media and no ability to download or share videos outside of InVideo.

  • What is the significance of using detailed prompts when using Chat GPT to generate a video ad script?

    -Using detailed prompts with Chat GPT is significant because the more detailed the input, the more detailed and tailored the response will be. This ensures that the generated script closely aligns with the user's vision and requirements for their video ad.

  • How can users customize their video ads using InVideo's features?

    -Users can customize their video ads by selecting from various templates, uploading their own media, choosing from millions of stock videos and images, editing text elements, changing the duration of scenes, and even recording their own voiceovers.

  • What is the role of the CTA (Call to Action) in a video ad?

    -The CTA in a video ad is crucial as it defines the goal of the advertisement. It is the action that the creator wants the viewer to take after watching the ad, such as signing up for a free trial, making a purchase, or visiting a website.

  • How does InVideo assist in resizing videos for different social media platforms?

    -InVideo provides an 'Auto Resize for Social Media' feature that allows users to select different dimensions for their video, automatically adjusting the video canvas to fit various social media platforms like Facebook, YouTube, Instagram, and TikTok.

  • What kind of discount is offered to the audience of the tutorial?

    -InVideo is offering a 25% discount on their paid plans to the audience of the tutorial, which can be availed by using the code 'sg25'.

  • What are the different plans offered by InVideo for different types of users?

    -InVideo offers a free plan, a business plan, and an unlimited plan. The free plan is suitable for those who want to learn the basics, while the business and unlimited plans, which are paid, offer more features like downloading videos without watermarks and accessing a vast library of stock media.

  • How can users ensure that their video ad is engaging and fits their business needs?

    -Users can ensure their video ad is engaging by using AI to generate a script that is tailored to their product or service, selecting the right tone and theme, and customizing each scene in the video to align with the script and convey the intended message effectively.

  • What are some additional resources available to InVideo users for learning and community support?

    -InVideo users can leverage a community of over 35,000 marketing experts and video creators through a Facebook group, and they can also grow their skills by following InVideo's YouTube channel, which provides tutorials and insights on creating videos.

Outlines

00:00

🚀 Introduction to Creating Video Ads with AI and InVideo

The video begins with an introduction to the process of creating compelling video ads for business using AI and InVideo. The speaker expresses excitement about guiding viewers through the step-by-step process, utilizing the AI chat platform, chat GPT, and the online video maker, InVideo. The video is sponsored by Nvidia, which is highlighted as a powerful, affordable, and user-friendly platform for video creation. Different pricing plans are mentioned, including a lifetime business plan, a free plan with limitations, and paid plans that offer more features and access to royalty-free media. The audience is encouraged to subscribe for updates and tutorials to help their businesses thrive online.

05:03

📝 Crafting a Video Script with chat GPT

The speaker outlines how to use chat GPT to create a video script for a yoga studio ad. They emphasize the importance of providing detailed prompts to chat GPT, including the product or service, target audience, features or benefits, and the problem the product or service solves. The generated script includes scenes, a call to action, and text elements. The speaker demonstrates how to customize the script, incorporating the business name 'Yoga and Friends' and ensuring the text snippets align with the video scenes. The process involves copying the script into a document for notes and making necessary adjustments before proceeding to the video creation in InVideo.

10:04

🎬 Customizing Video Scenes in InVideo

The tutorial continues with the customization of video scenes in InVideo. The speaker shows how to navigate the video editor, upload a business logo, and edit text elements. They explain how to replace stock videos with custom content based on the script's scene descriptions, such as images of pet owners practicing yoga with their animals. The process includes deleting unwanted elements, adjusting text size and placement, and previewing each scene to ensure it fits the script's vision. The speaker also demonstrates how to replace audio tracks and add voiceovers if desired.

15:05

🎉 Finalizing and Downloading the Video Ad

The final part of the video focuses on finalizing the video ad and downloading it. The speaker discusses the resources available within InVideo, such as a community of marketing experts and a YouTube channel for learning. They guide viewers on how to delete the default audio track and replace it with premium stock music or a custom voiceover. The video editor allows for adding extra elements, adjusting scene durations, and even duplicating scenes. Once the video is previewed and approved, the speaker explains how to export the video in full HD and offers the option to auto-resize the video for different social media platforms. The video concludes with a reminder to engage with the content by asking questions and subscribing to the channel.

Mindmap

Excitement about the process
Use of AI and InVideo for creating video ads
Subscription encouragement for updates
Introduction
Recommendation of Nvidia.io for video creation
Sponsorship disclosure
Features of Nvidia: affordability, ease of use
Platform Selection
Lifetime business plan
Free, Business, and Unlimited plans
Paid plans benefits: no watermarks, HD downloads, access to media
Discount offer for the audience
Pricing Plans
6,000 customizable video templates
Filters for template search: aspect ratio, video type, industry
Keyword search for specific themes
Template Selection
Use of chat GPT for script generation
Prompt details: product, target audience, features/benefits, problem-solving
Importance of detailed prompts for better responses
Script review and customization
AI Script Creation
Customizing elements in the video editor
Adding business logo
Text editing for relevance and appeal
Scene preview and adjustment
Video Ad Personalization
Access to royalty-free videos and images
Option to upload own media
Audio replacement and voiceover recording
Stock Media and Audio
Editing scenes based on script
Adjusting elements and duration
Utilizing live chat support for issues
Scene Editing and Finalizing
Community of marketing experts and video creators
Learning opportunities through Nvidia's YouTube channel
Additional Resources
Exporting the video in Full HD
Auto resize feature for different social media platforms
Checking scenes for correct element sizing
Exporting and Social Media Optimization
Satisfaction with the AI-generated video ad
Encouragement for audience interaction and subscription
Conclusion
Creating Converting Video Ads with AI
Alert

