YouTube Monetization Explained: 5 Ways to Earn Money & How YouTube Pays You
TLDRThis video delves into YouTube monetization, explaining how much YouTube pays for views, the YouTube Partner Program, and various ways to earn money. It covers eligibility requirements, payment methods, taxes, and the importance of understanding YouTube's policies for monetization. The video also discusses alternative revenue streams and emphasizes the importance of diversifying income sources beyond YouTube ad revenue.
Takeaways
- 🎯 Eligibility for YouTube Partner Program (YPP) requires meeting specific thresholds related to watch time and subscribers, along with adherence to YouTube's content and copyright policies.
- 💰 YouTube pays between 0.01 to 0.03 cents per ad view, with the average YouTuber earning around $18 per 1000 ad views, equating to $3 to $5 per 1000 video views.
- 📈 The revenue split for ads within the YPP is a 45-55 split in favor of the creator, after YouTube takes their share.
- 🔓 YouTube has reduced data collection and disabled certain features for videos marked 'made for kids', impacting the type of ads that can be shown.
- 🚀 Successful YouTubers have diversified their revenue streams by expanding into multiple channels, leveraging the YPP as one of several income sources.
- 🌐 Over 2 million professional creators are making six-figure incomes across platforms like YouTube, Instagram, and Twitch, indicating significant growth and opportunity in the creator economy.
- 🏦 To receive payments from YouTube, creators must provide tax information, confirm personal details, verify identity and address, select a payment method, and reach the payment threshold.
- 📊 YouTube's recent update allows them to display ads on all videos, even those not part of the YPP, keeping 100% of the revenue from these ads.
- 🎁 Super chats, a feature allowing viewers to pay for their messages to be highlighted during live streams, provides another way for creators to earn money, with YouTube taking a 30% cut.
- 🔗 Building a full-time income on YouTube is possible, with many creators earning substantial revenues, and the creator economy is projected to double in the coming years.
Q & A
What are the minimum eligibility requirements to join the YouTube Partner Program?
-To join the YouTube Partner Program, you must have more than 4,000 public watch hours within the last 12 months and at least 1,000 subscribers. Additionally, you need to comply with YouTube's monetization policies, live in a country where the program is available, and have an AdSense account linked to your YouTube channel.
How does YouTube determine the ads displayed on a channel?
-YouTube uses an algorithm that considers various factors such as the content of the videos, the audience's demographics, and viewing habits. The goal is to serve ads that are relevant and engaging to the viewers while also adhering to advertiser guidelines and content policies.
What is the revenue share ratio between YouTube and content creators in the YouTube Partner Program?
-YouTube takes a 45% share, while content creators receive 55% of the ad revenue generated from their videos.
How do YouTube's changes to its 'made for kids' policy affect creators?
-YouTube has limited data collection and certain ad features for videos marked 'made for kids'. This means creators targeting kids may receive less specific ads and potentially lower revenue, but they can still earn money through the Partner Program.
What are some alternative revenue streams for YouTube creators outside of the YouTube Partner Program?
-Creators can explore options like brand partnerships, merchandise sales, crowdfunding, sponsored content, and offering premium content or services to their audience.
How does the YouTube Premium revenue work for creators?
-YouTube Premium subscribers pay a monthly fee to watch ad-free content. A portion of this fee is distributed to creators based on how much content a Premium subscriber watches, providing an additional revenue stream for creators.
What is the role of Google AdSense in YouTube monetization?
-Google AdSense is the platform through which YouTube creators receive their earnings. Creators must set up an AdSense account, which is linked to their YouTube channel, to collect payments for their monetized content.
What are CPM and RPM in the context of YouTube monetization?
-CPM (Cost Per Mille) refers to the cost an advertiser pays for 1,000 ad impressions on a channel. RPM (Revenue Per Mille) is the amount a creator actually earns per 1,000 ad impressions after YouTube's revenue share and other factors are taken into account.
How does YouTube's decision to show ads on all videos impact small creators?
-YouTube's decision to show ads on all videos, even those not part of the YouTube Partner Program, can be seen as a disadvantage for small creators. They may feel that their content is being monetized without their direct benefit, as they do not receive a share of the ad revenue.
What are some key takeaways for creators looking to maximize their YouTube revenue?
-Creators should focus on producing high-quality, engaging content that adheres to YouTube's policies, diversify their revenue streams, and strive to reach the Partner Program thresholds to benefit from the 55% ad revenue share. Additionally, they should keep up-to-date with YouTube's changing policies and features to adapt their strategies accordingly.
