The future of Virtual Reality with Hugo Barra
Summary
TLDRIn this episode of the Waveform podcast, hosts Marquez and Andrew engage in an in-depth interview with Hugo Barra, a prominent figure in the tech industry, known for his work with Google, Xiaomi, and Oculus. The discussion delves into the innovations and implications of the Apple Vision Pro, a cutting-edge VR headset. Barra shares his unique insights on the headset's features, such as its sophisticated design, which he likens to a sci-fi product, and the potential of spatial computing. The conversation also touches on the headset's weight, the importance of Apple's entry into the VR market, and the future of VR technology. Barra's perspective, informed by his extensive experience in the field, provides a thoughtful analysis of the VR industry's evolution and the impact of Apple's Vision Pro on its trajectory.
Takeaways
- ๐ฅ Hugo Barra, a tech industry expert with a history at Google, Xiaomi, and Oculus, joined the Waveform podcast to discuss his insights on VR and AR, particularly regarding Apple's Vision Pro.
- ๐ก Barra shared his perspective that Apple's entry into the VR market with the Vision Pro is a seminal event for the industry, suggesting that Apple's involvement legitimizes the technology to a broader audience.
- ๐ก The discussion highlighted the innovative features of the Vision Pro, such as its high-resolution display, gaze tracking, and pinch gesture controls, which are seen as significant advancements in VR technology.
- ๐ค Barra raised the point that while gaming has been a primary use for VR headsets, he believes that spatial computing and mixed reality environments hold more potential for utility and widespread adoption.
- ๐ One of the criticisms addressed was the lack of native apps for the Vision Pro at launch, suggesting that Apple may have underestimated the appeal to developers and the need for a more proactive approach to cultivate a developer ecosystem.
- ๐ The physical design of the Vision Pro, including its tethered battery, was discussed as a strategic decision by Apple to manage weight and heat, with the potential for future models to become increasingly lightweight and untethered.
- ๐ท Barra expressed his enthusiasm for the potential of VR in music and live sports experiences, predicting that live sports, in particular, could be a major driver for VR headset adoption.
- ๐ฑ The podcast touched on the comparison between VR headsets and smart glasses, acknowledging the ongoing development in both areas and the potential for convergence in future product designs.
- ๐ The topic of screen resolution in VR headsets was explored, with the idea that while high resolution is important, Apple may have intentionally slightly blurred the display to improve the viewing experience by reducing the screen door effect.
- ๐ The heavy weight of current VR headsets was recognized as a barrier to long-term use, with a vision for future headsets to be significantly lighter, potentially through the use of advanced materials and externalized components.
- ๐ The potential future of VR was contemplated, questioning whether incredibly immersive VR experiences could replace the need to physically visit places, or if the real-world experience would always hold unique value.
Q & A
What is Hugo Barra's background in the tech industry?
-Hugo Barra has a long history with VR and has worked with companies like Google, Xiaomi, and Oculus. He has been involved in various tech products and has shared unique thoughts on VR and AR in his blog posts.
What is the significance of Apple's Vision Pro in the VR industry?
-The Vision Pro is considered significant because of Apple's reputation and influence. If Apple is invested in VR, it draws attention and interest from consumers and the tech community, potentially accelerating the adoption and development of VR technology.
What are some of the unique features of Apple's Vision Pro?
-Unique features of the Vision Pro include high-quality haptic feedback, a sophisticated design, and the introduction of gaze and pinch as new forms of interaction, which could be considered the VR equivalent of multi-touch on smartphones.
Why did Apple choose to tether the battery separately for the Vision Pro?
-Apple's decision to tether the battery separately is seen as a strategic move to reduce the weight and heat generation within the headset itself. This approach is intended to set expectations for future products and to work towards a lighter and more comfortable VR headset experience.
What is the 'screen door effect' in VR displays?
-The screen door effect is a visual artifact in VR displays where the pixels are close enough to be discernible, causing a pattern that resembles a screen door. It can make images appear less smooth and is more noticeable in displays with lower resolution.
Why did Apple introduce the concept of 'spatial computing' with the Vision Pro?
-Apple introduced the concept of spatial computing to emphasize that the Vision Pro is not just a VR headset but a device that blends virtual reality with augmented reality, creating a more immersive and interactive experience that can be applied to various use cases, including productivity and entertainment.
What is the current state of app development for the Vision Pro?
-As of the time of the podcast, app development for the Vision Pro has been slower than expected. There are fewer native apps for the Vision Pro compared to what Apple might have anticipated, leading to a reliance on iPad apps ported over to the Vision Pro.
What are some challenges that Apple might face in making the Vision Pro more appealing to a broader audience?
-Challenges include the high price point, the need for lighter and more comfortable designs, and the development of a compelling app ecosystem that can sustain user interest and provide a wide range of useful applications.
What is the potential impact of Apple's Vision Pro on competitors like Meta (formerly Facebook)?
-The entry of Apple into the VR market can lead to increased competition, which can drive innovation and improvements in product offerings. It can also shift the marketing focus from evangelizing the technology to differentiating and competing on product features and user experience.
What are some of the potential use cases for the Vision Pro that could drive consumer adoption?
