4 SaaS Trends to Blow up Your Business in 2024

Simon HΓΈiberg
13 Apr 202416:55

Summary

TLDRIn 2023, the market downturn and startup failures prompted the narrator to seek advice for their four bootstrapped SaaS products. They consulted GPT, who suggested four SaaS trends for 2024: white labeling for reselling, offering lifetime deals to combat subscription fatigue, implementing usage-based pricing for transparency, and focusing on micro SaaS for targeted solutions. Despite initial skepticism, experimenting with a lifetime deal for one product resulted in significant sales, illustrating the potential of adapting to these trends to navigate market challenges.

Takeaways

  • πŸš€ The script discusses the challenges faced by a business owner with four bootstrapped SaaS products during a turbulent market in 2023 and the beginning of 2024.
  • πŸ’‘ The owner seeks advice from a GPT (presumably a chatbot or AI) on how to save their SaaS business amidst market downturns and startup failures.
  • πŸ”‘ The GPT suggests four emerging SaaS trends for 2024 that could help save the business: white labeling, lifetime deals, usage-based pricing, and micro SaaS.
  • 🏷️ White labeling allows resellers to put their branding on a product, potentially leading to a new revenue stream without much control over the product itself.
  • πŸ’° Lifetime deals involve charging customers a one-time fee for perpetual use, which can combat subscription fatigue but may devalue the product in the eyes of users.
  • πŸ“ˆ Usage-based pricing aligns costs directly with the value received, offering transparency and flexibility, which can be particularly beneficial for cost-sensitive startups.
  • πŸ› οΈ Micro SaaS refers to lightweight, specialized software designed to solve a very specific problem efficiently, often preferred for their speed and simplicity.
  • πŸ€” The owner reflects on each trend, considering the pros and cons for their situation, and decides to try a lifetime deal for one of their tools, Tiny Kiwi, which surprisingly generates significant revenue.
  • πŸ”„ The script highlights the cyclical nature of business and the importance of adapting to trends while also recognizing that growth is not always linear.
  • πŸ›‘ The conversation with the GPT is abruptly ended due to a daily conversation limit, emphasizing the limitations of AI in providing continuous support.
  • πŸ’‘ The final takeaway is an encouragement to start building a SaaS if one doesn't exist yet, suggesting that despite challenges, the SaaS model offers opportunities for success.

Q & A

  • What challenges did the speaker face at the beginning of 2024 for their SaaS business?

    -The speaker faced a turbulent market with breakdowns, slower growth, and an increasing number of startups going bust. They were running four bootstrapped SaaS products and were struggling due to the market movements, as reflected in their Stripe account.

  • What is the first SaaS trend mentioned by the GPT that could help save the speaker's business?

    -The first SaaS trend mentioned is white labeling, which involves allowing customers to put their own logo and branding on the product and host it on their domain.

  • What does white labeling in the context of SaaS actually mean?

    -White labeling in SaaS means providing the ability for customers to customize the product with their own branding, including a custom logo, colors, fonts, and hosting it on their domain, essentially allowing them to resell the product.

  • Why is white labeling becoming a popular trend in 2024 according to the GPT?

    -White labeling is becoming popular because it allows businesses to resell SaaS products under their own branding, which can be particularly beneficial for founders who are strong in marketing but not in software engineering.

  • What are the potential downsides of white labeling for the provider of the SaaS product?

    -The potential downsides include sharing the market with resellers and having less control over the actual product being sold, such as dealing with technical issues, bugs, and feature requests that could affect the provider's brand and reputation.

  • What is the second SaaS trend suggested by the GPT to help the speaker's business?

    -The second trend is selling SaaS as a lifetime deal, where users pay once and can use the product forever.

  • Why might a lifetime deal be attractive to customers in the current market?

    -A lifetime deal can be attractive due to subscription fatigue, where customers are increasingly reluctant to sign up for ongoing subscription services and prefer a one-time payment for perpetual use.

  • What is the third SaaS trend discussed by the GPT?

    -The third trend is usage-based pricing, where customers pay for what they use, with no flat fees or predetermined subscription tiers.

