Apple iPad Pro Event: Everything Revealed in 7 Minutes

CNET

7 May 202407:17

Summary

TLDRApple has announced a new generation of iPad Air and iPad Pro with significant enhancements. The iPad Air now comes in two sizes, 11-inch and a new 13-inch model, featuring a larger display with 30% more screen real estate than its predecessor. It boasts a redesigned landscape front camera with Center Stage for better video conferencing, landscape stereo speakers with spatial audio, and is powered by the fast M2 chip. The device is available in four colors, with a 100% recycled aluminum enclosure, starting at 599 USD for the 11-inch and 799 USD for the 13-inch model. Storage options have expanded to include 512GB and 1TB, with double the starting storage at 128GB. The new iPad Pro introduces a stunning design, available in 11-inch and 13-inch sizes, with the 13-inch model being the thinnest Apple product ever at 5.1mm. It features a breakthrough tandum OLED display for unparalleled visual precision and brightness, supporting up to 1,600 nits of peak HDR brightness. The iPad Pro also includes the M4 chip, 5G cellular connectivity, and a new Magic Keyboard with a function row and larger trackpad. The Apple Pencil Pro has been redesigned with new sensors for enhanced interactivity and precision. The 11-inch iPad Pro starts at 999 USD, and the 13-inch at 1,299 USD, with the Magic Keyboard priced at 299 USD for the 11-inch and 349 USD for the 13-inch, and the Apple Pencil Pro at 129 USD. All products are available for order with a release set for the following week.

Takeaways

📱 New iPad Air announced with two sizes: 11-inch and a new 13-inch model.
📐 The 13-inch iPad Air offers 30% more screen real estate compared to the 11-inch model.
📈 Both models feature advanced display technology with the same high-quality visual features.
📹 Redesigned iPad Air with a landscape front-facing camera and Center Stage feature for better video conferencing.
🔊 Landscape stereo speakers with spatial audio and improved bass on the 13-inch model.
🎨 Comes in four finishes: new blue and purple, along with Starlight and space gray.
♻️ Durable design with a 100% recycled aluminum enclosure.
🚀 Significant performance upgrade with the incredibly fast M2 chip.
💾 Doubled the starting storage to 128 GB, with additional options of 512 GB and 1 TB.
💰 The 11-inch model starts at $599, and the 13-inch model starts at $799, offering remarkable value.
📅 Available for order today and will be available next week.
🌟 Introducing the new, ultra-thin, and powerful iPad Pro with a stunning new design and two sizes: 11-inch and 13-inch.
🖥 Breakthrough display technology with tandem OLED for the first time in iPad Pro for exceptional brightness and color precision.
⌨️ Redesigned Magic Keyboard with a function row, aluminum palmrest, and a larger trackpad with haptic feedback.
✏️ New Apple Pencil Pro with added sensors for new interactions, a haptic engine, and a gyroscope for precise control.
💰 Pricing for iPad Pro starts at $999 for the 11-inch model and $1,099 for the 13-inch model, with accessories available separately.
📅 iPad Pro, Magic Keyboard, and Apple Pencil Pro are available for order today and will be available next week.

Q & A

What is the new feature of the iPad Air that provides more screen real estate for users?
-The new iPad Air introduces a 13-inch model, which offers 30% more screen real estate compared to the 11-inch model, providing users with more space for tasks such as note-taking, video calls, and multitasking with split view.
How does the Center Stage feature on the new iPad Air work?
-Center Stage uses machine learning to automatically adjust the frame to keep everyone in view during video calls, which is particularly useful for FaceTime or joining video conferences while using a keyboard.
What are the new finishes available for the iPad Air?
-The new iPad Air comes in four finishes: a new blue, a new purple, a beautiful Starlight, and space gray.
What is the significant performance upgrade in the new iPad Air?
-The new iPad Air features the incredibly fast M2 chip, which is a significant performance upgrade from previous models, allowing users to get things done more quickly.
What are the starting prices for the new iPad Air models?
-The new 11-inch iPad Air starts at $599, and the 13-inch model starts at $799, offering remarkable value for their advanced features and capabilities.
What are the new storage options available for the iPad Air?
-The new iPad Air comes with double the starting storage, which is now 128 GB, and also offers expanded storage options with 512 GB and 1 TB configurations.
How thin are the new iPad Pro models?
-The new 11-inch iPad Pro is 5.3 mm thin, and the 13-inch model is an incredible 5.1 mm thin, making them the thinnest Apple products ever.
What is the new display technology introduced in the iPad Pro?
-The new iPad Pro introduces a breakthrough display technology called tandem OLED, which uses two OLED panels to deliver phenomenal full-screen brightness suitable for both SDR and HDR content.
What are the new features of the Magic Keyboard for iPad Pro?
-The new Magic Keyboard for iPad Pro includes a function row for quick access to controls, an aluminum palmrest, a larger trackpad with haptic feedback, and a magic floating design that matches the new iPad Pro's aesthetics.
What new interaction does the Apple Pencil Pro offer?
-The Apple Pencil Pro now features a new sensor in the barrel that enables interactions such as squeezing the pencil to bring up a new tool pallet, with haptic feedback and a gyroscope for precise control.
What are the starting prices for the new iPad Pro and its accessories?
-The new 11-inch iPad Pro starts at $999, the 13-inch model starts at $1,099, the Magic Keyboard for iPad Pro is priced at $299 for the 11-inch model and $349 for the 13-inch model, and the new Apple Pencil Pro is priced at $129.
When can customers order the new iPad Pro and its accessories, and when will they be available?
-Customers can order the new iPad Pro, Magic Keyboard, and Apple Pencil Pro today, and they will be available next week.