-Potential use cases include immersive entertainment experiences, such as watching movies or attending live sports events in a virtual environment, as well as productivity tools that leverage the spatial computing capabilities of the device.
How does the weight of the Vision Pro affect user experience and what is considered an ideal weight for a VR headset?
-The weight of the Vision Pro is a significant factor in user comfort and the duration for which it can be worn. An ideal weight that would make the headset feel comfortable for extended use is believed to be around 300-350 grams, which is lighter than current models and comparable to the weight of a smartphone.
Outlines
๐๏ธ Podcast Introduction and Guest Arrival
The Waveform podcast hosts, Marquez and Andrew, welcome listeners to a special episode featuring an in-depth interview with Hugo Bara. They discuss Hugo's extensive background in tech, his work with Google, Xiaomi, and Oculus, and his recent comprehensive blog post about Vision Pro and the state of VR and AR. The hosts express their excitement to delve into Hugo's unique insights and perspectives on the industry.
๐ Reflections on VR's Evolution and Apple's Impact
The conversation begins with Hugo's early experiences with VR at Disney and the evolution of the technology over the past 25 years. They discuss the significance of Apple's entry into the VR market with the Vision Pro, considering its potential to shift industry focus and consumer interest. Hugo highlights the introduction of gaze and pinch as a revolutionary control mechanism, drawing parallels to the advent of multi-touch on smartphones.
๐ The Vision Pro's Design and Future of VR
Hugo and the hosts debate the design choices behind the Vision Pro, including its weight, the decision to include a separate battery pack, and the potential for future iterations to be lighter and more streamlined. They explore the concept of spatial computing and its role in the future of VR, pondering whether Apple's device will lean more towards productivity or casual gaming and social experiences.
๐ค Controversial Ideas and Apple's Market Influence
The discussion delves into some of Hugo's controversial opinions, such as Apple's intentional choice to make the Vision Pro's display slightly blurry to reduce the screen door effect. They also consider the impact of Apple's product launches on the entire VR industry, with Hugo expressing optimism that increased competition will drive innovation and improvements in the space.
๐บ Content and Experiences Driving VR Adoption
Hugo and the hosts mull over the types of content and experiences that could drive wider adoption of VR headsets. They question whether immersive video and storytelling can compete with traditional viewing methods and discuss the potential for live sports and music experiences to become a significant draw for consumers.
๐ฎ Gaming and Productivity in VR's Future
The conversation touches on the role of gaming in the current VR landscape, with Hugo sharing his thoughts on the limitations of the Vision Pro for immersive gaming without controllers. They also debate the potential for VR to enhance productivity, comparing the headset to a powerful computer and discussing the possibility of it replacing traditional devices like MacBooks.
๐ฎ The Vision Pro's Overengineering and Market Strategy
Hugo provides insights into Apple's potential overengineering of the Vision Pro, suggesting that the company may have incorporated technologies that were not yet market-ready to ensure a robust first release. The discussion also covers Apple's marketing strategy, which initially focused on productivity but has shifted towards media consumption to highlight the headset's strengths.
๐ Typing Challenge and Final Thoughts
The episode concludes with a fun typing challenge, where Hugo attempts to type the alphabet as quickly as possible using an Apple Magic Keyboard. His performance places him high on the podcast's leaderboard. The hosts thank Hugo for his time and insights, expressing a desire to continue the conversation in the future.
Mindmap
Keywords
๐กWaveform Podcast
๐กHugo Barra
๐กVision Pro
๐กSpatial Computing
๐กScreen Door Effect
๐กMixed Reality (MR)
๐กProductivity Device
๐กGaze and Pinch
๐กOptical Pass-through
๐กDeveloper Ecosystem
๐กTethering
Highlights
Hugo Barra, a tech industry expert with a history at Google, Xiaomi, and Oculus, shares his insights on the state of VR and AR.
Barra's perspective on Apple's Vision Pro being a significant product due to its potential to shape consumer interest in VR.
Discussion on the importance of Apple's entry into the VR market and its impact on competition and industry growth.
Barra's unique take on the Vision Pro's introduction of gaze and pinch, comparing it to the multi-touch introduction on the iPhone.
The hosts and Barra explore the concept of spatial computing and its potential to redefine the future of VR and AR experiences.
Thoughts on the potential of Apple's Vision Pro to become a productivity tool, despite initial focus on gaming and media consumption.
Barra's hot take on Apple possibly intentionally making the Vision Pro display slightly blurry to improve the visual experience.
Anecdotal discussion on the history of VR, including Barra's personal experiences and the evolution of VR technology.
The significance of Apple's approach to design and innovation in the development of the Vision Pro headset.
Barra's opinion that Apple's tethered battery design for the Vision Pro is a strategic move towards future weight reduction.
The potential for Apple to reduce the cost of the Vision Pro by removing certain features and relying on tethering to external devices.
Speculation on the future of VR headsets as they become lighter and more integrated with smart glasses technology.
Barra's belief that live sports viewing in VR has the potential to be a major driver for VR headset adoption.
The challenge of creating content that is engaging enough to retain users in VR beyond initial novelty.
Discussion on the role of funding and partnerships in stimulating developer interest and creating compelling VR applications.
Barra's existential question about the value of experiencing real-world locations versus their VR reconstructions at high fidelity.
