Training W/ Dana White ($120,000 Morning Routine)

Jesse James West
30 May 202412:12

Summary

TLDRIn this engaging video, UFC President and CEO, Dana White, shares his journey of transforming the UFC from a failing business to a successful one. He discusses his commitment to health and longevity, showcasing the Superhuman protocol that he credits for saving his life after being told he had 10.5 years to live. The video features a weight training session, red light therapy, cold plunging, and the importance of oxygen. White emphasizes the value of a quality life, the mindset of exceeding limits, and his dedication to his work and teams. He also shares his business principles, including prioritizing people and building a strong team. The video concludes with a gift exchange symbolizing their friendship and White's advice for future entrepreneurs to embrace adversity and find solutions to problems.

Takeaways

  • 🥊 Dana White, the president and CEO of UFC, credits the Superhuman protocol for his improved health and vitality.
  • 💪 The Superhuman protocol includes weight training, red light therapy, cold plunging, and oxygen therapy, which Dana White attributes to his better blood work and overall health.
  • 🧊 Dana White has been cold plunging for almost 2 years and considers it an essential part of his life, contributing to his quality of life and health.
  • 💊 Dana White has come off all his medications for cholesterol, blood pressure, and thyroid issues after following the Superhuman protocol.
  • 🤔 Dana White dismisses critics and naysayers of the Superhuman protocol, emphasizing that personal health improvements are what matter.
  • 🏋️‍♂️ Dana White's workout routine is intense and time-efficient, with no warm-ups and a focus on super-setting exercises to maximize results.
  • 🎁 Dana White and his friend exchange a special gift, symbolizing their friendship and shared commitment to health and the Superhuman protocol.
  • 🎶 Dana White enjoys listening to music, including the Beasty Boys, during his workouts for motivation.
  • 💼 Dana White is involved in multiple ventures including Power Slap, Howerhead whiskey, and 301, demonstrating his ability to manage and excel in various businesses.
  • 🤝 Dana White's business principles emphasize putting people first, building a great team, and taking care of them to achieve success together.
  • 🛑 The biggest struggle Dana White faced was during the COVID-19 pandemic, where he focused on keeping his employees and maintaining business operations.

Q & A

  • Who is Dana White and what is his role in the UFC?

    -Dana White is the president and CEO of the UFC (Ultimate Fighting Championship). He is credited with turning the UFC from a failing organization into a success.

  • What health challenge did Dana White face two years ago?

    -Two years ago, Dana White was told by Gary Brea that he had 10.5 years to live, prompting him to make significant changes to his lifestyle.

  • What is the Superhuman protocol and how did it impact Dana White's health?

    -The Superhuman protocol is a health regimen that Dana White adopted, which includes weight training, red light therapy, cold plunging, and oxygen therapy. It has reportedly improved his blood work to the best it's ever been and allowed him to come off all his medications for cholesterol, blood pressure, and thyroid issues.

  • What is Dana White's view on the importance of quality of life?

    -Dana White emphasizes the importance of a good quality of life over just living a long life. He is focused on living a life with no physical or mental limits and constantly striving to exceed his previous level.

  • What is Dana White's daily workout routine like?

    -Dana White's daily workout routine involves weight training for two hours without warm-ups, going straight into the exercises. He super sets everything and tries to complete the routine as fast as he can.

  • How does Dana White manage his time with multiple businesses?

    -Dana White manages his time by working long hours, typically from 9:30 am to 8:30 pm or later. He loves what he does, which includes running the UFC, Power Slap, owning Howler Head whiskey, and being involved in various other ventures.

  • What is Power Slap and how successful has it been?

    -Power Slap is a combat sport that Dana White has been involved in for 16 months. It has become the most successful thing he has been a part of, turning niche sports into billion-dollar businesses.

  • What does Dana White consider as his definition of success?

    -Dana White defines success as happiness. He emphasizes doing what he loves and doing it well, with the belief that money will follow.

  • What is Dana White's approach to dealing with adversity and challenges?

    -Dana White's approach to dealing with adversity is to embrace it and find solutions to problems. He likens his mindset to a battleship, going to war every day and either succeeding together or not at all.

