Tesla Executives Drop FSD Business Model BOMBSHELL

Brighter with Herbert
7 Apr 202440:15

TLDRThe discussion revolves around Tesla's potential business model for its full self-driving (FSD) technology, including the possibility of licensing it to other automakers. Elon Musk's openness to offering the technology either free or at cost has sparked debates among investors. The conversation also touches on Tesla's competitive edge in the self-driving space, the challenges faced by other companies like Nvidia and Chinese EV makers, and the potential for partnerships with Ford, BYD, Volkswagen, and Hyundai. The importance of data and the right type of hardware and software for developing effective self-driving systems is emphasized, as well as the economic viability of FSD as an AI application.

Takeaways

  • 🚗 Tesla's potential business model includes licensing its full self-driving technology to other automakers, a strategy promoted by Elon Musk.
  • 💡 Elon Musk is open to offering the self-driving technology either for free or at cost to other companies, sparking debates among Tesla investors.
  • 🌍 Tesla's mission to accelerate the world's transition to sustainable energy is furthered by sharing their self-driving technology, potentially solidifying their lead in the market.
  • 🤖 The debate on whether Tesla should charge for its self-driving technology revolves around the balance between recouping R&D costs and encouraging widespread adoption.
  • 🔄 Tesla's potential partners for licensing its self-driving technology could include Ford, BYD, Volkswagen, and Hyundai, among others.
  • 🧠 The self-driving technology 'moat' that Tesla has built is based on its unique combination of camera-based vision, end-to-end neural networks, and extensive data collection.
  • 📈 Tesla's FSD (Full Self-Driving) technology could significantly boost the company's earnings if adoption rates increase, especially with more flexible pricing models.
  • 🚀 The rapid advancement in Tesla's self-driving technology suggests that it might not be long before full self-driving becomes a reality.
  • 🌐 Tesla's global approach to licensing its technology could help standardize self-driving car technology and speed up the transition to autonomous vehicles.
  • 💰 The economic potential of Tesla's FSD is highlighted by its low cost of inference compared to other AI applications, making it a highly lucrative investment in the long term.

Q & A

  • What is the business model that Tesla might use to partner with other automakers?

    -Tesla might offer its full self-driving technology to other companies either for free or at cost, allowing them to integrate the technology without having to pay significant upfront fees. This model could potentially be tied to deals where customers pay for the FSD license and the partnering OEMs benefit from similar supercharger pricing as Tesla car owners.

  • What is Elon Musk's stance on licensing Tesla's self-driving technology?

    -Elon Musk is open to licensing Tesla's self-driving technology to other car companies. He has suggested that Tesla would not charge a high fee for licensing, potentially offering it at cost or even for free, with the idea that customers pay for the FSD license.

  • What is the potential advantage for Tesla in licensing its technology to other automakers?

    -Licensing Tesla's technology to other automakers could increase the amount of data Tesla receives, further improving its self-driving algorithms. It could also solidify Tesla's position as a leader in the self-driving car market and potentially create a standard for self-driving technology.

  • How does the idea of licensing Tesla's self-driving technology affect Tesla's investors?

    -The idea of licensing Tesla's self-driving technology has sparked debate among investors. Some are concerned about giving away valuable technology that Tesla has invested heavily in, while others see it as a strategic move to expand Tesla's influence and potentially generate revenue through customer payments for the FSD license.

  • What challenges do companies like Nvidia, Mobileye, and Chinese EV makers face in developing self-driving technology?

    -These companies face challenges such as transitioning from lidar-based systems to camera-based vision, moving from rule-based to end-to-end neural network approaches, and accessing the right type of data needed for training self-driving algorithms. They also need to achieve sufficient volume and quality of data to compete with Tesla's advancements.

  • What is the significance of Tesla being the only company with a camera-based, end-to-end self-driving system?

    -Tesla's unique approach of using cameras and an end-to-end neural network for self-driving technology gives it a competitive advantage. This setup allows for more accurate and real-time processing of data, which is crucial for the development of autonomous driving systems.

  • How does Tesla's approach to FSD licensing potentially impact the company's earnings?

    -While licensing FSD technology might not result in large upfront payments from other automakers, it could lead to increased adoption of FSD features in more vehicles. This could potentially boost Tesla's long-term earnings through widespread usage and the generation of subscription-based revenue.

  • What are the key components of Tesla's self-driving technology that create a 'moat' around its position in the market?

