How To Get More Likes On ArtStation! (4 Huge Factors)

Andy Walsh - Concept Art
4 Mar 202431:14

TLDRThe video discusses strategies for increasing likes on ArtStation, emphasizing the importance of thumbnail quality, the balance between 2D and 3D art, and the significance of quantity over quality. The creator shares personal experiences and insights, suggesting that single image uploads, well-crafted thumbnails, and frequent, quick sketches can lead to higher engagement. The video also touches on the best practices for uploading, including the optimal days and times for maximum visibility and engagement within the ArtStation community.

Takeaways

  • 🎨 Focus on single image uploads for increased likes on ArtStation, as multiple images can distract from the primary piece.
  • 🚫 Quality of work is a significant factor, but don't underestimate the importance of presentation and strategy.
  • 🔍 Thumbnails are crucial; they can make or break the engagement with your artwork, so prioritize creating compelling thumbnails.
  • 🎨 2D art tends to receive more attention and likes than 3D art, as it is perceived as more 'handmade' and less digital.
  • 🕒 Time investment in artwork does not always correlate with the number of likes; focus on efficient, high-impact pieces.
  • 📈 Quantity over quality can be more effective in gaining likes and visibility on social media platforms.
  • 👀 Consistently uploading work can lead to a better portfolio and increased engagement over time.
  • 🌟 Don't be afraid to split projects into separate uploads if they have distinct elements, as this can lead to more likes overall.
  • 📅 Schedule uploads strategically; weekdays like Monday through Wednesday are often more effective than weekend days.
  • 🏷️ Use relevant categories and tags for your uploads to increase visibility and reach within the ArtStation community.
  • 💪 Continue to improve your skills and quality while applying these strategies to see the best results.

Q & A

  • How does the speaker describe their experience with ArtStation and the number of followers they have gained?

    -The speaker mentions that they have passed the 15,000 followers mark on ArtStation after about eight years. They have learned various methods to increase likes and shares four key methods to improve engagement in the video.

  • What are the two caveats the speaker mentions about increasing likes on ArtStation?

    -The first caveat is that the quality of work is a factor in receiving likes. The second caveat is questioning whether chasing likes should be a priority, but the speaker argues that more likes can lead to higher visibility in search results and potentially more job opportunities.

  • What is the speaker's advice on uploading single images versus multiple image uploads on ArtStation?

    -The speaker advises that for the purpose of increasing likes, it's better to upload a single finished piece rather than adding multiple images or process shots, as this can distract from the main piece and reduce the likelihood of receiving likes.

  • How does the speaker suggest optimizing the thumbnail for ArtStation uploads?

    -The speaker emphasizes the importance of the thumbnail, suggesting that it might even be worth changing the composition of the finished piece to better fit the thumbnail. They also recommend using a square overlay to check how the thumbnail will look and ensure it is eye-catching and clearly represents the main subject.

  • What is the speaker's perspective on 2D versus 3D artwork in terms of getting more likes?

    -The speaker finds that 2D art tends to get more attention and likes because it is perceived as more handmade and less digital compared to 3D art. They also mention that 3D work can take much longer, which affects the quantity of work that can be uploaded.

  • What strategy does the speaker recommend for artists who want to increase their likes on ArtStation?

    -The speaker recommends focusing on quantity over quality, suggesting that producing and uploading more pieces regularly can lead to an increase in likes. They also mention that being able to produce quick, finished pieces is a valuable discipline for artists.

  • How does the speaker suggest balancing the desire for quality with the need for quantity in artwork uploads?

    -While the speaker acknowledges the importance of quality, they argue that in the current age of social media, quantity is more important for gaining visibility and likes. They suggest that artists should strive to produce quick, finished pieces consistently to increase their engagement.

  • What is the speaker's advice on the best time to upload artwork on ArtStation?