  • What advice does Dana White have for future entrepreneurs?

    -Dana White advises future entrepreneurs to love adversity and find solutions to problems. He emphasizes the importance of being dependable for employees, family, and in his case, fighters and other stakeholders.

  • What is the significance of the gift Dana White received at the end of the video?

    -The gift Dana White received was a matching best friend t-shirt with the image of them together at UFC 303, symbolizing their friendship and shared experience.

Outlines

00:00

🥊 Dana White's Superhuman Protocol Journey

Dana White, the president and CEO of the UFC, shares his transformative health journey through the Superhuman protocol, which he credits for saving his life after being told he had 10.5 years to live due to health issues. The protocol includes weight training, red light therapy, cold plunging, and oxygen therapy. Dana emphasizes the importance of quality of life over quantity and discusses his commitment to exceeding his own limits, as well as his disdain for those who try to debunk the benefits he experiences. He also hints at a special gift he plans to give to his friend, symbolizing their friendship.

05:00

💪 Intense Training and Business Acumen of Dana White

The video script delves into Dana White's daily routine, showcasing his dedication to both physical fitness and his business ventures. He discusses his grueling 2-hour training sessions and his work ethic, often spending 11 hours a day managing the UFC, Power Slap, and various other businesses. Dana reveals his business principles, emphasizing the importance of people and teamwork, and shares his experience navigating the challenges of COVID-19, which he overcame by keeping everyone employed and maintaining a positive mindset. He also shares his philosophy on success, defining it as happiness rather than wealth.

10:02

🎁 The Gift of Friendship and Health Advocacy

In the final paragraph, Dana White and his friend engage in a health and fitness session, culminating in a cold plunge and a discussion about the benefits of this practice for anti-aging and inflammation reduction. Dana shares his experience with a device that is purported to improve eyesight without the need for goggles. The session concludes with Dana receiving a special gift from his friend—a matching 'best friend' t-shirt commemorating their time together at UFC 303. Dana uses this moment to advocate for a proactive approach to health and to encourage viewers to subscribe and stay relentless in their pursuit of well-being.

Mindmap

Keywords

💡Dana White

Dana White is the President and CEO of the UFC (Ultimate Fighting Championship), a leading global mixed martial arts organization. He is a central figure in the video, discussing his health journey and the transformation of the UFC from a struggling business to a successful one. His commitment to health and fitness is a key theme in the video, as he shares his personal experiences with various wellness practices.

💡Superhuman protocol

The Superhuman protocol is a health and wellness regimen that Dana White credits with improving his health significantly. It includes various practices such as weight training, red light therapy, cold plunging, and oxygen therapy. The protocol is a central concept in the video, illustrating Dana's dedication to achieving optimal health and performance.

💡Red Light Therapy

Red Light Therapy is a treatment mentioned in the video that involves exposure to red light, which is believed to have therapeutic effects on the body, such as improving blood circulation and reducing inflammation. Dana White discusses using a red light therapy bed as part of his Superhuman protocol, indicating his belief in the benefits of this therapy for maintaining good health.

💡Cold Plunge

Cold Plunge refers to the practice of immersing oneself in cold water for a short period, which is known for its potential health benefits such as boosting the immune system, reducing inflammation, and improving mental clarity. In the video, Dana White shares his experience with cold plunging, stating that he has been doing it for almost two years and considers himself an addict, highlighting its role in his health journey.

💡Quality of Life

Quality of Life is a broad term that encompasses an individual's overall well-being, including physical health, mental health, and life satisfaction. In the context of the video, Dana White emphasizes his focus on improving his quality of life through health and wellness practices, rather than just extending his lifespan. This concept is central to his narrative about embracing a healthier lifestyle.

💡Oxygen Therapy

Oxygen Therapy, as mentioned in the video, is a treatment that involves breathing pure oxygen in a controlled environment. Dana White discusses the benefits of oxygen therapy, stating that it has contributed to him not being sick for two years. This therapy is part of the Superhuman protocol and is presented as a key element in maintaining his health.

💡Success

Success in the video is defined by Dana White as happiness, rather than financial gain. He emphasizes that doing what he loves and doing it well naturally leads to financial success. This perspective is illustrated through his various business ventures, including the UFC and other enterprises, showing that his definition of success is closely tied to personal fulfillment and passion.

