7 Mistakes to Avoid While Building Your First Business
Summary
TLDRIn this video, Ali, a former doctor turned entrepreneur, shares the seven major mistakes he made while growing his business to over $5 million in revenue. He emphasizes the importance of setting clear goals, focusing on one thing at a time, and recognizing multiple paths to success. Ali also discusses the power of sequencing tasks, tracking progress with metrics, and taking time for thoughtful reflection to drive both business and personal growth.
Takeaways
- đŻ The importance of setting clear goals for direction and focus in business and life.
- đ« Avoiding the mistake of not having a North Star or destination in mind when starting a business.
- đ Realizing that disappointment is a choice and can be avoided even when goals are not met.
- đ The potential downside of setting too many goals, which can scatter focus and reduce progress.
- đ€ïž Understanding that there are multiple paths to reach a destination and the value of learning from others' experiences.
- đ The benefit of reading books and seeking advice from those who have achieved similar goals.
- đ The need for focus and the impact of dividing attention on progress in various areas.
- đ The power of doing tasks in series rather than in parallel for better results and progress.
- đ Utilizing metrics as a tool to track progress and ensure alignment with goals, while being aware of potential side effects.
- â° The necessity of making time for thoughtful reflection to refine goals, paths, and systems for success.
Q & A
What is the main theme of the video?
-The main theme of the video is discussing the seven major mistakes the speaker, Ali, made while growing his business and how those lessons can be applied to both business and life.
Why did Ali initially avoid setting specific goals for his business?
-Ali initially avoided setting specific goals because he didn't want to set an arbitrary milestone outside of his control and he was concerned about being disappointed if he didn't achieve those goals.
How did Ali's lack of clear goals affect his team?
-Ali's lack of clear goals led to his team also being directionless and unsure of what to do, which can hinder progress and growth in a business.
What is the importance of having a single focused goal?
-Having a single focused goal allows for clear direction and prioritization of efforts, making it easier to chart a path towards that goal and to align all actions with that objective.
Why did Ali suggest setting too many goals was a mistake?
-Setting too many goals can dilute focus and resources, making it difficult to make significant progress towards any single objective. It's more effective to concentrate on a primary goal and a few secondary ones that support the main goal.
How does Ali suggest approaching the unknown paths to a goal?
-Ali suggests speaking to people who have already achieved the desired outcome, reading books on the subject, and possibly hiring a coach who has experience in the specific area. This helps to uncover unknown paths and gain valuable insights.
What is the significance of focusing on one thing at a time?
-Focusing on one thing at a time allows for concentrated effort and energy, leading to more significant progress and achievement. It's about identifying the most impactful task and dedicating resources to it for optimal results.
Why is doing things in series rather than in parallel important?
-Doing things in series ensures that there is a focused approach to tasks, which can lead to better outcomes and more efficient use of time and resources. It helps to avoid the scattering of attention and ensures that each task receives the necessary dedication.
How can metrics help in tracking progress towards a goal?
-Metrics provide a quantifiable way to measure progress and can indicate whether you are on the right track towards your goal. They help in managing and improving what is being measured, thus aiding in achieving the desired outcome.
What is the potential downside of relying too heavily on metrics?
-The potential downside is that the metric itself can become the goal, rather than a means to an end. This can lead to an unhealthy focus on the metric rather than the actual objective it is supposed to serve.
Why is setting aside time for thinking important in business and life?
-Setting aside time for thinking allows for reflection, strategic planning, and the generation of new ideas. It's a crucial step in ensuring that the path being followed is correct and that goals are aligned with long-term objectives.
Outlines
đ± Growing Pains: Business Lessons Learned
Ali, a doctor-turned-entrepreneur, shares his journey of growing a business from scratch to over $5 million in annual revenue, detailing the seven major mistakes he made along the way. Initially, he lacked clear goals, which led to confusion and inefficiency as his team expanded. He emphasizes the importance of setting a North Star to guide business direction and team efforts. Ali also touches on the potential pitfalls of not having clear goals, such as missing revenue targets and lack of direction in content creation. The video is sponsored by HubSpot, which Ali introduces while discussing the first major mistake about goal-setting.