    -The speaker advises against uploading on weekends, as engagement tends to be lower. Instead, they recommend uploading on weekdays, particularly Monday, Tuesday, or Wednesday, when people are more likely to engage with the art community.

  • How does the speaker feel about their own ability to produce quick artwork?

    -The speaker acknowledges that they are on the slower side and need to improve their speed. They express a goal to be able to produce a finished painting in 2 hours, which they believe would significantly increase their productivity and social media impact.

  • What additional tips does the speaker give for optimizing ArtStation uploads?

    -The speaker suggests paying attention to the categories selected during upload, as certain categories like environment concept art are more popular. They also emphasize the importance of using relevant tags to make the artwork more discoverable.

Outlines

00:00

🎨 The Art of Gaining Likes on Artstation

The speaker reflects on their experience of gaining over 15,000 followers on Artstation and shares insights on increasing likes. They emphasize that while having a large following and producing high-quality artwork is important, there are strategies to boost likes on existing work. The speaker introduces four methods to increase likes and acknowledges the importance of quality but also questions the need to chase likes, ultimately justifying it with the practical benefits of increased visibility and potential job opportunities.

05:01

🖼️ Single vs Multiple Image Uploads

The speaker discusses the common belief that uploading multiple images increases popularity on Artstation. However, they argue that adding more images can distract viewers from liking a single, finished piece. They suggest uploading a single image to attract likes before adding process shots later, as these can sometimes deter likes. The speaker also advises splitting a project into different uploads if it contains distinct elements to maximize likes across separate posts.

10:04

📦 The Power of the Thumbnail

The speaker highlights the crucial role of the thumbnail in attracting views and likes. They argue that a poorly designed thumbnail can result in fewer clicks and less visibility. The speaker shares personal experiences where they altered their finished piece to optimize the thumbnail. They also provide examples of effective thumbnails and emphasize the importance of considering the thumbnail's composition when creating artwork.

15:04

🎨 2D vs 3D Art and the Perception of Effort

The speaker discusses the preference for 2D art over 3D in the context of likes on Artstation. They explain that 2D art often receives more attention as it is perceived as more手工 (handmade) and less digital. The speaker also notes that 3D art can appear too crisp and may not be favored by art directors seeking illustrative work. They share personal experiences of losing work opportunities due to focusing too much on 3D and encourage artists to consider the amount of time spent on artwork, as pieces that seem to take less time to create often receive more likes.

20:06

📈 Quantity Over Quality for Increased Engagement

The speaker emphasizes the importance of quantity over quality when it comes to gaining likes and visibility on social media platforms like Artstation. They argue that consistently producing and uploading quick sketches can lead to increased engagement and improvement over time. The speaker shares examples of artists who have successfully adopted this approach and gained a large following. They also touch on the benefits of being able to produce high-quality work quickly and the potential to dominate social media with a consistent workflow.

25:08

🕒 Timing and Strategy for Uploads

The speaker shares strategies for timing uploads to maximize engagement. They advise against uploading on weekends when user activity is typically lower and recommend weekdays, particularly Monday, for higher engagement. The speaker also discusses the importance of selecting appropriate categories and using effective tags to increase the visibility of artwork on Artstation. They conclude with a call to action for viewers to engage with their content and offer feedback.

Mindmap

Keywords

💡ArtStation

ArtStation is an online platform where artists can showcase their work and connect with other artists and potential clients. In the video, the speaker discusses their experience of growing their ArtStation following to 15,000 followers over eight years and shares tips on how to increase likes on the platform, which can lead to higher visibility and potential job opportunities.

💡Likes

In the context of the video, 'likes' refer to the virtual approval or positive feedback that users can give to artwork uploaded on ArtStation. The number of likes an artwork receives is seen as a measure of its popularity and quality. The speaker shares methods to increase likes as a way to improve an artist's visibility and potential for being hired for jobs.