The hosts test Barra's typing speed with a fun challenge, where he impressively places in the top five on their leaderboard.
Transcripts
[Music]
yeah what is up people of the internet
welcome back to another episode of the
waveform podcast we're your hosts I'm
Marquez and I'm Andrew and this episode
is a bit of a guest interview in fact
it's the whole it's the whole interview
it's pretty exciting we were able to get
Hugo Bara to join us in the in the
studio in the flesh if you haven't heard
the name or if you don't know if you've
heard the name you might remember if you
go from work at Google or xiaomi or most
recently this is why we had him on he
had this huge super in-depth blog post
about Vision Pro and like the state of
VR and AR and obviously he has
experience from Oculus and a bunch of of
history in those companies but there
were a lot of things in those posts that
I'd never read before like unique
thoughts about VR and AR which in a
world where feels like everyone said
everything about this stuff it was it
was really interesting to see so we
wanted to dig in on some of his hot
takes yeah if you don't know that name
you know probably 10 productss that he's
worked on no like he's been in this
space for so long and has a great ton of
great insights and is really really
knowledgeable just everything Tech yeah
so it was really fun to have an like a
true expert in the industry come on and
and elaborate on some of his takes so I
think we should just jump right into it
let's roll
it welcome Hugo Barra to waveform thank
you guys thank you for having me to you
we uh we've talked a little bit in the
past about this but uh we've seen you on
stage presenting with with Google with
Android stuff we've seen the xiaomi
stuff and you've had a long history with
VR and we've talked a lot about Apple
Vision Pro on this uh on this podcast
but I feel like a lot of your thoughts
are things that we hadn't even
considered and a lot of takes from your
blog post are angles about the history
and the future of VR in general that we
somehow haven't gotten to yet and I
would love to talk about them with you
I'm excited to be here ready to do it
okay amazing well I feel like the first
thing I want to jump into is like V
Vision Pro as it exists today like it's
a pretty good product you've owned one
you've used one we've had our review
unit our review came out what is your
like 30 second summary you give to
people who ask like oh oh if you Vision
Pro right what do you what do you think
of it to me the coolest thing about it
is that it feels like a product that
comes straight out of Science Fiction uh
and I think David you talked about this
previously you know it is I think easily
the the most sophisticated uh piece of
consumer technology sort of certainly
that I've touched uh and likely of
almost anything in the world today so
putting on a Vision Pro feels like
you're visiting the future right it it
it has that taste of sci-fi that is just
a beautiful way to create curiosity to
create optimism around Tech and all that
stuff so sci-fi it is a it is close to
Magic for a lot of people I think who
have never especially people who have
never tried other headsets so that's
something with a lot of reviews that I
like like to look at is context if
you're reviewing this headset have you
tried other headsets and if so how many
and how far back have you tried the
headsets and we are also briefly talking
about like the first Oculus when it came
out yeah how long ago that thing came
out and how basic it was but if you've
used headsets since then this might not
have the same magic appeal but it is fun
to give people who have never tried a
headset a look in the Vision Pro and
just the look on their face can I throw
just a completely random story Into The
Mix when talking about the history VR MH
so I've been a VR Enthusiast for my
entire adult life and um for me it
started off when I was a freshman in
college my first internship was uh I was
a a QA engineer at Walt Disney imaginary
this was in the '90s uh in a project
that was part of uh Disney Quest like
the the indoor theme park thing that
they had going on until a few years ago
and this project was called The Aladdin
Magic Carpet it was a virtual reality
attraction and this was the craziest
thing ever because of the equipment the
technology that was available at the
time so you'd like sort of sit on on a
chair it was kind of like just holding
your bum you put on a seat Bel mhm and
then You' put on this headset which was
this massive CRT display it protruded
out like a foot and a half off your face
we can we can pull a photo and show it
yeah um and it was so heavy like we talk
about 600 gram Etc it was in the
kilograms that it needed steel cables
hanging off the ceiling to hold it in
place so your head you know wouldn't
fall and each eye it was VGA resolution
so it was actually not bad each eye was
powered by a separate silicon graph Onyx
workstation and it was incredible and
they actually had what you might call
the first motion controller that anyone
ever came up with now this launched 25
years ago so to me the history of V
certainly in entertainment kind of
starts back then so wow boy have we come
a long way we have I could probably pull
video from that from my family archive
cuz I've gone to that ride so many times
really I've done you remember what it
was like I remember it was it
mind-blowing at I feel like it would be
mind-blowing to have no yeah as like a
six-year-old it was in insane yeah I was
going to say Adam how old wait did you
exist that I'm older than I look that is
really funny yeah I mean so we even if
you only go back to what On's your did
you use the first Quest I mean the first
Oculus did stuff so that's a decade yeah
it yeah I mean I was using it as a
freshman in college in
2013 so yeah so now now we're looking at
like okay we've seen this Arc of
improvement clearly we've figured out
what parts of a VR headset that we want
to improve the most to deliver the best
experience to people lots of resolution
lots of high quality sensors and
tracking uh and we've arrived in 2024
where we have things like Quest 3 Quest
Pro those are the most common ones I'm
going to reference and now Apple Vision
Pro I think one of the most interesting
things is that while you may or may not
consider Vision Pro the best VR headset
you can definitely argue that it's the
most important VR headset especially
just because of the way people treat
what Apple does yeah can you expand a
little bit on why it's so important not
just for Apple but for the entire