đŻ Single-Goal Focus and the Power of Clarity
Ali stresses the importance of focusing on a single primary goal to avoid spreading efforts too thin across multiple objectives. He shares how setting multiple goals initially seemed beneficial but led to overwhelming complexity and reduced focus. Ali illustrates this with his current emphasis on growing the 'Productivity Lab' to a revenue of $5 million, using it as the central goal to filter all other activities. He advocates for simplicity and clear goal-setting in entrepreneurial coaching, urging others to identify their 'one big goal' and align their actions accordingly. Additionally, Ali discusses leveraging AI and tools like chat GPT to boost productivity, including a free ebook from HubSpot on effectively using AI in business.
đ€ïž Multiple Paths to Success and Utilizing External Insights
Ali reflects on realizing that there are multiple paths to achieving business goals, and not being aware of all the potential routes can limit success. He mentions his past mistake of not exploring different business models that could have accelerated reaching his revenue goals. Ali emphasizes the value of learning from others who have achieved similar goals, suggesting reading, networking, and hiring coaches as effective strategies to uncover unknown paths. He introduces a free business coaching bundle developed with his coach, highlighting the importance of external guidance and tailored advice in navigating business growth.
đ Strategic Focus and the Importance of Metrics in Business
Ali discusses the importance of focused effort and strategic planning in business. He admits to the mistake of dividing his attention among too many projects at once, which diluted his effectiveness and slowed progress. Ali uses analogies to illustrate the benefits of a sequential, series-based approach over a parallel, multitasking one, especially in creative and business processes. He also explores the role of metrics in monitoring progress and making informed decisions, cautioning against the pitfalls of letting metrics overshadow real goals. Lastly, Ali credits freeform thinking and downtime, as crucial for breakthrough ideas and strategic insights, sharing a personal anecdote about how such a moment led to a multimillion-dollar course idea.
Mindmap
Keywords
đĄProductivity
đĄGoals
đĄRevenue
đĄTeam Expansion
đĄMistakes
đĄHubSpot
đĄCoaching
đĄPart-time YouTuber Academy
đĄProductivity Lab
đĄMetrics
Highlights
Ali, a doctor turned entrepreneur, shares his journey of growing a business from zero to over $5 million in revenue.
Ali emphasizes the importance of setting clear goals for business and life, as he initially lacked them while growing his business.
Having a North Star or a clear destination is crucial for providing direction as a leader, Ali advises.
Ali discusses the flaw in fearing disappointment from unmet goals, suggesting that disappointment is a choice rather than an outcome.
After realizing the value of goals, Ali made the mistake of setting too many goals, which can dilute focus.
Ali shares his learning that focusing on one main goal with a few supporting objectives is more effective than having multiple goals.
The concept of 'who not how' is introduced, urging to find the right people to help along the path to a goal, rather than trying to figure out every step alone.
Ali regrets not exploring multiple paths to his goal early on and encourages seeking advice from those who have achieved similar goals.
Ali talks about the mistake of splitting focus and the power of concentrating on one task to achieve significant progress.
The importance of doing tasks in series rather than in parallel is highlighted for better progress and efficiency.
Ali stresses the role of metrics in determining whether one is on the right track towards their goals.
The potential side effects of focusing too much on metrics are discussed, as they can sometimes become the end goal rather than a means to an end.
Ali shares his realization of not allocating enough time for reflection and thinking, which is crucial for business and personal growth.
The concept of 'Clarity Hour' is introduced, where dedicated time for thinking and reflection can lead to transformative ideas.
Ali's experience of creating the Part-time YouTuber Academy from a single reflective moment in a coffee shop demonstrates the power of thinking time.