💡Power Slap

Power Slap is a competitive sport that Dana White has been involved with, which is only 16 months old at the time of the video. He mentions it as the most successful thing he has been a part of, indicating his ability to turn niche sports into billion-dollar businesses. Power Slap serves as an example of Dana's business acumen and his passion for nurturing and growing new sports.

💡Entrepreneurship

Entrepreneurship is a recurring theme in the video, as Dana White shares insights into his approach to business and the mindset required to be a successful entrepreneur. He discusses the importance of building a great team, taking care of people, and facing adversity with a problem-solving mindset. His experiences and advice provide a glimpse into the challenges and rewards of entrepreneurship.

💡Relentless

Relentless is a term used in the video to describe Dana White's approach to life and business. It encapsulates his drive, determination, and the constant pursuit of improvement. The term is used to inspire viewers to adopt a similar attitude, emphasizing the importance of never giving up and always striving to be better.

Highlights

Dana White, president and CEO of UFC, shares his transformational health journey.

Dana was told he had 10.5 years to live, prompting a significant lifestyle change.

Introduction of the Superhuman protocol, which Dana credits for saving his life.

Weight training session as part of the Superhuman protocol.

Dana's commitment to daily red light therapy as part of his health regimen.

Claim that Dana's blood work is the best it's ever been due to the Superhuman protocol.

Dana's transition off all medications after adopting the Superhuman protocol.

Dana's passion for cold plunging and its impact on his life.

Dana's philosophy on life: 'There are no limits, there are only plateaus'.

Dana's dedication to improving every day in business and life.

The importance of oxygen in maintaining health according to Gary Brea's philosophy.

Dana's rigorous workout routine and his approach to time management.

Dana's work ethic and his leadership in multiple ventures including UFC, Power Slap, and others.

Dana's business principle: prioritizing people and building a great team.

Dana's strategy for overcoming the struggles faced during the COVID-19 pandemic.

Dana's mentality of embracing adversity and finding solutions to problems.

Dana's advice for future entrepreneurs on dealing with challenges and responsibilities.

Dana's experience with the health benefits of cold plunging and its addictive nature.

Dana's refusal of a $125 million deal due to misalignment with his values.

Dana's favorite UFC fight and the significance of the Conor McGregor vs. Khabib Nurmagomedov bout.

Dana's definition of success: happiness derived from doing what he loves.

The gift exchange between Dana and his friend, symbolizing their friendship and shared journey.

Dana's message on health and aging, encouraging people not to accept limitations with age.

Transcripts

00:00

this is Dana White president and CEO of

00:02

the UFC and he lives by one clear

00:06

model I don't give of Dana White turned

00:09

the UFC from a failure to a

00:10

[Music]

00:13

success how do you not love him but his

00:15

own future was far from certain 2 years

00:18

ago Gary Brea told me I had 10.5 years

00:21

to live so I had to make a change today

00:23

he'll be taking me through the

00:24

Superhuman protocol that saved his life

00:28

first thing I'm going to take Jesse

00:29

through is a weight training session

00:30

then I'm going to show him the

00:31

Superhuman protocol ooh it's something

00:33

called the Superhuman protocol curious

00:36

not everyone is a fan so I tested it

00:38

Dana White what's up man good to meet

00:40

you to meet you I'm Jessie I'm Dana how

00:43

are you I'm good man I have a gift at

00:45

the end of the workout end of everything

00:46

we do I'll give it to you okay deal what

00:49

Dana doesn't know is that inside that

00:50

little box is a very special gift only

00:53

one that a best friend would give to

00:55

another best friend if you know what I'm

00:57

saying could be a Rolex could be a

00:59

protein powder I highly doubt it's a

01:00

Rolex but uh it's got some I feel don't

01:04

touch Dana took me around and showed me

01:06

everything that they have here and let

01:07

me just tell you it's pretty crazy this

01:10

is the red light therapy bed superhuman

01:12

protocol so you get in this every day

01:15

[Music]

