Disney's "Worst Year Ever"
Summary
TLDRThe video script discusses the recent challenges faced by Disney, highlighting a string of box office disappointments and internal issues such as strikes by actors and writers over unfair wages. It attributes Disney's struggles to a combination of factors including a lack of innovation, over-reliance on remakes, and poor marketing strategies. The script suggests that these problems have led to a decline in public perception of Disney and questions the effectiveness of their current business model.
Takeaways
- đ Disney's recent box office performance has been notably poor, with several releases failing to meet expectations.
- đŹ The company's 100th-anniversary film, 'Wish', has been met with a lukewarm reception, reflecting broader concerns about Disney's creative direction.
- đ€ Public sentiment on social media suggests a growing dissatisfaction with Disney's output, ranging from box office bombs to labor disputes.
- đ Disney has released seven major films this year, but none have achieved the level of success seen in previous years.
- đ° The box office results for Disney's recent films have not covered their high production budgets, indicating a financial struggle.
- đ„ Disney's reliance on remakes and sequels is highlighted as a potential reason for the decline in audience interest and box office performance.
- đ„ The 2023 writer and actor strikes have impacted Disney's ability to advertise and promote their films effectively, further contributing to their underperformance.
- đ„ł Disney's strategy of focusing on a few big-budget releases is risky, as the failure of any single film can lead to significant financial losses.
- đ The growing 'Disney fatigue' among audiences, due to the company's repetitive and safe content choices, is suggested as a contributing factor to their current struggles.
- đ€ The script questions the effectiveness of Disney's marketing strategies, which seem to rely heavily on nostalgia and the brand's historical reputation.
- đ The cyclical nature of the entertainment industry is mentioned, with the suggestion that Disney may eventually recover from its current downturn.
Q & A
What has contributed to the perception of Disney's decline in recent years?
-Several factors have contributed to the perception of Disney's decline, including box office failures, actor and writer strikes, and a general consensus that the quality of output has diminished. This culminated around the release of 'Wish', an animated feature celebrating Disney's 100th anniversary, which failed to meet expectations.
What was the public's reaction to Disney's handling of their 100th anniversary?
-The public's reaction to Disney's handling of their 100th anniversary, particularly with the release of 'Wish', was largely negative. Many saw it as a symbol of Disney's current struggles and a lack of meaningful celebration.
How has Disney's film strategy been criticized in recent years?
-Disney's film strategy has been criticized for focusing on sequels, remakes, and reboots, offering little in terms of original content or substance. This includes heavily banking on nostalgia, which many feel has led to a decline in the quality and appeal of their movies.
What impact did the actor and writer strikes of 2023 have on Disney?
-The actor and writer strikes of 2023 significantly impacted Disney by preventing actors from promoting films, leading to reduced marketing effectiveness. Additionally, it highlighted issues with fair compensation in the streaming age, affecting Disney's production schedules and public image.
Why did Disney's movies perform poorly at the box office compared to previous years?
-Disney's movies performed poorly at the box office due to a combination of factors including a lack of original content, audience fatigue with sequels and remakes, and ineffective marketing strategies. Additionally, the general public's changing preferences and dissatisfaction with Disney's approach contributed to lower box office results.
How has the concept of 'Disney Fatigue' been explained?
-'Disney Fatigue' refers to the growing tiredness and dissatisfaction among audiences with Disney's reliance on nostalgia, remakes, and sequels instead of offering new and challenging content. This fatigue is a result of Disney's perceived safe and unoriginal film strategy.
What are the three main reasons for Disney's recent struggles as outlined in the script?
-The three main reasons for Disney's recent struggles are poor decisions regarding film selection (e.g., unwanted reboots like Haunted Mansion), the impact of the 2023 actor and writer strikes on marketing and production, and overall 'Disney Fatigue' from consumers tired of repetitive content.
What is the irony in Disney's marketing strategy for the film 'Wish'?
-The irony in Disney's marketing strategy for 'Wish' lies in its attempt to celebrate Disney's legacy and evoke nostalgia at a time when the company's reputation and the quality of its output are being heavily criticized, making the celebration seem hollow and unearned.
How has Disney's approach to remakes been received by the public?
-Disney's approach to remakes has been received with increasing skepticism and disinterest by the public. While some remakes have been successful, the strategy of reimagining classics has led to accusations of laziness and a lack of creativity, contributing to 'Disney Fatigue'.
What does the script suggest about the future of Disney's film division?