Keywords

💡Video Ads

Video ads are promotional content that companies create and distribute in video format to market their products or services. In the script, video ads are discussed as tools that can be quickly created using AI technologies like ChatGPT and InVideo to effectively engage and convert potential customers. The focus is on generating compelling, engaging, and converting video ads specifically designed for small businesses looking to thrive online.

💡ChatGPT

ChatGPT is presented in the script as a powerful AI chat platform that can be used to generate human-like text responses based on prompts. In the context of creating video ads, ChatGPT helps in scripting engaging content by understanding the user's input about their product, target audience, and the message they want to convey. This enables businesses to create relevant and personalized video ad scripts efficiently.

💡InVideo

InVideo is described as an online video maker that allows users to create video content easily and quickly. It supports the creation process by offering a variety of pre-made templates and access to millions of stock videos and images. In the script, InVideo is used in conjunction with AI (ChatGPT) to streamline the video creation process, making it accessible even for users with limited video editing skills.

💡AI (Artificial Intelligence)

Artificial Intelligence in the script refers to the capability of systems like ChatGPT and InVideo to perform tasks that normally require human intelligence. These tasks include understanding language, generating content, and editing video. AI is highlighted as a key tool in automating and enhancing the video creation process, making it faster and more efficient while still maintaining high quality and relevance to the target audience.

💡Templates

Templates in InVideo are pre-designed video layouts that users can customize to create their own content. The script mentions that InVideo offers over 6,000 customizable video templates, which helps users start the video creation process more quickly. Templates serve as a foundational structure that can be tailored to fit specific marketing messages and branding, simplifying the video production workflow.

💡Scripting

Scripting refers to the process of writing the text for dialogues, messages, and narrations that will be included in the video. In the context of the script, ChatGPT aids in scripting by generating a video ad script based on user inputs about their business and objectives. This allows for the creation of structured and coherent narratives that effectively communicate the intended message to the audience.

💡Royalty-free

Royalty-free refers to a type of licensing that allows the purchaser to pay for the media content once and use it without paying additional royalties or license fees. The script explains that InVideo provides access to over 8 million royalty-free videos and images, which can be used in creating video ads without incurring extra costs. This is crucial for businesses looking to produce professional-quality ads on a budget.

💡CTA (Call to Action)

Call to Action in the video ad context is a directive designed to provoke an immediate response from the viewer, typically leading them to a next step such as visiting a website or making a purchase. In the script, the CTA is carefully crafted to encourage viewers to sign up for a free yoga session, effectively driving engagement and conversion.

💡Storyboard

A storyboard is a visual representation of the sequence of events in a video. It is used in the script to outline the structure and flow of the video content, helping to plan and organize the visual and narrative elements effectively. ChatGPT assists in formatting and polishing the script, while the storyboard assists in visualizing the sequence and structure of the video content.

💡Engagement

Engagement in the context of video ads refers to the ability of the video to capture and hold the viewer's attention, prompting interaction and interest in the offered product or service. The script emphasizes creating engaging and compelling video ads using AI tools, which are designed to maximize viewer engagement through appealing visuals and targeted messaging.

Highlights

Learn how to create engaging, compelling, and converting video ads for your business using AI.

Utilize the free AI chat platform Chat GPT alongside the online video maker InVideo to create video ads in minutes.

Nvidia (InVideo) is a powerful, affordable, and easy-to-use platform for creating video content quickly.

InVideo offers a lifetime business plan and other subscription options, including a free plan for basic use.

InVideo provides over 6,000 customizable video templates for various industries and video types.

Use Chat GPT to generate a human-like response to create a video script by providing detailed prompts.

The video script should include product/service information, target audience, and the problem it solves.

Chat GPT generates a detailed script with scenes, CTA, and text for each part of the video ad.

Customize the AI-generated script to fit your brand and the specific details of your video ad.

InVideo's editor allows for easy customization of templates, including text, images, and video elements.

Add your business logo and replace text elements with the script's text snippets in InVideo.

Select stock videos or upload your own to replace placeholders in the template.

Edit each scene in InVideo to match the script and preview the video for consistency.

InVideo offers 24/7 live chat support for any issues encountered while creating your video ad.

Join InVideo's community of marketing experts and video creators or learn from their YouTube channel.

Replace or add audio tracks, and consider recording a voiceover for your video ad.

Add additional text and elements to your video ad as needed to enhance the message.

Export your video ad in Full HD and consider resizing it for different social media platforms using InVideo's Auto Resize feature.

Ensure all scenes and elements are correctly sized and positioned when creating variations for different platforms.