  • How does usage-based pricing benefit both customers and SaaS companies?

    -Usage-based pricing benefits customers by providing clarity, fairness, and transparency, aligning cost with the value received. For SaaS companies, it can attract a broader range of customers, especially those who are cost-conscious, and it can be a powerful tool for scaling as growing customers increase their usage.

  • What is the fourth and final SaaS trend mentioned by the speaker?

    -The fourth trend is building a micro SaaS, which refers to lightweight, specialized software products designed to solve very specific problems for a particular type of user.

  • Why are micro SaaS products becoming more popular?

    -Micro SaaS products are gaining popularity because they are fast, user-friendly, and solve specific problems efficiently. They are also easier and faster for founders to build and maintain.

  • What advice does the GPT give regarding business cycles and the importance of perseverance?

    -The GPT advises that while trends are important, business cycles will come and go, and growth is not linear. It suggests that sometimes the best strategy is to persevere through tough times and prepare for future growth opportunities.

Outlines

00:00

πŸš€ Startup Struggles and Seeking Solutions

The speaker begins by recounting the hardships faced by their SaaS business in 2023, marked by market breakdowns and a slow growth in 2024. With four bootstrapped SaaS products, the financial strain was evident. Desperate for solutions, they sought advice from a GPT, specifically generation 5, who suggested four emerging SaaS trends for 2024. The GPT emphasized that these ideas were starting points and not professional advice, as each business is unique. The first trend discussed was white labeling, allowing others to resell the product with their branding, which the speaker was already implementing with one of their products, 'feed hiive'.

05:00

πŸ›οΈ Exploring White Labeling and Lifetime Deals

The conversation with the GPT continues, delving deeper into the concept of white labeling as a reselling opportunity. The GPT explains how resellers can customize the software with their branding and sell it under their name. The speaker acknowledges the benefits for both inexperienced founders looking to build a brand and technical founders who prefer to focus on product development. However, the speaker also expresses concerns about sharing the market with resellers. The GPT then introduces the idea of selling SaaS as a lifetime deal, a concept the speaker initially rejects due to ongoing costs. The GPT argues that lifetime deals could combat subscription fatigue and provide a steady revenue stream, using the speaker's tool 'tiny kiwi' as an example.

10:01

πŸ’‘ Embracing Usage-Based Pricing and Micro SaaS

Despite the conversation cut-off due to the GPT's daily limit, the speaker reflects on the GPT's suggestions and decides to experiment with a lifetime deal for 'tiny kiwi', which surprisingly yields significant sales. The GPT, upon return, introduces the concept of usage-based pricing, which aligns costs with the value received and builds trust with cost-sensitive customers. The speaker considers this model for another of their products, an AI-powered support tool. The GPT also hints at a third trend without additional cost, which turns out to be the growing popularity of micro SaaS, lightweight and specialized software designed for specific user needs, favored for their efficiency and simplicity.

15:01

🌟 The Rise of Micro SaaS and Business Resilience

The GPT concludes by emphasizing the importance of micro SaaS, predicting its increased popularity in 2024. These tools are praised for their speed, minimalistic design, and focus on solving specific problems efficiently. The speaker is encouraged to identify small but frequent problems to solve with micro SaaS. The GPT also imparts wisdom on the nature of business cycles, advising the speaker to persevere through tough times and prepare for future growth. The conversation ends with the GPT's daily limit being reached again, leaving the speaker with valuable insights and a newfound direction for their SaaS business.

Mindmap

Keywords

πŸ’‘Bootstrapped SAS products

Bootstrapped SAS (Software as a Service) products refer to software businesses that are started and operated without external funding, relying instead on internal revenue to sustain and grow the business. In the script, the narrator mentions running four such products, indicating a focus on self-sufficiency and organic growth. This concept is central to the video's theme of navigating market downturns and business sustainability.

πŸ’‘White labeling

White labeling in the context of SAS refers to the practice where a company allows its product to be rebranded by another company, which then sells it as its own. The script discusses this as a trend for 2024, where the narrator's product 'feed hiive' is already being white labeled by agencies who want their clients to use the software under their own branding, illustrating a strategy for expanding market reach.