    -Tesla's 'moat' is formed by its unique combination of hardware (cameras), software (end-to-end neural networks), and the vast amount of data collected from its fleet of vehicles. This integrated approach is difficult for competitors to replicate and gives Tesla a significant lead in the development of self-driving technology.

  • What is the potential impact of Tesla's FSD technology on the demand for new Tesla vehicles?

    -Tesla's FSD technology can serve as a significant selling point for new vehicles, as it offers capabilities unmatched by other automakers. By improving and promoting the FSD features, Tesla could increase demand for its cars, making FSD not only a technological achievement but also a powerful marketing tool.

  • How does the cost of inference for Tesla's FSD compare to other AI applications?

    -The cost of inference for Tesla's FSD is negligible compared to other AI applications, which often require expensive GPU usage. Since FSD runs on the car's existing hardware, there is no additional cost for inference, making it a highly economical AI application.

Outlines

00:00

🚗 Tesla's Business Model and Partnerships

The paragraph discusses Tesla's potential business model for partnering with other automakers, particularly focusing on Elon Musk's openness to licensing Tesla's full self-driving technology. The debate among investors revolves around whether Tesla should offer the technology for free or at cost. The conversation also touches on the possibility of Tesla leveraging its supercharger network as part of potential partnerships. The guest, Larry Goldberg, supports the idea of licensing the technology, comparing it to Tesla's successful supercharger model where non-Tesla vehicles pay for charging, benefiting both Tesla and its partners.

05:01

💡 The Moat in Self-Driving Technology

This section delves into the concept of a 'moat' in self-driving technology, questioning whether Tesla has a sustainable competitive advantage. The discussion includes the potential for other companies, such as Chinese EV makers, Nvidia, and Mobileye, to catch up in the self-driving space. Larry Goldberg argues that Tesla's lead and the rapid pace of development make it unlikely for other companies to close the gap. He also touches on the potential risks for Tesla, including government intervention and the challenge of maintaining a monopoly in the software industry. The conversation suggests that Tesla's best strategy is to license its technology and share the rewards, rather than trying to maintain exclusive control.

10:01

📈 Tesla's Strategy and Market Position

The paragraph focuses on Tesla's strategy for market dominance in the self-driving and electric vehicle space. It discusses the potential for Tesla to solidify its lead through partnerships and data collection, making it difficult for other players to enter the market. The conversation also addresses investor concerns about the potential for Tesla to give away its technology and the company's R&D investment. Larry Goldberg argues that licensing the technology is a smart move, as it allows Tesla to double or triple its market exposure without upfront payment from other companies. The discussion also hints at the lucrative potential of the Robo-taxi market for Tesla and the importance of standardizing the technology worldwide.

15:03

🌐 Tesla's Global Expansion and Partnerships

The discussion in this paragraph centers around Tesla's potential global expansion and strategic partnerships. It explores the possibility of Tesla entering into licensing agreements with various automakers around the world, including Ford, BYD, Volkswagen, and Hyundai. The conversation suggests that these partnerships could help Tesla further its mission of promoting self-driving and electric vehicles globally. Larry Goldberg shares his predictions for Tesla's partnerships, emphasizing the strategic importance of partnering with BYD in China and Volkswagen in Europe. The paragraph also touches on the potential benefits of Tesla's approach to self-driving technology, including the advantages of its camera-based, end-to-end system over other approaches that rely on lidar or a combination of sensors.

20:06

🔍 Analyzing Tesla's FSD and Market Penetration

This section provides an analysis of Tesla's Full Self-Driving (FSD) technology, its market penetration, and the potential impact on Tesla's earnings. The discussion includes the challenges faced by third-party providers like Nvidia in accessing the right type of data and the importance of data volume and quality for developing self-driving technology. The conversation also highlights Tesla's advantage in having a large fleet of vehicles that generate the necessary data for training its neural networks. Larry Goldberg emphasizes the need for Tesla to be more creative and flexible with FSD pricing to increase adoption rates and suggests that FSD could serve as a significant selling tool for new Tesla vehicles.

25:06

💸 Economic Viability of AI Applications

The final paragraph discusses the economic viability of AI applications, particularly in the context of Tesla's FSD technology. It contrasts the high cost of inference for large language models like Chat GPT with the negligible cost of inference for FSD, which is constantly running in Tesla vehicles. The conversation highlights the potential for Tesla to become a major player in the AI market, given the real-world application and cost-effectiveness of its FSD technology. Larry Goldberg suggests that Tesla's FSD could be a game-changer for the company and the AI industry, urging for wider adoption and market penetration to fully realize its potential.