The transformation of Ali's business after launching the Part-time YouTuber Academy, resulting in significant revenue growth.
Ali concludes with the message that taking time to think can lead to substantial progress in both work and personal life.
Transcripts
hey friends welcome back to the channel
if you're new here my name is Ali I'm a
doctor turned entrepreneur and the
author of feelg good productivity which
is about how to be more productive in a
way that actually feels good and in this
video I want to talk through seven major
mistakes that I've made through the
Journey of growing my business over the
last few years I've grown my business
from zero to over $5 million a year in
Revenue I've grown my team from being
just me to over 14 full-time employees
and I've made so many mistakes along the
way and I'm making this video in the
hope that you don't make those same
mistakes whether it's in your business
or in your life because a lot of these
mistakes are actually applicable to life
and not just work this video is
sponsored by HubSpot more on them later
all right so mistake number one is that
I did not have goals now this is a
ridiculously important point that I wish
I could just go back and tell myself and
Hammer into my brain so please bear with
me as I try and kind of explain my
thinking around this what I mean by this
is that we can sort of imagine we are
currently at Point a and we wanted to
try and get somewhere so with my
business I knew that I wanted some sense
of like Financial Freedom I knew I
wanted the freedom to be able to quit my
job job if I wanted to I knew I wanted
passive income and so that was partly
why I decided to start this YouTube
channel but throughout that process of
growing the business for a lot of it I
didn't really have a clear goal I didn't
have a Northstar I didn't have a
destination that I was working towards I
would speak to coaches and stuff and
they would say oh you know what's your
Revenue goal for the year and I would
say I don't know I don't really have a
revenue goal other than to be profitable
and okay okay are you sure you sure you
don't want a revenue goal and I'll be
like no I don't really want a revenue
goal etc etc now the reason I didn't
want to set goals for my business or for
my YouTube channel in the early days is
because I didn't want to set a goal that
was outside of my control I didn't want
to set like an arbitrary like subscriber
Milestone or something like that and I
only wanted to set a goal which was like
you know I'm just going to make one or
two videos a week and just see what
happens and I think again in the early
days that bias to action that just sort
of just making things happen really
worked but it was when I started hiring
people you know when you start growing a
business you start hiring people they
start looking to you as the leader to
you know provide some direction and have
a sense of where you want to go and
because I didn't know this like my team
were also fairly lost and like not
really knowing what to do and I sort of
hide people being like yeah I want to
hire you to help me like grow this
YouTube channel but like I don't really
know where it's going and I don't really
know why I want to grow the YouTube
channel and I don't really know what the
business around it is so yeah welcome
aboard good luck and it's sort of like
being the captain of a ship and hiring
crewm mates to come on the ship but like
the captain being like yeah I'm not
really sure where we're going we're sort
of going that way and like yeah we'll
just sort of keep going that way the
other thing that I used to think back in
the day was
well if I set a goal and then I don't
hit it then I'll be disappointed I
realized that that logic was actually
flawed because you can actually set
goals and also not be disappointed if
you don't hit it the feeling of
disappointment is a choice right I can
choose to feel disappointed or not
whether I hit the target or not but the
way my CEO coach Eric partaker put it he
was like look man I get it that you
don't want to be disappointed if you
don't hit the goal but like currently
it's like you're throwing darts with a
blindfold on so at least just take the
blindfold off and let's just visualize
where the target is and now even if you
do nothing else just by virtue of the
fact that you can see the target you are
far more likely to get there a lot of
students in my parttime YouTuber Academy
and parttime YouTuber accelerator come
to me and ask me for advice and the
thing I find myself saying is like great
I'm happy to give you advice but the
first thing we need to do is we need to
Define what is the goal what are you
actually trying to go for is the goal to
be making a 100 Grand this year or 50
Grand this year is the goal to hit
10,000 subscribers this year is the goal
to enjoy the process of making YouTube
videos and not be worried about the goal
like what is actually the thing that you
want just sit down and come up with a
rough Vision a sense of where you're
trying to get to and then it'll be