πŸ’‘Reselling

Reselling in the SAS industry involves purchasing a license to sell a software product and then repackaging and setting a price for it under a different brand. The script explains how this trend is becoming popular, allowing founders with marketing skills but without software development expertise to enter the market by selling white-labeled SAS products, thus leveraging existing software to build their own brand.

πŸ’‘Subscription fatigue

Subscription fatigue is a concept where customers become overwhelmed or dissatisfied with the number of subscription services they are paying for, leading to a reluctance to sign up for new ones. The script identifies this as a reason why the market is down and suggests that SAS businesses running on subscriptions are struggling to convert users, indicating a shift in consumer behavior and the need for alternative monetization strategies.

πŸ’‘Lifetime deals

Lifetime deals in the SAS industry mean charging customers a one-time fee for永久使用权 to the software, as opposed to an ongoing subscription. The script discusses this as a potential strategy to combat subscription fatigue, with the example of 'tiny kiwi', a design tool that was successfully marketed as a lifetime offer, resulting in significant sales and a passive income stream.

πŸ’‘Usage-based pricing

Usage-based pricing is a model where customers pay for a service based on how much they use it, rather than a flat rate. The script highlights this as a growing trend in 2024, offering transparency and fairness by aligning cost with the value received. It's presented as a way to attract cost-conscious customers and scale revenues as user needs grow, although it also poses challenges for financial planning and billing systems.

πŸ’‘Micro SAS

Micro SAS refers to lightweight, specialized software designed to solve a very specific problem for a particular user group. The script suggests that these types of software are becoming more popular due to their simplicity, efficiency, and lower maintenance requirements compared to more complex, feature-rich alternatives. The narrator is advised to consider building a micro SAS, indicating a shift towards more focused and user-centric software solutions.

πŸ’‘Market downturns

A market downturn refers to a period of declining economic activity or falling market prices. The script describes the beginning of 2024 with slower growth and startups going bust, setting the stage for the discussion on how to save a SAS business amidst challenging market conditions. This concept is integral to the video's narrative of business survival and adaptation.

πŸ’‘GPT generation 5

GPT generation 5 is a reference to a hypothetical advanced version of a Generative Pre-trained Transformer, an AI language model. In the script, the narrator seeks advice from such a model, which suggests various SAS trends for 2024. This keyword represents the role of AI in providing business insights and strategies, reflecting the video's theme of innovation and leveraging technology for business growth.

πŸ’‘Churn rate

Churn rate is a measure of the number of customers who discontinue a subscription to a service over a given time period. The script mentions using churn rate to calculate the average lifetime value of a subscriber in a SAS business, which is crucial for understanding the sustainability of a lifetime deal model. It illustrates the importance of customer retention and the financial implications of user turnover in the SAS industry.

Highlights

2023 began with market breakdowns and startup failures, prompting the need for business-saving strategies.

The speaker managed four bootstrapped SaaS products and sought advice due to financial strain.

Introduction to GPT, a Generation 5 AI, as a source of expert advice on SaaS businesses.

Emphasis on the importance of tailoring business strategies to individual company needs.

Prediction of four dominant SaaS trends in 2024 as potential lifelines for struggling businesses.

Explaining the concept of white labeling in SaaS, allowing for reselling with custom branding.

The benefits of white labeling for both technical and non-technical founders in the SaaS market.

Concerns about sharing the market and potential brand dilution when white labeling SaaS products.

Introduction of the lifetime deal SaaS trend as a response to subscription fatigue.

Analysis of the financial implications and customer perception of lifetime SaaS deals.

Success story of transitioning a small design tool to a lifetime deal model, resulting in significant sales.

Discussion on usage-based pricing as a transparent and fair model aligning cost with value received.

Challenges of implementing usage-based pricing, including the need for robust tracking and billing systems.

The appeal of usage-based pricing for cost-conscious customers and its potential for business scaling.

Micro SaaS defined as lightweight, specialized software solving specific user problems efficiently.

The rise of micro SaaS as an alternative to bloated, feature-heavy traditional SaaS tools.