industry as a whole yeah totally so
first of all I I think that the Vision
Pro is one of two seminal events for the
for the VR industry the other one is
probably the founding of oculus and
obviously the subsequent acquisition
that gave them so much investment
Firepower um but I I I really I put
Vision Pro right up there for a very
simple reason which is like if Apple
cares then everybody cares right like if
a brand that has earned the respect and
reputation of consumers all around the
world actually cares about this thing
enough to put a product in the world
with their perspective then everybody
cares yeah um you know Palmer lucky
started Oculus um used to say that like
VR has to be something that everybody
wants before it can become something
that everybody can buy or can afford
which is why by the way in that long
assay that I wrote I don't even talk
about price because I think it's not
really the point yeah of a product at at
this stage so so to me it it is the fact
that apple is you know has a perspective
and they're applying the Apple attention
to detail in a way that no one else
frankly has a patience to do because it
takes years to arrive at all of those
little things that they've done done um
and and I think that's that's really
important there's one thing about the
Vision Pro which I think is probably the
most important thing from a product
perspective which is how they introduced
gaze and pinch to me that is the you
know VR equivalent of the introduction
of
multi-touch uh which is without any
doubt right capacitive multi touch is
the defining characteristic of the
current generation of smartphones and it
was introduced in the first iPhone and
defined that more than anything El if
you go back and look at those videos of
the first iPhone when he pinches to zoom
in the picture and the whole crowd goes
oh whoa like that moment that intuitive
moment that magical understanding
everyone had that that click that is
interesting so gays you think is one of
them I think yeah g it's the combination
yeah you know it's looking at a thing
feedback in a way yeah exactly the fact
that you're giving yourself haptic
feedback by touching your other finger
yeah people laugh when I said that but
that's true like when you're actually
touching your finger super high quality
that's the moment yeah
okay interesting yeah I think and also
this is the headset that has a screen on
the outside of it it's got the eyes
going through it's got the the
transparency where you can see through
and people can see your eyes do you
think that's also a a critical part of
maybe what makes VR more appealing to
people or is that lower on the totem
pole I think that's much lower in the
totem pole first of all I don't know why
but no one's talking about the fact that
that came straight out of Ready Player
one like where the headsets are all I
think they're all Optical pass through
in Ready Player One oh yeah okay uh and
you know and and it's it's almost like
eyesight when the person is like super
immersed in content you can't see their
eyes but then oh yeah yeah totally I've
gone back and I've rewatched and that's
totally where it comes from so funny
okay um you know I think that's like
it's like apple design perspective at
play here it's just like doing something
really different and unique that tries
to bring sort of human you know nature
out into this crazy potentially
isolating new type of Technology mhm I
hope it survives because I think it's
fascinating let's forget about the
implementation as it's there today I
think it's going to get a lot better if
they decide to keep investing on it I
hope it stays but I worry that it may
not because the quest to reducing weight
yeah pun was not intended uh is so much
more important do you know that's
something that would only happen in the
non-pro version like in your opinion
would they keep it in the pro model and
still try to get rid of weight in other
ways there's one circumstance where I
think they might which is if they if the
pro model uses such premium you know
lightweight materials carbon Etc you
know very expensive but lightweight
materials that it it allows the bill of
weight to sort of still have that
lenticular display which I don't know
how much that thing weighs but it's
probably like in the 30 G 20 to 30 gam
territory maybe including the display
controller but thing you still to have
glass on the outside and or fog glass
pseudo glass whatever that thing is um
which so so I think it comes down to
like this trade-off space of weight
versus features which I think is so
ridiculously important right yeah I'm
kind of curious about your thoughts on
like apple doesn't like to call this a
VR headset you know they they like to
call it a spatial Computing headset
which the first time I ever used this at
our first briefing at wwc I sort of it
sort of clicked for me what that meant
because they had been talking about that
over and over over again like it's
spatial Computing the era of spatial
Computing it's here yeah and for the
most part unless you immerse yourself in
a full environment you are mostly in
just an AR environment that's right and
so I know that now with the quest 3 and
with the quest Pro but mostly with the
quest 3 meta has been pushing into like
okay we actually also have to enable
these like AR mixed reality environments
but in your in your opinion do you think
that the mixed reality spatial Computing
like Paradigm is the thing that's going
to like push forward because I feel like
meta sort of gave up on that a little
bit for quite a while and realized
people mostly use this for gaming yeah
and that actually I think is a reason
why the this still feels like a dev kit
because there's not there's nothing to
do in it yet you know and like they want
you to use it for work but like do you
think that that's that's a a paradigm
that's going to move forward or do you
think that apple is going to realize
that maybe the hyper productivity stuff
is not it but there's still merit to
spatial Computing and they'll pivot yeah
so I think um short answer is I think
spatial Computing is the right bat to
place with mixed reality augmented
reality whatever we want to call it as
sort of this super important defining
element of it I think it is it had just
has so much more utility
um you know The Oasis isn't the thing in
my opinion right uh the way the the way
Oculus ended up focusing on gaming
Beyond sort of its founding philosophy
you know it was a company that was built
by Gamers uh was the fact
that we tried other things and they