infinitely easier to find the path to
getting there and that's also not to say
that you can't change your mind on this
you know I've set various goals for the
business we've started moving in that
direction and then I've changed my mind
I'm like all right cool now we're moving
in a different direction but it's a lot
easier to steer a moving ship than a
stationary ship if you're just if you
start making progress in One Direction
you can always change the goal but not
having the goal in the first place means
that it's a lot harder to go on the
journey so that is one thing I would
tell to my previous self all right now
we come to mistake number two which is
once I realized the value of having a
goal and the value of having this
destination in mind I decided to set too
many goals and the thing I wish I could
tell myself is set the goal but don't
set too many of them ideally have just
one that you're focusing on for your
business and then maybe like two or
three others for the business that are
sort of like helping you get to that one
goal because when you have multiple
goals you know at one point I was like
okay cool there's value in setting goals
so let's get the business to I don't
know this million in Revenue let's get
the profit to this amount margin let's
grow our YouTube channel to this many
subscribers let's grow Instagram to this
many and int to this many and Tik Tok to
this many and like email list to this
many and also in our courses let's grow
the courses to this amount and I started
making this ridiculously long list of
goals and I posted this on Twitter a
couple years ago being like yeah these
are our okrs are objectives and key
results and everyone who is an
experienced entrepreneur looked at that
list and was like bro this is way too
many even now when I speak to
entrepreneurs and coaches and mentors
and stuff I still have a tendency to set
too many goals I've learned from that
and my 2024 goal for the business is to
launch our new productivity lab product
and to try and get it to 5 million year
in Revenue it's just that's the one
thing that I'm focusing on just because
that's the one thing I'm focusing on
doesn't mean I'm not doing other things
but it means that everything else I do
is filtered with that destination in
mind for me the goal is to get
productivity lab to 5 million a year in
Revenue why cuz I think it's a cool goal
to work towards and cuz why not I'm not
wedded to the Target I'm not wedded to
the goal if we don't get there I don't
really care but it's like a cool
destination to slowly work towards when
I do coaching sessions for other
entrepreneurs I find myself asking them
what's the goal then I would say things
like okay you know let's say a year from
now 12 months from now what are some
things you'd like to be celebrating in
the business like what are some cool
milestones and so they might say oh you
know I'd love to get the business to I
don't know 5K a month in Revenue you
know I've been thinking of growing on
Instagram I'd love to get my Instagram
following top 300K you know I've been
thinking I should probably start a
newsletter I'd love to start a
newsletter and grow that to X and you
think of making products i' have to make
a product that does this and this and
this and you know while I'm there I
should probably post on Tik Tok and then
yeah if I'm posting on Tik Tok I should
prob post YouTube shorts as well so yeah
those are my goals and I'm like okay
cool let's write all those down now look
at that list now if I could wave a magic
wand and make make any one of those
goals happen but only one you're only
allowed to hit one of those goals which
goal would it be and they're usually
like oh well I guess I'd love to get
100K profit in the business great that's
the one goal that is the one thing the
other stuff makes sense as a vehicle as
a path to get to that one thing but
defining the one thing is incredibly
helpful but incidentally one mistake
that I've not made is using chat GPT to
supercharge my productivity and if you
want to learn more about taking
advantage of AI for your business or
your YouTube channel then I'd highly
recommend you check out this completely
free ebook it is a comprehensive toolkit
featuring a decision flowchart to
navigate chat gpts usage checklists for
refining AI content and an in-depth
guide with over a 100 prompts to enhance
your workplace productivity this bundle
streamlines your interaction with chat
GPT ensures content quality and helps
you with integrating AI into your
business and your life it is a
completely free resource designed to
help you use AI to make your workday
easier one thing from it that I found
particularly helpful was discussions on
the risk of plagiarism which is very
important to be aware of if you're
planning to use AI especially for me as
a writer like obviously I don't want to
plagiarize my writing content through AI
you can click the link in the video
description to download the free ebook
and the resource was very kindly made by
the lovely team at HubSpot who are also