Strategic advice on finding and solving small but frequent user problems with micro SaaS.

Reflection on the importance of resilience and endurance in business cycles, beyond just following trends.

Encouragement for aspiring entrepreneurs to start building their own SaaS, emphasizing ease of entry.

Transcripts

00:01

this year started out rough 2023 was a

00:04

turbulent year with full Market

00:06

breakdowns and the beginning of 2024

00:09

showed higher turn slower growth and

00:11

more startups going bust that we had

00:13

seen in a long time and here I was

00:16

running not one not two but four

00:19

bootstrapped SAS products looking at my

00:22

stripe account was painful the symptoms

00:24

of the market movements were very

00:26

clear I had to do something to save s

00:30

business but I had no idea what to do

00:32

next fortunately someone told me about

00:35

this place where I could go and get help

00:37

and of course I was desperate to find a

00:40

solution so I went down

00:58

there hello hello um I need to talk to a

01:04

GPT hi Simon I'm a GPT generation 5 what

01:09

can I help you with oh um I need to talk

01:12

to an expert on SAS businesses

01:15

absolutely I can help you with that what

01:18

do you need to know okay um the market

01:22

it's going crazy everything is down I

01:24

need you to help me figure out how to

01:26

save my SAS business of course though

01:29

remember remember that the ideas I'm

01:30

about to share with you are only

01:32

starting points and shouldn't be seen as

01:34

professional advice every business is

01:36

unique and what works for one might not

01:38

work for another yes thank you good my

01:43

prediction is that there are four SAS

01:45

trends that will be dominating the

01:46

markets in

01:47

2024 tapping into any of these Trends

01:50

might be exactly what you need to save

01:52

your business do you want to hear more

01:54

about these Trends that's why I'm here

01:57

great the first one is white label

02:00

s okay like letting people put their own

02:05

logo and branding on my product and host

02:07

it on their domain yes exactly okay uh I

02:11

mean I'm actually already doing that

02:13

with one of my products feed hiive some

02:15

of our users are big agencies and they

02:18

manage social media for their clients

02:20

they want to invite their clients to a

02:21

feed hiive workspace but they don't want

02:23

it to say Fe Ty in the App instead they

02:26

want their own name and logo and they

02:28

want the app to be hosted on their

02:29

domain but why is this going to be a

02:32

trend in 2024 yes what you're describing

02:35

is white labeling in the traditional

02:37

sense but typically when people ask if

02:39

they can wh label your SAS what they're

02:41

actually asking is if they can resell it

02:44

resell it yes and this is exactly what's

02:47

becoming popular let me show you how it

02:49

works a SAS company creates a SAS and

02:52

provides the ability to upload a custom

02:54

logo change the colors the fonts and the

02:58

ability to provide access to a a custom

03:00

domain a reseller buys a license to

03:02

resell the SAS then puts their logo and

03:05

name on it repackages it and sets their

03:08

own

03:09

price finally the end user buys access

03:12

to the SAS and as far as they're

03:14

concerned they think the SAS they're

03:16

using is whatever the reseller chooses

03:18

to call

03:20

it I

03:21

see reselling SAS

03:24

software not bad what's the next one I'm

03:27

not sure I understand you said there

03:30

were four SAS Trends what's the next

03:32

Trend I'm sorry your daily conversation

03:35

limit has been reached please come back

03:37

again

03:39

tomorrow it was a very interesting

03:41

conversation with the GPT and a very

03:43

interesting suggestion it reminds me

03:45

about dropshipping just for SAS and if

03:48

you think about it some of the first

03:50

people to jump on board with the Drop

03:52

Shipping Trend did end up creating

03:53

really successful businesses and I bet

03:55

the wholesalers that were providing

03:57

products made great business from this

03:59

too I think there are two types of

04:01

Founders who can greatly benefit from

04:03

this new trend the first type is the

04:05

founder who is an absolute beginner and

04:07

wants to get started building a sass

04:09

brand this type of founder typically has

04:11

no experience with software engineering

04:13

and no experience with building and

04:15

maintaining a SAS not even using no code

04:17

he is on the other hand great at

04:19

marketing and creating a brand and

04:21

because he can WID label a SAS that's

04:23

already built he can enter the SAS

04:25

market and start building his own SAS

04:28

brand with almost no barrier to ENT the

04:30

downside is that he has very little

04:32

control over the actual SS he's selling

04:35

what happens when users have technical

04:36

issues when bugs need to be fixed what

04:39

happens when they have feature requests

04:40

all you can do is forward these issues

04:43

and request to the SAS owner and hope

04:45

that they'll deal with it which is risky

04:47

since he might end up hurting his brand

04:49

and reputation and the second type of

04:52

