The Bottom Line – Business Fiber Install Ride Along

AT&T Business
22 Feb 202305:53

TLDRThis episode of The Bottom Line takes us to Grand Prairie, Texas, where we get an exclusive behind-the-scenes look at a business fiber installation. The script highlights the increasing demand for fiber, emphasizing its benefits of speed, reliability, and security. The story follows a local furniture store that, due to expansion, is considering an Enterprise product. The installation process, which began in 2018, has seen significant growth in demand for AT&T fiber, with the team working creatively to meet this need. The episode concludes with a customer testimonial, underscoring the importance of expert support and the positive impact of fiber on business efficiency.

Takeaways

  • 🏭 The video provides a behind-the-scenes look at a business fiber installation in Grand Prairie, Texas, highlighting the benefits of fiber for businesses.
  • 🌐 Fiber is presented as a no-brainer option for businesses due to its speed, reliability, security, and long lifespan.
  • 📈 There is a high demand for fiber services, as evidenced by the growth of a furniture store and its need for an Enterprise product.
  • 🔍 The engineering team's efforts in 2018 to bring fiber to a strip mall in Fort Worth are discussed, showing the rapid uptake and expansion of services since then.
  • 🔌 The infrastructure setup includes multiple fiber terminals and switches, ensuring ample capacity for businesses in the area.
  • 🚀 The story emphasizes the importance of meeting the growing demand for fiber through creative and partnership-driven approaches.
  • 🤝 Customer testimonials underscore the value of reliable and expert service, with a focus on the relationship between the provider and the business.
  • 👩‍💼 A business owner shares her positive experience with the fiber installation and support, highlighting the impact on her retail and event planning businesses.
  • 🌟 The video concludes by celebrating the world-class product and team delivering fiber to business customers, reinforcing the message that 'where we have fiber, we win'.
  • 📊 The episode aims to inform and educate viewers about the process and benefits of business fiber installations, and the commitment to delivering more fiber for customers and shareholders.

Q & A

  • What is the primary focus of the video?

    -The primary focus of the video is to provide a behind-the-scenes look at a business fiber installation in Grand Prairie, Texas, and to discuss the benefits of fiber for businesses.

  • What are some of the key advantages of fiber mentioned in the video?

    -The key advantages of fiber mentioned in the video include speed, reliability, security, and a multi-decade lifespan.

  • How has the demand for fiber impacted the business in the Grand Prairie garage?

    -The demand for fiber has been very high, leading to the expansion of the business and the installation of more fiber terminals and switches to accommodate the growth.

  • What is the role of Juan in the video?

    -Juan is a team member who provides insights into the demand for fiber, the installation process, and the customer experience. He also assists with installations and addresses any issues or questions from customers.

  • What type of businesses does the customer, Rick, operate?

    -Rick operates a retail clothing store for women and also has businesses in event planning.

  • How has the transition to AT&T fiber impacted Rick's businesses?

    -The transition to AT&T fiber has made Rick's businesses more efficient, as it offers faster internet speeds, making it easier to run multiple businesses.

  • What is the significance of the underground location in the Fort Worth strip mall?

    -The underground location hosts the fiber infrastructure, including multiple fiber terminals and switches, which support the high demand for fiber internet in the strip mall.

  • How long has the process of expanding fiber infrastructure in the mall been ongoing?

    -The process started in the fall of 2018, making it about four years of continuous growth and expansion of fiber infrastructure in the mall.

  • What is the sales organization's role in meeting the demand for fiber?

    -The sales organization is crucial in ensuring that the demand for fiber is met by maintaining strong relationships and partnerships with customers, as well as being creative in their approach to delivery.

  • What does the phrase 'where we have fiber we win' imply?

    -The phrase 'where we have fiber we win' implies that the presence of fiber internet leads to success for the business, as it meets the needs of customers and helps the company grow.

  • How does the video conclude in terms of the company's commitment to fiber?

    -The video concludes with an emphasis on the company's dedication to delivering more fiber to its customers and shareholders, highlighting the importance of their world-class product and team.

Outlines

00:00

🏭 Behind the Scenes of Fiber Installation

The first paragraph of the script introduces viewers to an episode set in Grand Prairie, Texas, at a garage. The focus is on the behind-the-scenes look at a business fiber installation, emphasizing the benefits of fiber which include speed, reliability, security, and longevity. The conversation shifts to customer demand for fiber services, with a particular mention of a local furniture store's expansion and the consideration of an Enterprise product to handle their increased needs. The discussion highlights the rapid growth in demand for fiber, the efforts to meet this demand, and the importance of a strong partnership between the service provider and the customer. The setting then moves to a strip mall in Fort Worth, where the team explains their fiber setup, including the installation of fiber terminals and switches to accommodate the growing demand since 2018.