very kindly sponsoring this video and
anyway let's get back to it and mistake
number three is not recognizing that
there are always multiple paths to get
from A to B and so for example last year
when I think we were aiming for 5
million in business revenue and we
actually hit the goal I knew that one
path of getting there I make just make
more videos I knew that another path of
getting there was like sell a course
like sell like a $1,000 course like I
don't know 5,000 times and that would
get us to 5 million I did not appreciate
that you could do a high ticket offer
that had customer success baked in in a
way that wasn't tied to my own time I
did not realize that I could potentially
try and build software I didn't realize
for example that there might have been
an easy path to 5 million by doing a
service-based business selling to other
businesses I didn't realize that there
might have been a path to 5 million in
Revenue doing corporate consulting or
doing Learning and Development courses
and workshops for corporations who have
loads of money these are just a few
examples and these are probably not
going to Vibe with where you are in your
life I suspect because they're specific
to my situation but the point is with
any destination we're trying to get to
there are always multiple ways of
getting there some of those paths are
things that you will know about but some
of them are going to be things that you
don't know about so what do you do about
the unknown paths what I really wish I
had done is firstly read more books
specifically about how to get from A to
B I would probably posted on Twitter to
be like hey my goal is to get the
business do 10 million in revenue or
whatever the thing might be can anyone
recommend any books that I might find
useful but more importantly than that I
wish I'd spoken to people I wish I'd
spoken to people who had done that thing
already I know through my network lots
of entrepreneurs who were doing 5
million Revenue last year I did not
think that I could just message them and
say hey man you know I'm trying to get
the business from X to Y I know you've
done it would love to hop on a zoom call
if you can share any advice I didn't
realize that I could hire a coach who
has done the thing before and grown a
business because I thought well how am I
going to find someone who's specifically
grown a YouTube channel from this amount
to this amount and specifically grown a
business based on a YouTube channel it's
like okay maybe there aren't that many
people out there who have done it
specifically with a YouTube channel but
the principles of business and life are
broadly the same regardless of which
particular business vehicle you happen
to be in there's a phrase um from a book
by Ben Hardy and Dan Sullivan called who
not how when you're thinking about the
path of getting from A to B don't start
by thinking how am I going to get there
instead think who could possibly help me
along the way and now you know we've got
a goal of hitting 10 million in business
sometime next year cuz why not it's kind
have a fun goal and like there's this
cool like visual that I I sometimes
think about there's like a window and
there's like a be and the bee keeps on
it's trying to get through the window
and it just keeps on hitting the window
and keeps on hitting the glass and keeps
on like bouncing off the glass and the
bee doesn't realize that actually if it
just sort of went out a bit and sort of
went like 5 m that way there's actually
a hole in the window and it can just
like go there and that is like the
unknown path that the bee doesn't even
realize exists uh whereas if the bee had
spoken to someone who was already on
that side to be like hey man how'd you
get to that side they'd have been able
to say oh just go 2 m down the road and
go through the hole in the window bit of
a contrived analogy but but you get the
idea and so the real mistake was this
when it comes to getting from A to B
there are always multiple Parts there
are the parts you know and then there
are the parts that you don't even know
exist so it's worth spending a little
bit of time speaking to other people who
have been to destination B and Beyond to
be able to tell you what am I missing
here like you can plan out a strategy
and run it past them and hopefully
they'll be able to poke holes in it and
say have you considered doing this it
might be a lot easier oh and by the way
if you're interested in learning what I
have personally learned from my CEO
coach Eric he and I have actually
partnered to create a completely free
business coaching bundle and this is
basically a collection of worksheets and
prompts and templates and a couple of
like video courses as well along with a
free copy of his book these are some of
the things that really helped me when I
started working with Eric about 2 years
ago they were completely free for you
guys and that'll be linked down below if
you want to check it out all right now
we come to mistake number four and
mistake number four was a mistake of
focus I mean focus in the sense of even