founder is of course the technical SAS

04:54

founder who knows how to create a SAS

04:56

platform but isn't very strong on

04:58

marketing or simply doesn't prefer

05:00

spending a whole lot of time on that

05:01

part there is a huge opportunity for

05:04

this type of founder as he can do what

05:06

he does best building software product

05:08

and then let the resellers be out there

05:10

on the market competing with each other

05:12

in building the SAS brand of course he

05:15

would still have to do a bit of

05:16

marketing of his SAS as a white label

05:18

SAS solution but since he could charge

05:20

the resellers either based on commission

05:22

or simply just charge them a quite

05:24

significant amount for a license he

05:26

wouldn't need nearly as many resellers

05:28

as customers to make the economics of a

05:30

SAS like this work the GPT was

05:32

definitely onto something here though

05:35

there's just one huge downside I

05:37

couldn't really get off my mind as a

05:39

white label provider you're basically

05:41

sharing the market with your resellers

05:43

feed hiive already has a wh label

05:45

solution for agencies go to feed.com and

05:48

sign up for an account use their white

05:50

label solution to besides that it's

05:52

already a pretty established brand so in

05:55

my situation I wouldn't want to resell

05:57

this product at this time I had to go

05:59

back and talk to the GPT

06:02

again I'm ready to hear about the next

06:04

SAS Trend I'm glad you're back the next

06:07

trend is a little controversial but try

06:09

to listen with an open mind it's selling

06:11

your sass as a lifetime deal a lifetime

06:15

deal you mean like only charge for it

06:19

once and then the user can use it

06:21

forever that's exactly right no no no no

06:25

I can't do that my products have ongoing

06:28

cost so I'll try charge for users on an

06:30

ongoing basis simple as that I

06:33

understand why you feel that way but let

06:35

me put this into perspective for you one

06:37

of the reasons the market is down is

06:39

because of subscription fatigue SAS

06:42

businesses that run entirely on

06:43

subscriptions are increasingly

06:45

struggling to convert users all SAS

06:47

products have churn no user actually

06:49

stays forever even if they purchased

06:52

your SAS on a lifetime offer really yes

06:56

and on a classical subscription model

06:58

you can use your churn braate to to

06:59

calculate the average lifetime value of

07:01

a subscriber that is the amount of money

07:04

the average user pays before they churn

07:06

if you charge the average lifetime value

07:09

of a subscriber upfront as a lifetime

07:11

purchase and assume the same churn rate

07:14

the overall Revenue would be exactly the

07:16

same but hold on it's not just about

07:19

Revenue I don't want my users to devalue

07:22

my product for instance I have big plans

07:25

for one of my tools it's a design tool

07:28

called tiny kiwi and it is going to be

07:30

the next canva and I want my users to

07:33

understand that you have big plans and

07:36

that's great but let's be honest Simon

07:39

is it really going to be the next canva

07:42

well it has the

07:44

potential I think it could

07:46

be

07:50

honestly probably

07:52

not it's a very small

07:56

tool it's

07:58

limited and then there's absolutely no

08:00

shame in that small and limited tools

08:03

are amazing for some users they're much

08:05

easier to use than complex tools like

08:07

canva and with a small and limited tool

08:10

the ongoing cost to run it will be

08:12

minimal it sounds perfect for a lifetime

08:15

deal you really think I should do this

08:18

I'm sorry your daily conversation limit

08:21

has been reached mother I would be

08:23

lying if I said that didn't hurt but the

08:27

GPT was right tiny Q was there ever

08:29

going to be the next canva not even

08:32

close tiny K is a tool I acquired last

08:35

year today its primary purpose is to

08:37

enhance the experience of feed hiive

08:39

when creating fast social media posts

08:42

the tool is almost entirely powered by

08:44

the browser and makes relatively few

08:46

database calls there are almost no

08:47

backend operation at all I have a

08:50

designer who creates new templates for

08:51

tiny qwi but besides that my team

08:54

doesn't really spend time on this tool

08:56

and the GPT had a point this tool cost

08:59

around $120 per month to run in total

09:04

even as the userbase scales and after

09:06

thinking about it for a while I decided

09:08

to give it a try I created some nice

09:10

looking Facebook ads to promote tiny

09:12

kiwi as a lifetime offer instead of a

09:15

subscription I hit the publish button

09:17

and to my surprise it worked in the

09:21

first month tiny kiwi made almost

09:23

$110,000 in sales more than it had ever

09:26

done before on a subscription model and

09:28

with close to no maintenance this is

09:30

almost like a passive income stream

09:32

running entirely on Lifetime deals I was

09:35

pumped to finally see a success One S

09:38

product saved but what about the rest I

09:41

wasn't very impressed at first but at

09:43

this point I really needed to go back

09:45

and hear what else the gpg had to

09:53

[Music]