didn't
work you know so gaming was like okay
like product Market fit exists here
let's keep investing on Tech that would
enable something like Mak reality but
let's go go all in on gaming first yeah
I think that that's what I keep thinking
about those especially the quest
headsets is they didn't really
necessarily have an obvious thing and
gaming kind of surfaced as the thing
that people like to do the most and
that's that's the thing that people
started gravitating towards and it works
really well with controllers and now I
see I mean this has happened with Apple
products before where our first gen
comes out and we just kind of wait and
see what developers come up with and oh
it seems like oh Fitness is catching on
so the watch is now a fitness watch
is it possible that a new thing will
come up as the thing that people want to
do in Vision Pro or does it have to be
gaming again because there's no
controllers with the Vision Pro yeah so
it feels like gaming is going to be a
weakness of the Vision Pro there's no
really immersive VR or ar gaming
experiences that I have found to be
convincing yet yeah so spatial Computing
feels like it's the other possible big
thing but yeah I know gaming gaming is
pretty good on the quest I think gaming
is first of all it is a it is a piece of
anything you want to do cuz like if it's
a productivity device you're still going
to want to have fun with it um I do
think that um that uh sort of casual
gaming mixed reality gaming is a is a
sort of a fertile enough territory that
Apple can kind of go all in on that
stuff for a while without without um
sort of giving into the immersive gaming
stuff which as you said I think would
require some sort of controller support
and so on I think that's going to be
more of a hobbyist thing and and I hope
that Apple opens up enough sort of hooks
such that the steam VR hobbyists can
still find a way to play you know games
with immersive VR games with Vision Pro
but I think they're going to go on all
in on casual games things that you can
certainly do just with your hands going
into you know social and share play
gaming as well with multiple personas in
one place that to me feels like a big
enough place that it's worth Apple bet
yeah that's fair
it's funny because like for years
they're always showing AR kit demos at
these launches with the new iPad and to
what end nothing has happened from that
but it's like every single year they're
like oh a d and d game is on a table and
oh look everyone with their iPads can
see it and at the time obviously it was
like you're not going to go meet up with
your friends in real life with your
iPads and do this the whole time you're
hanging out but this makes more sense
with like the share play you're in
different environments you're in
different rooms and that was part of the
videos too yeah there's no yeah that
shared experience feels like the obvious
next Dimension if you will of what would
make something like this really
appealing to people and would want them
to use more often uh but yeah that's
there's a lot of things are like one
update away that I think could be really
cool about this this type of headset um
okay I want to I want to go through some
of your uh your takes in your blog posts
that I would consider hot takes and I
don't know if you would agree obviously
you have a lot of thoughts and you've
much more experience than I do but some
of these to me read as like really
fascinating that may or may not turn out
to be true so I want to go through some
of them with you people may or may not
disagree with yeah well we'll see got a
lot of emails we'll see okay all right
here's the first one I saw that I read
um Apple intentionally made the display
blurry to hide the screen door effect
now just to clarify what the screen door
effect is cuz the these displays in The
Vision Pro are incredible and the this
screen door effect is most often noticed
in displays that are lacking resolution
so break it down why why do you think
Apple would do something like this and
and why would it happen on a display
with such high resolution so first of
all hugely controversial Point um
there's a very famous uh blogger in the
VR space called Carl gut who's a display
expert and I've I've based a lot of my
sort of commentary here on some of his
sort of objective findings uh I've since
learned that there's a lot of people
that sort of disagree with the approach
that he's taken in some of these things
um but I still think that his
perspective is really useful so the the
challenge with VR is that the pixels are
too close to your face so even when
they're so close at you know 3,000 PPI
3,000 plus
PPI uh they're still not close enough
that you can't see pixels um there's a
whole thing around how you measure
resolution in in VR you use angular
resolution instead of pixels per inch or
pixel display per degree right it's so
get pixels per degree yeah and the you
know even as high resolution as The
Vision Pro is it's not approaching what
you would consider Retina display for a
VR device they're like maybe 60 to 70%
of the way there so what that means is
pixels are still actually discernible
you can see two pixels apart um which
means that things like screened or
effect and alazine which are some of
these sort of distortions or kind of
visual artifacts that make it make
things L less smooth to look at are
still mildly present so my hot take here
is that Apple maybe tuned their display
to add a tiny bit of blur and lose a bit
of perceived resolution just so that
these little visual artifacts
disappeared and they would get a softer
look on the display which to me is kind
of like a matter of taste right which is
obviously something that we respect
Apple for so I support that decision if
that's how they went because it does
make for something that just feels a bit
more pleasant and less harsh than these
visible things I think that's a good
word I here's this the parallel I was
going to draw when I'm shooting a video
about a smartphone I'm pointing an 8K
camera and a lens at a screen yep and
these screens are incredibly high
resolution and you can actually see when
I pull focus on the lens when I hit the
exact Focus plane of the lens because
there's this harsh banded crisp like
display and it's not like you're seeing
individual pixels yeah but it is Harsh
and I found that if I turn it just
another fraction of a degree and it's
slightly out of focus it's a little
smoother and easier to look at
especially with macros and so I was
thinking about that when reading that I