when I had a goal and I had a clear path
of getting there I was just trying to do
too many things at the the same time and
this is something that I still need to
keep on reminding myself of splitting
your focus and your attention in
multiple different areas usually leads
to very little progress being made in
any of them and there's a nice little
visual for this like if this is you this
little ball one thing that could happen
is your energy could be scattered in all
these different directions and this is
what it would look like or alternatively
if you just decided to focus and just
focus on just one thing your energy
could go in this direction and this is
what this would look like and you can
see this second one is making a lot more
progress than the first one where the
energy scattered in multiple different
places like the periods of my life where
I made the most progress on the book
were not when I was trying to juggle
doing the book with doing videos with
running the business with like I don't
know trying to get jacked it's like I
was I was focusing on so much so much
stuff that I wasn't really making
progress in any of it but when I decided
to okay for these next two weeks the
only work rated thing I need to do is
focus on the book and when that was the
case I made so much progress on getting
the first draft out and getting the
editing done and all of the stuff along
the book journey we really want to be
focusing on as people say the 20% of
efforts that are going to get us 80% of
the way to the goal and so a question
that I would love for you to think about
here is if I could only focus my
attention and energy towards one thing
in my work and in my health and in my
relationships what would that one thing
be what is the one thing that if I
really focused on it for the next let's
say month I would make enormous progress
towards my goal all right so moving on
to mistake number five mistake number
five that I made and still continue to
make in various degrees is the mistake
of trying to do things in parallel
rather than in series now for example if
you've done phys you will know that a
series circuit looks something like this
so the current goes through one
component in the circuit and then it
goes through the next and then it goes
through the next whereas a parallel
circuit looks something like this where
a current is splitting itself and going
through all three of the components at
the same time and then rejoining now
again it speaks to this idea of focus I
used to think that the appropriate way
to get things done was to do lots and
lots of things in parallel juggle lots
of things at once in the hope that I
could make progress in all of them but
what I've really realized over the years
is that there's enormous power in doing
things in series and doing things in a
sequence so let's say I was a YouTuber
and I knew I wanted to create an online
course because that would help me you
know make money in a way that was
decorrelated from me just making YouTube
videos I would probably be totally okay
with taking a break from making YouTube
videos for like 2 weeks just to be able
to focus on the course because that is
the next Domino that if that Domino were
to fall now every time I make videos in
the future I can plug the course even
when it comes to my health you know one
thing I said to Dan go who is my health
coach he's great he's got a YouTube
channel link down below one thing I said
to him was like hey man you know I want
to build muscle and I want to lose fat
and I want to become more flexible and I
want to become more mobile that's my
goal for the year and he was like okay
that's fine but it is very hard to do
all those things at the same time so why
don't we sequence it why don't we start
by bulking where you gain muscle and
then we can do a cut where you lose fat
and then once we've done that then we
can worry about kind of thinking about
your flexibility and Mobility how does
that sound I was like okay yeah that
makes sense I've learned the power
sequencing rather than trying to do
everything in parallel just think what
would this look like in series what
would this look like in sequence rather
than trying to do everything everything
all at once all right mistake number six
that I made is kind of going back to a
little journey destination analogy so
you got where you are at Point a you've
got where you want to be at point B and
you've got various paths to get there
and maybe you're carving your own path
or you're picking a path that has
already been trotten so you you know
youve decided you want to go on that
path the thing is we're never actually
going to stick to the path we always
tend to deviate from the path that we've
set and we need something to tell us are
we on the right track or are we not on
the right track and when it comes to
business and often even when it comes to
life that thing is metrics it is numbers
because numbers don't lie if it's a
business you can figure out like what
are the metrics that I would need to be
hitting to make sure I'm on track and