09:57

say hello Simon I'm sorry but your daily

10:00

conversation limit has been reached

10:02

that's why you cannot get in but you

10:05

said that yesterday correct you need to

10:07

wait for 24 hours to pass GPT 5 is using

10:11

a usage-based pricing model but in order

10:14

to protect your finances we had a daily

10:16

limit why can't I just get a

10:19

subscription then at the moment we only

10:21

offer a usage based pricing model as

10:23

this model is gaining popularity with

10:25

users in the SAS Market really yes cust

10:29

customers love the clarity fairness and

10:31

transparency when they see a direct

10:33

correlation between usage and cost this

10:36

helps build trust with our users

10:38

interesting can you tell me more about

10:40

that of course usage based pricing is

10:43

very straightforward you pay for what

10:45

you use no flat fees no guessing games

10:48

about which plan fits best it's a model

10:51

that aligns cost directly with the value

10:53

received this model has been a game Cher

10:56

for startups and small businesses that

10:58

are cost sensitive and prefer a flexible

11:00

cost structure yes usage based pricing

11:04

also encourages users to explore a

11:06

product more freely they're not boxed

11:08

into specific features based on your

11:10

subscription tier instead they have the

11:12

entire toolbox at their disposal paying

11:15

only for what they find useful ha you

11:18

just slipped up you just told me about

11:20

the third SAS Trend without me having to

11:22

pay for it didn't

11:24

you I knew it stupid AI you probably

11:29

encountered this model more often lately

11:32

especially with cloud services and apid

11:34

driven tools and it makes perfect sense

11:36

flat fee subscription models which is

11:38

the most commonly used model today often

11:41

Force users to pay for features they

11:43

don't use imagine a SAS tool offering

11:45

API calls or using AI as a core part of

11:48

its features with usage based pricing

11:51

you pay per call or per generated output

11:53

you use more you pay more use less you

11:56

pay less it's that simple I think this

11:59

is is another great way to combat

12:01

subscription fatigue on the other hand

12:03

for SAS companies this model can be a

12:05

bit tricky to implement it requires

12:07

robust tracking and billing systems to

12:09

Monitor and charge for usage accurately

12:11

I know stripe has something called

12:13

metered billing built-in but it's very

12:15

basic in most cases it probably won't be

12:18

enough and you'll have to deal with

12:20

implementing a Billing System yourself

12:21

also Revenue becomes more variable which

12:24

can be a challenge for financial

12:26

planning if you're offering a fully

12:28

usage-based model with no base price

12:30

most likely the average revenue per user

12:32

will drop compared to the flat fee model

12:34

though I do think that there are a lot

12:36

of cases where the benefits outweigh a

12:38

usage-based model can attract a broader

12:40

range of customers especially those who

12:42

are cost conscious or have fluctuating

12:44

needs it's also a powerful tool for

12:47

scaling as customers who grow will

12:49

naturally increase their usage leading

12:51

to higher revenues in the world of cloud

12:53

and infrastructure Services we've been

12:55

used to this model for a long time one

12:57

of my Sal products is a base it's an AI

12:59

powered support tool and after talking

13:02

to the GPT I was definitely considering

13:04

a usage based pricing model for this

13:06

tool but before making a decision I had

13:08

to know about the last SAS Trend the 24

13:11

hours were up I could finally go back

13:14

hey GPT I'm ready for the last SAS Trend