-The script suggests that Disney's film division may continue to struggle in the near future, particularly in 2024, due to ongoing issues such as poor decision-making, the aftermath of strikes, and consumer fatigue. It implies that without significant changes, Disney may face further challenges.
Outlines
đŹ Disney's Struggles and the Impact on Their Film Division
This paragraph discusses the recent challenges faced by Disney, particularly in their film division. It highlights the shift from box office successes to a string of poorly received films and the various factors contributing to this downturn. The paragraph mentions the release of their newest animated feature, which has been met with criticism, and the general consensus that Disney's output has declined in quality. It also touches on the financial aspects, with films not performing as expected when compared to their budgets. The speaker suggests that this is the result of a series of poor decisions made over the past few years and predicts that Disney's struggles will continue into 2024.
đ« The Effects of Actor and Writer Strikes on Disney's Reputation
The second paragraph delves into the impact of the actor and writer strikes on Disney's operations and public image. It explains that the strikes are a result of unfair wages and a lack of clear rules regarding royalties for content streamed on platforms like Disney+. The paragraph outlines the challenges Disney faces during the strike, such as the inability to use actors for film promotion and the reliance on trailers and posters for marketing. It also discusses the difficult position Disney is in, whether to end the strike and risk appearing weak or to prolong it and face further production delays and higher costs. The paragraph concludes by highlighting the growing fatigue among audiences with Disney's formulaic and nostalgic approach to filmmaking.
đ€ Reflecting on Disney's Decline and the Future of Their Film Industry
In the final paragraph, the speaker reflects on the broader implications of Disney's current struggles and the potential long-term effects on the film industry. It acknowledges that while Disney may not be going away, their recent missteps and the public's growing dissatisfaction with their content may lead to a period of retrenchment and reevaluation. The paragraph suggests that Disney's focus on big-budget releases and nostalgia may not be sustainable in the face of changing audience preferences and a more discerning approach to spending on entertainment. It ends with a critical view of Disney's handling of the situation, indicating that their attempts to celebrate their legacy with a new film may not resonate well with the audience due to the company's perceived neglect of quality and storytelling.
Mindmap
Keywords
đĄDisney
đĄBox Office
đĄRemake
đĄNostalgia
đĄStrikes
đĄAdvertising
đĄFranchise Fatigue
đĄCEOs
đĄStreaming
đĄRoyalties
đĄWish
Highlights
Disney's perceived decline in quality and popularity over the past year.
The release of Disney's newest animated feature, which was meant to celebrate the company's 100th anniversary, has been met with criticism.
Disney has released seven major films this year, but none have been smash hits, with most barely making back their budgets.
The lack of success is attributed to a culmination of past 3-4 years of poor decision-making.
Disney's film division is struggling, with 2024 predicted to be equally bad or worse.
The titles released this year include sequels, remakes, and films from the Renaissance Era, indicating a lack of original content.
Disney's reliance on nostalgia and recognizable titles instead of providing substance has led to audience fatigue.
The 2023 writer and actor strike has impacted Disney's ability to advertise and promote their films effectively.
The strike has led to no actors being able to do press for their upcoming films, which is a significant issue for Disney's marketing strategy.
Disney's strategy of focusing on a few big-budget releases is risky and has led to significant losses when these films underperform.
The company's reputation is at an all-time low, with the public feeling seen as just a dollar sign by Disney.
The movie 'Wish' was released at a time when Disney's reputation was suffering, making its celebration of the company feel hollow and unearned.
The transcript suggests that Disney's issues are not due to a boycott, but rather a result of long-standing problems within the company.
The transcript criticizes Disney's focus on quantity over quality, leading to a string of poorly received films.
The speaker expresses a cynical view of Disney's future, suggesting a cycle of overextension and retrenchment.
The transcript highlights the challenges faced by Disney, including delays, unfair treatment of staff, and a pattern of making unappealing movies.