was like okay I don't know if apple is
you know necessarily making their
display blurrier or maybe just tuning
the lenses to be slightly beyond the
plane of focus of the display or
whatever they're doing but as a taste
decision I feel like I also support it
because overall you don't want eye
fatigue and as much as I want to see all
the pixels I'm a pixel snob I kind of
like I like it to be a little more
pleasing to look at so I get it I feel
like I get it yeah so that is I I agree
with the take I like that one all right
we're going to take a quick break for
ads we'll be right back to talk about
how maybe Apple Vision Pro is the best
thing to happen to the West see you
[Music]
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form well we we kind of already went
over this but I'll sort of phrase it in
the way that you did which is Apple
Vision Pro is the best thing that ever
happened to VR including for meta who
has made their own
headsets so this is probably like the
highest confidence sort of take that I
have having been in sort of the middle
of the thing when I used to work at
Oculus at meta uh you know side note is
I used to joke or semi joke I would say
in like company all hands and stuff that
like the best thing that could happen to
us was if Apple decided to enter you
know VR and you know we've been there've
been rumors about this for a long time
um because I I really do think that um
as I said when Apple cares everybody
cares was going to be a thing that would
help us tremendously like massively
floats all boats massively grows the pie
and it was interesting to even see Mark
Mark Zuckerberg's video recently where
he kind of talks about the elephant in
the room right like obviously he he
cares about what's happening so why not
talk about it which I give him huge
props for and it's just so interesting
you know putting aside whether you age
agree or disagree with things he said I
most agree um but putting that aside for
a second it's so interesting to see how
meta you know in the voice of Mark in
this case has now shifted from
evangelizing to
competing right so before it was like
Hey VR is cool like you got to try this
you got please please try it like go try
it here's some cool things that you can
do with it to like no longer consumers
don't need to be convinced that VR is
cool they now know that VR is cool yeah
so now it's like why do we have a better
product and I love that because now it's
all focus is on the teams that build the
product and how to make it better and
chasing your competitor whether they're
in front of you or in your rear viiew
mirror it's kind of like Android versus
iOS all over again that's the comparison
I think a lot of people would make and
obviously it's Apple so it makes sense
that this is the iPhone of it but the
the competitor to the iPhone often needs
to come up with the reason why you would
choose it over the iPhone especially in
this country it's just very popular
thing you have to do yeah and so
sometimes it's price sometimes it's a
couple features that this one doesn't
have sometimes it's some customization
that this one doesn't have and there are
a lot of really good reasons why people
would buy a quest 3 over a Vision Pro
despite being at a seventh of the price
or whatever it is so I I I think that's
a comparison a lot of people will make
on that note where you you know where
you say like now that we have
competitors it legitimizes everything
the interesting thing that I've noticed
about this that you actually said in
your blog was that this is one of the
first Apple products that didn't really
meet the build it and they will come
mindset for developers which I also find
weird right because Apple announced it
eight months before it came out
something like that and they were like
you know we've got the these devkits
available you can build these apps and
it seemed like you would have developers
rushing to make apple Vision pro
versions of apps right when it launched
there were like 600 that were Native
everything else was iPad which cool you
can natively Port over stuff but why do
you think developers have not garnered
so much interest in making native Vision
Pro apps like it seems worth it to do
now so that when the second generation's
out you already have something you can
build on what's your take on that yeah
so I totally agree with everything you
said and I I think that um it's likely
that Apple just really underestimated
the sort of the Apple Magic influence
over developers uh by thinking that more
things would show up of those 600
frankly Apple probably had to even lower
its bar for approval in the app because
there's a lot of like random stock tick
timers and things widgets you can put on
walls you know like right yeah
collection of widgets makes sense but
you know widgets as like maybe
individual apps are are just not as
interesting so I think they did
underestimate um uh their or
overestimate their power were developers
and didn't actively do what they
possibly could could to get some of
these key apps in the store you know to
like really even if they had to pay
developers or give them all sorts of
incentives I think they probably should
have done that they thought the
incentive would just be we're Apple
we're apple right so and I'll mention my
favorite example of where Apple missed a
beautiful opportunity have you guys
tried piano Vision on Quest 3 I think
has yes yeah Ellis is a piano player as
well Ellis what do you what do you think
of that app uh it it's one of those
things that like wow this would be so
cool
it's a really good way ofing and like
there's like a piano Vision like clone
in in the in the Vision Pro store which
is like really not that good it's called
Piano frames I think um and but piano
vision is like a legitimate tool for
learning how to play piano I learned
piano as a child and I forgot it all and
I sort of went back to learning it with
with that app and it's just like like I
can't think of a better example of an
augmented reality app that one so why
isn't it available on Vision Pro right
you know it's so weird it it just I
maybe it's because the price is
expensive and developers don't know but
my sort of take on that was that I just
felt like developers didn't know what to
do yet and I think that that's why
you're seeing so much kind of shovelware
apps is because people don't understand
yet what the Paradigm of spatial
Computing is versus just something in
virtual reality we at Oculus we had to
Chade developers a a lot like we sat
down with them we helped make the app