13:17

oh I'm sorry as for my knowledge cut off

13:20

I don't have any knowledge of other SAS

13:22

Trends besides the ones I've already

13:23

told you about you're kidding right you

13:26

said there were four SAS Tren I could

13:28

use to say save my business you only

13:30

gave me three so far I apologize for the

13:33

confusion I only know about three SAS

13:35

trends that are gaining popularity in

13:37

2024 they are white label SAS lifetime

13:41

deals and usage-based pricing is there

13:43

anything else I can help you with no no

13:47

no I'm

13:52

good you know what let me give you the

13:54

last SAS Trend that's not how we usually

13:57

do this just listen

13:59

focus on building a micro SAS I know

14:03

this isn't exactly a new trend but it's

14:05

a trend I'm certain will become even

14:08

bigger in 2024 some of the biggest sass

14:10

tools we all know jira hopspot MailChimp

14:14

Soho sent dis Salesforce have all been

14:17

around for ages and besides generating

14:19

enormous Revenue figures they all have

14:22

one thing in common yes they were all

14:24

built by Founders who they're slow

14:26

that's what they have in common they're

14:28

built on old technology and they're so

14:30

bloated with features that while they do

14:33

solve a thousand different problems the

14:35

software itself is painfully slow and

14:37

confusing to use this is why users

14:39

increasingly prefer using micras but

14:43

when you say micro SAS what exactly do

14:45

you mean a micras is a lightweight

14:48

specialized software product built to

14:50

solve something very specific for a very

14:52

specific type of user users love them

14:54

because they're fast to use they often

14:56

have a very minimalistic UI and they

14:58

enable users to solve that very specific

15:01

problem in a very efficient way Founders

15:03

love them because they're much faster to

15:05

build and get to Market there's less

15:07

code to maintain and they're often quite

15:09

beginner friendly I'm sorry but I don't

15:12

think these so-called micro SAS solve a

15:14

real problem true the challenge with

15:17

micras is finding that perfect specific

15:20

user with a specific problem to solve

15:22

rather than dealing with complex

15:24

software engineering ideally you want a

15:26

problem that is small but frequent

15:28

enough that it becomes worth paying for

15:30

a solution and these problems can be

15:32

found everywhere around us ask your

15:34

friends and family what was a tiny pain

15:36

you had today you wish you could be

15:38

without write all the answers down look

15:40

at patterns and see if some of these

15:42

could potentially be solved with a micro

15:45

SAS I learned a lot from the GPT I think

15:48

these four SAS Trends white label

15:50

lifetime deals usage based pricing and

15:52

micro are going to show up a whole lot

15:55

in the next years to come and I think it

15:57

makes perfect sense to capitalize on

15:59

that but I also learned that Trends

16:01

aren't everything business Cycles will

16:03

come and go growth isn't linear and

16:06

sometimes all you have to do is just

16:09

stick it out focus on getting through

16:11

the tough times and prepare yourself for

16:14

another ride up the roller coaster at a

16:16

later point and hey if you don't have a

16:18

SAS yet you should start building one

16:21

what are you waiting

16:22

for it's

16:24

easy after all all you have to do is I'm

16:29

sorry your daily conversation limit has

16:31

been reached

16:34

[Music]

16:47

[Music]

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SaaS BusinessMarket TrendsWhite LabelLifetime DealsUsage-Based PricingMicro SaaSSubscription FatigueStartup AdviceBootstrappingGPT Insights