01:17

yeah my blood work is the best it's ever

01:20

been do you attribute that to the superh

01:22

100,000% and there's people on the

01:25

internet that that try to debunk Gary

01:26

Brea now if you don't want to do this I

01:28

don't give a sh what you do I'm off all

01:31

my meds really yeah I was on cholesterol

01:33

medicine blood pressure medicine and I

01:35

was on thyroid medicine if I heard me

01:37

talk like this two years ago I said this

01:39

dude's out of his oh my mind you're a

01:42

loon I'm a hippie now yeah there you go

01:44

oh wow oh dude I've been cold plunging

01:47

for a while how long have you been cold

01:48

plunging for almost 2 years it'll be 2

01:50

years in June do you consider yourself a

01:51

cold plunge addict yeah I couldn't

01:54

imagine my life now without coal

01:56

plunging you know you're like Willy

01:57

Wonka but for like the body you know

02:00

what I mean all all I care about I don't

02:02

give a [ __ ] how long I live that that's

02:04

that is what it is just want a good

02:06

quality of life yeah you want to be that

02:08

guy hey Dana is still alive yeah he's 80

02:10

drooling in a wheelchair in living room

02:12

did you read this quote I have not yet

02:13

this is the quote that I've lived my

02:15

whole life out it's exactly it's here

02:18

it's in my house I have this thing

02:20

everywhere because you might as well be

02:21

dead seriously if you always put limits

02:24

on what you can do physical or anything

02:26

else it'll spread over into the rest of

02:28

your life there are no limits there only

02:30

plateaus a man must constantly exceed

02:32

his level iing love that isn't that

02:34

badass that's sick it's the truth when

02:36

you think about it you want to get up

02:37

every day and try to be better than you

02:39

were yesterday in business and life and

02:41

everything the last piece of the

02:42

Superhuman protocol is the oxygen right

02:45

here oh I'm thinking about getting this

02:46

you should get this so Gary has this

02:48

this other philosophy that I'll tell you

02:50

the presence of oxygen is the absence of

02:52

disease no [ __ ] I haven't been sick

02:54

in 2 years you're going to ask anybody

02:56

around me and think about all the people

02:57

that I interact with every weekend from

03:00

all over the world I was just in St

03:01

Louis taking pictures shaking hands with

03:03

everybody I'm physically in the best

03:05

shape I've ever been in like internally

03:07

exactly internally in the best shape

03:09

I've ever been in I'm excited to explore

03:11

all these tactics and see what we got

03:13

today

03:13

[Music]

03:17

baby on I got to get into my

03:20

outfit there we go I'll take that all

03:24

right Ultimate Fighter baby I love it

03:26

team Chandler team Chandler all right

03:29

all right all right sh just got

03:34

weird I love the video of you going and

03:37

asking people to see their Home Gyms

03:39

maybe 15 years ago everybody would have

03:41

let you into their house these days you

03:43

can't trust anybody man would you let me

03:44

in if I showed up to your

03:46

house you wouldn't even get [ __ ] near

03:48

my you wouldn't even get near my

03:52

[Music]

03:54

gate uh Monday chest and tries Tuesday

03:57

is back and buys Wednesday is death row

03:59

I take Thursday and Friday off and on

04:01

Saturday we do three sets of every piece

04:03

of equipment in here being healthy is

04:05

very timec consuming and I don't have a

04:07

lot of time so I super set everything

04:10

and uh I try to rip through this routine

04:12

every day as fast as I can no warmup

04:14

just straight into it there's no [ __ ]

04:16

time for

04:17

warm-ups and I used to be that fing meat

04:19

head that used to try to bench as much

04:21

as I could for the last however many

04:22

years and I blew my shoulder out trying

04:24

not to get fat and I'm trying not to get

04:25

hurt those are my I'm not trying to

04:27

break any world records those are the

04:29

goals baby

04:31

[Music]

04:36

let's go Dana never listen to music when

04:38

you LIF yeah maybe a little Beasty Boys

04:40

I've heard you like the Beasty Boys you

04:42

heard

04:44

right what part of the protocol was the

04:47

hardest to like kind of get like used to

04:49

and do consistently probably cold

04:50

plunging I mean when you first start

04:52

cold plunging forget about the physical

04:55

the mental yeah after you Cal plunge and

04:58

you do it in the morning

05:00

you feel like you've really [ __ ]