Transcripts
if you've been anywhere near social
media in the past year you've definitely
begun seeing the uptick in people
sharing the sentiment that Disney is
going Dar Hill fast from box office
bombs to actor and writer strikes to
just an overall consensus that the
output has been poor everything seemed
to reach a boiling point with the
release of their newest animated feature
made to celebrate the company's 100th
anniversary wish I clean
upes and I'm always there when you
need
and what a celebration it's been now
this has left a lot of people to wonder
why is this happening to Disney one of
the biggest corporations in the world
just why I've been seeing folks try and
find someone to blame for this left and
right from the money hungry CEOs making
these decisions all the way to the folks
who choose not to give Disney any money
for subpar products you're telling me
you didn't want to give this innocent
little Mega Corporation your hard-earned
money for the high cinematic Masterpiece
that was Indiana Jones p
well I guess you're just an awful awful
person I mean it would make sense if it
was something like oh I don't know you
not buying the limited edition LS
marketable figure that's only available
for one more week before it goes away
forever then you're an awful
person comes a little dog but it's not
just as simple as saying movie Bad like
comment subscribe although you should do
all those things instead what I think
we're seeing here is simply the
culmination of the past 3 or 4 years of
dumb finded decision- making and so
today I thought hey let's go over
everything going on with Disney's film
division right now why they're
struggling so badly and why ultimately I
believe their 2024 is going to be just
as bad if not worse so as of right now
Disney has released seven major films
this year there are others they've had a
hand in distributing that I'm sure no
one has heard of like next goal wins and
smaller stuff they're doing through Fox
like the boogeyman well let's focus on
their Temple releases for now the movies
that are supposed to make the their year
what gives the CEOs their Christmas
bonus those seven consisting of
Guardians of the Galaxy 3 The Little
Mermaid Elemental Indiana Jones in the
dial of Destiny Haunted Mansion the
Marvels and finally Wick now I want to
start this by showing you all the box
office results of all these films not
that bad huh well now I want to show you
the box office results for all these
films when put up right against the
budgets
barely made it not a stellar no is it
now this isn't even conning the
advertising which can double the budget
at times but it's clear here none of
these movies were smash hits or anything
except for you why did these movies
perform so poorly how are we living in a
world where Captain Marvel can make a
billion dollars yet only 4 years later
Captain Marvel 2 is the Studio's biggest
bomb ever and it really comes down to
three meon things that I will Breck down
right now one who the [Â __Â ] wanted a
haunted mansion reboot did you even know
a haunted mansion reboot was a thing I
know Danny DeVito's in it Disney for the
better part of a decade has been
remaking countless older films from
their Library films they knew were a
success back then and hope to double up
profits for with an up toate retelling
and while generally I don't give a [Â __Â ]
about these when they're shamelessly
dumped on Disney plus like that god-
awul Home Alone reboot but they make
sure to put the real money makers in
theaters every now and then basically
anything from the Renaissance Era gets a
oneway ticket to Cinemas for a couple
weeks to then be dumped on Disney plus
where it can be forgotten with the rest
of them I can't wait until people have
completely forgotten about these remakes
and so we start to see Disney try and re
remake The Lion King oh boy but really
if we look past the titles what is
Disney putting art this year what are
they providing you that's worth any
substance well we've got a sequel a
remake A Pixar movie a sequel a remake a
sequel and wish other than the couple
animated features they're really
offering you nothing here nothing at all
just a load of tripe that they're trying
to Bank off you recognizing a neem or
piece of iconography and that's not to
speak on the actual quality of all these
movies I liked Guardians 3 quite a bit
Elemental was all right and well other
than that I've only seen The Little
Mermaid
remake I was
like sucks I just don't understand how
you can expect to keep people excited
about this year after year fool me once
she on you fool me 10 times the
advertising for these movies is either
non-existent are so desperate to
capitalize on you just paying to see it
because it has the Disney logo attached
along with something you remember from
your childhood basically the entire
marketing for wish seemed to be based on
trying to create the next big Tik Tok
song along with constantly going we are
Disney we are Disney don't forget Wei
Aladdin and Little Mermaid and just
ignore all the bad ones because wow
Moana you like Moana don't you don't you
it sure doesn't help the poor
advertising that 2023 also marked an
event that indirectly caused the
marketing for their movies to suffer
that being two the 2023 writer SL actor
strike got to mostly focus on the actor
strike right now because the writer
strike will come into play later but the
gist of it is most studios are not
paying Fair wages to the people who
actually create the content that profit
off which has reached a breaking point
now that streaming is by far become the
most preferred way for people to enjoy
their favorite shows and movies the
problem with this is that there hasn't
been any definitive Fair rules in place
for actors receiving royalties based on
how many minutes of watch time the show
or movie got on streaming meaning a
majority of that money gets pocketed by
the CEOs not the actors and especially
not the writers and so in these 118
dayss of the actors being on strike
Disney realized they had a tiny little
problem that being for the unions rules
no actor can do any press for their