Mindmap

Keywords

💡Business Model

The business model refers to the strategy that Tesla may employ to partner with other automakers by licensing its full self-driving technology. In the context of the video, it is suggested that Tesla could offer this technology either for free or at cost, which would trigger debates among investors about the potential benefits and drawbacks of such a strategy.

💡Elon Musk

Elon Musk is the CEO of Tesla and is known for his forward-thinking approach and promotion of innovative technologies. In the video, his stance on licensing Tesla's self-driving technology to other OEMs (Original Equipment Manufacturers) is a central topic of discussion.

💡Self-Driving Technology

Self-driving technology, also known as autonomous driving, refers to the systems and software that enable vehicles to drive without human intervention. In the video, this technology is a core part of Tesla's business strategy and is being considered for licensing to other car manufacturers.

💡Moat

In business terminology, a moat refers to a sustainable competitive advantage that sets a company apart from its competitors. In the context of the video, the discussion revolves around whether Tesla has a moat in self-driving technology that other companies cannot easily replicate or surpass.

💡Chinese Electric Vehicle Makers

Chinese Electric Vehicle Makers refer to companies based in China that produce electric vehicles. In the video, these companies are mentioned as potential competitors in the self-driving technology space, with a discussion on whether they can challenge Tesla's position.

💡Supercharger

A Supercharger is a high-powered charging station for electric vehicles, specifically designed for Tesla cars. In the video, it is mentioned as part of a potential deal where Tesla could offer the same Supercharger pricing to customers of other automakers who license Tesla's self-driving technology.

💡Data

Data in the context of the video refers to the vast amounts of information collected by Tesla's self-driving cars, which is crucial for improving and refining the autonomous driving algorithms. The access to and type of data can significantly influence the development of self-driving technology.

💡End-to-End Neural Network

An end-to-end neural network is a type of artificial intelligence system where the input data is directly mapped to the output through a complex network of artificial neurons. In the context of self-driving cars, this approach is used to process inputs from sensors and cameras to control the vehicle's driving actions.

💡Monopoly

A monopoly refers to a situation where a single company or entity has exclusive control over a product or service in a particular market. In the video, there is a discussion about the potential risks and challenges Tesla could face if it were to achieve a monopoly in the self-driving technology space.

💡Robo-Taxi

A robo-taxi refers to a self-driving car that operates as a taxi service without a driver. In the video, the concept is used to describe a potential future business model for Tesla, where their cars could be used as autonomous taxis, generating significant revenue for the company.

💡Licensing

Licensing in this context refers to the act of allowing other companies to use Tesla's self-driving technology, potentially for a fee or under certain conditions. The video explores the implications of Tesla licensing its technology to other automakers.

Highlights

Elon Musk's proposal for Tesla to license its full self-driving technology to other automakers, potentially at no cost or just at cost.

Debate among Tesla investors on whether the company should give away its self-driving technology for free or at cost.

Larry Goldberg's perspective on the business model, emphasizing the importance of sharing rewards and not charging upfront fees to OEMs.

The potential for Tesla's self-driving technology to become a standard in the automotive industry, similar to the supercharger model.

Discussion on the competitive landscape in self-driving technology, including companies like Nvidia, Mobileye, and Chinese EV makers.

The strategic advantage of Tesla's camera-based vision and end-to-end neural network approach in self-driving technology.

The challenges other companies face in transitioning from rule-based to end-to-end neural network systems for self-driving.

The importance of data in developing and refining self-driving technology, and Tesla's unique position with its large fleet of vehicles generating data.

Larry Goldberg's prediction that Tesla will license its self-driving technology to Ford, BYD, Volkswagen, and Hyundai, among others.

The economic potential of Tesla's FSD (Full Self-Driving) as a subscription service, and the impact on Tesla's earnings and market share.

The comparison between Tesla's FSD and large-scale AI applications, highlighting the cost-effectiveness and real-world application of Tesla's technology.

The potential for Tesla to use FSD as a sales tool to boost demand for new Tesla vehicles, leveraging its unique capabilities.

The discussion on the pricing strategy for FSD, suggesting more flexible and creative pricing models to increase adoption rates.

The potential impact of Tesla's FSD on the automotive industry, positioning Tesla as a leader in AI applications with a viable revenue model.

Larry Goldberg's emphasis on the importance of generosity in sharing technology benefits with humanity, and the potential for Tesla to set a positive example.

The strategic importance of partnerships for Tesla, particularly in markets like China and Europe, to solidify its position in the global automotive industry.