05:01

accomplished something and then once you

05:03

get into it it's like just something you

05:06

have to do how many times when you first

05:07

started did you sit there and stare at

05:09

that [ __ ] for like 30 minutes

05:11

before you got in the hardest part is

05:12

just getting in 100% it still is hard

05:15

it's so true

05:18

yeah got a good pump going I'm not going

05:20

to lie it's very different than how I

05:21

train I I typically do a lot of like one

05:23

set at a time but it feels good so Dana

05:25

how how long are you training every day

05:27

2 hours 2 hours okay

05:32

you getting little jams going

05:34

[Music]

05:37

yeah

05:39

okay we're feeling ourselves now how

05:41

many hours a week would you say you work

05:43

I usually get here at uh at 9:30 okay

05:46

and I'm here till 8:00 every night 8:30

05:48

to 99 wow sometimes 88 how do you keep

05:52

going I love it I love what I do I run

05:54

the UFC I run power slap I own Hower

05:57

head whiskey we just bought a company me

05:59

and the foro is called 301 you know

06:01

ridiculous is on MPV SLS skate League

06:04

trbl the as nitr cross and uh Nitro

06:07

Circus what is like your go-to process

06:09

to be able to handle so many tasks a day

06:13

this this this CLE for this I'm working

06:16

again like I was 30 hell yeah I'm

06:18

serious it's it's it's incredible that's

06:20

awesome yeah it's incredible I'm glad

06:22

you feel good man me too at this point

06:25

my biceps and my back were extremely

06:28

fatigued but there was no stop and we

06:29

just kept going it's so crazy how fast

06:32

he moves literally it's like I'm not

06:35

even done with my one set it's two

06:36

exercises ahead of me I'm literally like

06:39

I'm exhausted at this point my biceps

06:40

can't even do anything more what would

06:42

you say is your next big goal to

06:44

accomplish well power slap is only 16

06:47

months old and it's the most successful

06:48

thing I've been a part of

06:50

[Music]

06:53

ever I take Niche sports that people

06:56

think aren't worth anything and turning

06:58

them into billion dollar bill bu that's

07:00

what I like to do what do you define

07:01

success as for you happiness happiness

07:05

okay yeah I don't give a [ __ ] about

07:07

money I do what I love to do and when

07:08

you do what you love to do and you do it

07:10

well money happens wow up next we've got

07:14

one of my favorite things to do the cold

07:15

plunge we're going to find out how

07:17

mentally tough Jesse really is I think

07:19

I'm going to dunk my head gentle

07:20

[Music]

07:22

hands hey Dana I'll get you up the

07:25

morning guess

07:28

what wo when you coal Plunge at 50° for

07:32

3 minutes your liver releases this shock

07:34

Protein that's really good for your body

07:36

anti-aging and everything else gets rid

07:37

of inflammation you feel great for hours

07:40

after you coal plunge it's incredible

07:41

for when you wake up in the morning it's

07:43

credible after horrible meals it's

07:45

incredible after you fly it's just once

07:47

you get used to it it's it's totally

07:49

addicting what's your go-to cold punch

07:51

song I am the lightning by Dez rocks

07:54

let's go I got questions for you Dana

07:56

what's the most amount of money you've

07:58

turned down from an ad ier because you

08:00

didn't align with them 125 million 125

08:03

million what's your favorite UFC fight

08:05

of all time a tough one man it would

08:08

probably have to be Connor khabib it was

08:09

so big and wow and that's the problem

08:12

with take Downs is they gain the respect

08:14

so much at stake and so much animosity

08:16

what do you think of the the Mike Tyson

08:17

versus Jake Paul fight coming

08:20

up next question what are your most

08:23

popular business principles and mindsets

08:26

your people are number one you build a

08:27

great team around you you take care of

08:29

your team you all kick ass together

08:31

let's go what has been the biggest

08:33

struggle you faced either in Life or

08:35

business and how did you overcome it I'd

08:37

say going through Co because there were

08:39

so many just negative piece of [ __ ]