then you can track those metrics and as
they say what gets measured gets managed
what gets measured gets improved and
then you can see what's happening when I
needed to make progress on my book and I
wasn't making the progress until Eric my
CEO coach said okay why don't we just
track the number every day I want you to
just track in a spreadsheet how many
words did you write today and I started
tracking it and I was like oh I'm only
writing 400 words a day is that meant
that I could either work harder on doing
more words or I could change the goal or
I could change the path to get there in
almost everything in life you can use
metrics to figure out are you on track
with where you want to be when it comes
to the gym doing a dexa scan every now
and then taking progress photos
measuring your biceps and stuff can
really help in figuring out are you
actually on track at the same time uh
whenever you do set a metric for your
business or for your life it is worth
recognizing that every metric has
unforeseen side effects if you set a
metric of weight for example if you're
trying to get Hench or whatever the
unforeseen side effect is that you could
become obsessed with gaming that number
rather than actually thinking about the
true goal I think this is called good
Hearts law or something where a metric
is trying to track something but then
the metric itself becomes the goal and
people start going towards that rather
than towards the thing that the metric
is trying to point towards and then
mistake number seven that I've made in
my business throughout the whole time
and still continue to make is not making
enough time for thinking now this is
something that Keith Cunningham WR
writes about this in the book uh The
Road Less stupid which is basically a
book of journaling prompts whereas whole
thesis is that once a week for at least
an hour you want to spend some time with
you and just a notebook and a pen and
you want to be thinking you want to be
thinking about your business you want to
be thinking about your life and he gives
a load of different prompts that are
really helpful in thinking is my goal
correct is my path correct is the system
that I'm using to follow that path
correct are my metrics legit so here are
some really useful prompts from this
book for example what shortcuts are we
attempting to take that are not
shortcuts but rather mirages of greed
laziness or impatience over the next 100
days what are the things that I must do
less of to make room for the things I
need to do more of great question what
are the three things I could begin doing
that would get me 80% of the way there
where have I optimized for easy instead
of outcomes where am I inconsistently
executing the right thing where am I
consistently executing the wrong thing
where have we substituted our Judgment
of what we want to deliver for what the
customer actually wants where have we
done a poor job of posting the speed
limit explicitly setting expectations
deliverables and outcomes what are the
backpacks I've been lugging around that
are no longer useful this this book has
like dozens and dozens of these prompts
you know one thing that we've instigated
for our whole team is something called
Clarity hour which is every Wednesday in
the afternoon where everyone has to hop
in the same Zoom call and then you've
got we've got a turnoff slack and all
devices and everything and everyone just
has a pen and paper and just we sort of
works individually through thinking
about their area of the business and
these prompts can really help in sort of
guiding the direction of thinking and
actually you know the thing that most
moved the needle for our business was
when I created a course called the
part-time YouTuber Academy and I came up
with the idea
when I was in a coffee shop in Cambridge
in like the summer of 2020 and I
happened to have a notebook and a pen
with me and I was just sort of drinking
coffee and just like journaling with a
notebook and pen and after a bunch of
journaling I just sort of came up with
this idea that hey what if I just made a
course about how to do YouTube cuz
people seem to ask me about it think
it'll be easy enough to make the course
let's just do it and that course
completely transformed our business
basically overnight we expected to sell
like I don't know 10 seats for the first
cohort we ended up selling 350 seats we
made like $300,000 in a week it's the
most money I've ever seen in my life and
that of course just the part time youber
Academy and its accelerator which we
added onto it has made our business
several million dollars over the last 3
years and it's all it all came from an
idea that I had in a coffee shop with a
pen and notebook and I don't get those
sorts of ideas no one gets those sorts
of ideas when they're inroad in the
day-to-day struggle we have to take a
step back we've got to make the time to
think and if we can make the time to
think we can make enormous progress in
our work but also in our personal lives
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