💡Thumbnail

A thumbnail is a small, representative image that gives a glimpse of the larger artwork on ArtStation. It plays a crucial role in attracting viewers to click and view the full piece. The speaker emphasizes the importance of thumbnail design, suggesting that it might be the most important factor in getting people to engage with the artwork.

💡2D vs 3D Art

This concept refers to the difference between two-dimensional and three-dimensional artwork. 2D art is hand-drawn or painted, often perceived as more 'authentic' by viewers, while 3D art involves the use of software to create a sense of depth and dimension. The speaker notes that 2D art tends to receive more attention and likes on ArtStation, as it is often seen as more 'handmade' and less 'digital'.

💡Quantity vs Quality

This concept discusses the balance between producing a large volume of work versus focusing on the high quality of each individual piece. The speaker argues that in the context of social media and platforms like ArtStation, quantity can be more important than quality for gaining visibility and likes, as it allows for more frequent uploads and engagement.

💡Single Image vs Multiple Image Uploads

This refers to the strategy of uploading either a single, finished piece of artwork or multiple images that showcase different aspects or stages of the creation process. The speaker advises against uploading multiple images for the sole purpose of gaining more likes, as it can distract viewers from the main piece and potentially reduce the likelihood of receiving likes.

💡Process Shots

Process shots are images or videos that show the steps or stages involved in creating a piece of artwork. They can provide insight into an artist's techniques and methods. The speaker mentions that while process shots can be valuable for showing employers an artist's capabilities, they believe that including them in an upload can sometimes reduce the number of likes a piece receives.

💡Portfolio Work

A portfolio is a collection of an artist's work, often used to showcase their skills and abilities to potential employers or clients. In the video, the speaker differentiates between uploading work to ArtStation for the purpose of impressing employers and gaining likes from the broader artist community. The speaker provides tips on how to optimize for likes without necessarily compromising the quality of the portfolio work.

💡Social Media Engagement

Social media engagement refers to the interactions and connections that individuals or entities make on social media platforms. In the context of the video, the speaker discusses how the number of likes on ArtStation can lead to higher visibility, akin to social media algorithms that prioritize content with more engagement. The speaker also touches on the importance of quantity in posting, which is a common strategy to increase social media engagement.

💡Upload Timing

Upload timing refers to the moment when content is posted on a social media platform, which can affect its visibility and engagement. The speaker suggests that certain days of the week, specifically Monday to Wednesday, are more favorable for uploading artwork to ArtStation to maximize views and likes, as these days tend to have more user engagement compared to weekends.

💡Tags

Tags are keywords or phrases that are associated with a piece of content, such as an artwork, to make it easier for users to find and categorize the content. In the video, the speaker emphasizes the importance of using tags effectively on ArtStation to increase the discoverability of an artist's work and potentially gain more likes.

Highlights

The speaker passed the 15,000 followers mark on ArtStation after eight years.

Quality of work is a factor in increasing likes, but it's not the only aspect.

Having more likes can lead to higher visibility in ArtStation search results and potential job opportunities.

Single image uploads tend to get more likes than multiple image uploads because they offer a clear focus.

Thumbnails are crucial for attracting views; a poor thumbnail can significantly reduce engagement.

2D art generally receives more attention and likes than 3D art on ArtStation.

Quantity of uploads is more important than quality in the context of social media engagement.

Creating and uploading quick sketches can be an effective strategy for increasing likes and improving skills.

The speaker changed the composition of a finished piece to better fit the thumbnail requirements.

Producing artwork efficiently and uploading regularly can lead to a significant increase in likes and followers.

The speaker suggests uploading art on weekdays, particularly Monday to Wednesday, for better engagement.

Using appropriate categories and tags on ArtStation can increase the visibility of the artwork.

The speaker emphasizes the importance of balancing the pursuit of likes with the continuous improvement of artistic skills.

Uploading a finished painting every day could lead to a substantial increase in social media presence and likes.

The speaker shares personal experiences and strategies for increasing likes on ArtStation, including the timing and presentation of uploads.