08:41

forces working against us you guys you

08:44

guys remained and kept going and kept

08:45

everybody employed what was the mindset

08:47

behind that some of my people have been

08:48

with me for 20 years the scariest time

08:50

in human history the scariest time in my

08:52

people's you know life I'm going to lay

08:54

them off and like that this is a

08:56

battleship we go to war every day and we

08:58

either all go to down together or we

09:00

don't go on at all let's go so you have

09:02

a very I don't give a [ __ ] mentality

09:05

what do you give a [ __ ] about my

09:07

kids thank God for the steam room

09:09

afterwards because I was freezing and we

09:12

quickly hopped in had a great discussion

09:15

oh baby it's kill or be killed in the

09:18

business world you know what I mean and

09:20

you have to get up every day and all

09:22

these people depend on you and count on

09:24

you and work hard for you you know for

09:27

them 100% I'm all greas up like a

09:29

freaking turkey on Thanksgiving if you

09:31

can give one piece of advice future

09:33

entrepreneurs how do they make it how do

09:34

they deal with so much on their plate

09:36

what is it yeah you have to be the type

09:37

of guy listen every day when you get out

09:39

of bed life standing right there to

09:41

punch you in the mouth these are things

09:42

you have to deal with you know there's

09:44

problems every day in everybody's life

09:46

whether you're an entrepreneur or not an

09:47

entrepreneur but when you're an

09:48

entrepreneur it's times a million you

09:50

know there's so many different things

09:51

and you have to embrace that you have to

09:53

be the type of person that loves the

09:55

adversity and loves to find solutions to

09:57

problems you have so many people that

10:00

depend on you every day not just your

10:02

family but your employees and in my case

10:04

Fighters and many many other

10:07

people this is the best one that you can

10:09

buy on the market you don't need goggles

10:11

for this you actually keep your eyes

10:13

open it's good for your eyes too Rogan

10:15

actually feels like it's already helped

10:16

his eyesight so basically he gets in

10:18

there you adjust that thing to your head

10:20

so you're comfortable put your arms down

10:22

by your side and then this thing closes

10:24

just like a tanning bed oh W is it bad

10:27

if it burns yeah no it shouldn't be

10:29

burning something's wrong if it's

10:31

burning you you're not going to leave me

10:33

in here no no no it's it's easy so then

10:35

you basically stay in there for 20

10:36

minutes and then it shuts off in 20

10:38

minutes and then just light go ahead and

10:40

push up on it it's easy to get out of

10:41

there you just push up on

10:45

it Jess's obviously young fit and in

10:47

shape and uh you know he killed it today

10:50

and the last and final thing that I had

10:51

to do was give Dana my special box the

10:55

gift now Dana I told you I had a gift

10:58

for you mm a little hint it's not a

11:00

Rolex so don't get your hopes up but I

11:02

just wanted to give you a little a gift

11:04

as a friend okay I don't wear watches

11:05

anyway so okay good good perfect I knew

11:07

that that's why I didn't give it to you

11:09

do you know help oh no that side pull it

11:12

yeah I'm smarter I'm smarter than

11:14

this okay okay I like it I like it there

11:16

we go we got matching t-shirts that's

11:18

very creative I got us matching best

11:20

friend t-shirts and this is going to be

11:22

you and I at UFC 303 I love it you see

11:25

it so guys UFC 303 the Chandler versus

11:27

McGregor fight this is going to be

11:29

octagon side this is me and you octagon

11:31

side at the UFC 303 when Chandler's

11:34

fighting McGregor just best friends

11:36

forever man thank you I appreciate it

11:38

brother pleas bring it in nice to meet

11:39

you man I appreciate your time I

11:40

appreciate everything since I've been on

11:42

this health Journey I've been trying to

11:44

tell people I showed them everything

11:45

that I do I started to feel like all the

11:48

bad [ __ ] that was happening to me was

11:50

because I was 50 years old this must be

11:52

what 50 feels like it's not true you

11:54

don't have to take a handful of pills

11:55

every day doctor if you break your arm

11:58

go see the doctor do not talk to a

12:00

doctor about your General Health all

12:03

right so make sure you guys subscribe

12:04

and do not forget and stay Relentless

12:07

peace

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