Outlines

00:00

📱 New iPad Air Announcements

The video introduces the new iPad Air with a focus on its brilliant Liquid Retina Display. The 11-inch model is praised for its portability, ideal for tasks like note-taking, while a new 13-inch model offers 30% more screen real estate for a larger workspace. The larger display enhances user experience with apps like Freeform and video calls on Zoom, and supports split view on iPadOS. The front-facing camera has been redesigned for landscape use with Center Stage, which uses machine learning to keep everyone in view. The new iPad Air also features landscape stereo speakers with spatial audio, and the 13-inch model has even better sound quality. The device comes in four finishes and is made with a 100% recycled aluminum enclosure. Performance is significantly improved with the M2 chip, and the new iPad Air offers faster Wi-Fi and double the starting storage at 128 GB, with additional storage options up to 1 TB. The 11-inch model starts at $599, and the 13-inch model at $799, representing remarkable value for its advanced features and capabilities. Pre-orders are available, with availability set for the following week.

05:01

💻 iPad Pro Design and Display Innovations

The video script details the new iPad Pro, highlighting its stunning design with two sizes: a super-portable 11-inch model and an expansive 13-inch model. Both are incredibly thin, with the 11-inch at 5.3 mm and the 13-inch at 5.1 mm, making them the thinnest Apple products ever. The iPad Pro is also lighter than its predecessors, with the 11-inch model weighing less than a pound. The device comes in silver and space black finishes, both featuring 100% recycled aluminum enclosures. The new iPad Pro introduces an OLED display for the first time, with a tandem OLED technology that combines light from two panels for phenomenal full-screen brightness, supporting 1,000 nits for SDR and HDR content and 1,600 nits peak HDR brightness. The Magic Keyboard for iPad Pro has been redesigned to be thinner and lighter, featuring a floating design, a function row for quick controls, an aluminum palmrest, and a larger trackpad with haptic feedback. The new Apple Pencil Pro includes a sensor for new interactions, such as squeezing to bring up a tool palette, and a gyroscope for precise control. It also supports Find My for easy location if lost. The iPad Pro features an Ultra Retina XDR display, M4 chip performance, 5G cellular, and a landscape front-facing camera. The base model comes with 256 GB of storage, with the 11-inch starting at $999 and the 13-inch at $1,299. The Magic Keyboard for iPad Pro is priced at $299 and $349, and the new Apple Pencil Pro at $129. The products are available for pre-order with a release set for the following week.

Mindmap

Keywords

💡iPad Air

The iPad Air is a line of tablet computers designed, developed, and marketed by Apple Inc. In the script, it is highlighted as having a new model with an 11-inch and a larger 13-inch display option, offering more screen real estate for users. The device is noted for its portability and is ideal for tasks such as note-taking and project work, embodying the theme of enhanced productivity and multimedia capabilities in a sleek design.

💡Liquid Retina Display

Liquid Retina Display is a marketing term used by Apple to describe certain LCD displays on their iPad and iPhone products, known for their high resolution and color accuracy. The script emphasizes the brilliance of this display technology, which is crucial for the visual appeal and user experience of the iPad Air, allowing for 'absolutely gorgeous' content presentation.

💡Center Stage

Center Stage is a feature that utilizes machine learning to automatically adjust the camera frame to include all participants in a video call. As mentioned in the script, this is particularly useful for maintaining eye contact and engagement during video conferences or while connecting with friends and family over FaceTime, showcasing the device's focus on communication and user interaction.