Outlines
📈 Understanding YouTube Monetization
This paragraph discusses the intricacies of YouTube monetization, including eligibility for the YouTube Partner Program (YPP), payment methods, and taxes. It emphasizes the importance of understanding YouTube's policies and guidelines to successfully earn revenue through the platform. The speaker, Sean Cannell, introduces himself and his mission to help others build their influence on YouTube, mentioning his own experience with multiple channels and his students' achievements.
🔗 Joining the YouTube Partner Program
The speaker explains the process of joining the YouTube Partner Program, highlighting the eligibility thresholds related to watch time and subscribers. He details the application review process and the importance of adhering to YouTube's content and copyright policies. The paragraph also touches on the necessity of living in a country where the program is available and meeting specific public watch hours and subscriber requirements.
💰 Diversifying Revenue Streams
This section discusses alternative forms of revenue on YouTube beyond the YPP, such as channel memberships, merchandise shelf, super chat and stickers, and YouTube Premium revenue. The speaker shares his perspective on the importance of diversifying income sources, especially in light of potential changes in YouTube policies or algorithm adjustments that could affect earnings.
📚 Navigating YouTube's Policies
The speaker delves into YouTube's monetization policies, including community guidelines, terms of service, copyright, Google AdSense policies, and advertiser-friendly content guidelines. He emphasizes the importance of creating content that aligns with these policies to ensure eligibility for monetization and to avoid potential demonetization.
💳收款和支付阈值
本段讨论了YouTube如何通过AdSense账户支付创作者的收入，包括提供税务信息、确认个人信息、选择付款方式以及达到支付阈值的过程。提到了不同的付款方式，例如支票、电子转账等，并解释了达到特定支付阈值后，收入将如何定期支付给创作者。
🤑 YouTube支付率和收入分享
这一段提供了YouTube广告收入的概览，包括每次广告观看的收入范围和每千次广告展示的成本（CPM）。讨论了YouTube与创作者之间的收入分成比例，即YouTube广告收入的45-55分成，以及频道会员资格的收入，YouTube从中抽取30%。还提到了YouTube Premium广告和创作者收入的潜在变化。
🚀 创作者的收入和机遇
最后一段强调了YouTube创作者经济的增长和机遇，提到了专业创作者的定义和全球六位数收入的创作者数量。讨论了创作者经济的未来趋势和潜在收入，以及YouTube作为小企业平台的快速增长。此外，还提到了为帮助创作者实现YouTube频道增长和收入最大化而提供的资源和工具。
Mindmap
Keywords
💡YouTube Monetization
💡YouTube Partner Program (YPP)
💡AdSense
💡CPM and RPM
💡Content Policies
💡Payment Thresholds and Methods
💡Revenue Split
💡Channel Memberships
💡Super Chat and Super Stickers
💡Content Creation for Monetization
💡Creator Economy
Highlights
The video provides a comprehensive guide on YouTube monetization, including eligibility for the YouTube Partner Program and various ways to earn money.
YouTube pays between 0.01 cents and 0.03 cents per ad view, with an average earning of $18 per 1000 ad views.
To join the YouTube Partner Program, one must meet certain eligibility thresholds such as 4,000 public watch hours and 1,000 subscribers within the last 12 months.
Google AdSense is essential for receiving payments from YouTube, and creators must set up an account and meet payment thresholds.
The video discusses the importance of diversifying revenue streams beyond YouTube, as relying solely on ad revenue can be risky.
The cost per mille (CPM) and revenue per mille (RPM) are key terms in understanding YouTube ad revenue, with CPM focusing on ad impressions and RPM on total revenue after YouTube's revenue share.
YouTube takes a 45% share of ad revenue, leaving creators with 55%, while for channel memberships, YouTube takes 30%, giving creators 70%.
The video emphasizes the importance of creating advertiser-friendly content to maximize monetization opportunities.
Recent changes in YouTube policies have limited data collection and certain features for videos marked 'made for kids', affecting monetization.
Despite the changes, top-earning channels like Ryan's World and Dude Perfect continue to make millions through the YouTube Partner Program.
A study revealed that over 2 million professional creators are making six-figure incomes across platforms like YouTube, Instagram, and Twitch.
The creator economy is projected to double in the coming years, offering significant opportunities for those looking to earn a full-time income through content creation.
The video encourages creators to focus on growth and multiple streams of revenue, rather than being solely dependent on YouTube ad revenue.
A special offer for the YouTube Starter Kit is announced, providing resources to help creators improve their YouTube channel and earn money.
The video is part of a series on how YouTube works, aiming to help creators understand and maximize their use of the platform.