upcoming films during the strike meaning
Disney n has an even bigger issue on
their hands here because they can't have
the actors advertise the movies they've
been pumping so much money into most of
their exposure only coming from trailers
and and posters so worst of all these
movies are our relying on whether or not
the film actually looks good and nine
times out of 10 what do you know that
answer is a big fat no they're relying
on the fact that they're Disney at a
point in time where people have never
been more pissed off at Studios for
underpaying employees well they could
just end the strike right wrong see with
a strike like this you're kind of damned
if you do damned if you don't like if
you don't give into demands and stretch
out the strike for as long as possible
sure you could probably get a better
deal and show how resilient you are as a
company but it also means for all those
months you had nobody working on new
stuff setting your entire production
schedule back however if you give in too
soon you look weak to the industry you
wouldn't want those pesky workers
getting too greedy n and demanding a
livable wige you want to make them
struggle so much that they're so
relieved the strike is ending that they
don't ever want to even think about
starting up a new strike for years
people are working for you but they're
more expensive now or you're saving
money but have nothing to put art a
decision that as we'll soon see is
really going to end up biting them in
the ass in the new year as we approach
my third reason for Disney's Fallen
Empire that being number three fatigue
not superhero fatigue not Marvel fatigue
Disney fatigue whether or not they
realize it people are getting sick of
these safe ass movies movies that don't
challenge them movies that are simply me
to be watched and then forgotten about
it Disney has been banking on Nostalgia
so much that people are actively getting
sick of being pandered to and they're
starting to run out of things for you to
even be nostalgic for I can't imagine
we're going to start seeing them do
liveaction versions of Home on the Range
or I don't know Chicken Little and it's
only now we've begun seeing them rely
more heavily on remix for movies that
sure people remember fondly but not
enough to want a pet to see it again
with different actors and the box office
is reflecting that Disney have this
issue where they're seemingly so big too
big to feel that they release schedule
for a year primarily consists of a
handful of big budget releases that
realistically are just not going to make
make that money back but at one point
they did look at the box office for the
liveaction Aladdin versus The liveaction
Little Mermaid I'd argue The Little
Mermaid remake is a better movie than
Aladdin yet only one of these Films
Broke a billion dollars this isn't a CO
thing anymore this is people starting to
think about what's actually worth their
time and money instead of doing the
smart thing and putting all their money
into a bunch of tiny budgeted films that
have the potential to Rick in massive
profits like a company such as Blum hos
does who also don't have the best movies
admittedly but Jason Blum if anything is
a smart smart businessman and has
perfected the art of making bank instead
of this Disney has chosen to put all her
eggs in a small handful of baskets one
of these movies feeling could result in
massive profit losses for the company as
a whole now what if almost every one of
these films were a failure like that
studio ending I don't think we're ever
going to see Marvel in the same skill we
once did just like Star Wars all it took
was a couple films to not make a billion
dollars and and they started dumping
that [Â __Â ] directly to Disney Plus what's
even worse is that because of his head
actor and writer strikes just about
every major Disney release next year has
been delayed in a lot of cases until
2025 they're not going to be making any
money off movies they can't release and
because these Productions are so massive
any small shakeup like this can cause
massive ramifications on the film as a
whole which probably means they'll come
right bad which means nobody wants to
see him which means disaster but at this
point in time here and not we're stuck
with wish a movie that wants to Revel in
and celebrate Disney at a point in time
when Disney's reputation has never been
worse I've seen a lot of folks blaming
wish's failure on a boycott when the
movie was doing poorly people claimed it
was because everyone was boycotting the
company due to how they handled the
strike then when one of their movies
even does slightly well people say see
there is no real boycott here people
still want to watch these movies and I
don't agree with either of these sides a
Twitter boycott is not going to affect
Disney's bottom line and your average
person does not give a [Â __Â ] about most
of their output this year and it's not
for any ulterior reason it's not black
and white it's simply a culmination of a
bunch of different issues that have been
building up for a long long time from
delays to unfair treatment of staff to
just making bad movies that people don't
want to see it's becoming more and more
clear by the dead that Disney sees you
as nothing more than a dollar sign and
so trying to give us a celebration like
wish just comes off kind of hollow and
unearned this is not the dfall of Disney
I really don't think they're going
anywhere if anything they'll just tone
it back until fth and them picks back up
in which the cycle can repeat as it
always does but I guess until we see
what happens next I'll hold my tongue
from
here holding my tongue not going to okay
well first of all that's really high
you're describing the likes of Aquafina
the repping seagull an Indiana Jones
that looks like he could be my [Â __Â ]
Granddad when the [Â __Â ] did you ever
focus on quality over quantity never
mind 2023 the year You released [Â __Â ]
Haunted Mansion [Â __Â ] me does anyone
actually believe this [Â __Â ] [Â __Â ] this I'm
going to bed
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