💡Spatial Audio

Spatial audio is a technology that simulates a three-dimensional audio environment, providing a more immersive and natural listening experience. The script mentions landscape stereo speakers with spatial audio for the iPad Air, enhancing the multimedia experience by delivering 'great' sound quality, which is essential for a device aimed at entertainment and productivity.

💡M2 Chip

The M2 Chip refers to the second-generation custom Apple silicon processor designed for their Mac computers. However, in the context of the script, it is noted that the new iPad Air is powered by the incredibly fast M2 chip, indicating a significant performance upgrade. This aligns with the video's theme of improved efficiency and speed for users who value quick task execution.

💡Recycled Aluminum Enclosure

A recycled aluminum enclosure refers to the use of aluminum that has been repurposed from previous products or manufacturing processes, contributing to sustainability efforts. The script mentions that the iPad Air features a durable design with a 100% recycled aluminum enclosure, reflecting Apple's commitment to environmental responsibility while maintaining product quality.

💡iPad Pro

The iPad Pro is a higher-end model of the iPad line, known for its advanced features and performance capabilities. The script introduces a new version of the iPad Pro with a stunning design, breakthrough display, and high performance, positioning it as a cutting-edge device for professional and creative use, and continuing the theme of innovation in Apple's tablet offerings.

💡Tandem OLED

Tandem OLED is a state-of-the-art display technology developed by Apple for the iPad Pro, which uses two OLED panels to generate light and color, offering phenomenal full-screen brightness. This technology, as described in the script, allows the new Pro to support high levels of brightness for both SDR and HDR content, emphasizing Apple's pursuit of visual excellence in their devices.

💡Magic Keyboard

The Magic Keyboard is an accessory developed by Apple for the iPad Pro, designed to provide a laptop-like typing experience with additional functionality. The script discusses a new version of the Magic Keyboard that is thinner, lighter, and includes a function row and larger trackpad with haptic feedback, enhancing the iPad Pro's versatility and user comfort.

💡Apple Pencil Pro

The Apple Pencil Pro is an advanced stylus designed for the iPad Pro, offering new interaction capabilities such as the ability to squeeze for a tool palette and roll for precise control. The script highlights the new features of the Apple Pencil Pro, including a haptic engine and a gyroscope, which contribute to a new era of creativity on the iPad, aligning with the video's focus on advanced functionality and user interactivity.

💡Ultra Retina XDR Display

Ultra Retina XDR Display is a term used by Apple to describe a high-dynamic-range (HDR) OLED display with exceptional brightness and contrast. The script mentions this display in the context of the new iPad Pro, emphasizing its ability to provide an 'outrageous' performance in terms of visual quality, which is central to the device's appeal for users seeking a premium multimedia experience.

Highlights

Introduction of a new iPad Air with a brilliant Liquid Retina Display.

Portability of the 11-inch form factor, ideal for note-taking and project work.

Announcement of a 13-inch model with 30% more screen real estate than the 11-inch model.

Larger display provides more space for creative expression and multitasking.

Redesigned iPad Air with a front-facing camera on the landscape edge featuring Center Stage technology.

Center Stage uses machine learning to keep everyone in view during video calls.

Introduction of landscape stereo speakers with spatial audio for enhanced sound quality.

The 13-inch model offers even better sound quality with double the bass.

iPad Air comes in four new finishes: blue, purple, Starlight, and space gray.

Use of a 100% recycled aluminum enclosure for a durable design.

Significant performance upgrade with the incredibly fast M2 chip.

Availability in both 11-inch and 13-inch models with faster Wi-Fi.

Double the starting storage, now at 128 GB, with options for 512 GB and 1 TB.

Pricing for the new 11-inch Air starting at $599 and the 13-inch at $799.

Introduction of the all-new, incredibly thin and powerful iPad Pro.

New iPad Pro available in two sizes: an 11-inch model and a 13-inch model.

The 11-inch Pro is 5.3 mm thin and the 13-inch Pro is 5.1 mm thin, making them the thinnest Apple products ever.

iPad Pro features a new Tandem OLED display for phenomenal fullscreen brightness.

New Magic Keyboard for iPad Pro with a function row, aluminum palmrest, and a larger trackpad with haptic feedback.

Introduction of the new Apple Pencil Pro with new sensors for new interactions and features.

iPad Pro comes with double the storage, starting at 256 GB, and starts at $999 for the 11-inch model and $1,099 for the 13-inch model.