better we put a lot of budget to work
towards you know funding the
developments and I think maybe Apple
could have done a bit more of that maybe
there's still time to do it yeah they
when we talked to Apple about this they
I mean maybe they're not talking to us
about it but they talk so much about the
development of the hardware how amazing
the hardware is how long they've spent
inventing new technologies and building
new things materials inside this to make
it pH phally possible we had to invent
this to make it fit in this so we could
do this I'm like that's all amazing but
people have to use it now things they're
going to want to actually do in the
headset that are uh kind of like lacking
at the moment like there's a couple big
apps Netflix YouTube things that just
aren't here that I think if they were
that I could more easily answer the
question what does it do because I would
have a couple more things to say that oh
you you already know about Netflix you
know what this does and this it's just
right there just right on the doorstep
of like being easy to explain um here's
another one of your hot takes I'll read
to you uh the battery this this thing
right here the battery hanging off the
Vision Pro um I I thought it was you
know a compromise for weight and heat
but you're saying it's actually an
intentional decision and that they will
keep it this way for the foreseeable
future to tether other things and get
you used to the idea of tethering to the
division Pro yeah please explain and
this is a super controversial one I do
really really think that it's one of the
most important things that Apple did
it's like number two in my list of thank
you Apple things the first one is Gaz
and pinch and introducing the world to
that it's just a gift to humanity this
one is not quite a gift to humanity but
it sets the right tone for for
VR taking the battery off is the first
step in a journey of reducing the weight
by pulling components but also pulling
heat generation out of the headset just
to give you an idea I don't know how
much this thing weighs obviously there's
a lot a lot there besides the battery
but the the quest three battery is 69
grams nice right which is like what 15%
maybe of its weight 69 G yeah it's about
yeah 500 gr yeah something like that
right
um and but when you start to take off 70
grams for the battery and you you know
you take out a whole
PCB and now all of a sudden you can take
out the fan because you don't have heat
on that thing anymore and like you start
to find a path to that magical 300 gr
which I think is where things really
turn uh and people stop saying that this
headset is too heavy to wear but also it
starts making their face you know hot
and Ellis I hear you totally on
that totally totally hear you on that
um so the only way to do that is to set
expectation with
V1 that there's a tether brick off this
thing all the way to inventing a you
know a belt clip and sell it in your
store despite the ridicule that that may
seem I think that's all worth it so okay
the the foreseeable future of Vision Pro
then is battery is always tethered but
also giving getting people used to that
idea also allows them to in the future
possibly take more pieces of Vision Pro
out of the headset and tether them as
well so that you get this lighter and
lighter face computer yep it's a good
idea and not only moving things to this
brick but at some point you may not need
the brick anymore because you can just
plug it into your MacBook or your iPad
or even your iPhone sure definitely well
I guess the magic right now is that you
just look at your Mac and it appears and
that's super cool but if you if you get
let's say because we we expect there to
be a non-pro of this headset at some
point an apple Vision Pro is 3500 and
apple vision air or whatever 15 is
somewhere down the road
Mac and they still have the tether and
it's everyone's used to the tether I I
think getting that headset to
$1,500 without getting rid of the
compute is going to be a really tall
challenge what do you think is okay if
you were to start now chopping things
out of Vision Pro to get to the magical
$1,500 headset what do you what do you
get rid of right off the bat I feel like
you have to get rid of the eyesight
if with today's Tech yeah I I think yeah
eyesight I don't know how much that
weighs but it is a bit of dead weight uh
you you might argue I think the um the
uh what their depth camera not the
lighter but the other camera true depth
camera the true depth camera which I
think they only use for the Persona
enrollment it might be another thing you
can get rid of use that use your iPhone
to enroll chop that off all together uh
I think you know they can probably
use four or five tracking cameras
instead of six I have to think about
your mouth because that's almost
exclusively why you have the facing the
cameras facing down that um anyway but
then I think so then the next thing I
would move out is the M2 Chip and that
whole thing yeah the last thing to go
would probably be the R1 chip and
everything around it because of because
that's when you really are to be there
it needs to be there because it's a
sensor right right I wanted to drill
down into that a little bit further into
the plugging in Paradigm because Apple
specifically see it seems like they want
this to feel like it's a computer don't
need your MacBook anymore you don't need
it you know it's it's it's a whole thing
it has an M2 Chip in it it's just as
powerful as a MacBook Air y
so it's a it's a weird Paradigm right
because they're they're basically
selling it as a whole separate computer
but they're also selling it as a a
headset which we don't traditionally see
as a computer and know that Oculus you
know they they have a standalone chip in
inside of it too but you're not doing
you're not like running a browser on
that generally you know but but Apple
has Safari in there they've got iMessage
in there and all of these different apps
do you see a point in time where they I
know that you said that they were going
to like remove it and switch to plug
could they feasibly do that you know and
have like a cheaper one that doesn't
have its own computer and is powered by
a separate computer you you could sell
this as an accessory right this is
essentially an iPad Pro in a box you
know probably with some additional C
processing capability maybe not even
because if you want to make it plugable
into an iPad you then have to move that
into the iPad anyway right so this is
like you could literally sell the
computer as compter option right that