05:01

🌐 The Impact of Fiber on Business Growth

The second paragraph discusses the impact of fiber on business growth and customer satisfaction. It emphasizes the world-class product and team delivering fiber to business customers, reinforcing the idea that where fiber is present, success follows. The team's commitment to prioritizing and delivering more fiber is highlighted, as well as the importance of meeting the needs of both customers and shareholders. The paragraph concludes with a forward-looking statement about future episodes and a general appreciation for the team's efforts. Additionally, there's a candid conversation about the challenges of working from home and a light-hearted acknowledgment of the presenter's tendency to miss exits, creating a relatable and human touch to the script.

Mindmap

Keywords

💡Business Fiber Install

Business Fiber Install refers to the process of setting up fiber optic cables for commercial establishments to provide them with high-speed internet service. In the context of the video, it highlights the value proposition of fiber optics, which includes speed, reliability, and security. The script describes a visit to a garage in Grand Prairie, Texas, where the team is working on a fiber installation job, emphasizing the increasing demand for fiber services among businesses due to its long-lasting and efficient capabilities.

💡Grand Prairie Texas

Grand Prairie Texas is a city located in the state of Texas, United States. In the video, it serves as the location for the business fiber installation that the team is working on. This geographical reference sets the scene for the video and provides context for where the fiber installation is taking place.

💡Fiber Optics

Fiber optics is a technology that uses thin strands of glass or plastic to transmit data as pulses of light. It is known for its high speed, reliability, and security, making it an ideal choice for internet service providers offering high-speed internet to businesses. In the video, the benefits of fiber optics are emphasized as the main selling point for the service being installed.

💡Multi-Decade Lifespan

A multi-decade lifespan refers to the durability and longevity of a product or service, in this case, fiber optics. It implies that the investment in fiber optics is not only beneficial in the short term but will continue to serve the business for many years, making it a cost-effective solution in the long run. The video emphasizes this aspect of fiber optics to show the value it brings to businesses over extended periods.

💡Demand for Fiber

The demand for fiber refers to the increasing need and desire from businesses for fiber optic internet services due to its superior qualities compared to other types of internet connections. In the video, it is mentioned that businesses are seeking out fiber services because of the advantages it offers, such as speed and reliability.

💡Enterprise Product

An enterprise product is a type of service or solution designed for large businesses or organizations that often require more advanced features, higher capacities, and greater support than what is typically offered to individual consumers or small businesses. In the context of the video, a furniture store is considering an enterprise product due to their expansion and increased need for a more robust internet service.

💡Fiverr Internet

Fiverr Internet refers to the high-speed internet service provided by AT&T, which is mentioned in the video as being available to businesses in the discussed location. The term 'Fiverr' is likely a colloquial or informal way of referring to the service, emphasizing its fast and reliable nature.

💡39 30 Switches

39 30 Switches refer to a specific type of networking hardware used in the fiber installation process. These switches are responsible for connecting various devices and networks, allowing for the distribution of the fiber optic internet service. The mention of these switches in the script indicates the technical aspects of the fiber installation and the infrastructure required to support it.

💡Sales Organization

A sales organization refers to a group or team within a company that is responsible for selling products or services. In the video, it is mentioned that the sales organization needs to be tight, meaning that they must be well-coordinated and efficient to meet the high demand for fiber services among businesses.

💡Serial Entrepreneur

A serial entrepreneur is an individual who repeatedly starts and runs multiple businesses, often with a track record of successfully launching and growing ventures. In the video, one of the customers identifies themselves as a serial entrepreneur, indicating their experience and involvement in multiple businesses over time.

💡Customer Satisfaction

Customer satisfaction refers to the contentment and positive experiences that customers have when interacting with a company or service provider. In the video, the emphasis is on the importance of customer satisfaction in the context of fiber installations, with the team striving to meet and exceed customer expectations to build trust and maintain a strong relationship.

Highlights

The episode provides a behind-the-scenes look at a business fiber install in Grand Prairie, Texas.

Fiber is highlighted for its speed, reliability, security, and multi-decade lifespan.

There is a strong demand for fiber installations from customers, as businesses expand and require more connectivity.

The visit is to a garage where a furniture store has expanded significantly, considering an Enterprise product for their increased needs.

The crew is two stories underground in a strip mall in Fort Worth, working on the fiber installation.

In 2018, the engineering team installed one fiber terminal, and the demand grew rapidly, leading to six installations throughout the mall.

The mall now has four 39 30 switches and several 8-port switches to accommodate the fiber needs of businesses.

The fiber installation project started in fall 2018, and there has been incredible growth in demand since then.

The sales organization is working closely with the engineering team to meet the high demand for fiber installations.

The customer service is emphasized as a partnership, not just a relationship, to ensure customer satisfaction and trust.

Juan, a team member, is praised for his expertise and hands-on customer service, being available and helpful from the beginning.

Rick, a customer, shares his positive experience with the fiber installation and the support from the team, highlighting the efficiency it brings to his businesses.

Rick's business includes a retail clothing store for women and event planning services, both benefiting from the high-speed fiber connection.

The episode concludes by emphasizing the importance of the fiber team in delivering a world-class product and service to business customers.

The team's goal is to prioritize and deliver more fiber to meet the needs of customers and shareholders.

The episode ends on a positive note, looking forward to the next installment and appreciating the efforts of the team.