turns your headset into a fully you know
enclosed uh uh spatial computer that
gives you the equivalent of an iPad Pro
in terms of compute capabilities and
power and so on and so forth and I think
that's a very viable
um computer to have with you it's like a
Mac Mini in a way and we're very close
to does have a screen we're very close
to this being a special iPad Pro that's
very usable and suitable for a lot of
different tasks forget the price right
but as far as job to do I think we're
very close we're maybe two software
updates away plus filling in the the App
Store Gap from being there which is very
exciting yeah could we get rid of the
speakers and have consumers be happy
you have to use airpods you have to use
something else but that just feels like
some you know in 99% of other electronic
times we're using devices we're using
not the speakers on the device but it
seems like VR headsets I don't know a
lot of people that feel the way that
wear specifically headphones when
they're doing VR yeah I I think you
probably don't need to because I don't
think it necessarily buys you that much
in terms of weight reduction and cost
reduction and I think it does take away
from that sort of magical put it on in
your good to go kind of thing so um that
probably would rank a lot lower in my
priority list yeah oh I have I have like
very existential questions that are like
yeah future out I don't know if we want
to jump into those right off the bat I I
could I could pitch one if you want sure
go for it um okay so I remember when I
was reporting on Oculus stuff way back
in the day and they I think acquired um
what coming the AC choir it was it was
some VR 360 story retelling company and
they basically made a couple of movies
that you could watch in VR and it was
like immersive because it would be all
around you and you had to do all this
stuff where do you see
the like do things like that actually
pull users in and make it a paradigm
that people want to use cuz I always
thought when I was reporting on that I
was like it's a cool little experience
but just like this launched with the
Alicia Keys experience and I'm sure that
they'll launch yeah and it's amazing
right it's amazing but it's sort of like
a demo of what the headset is good for
in general yeah do you think that invest
Apple investing in more of those kind of
experiences is something would actually
get people to buy the headset because
when with the Oculus thing it was a cool
couple of movies but it didn't feel like
someone was going to buy an Oculus to
watch these movies cuz not that many of
them are going to be produced yeah and
then you know how many times are you
going to want want to watch that same
movie again right right so you almost
need like an infinite that was part of
the appeal but it was also something
that would get old kind of fast I don't
know I've watched the Alicia Keys video
like 12 times now really it's great no
no but yeah that's that's it reminds me
of um the 3D phase we did the whole 3D
thing for a while or even the red
hydrogen came out and it was like look
at this amazing video on the red
hydrogen and it would look pretty cool
and then you'd be done and you'd be like
okay what else a tech demo that's it
it's a party trick yeah I think that's
something Mark Zuckerberg talked a lot
about which is they have invested so
much in not just games but also Content
Library and just Partnerships in general
for things for people to do in quest
yeah and that's a big part of why Quest
is pretty good but to me that still
feels like a way for trying to get
people to stick around but not
necessarily the reason people show up
you know what I mean yeah so boy do I
have a lot to say that yeah
yeah so first of all and this is a bit
of a hot take um I don't think this is
not exactly what you ask but it's
background okay I don't think re
rectilinear video watching in VR is a
thing that retains we've tested it
extensively and it's really cool yeah
but over time you're like I know I'm
just going to watch it on the TV or on
my phone or on my iPad and so on so you
know rectilinear V which is rectangular
whether it's 3D or not yeah I don't
think is a a major appeal it's I mean
you you don't create a device as
sophisticated this just for people to
watch TV in it right um so then you go
into the immersive yeah video format
which is what you're talking about which
is incredible but it's also like is this
the reason to buy the device so there's
three things that I that I can think of
all of which my guess is that Apple will
experiment with the first one is
storytelling and it's TV shows right
because the thing with the magic with TV
shows is that if you're into it there's
like seasons and seasons and Seasons
that you can keep making kind of
exploring the same character and so on
and so forth uh I think uh dramatic
storytelling in immersive format is
going to be difficult to do and you talk
about this in the in one of the wave
form podcasts early on about sort of how
storytelling in 360 was so much harder
and I agree with all of that um so yes
they'll experiment but I just don't see
it being that good from like a cinema
and artistic
perspective the the two things that I am
excited about one is music which I think
proven by the Alicia Keys sort of
intimate Studio Concert uh and I think
there's a lot to do there and the other
one is sports and especially live sports
I need that I need that that's the one
that's the number one thing I cannot
wait to actually get to use in this
thing and so many people have told me
I'm wrong on this and you know time will
tell but I could not be more convinced
that uh the the biggest thing that V are
will change or I should say the big
thing that VR will change first is not
gaming it's not productivity it's
spectator
sports and I was personally involved in
shooting that Oculus go um Adam Lavine
Jonah Hill like courtside at the NBA you
know ad from a long time ago of course
we couldn't deliver all that product
experience that's a different thing um
but it really really really transforms
the experience of watching sports and
it's so complicated technically and
artistically technically because you
have to figure out a way to do like 8K
live broadcasts which is super
complicated you know you guys know a lot
more about this than I do and
artistically because each sport is
different like where do you put the
camera where do you put the big screen
you know when do you change angles you
know how do you do replays and so on and
so forth but I'm so convinced just look
how much money people spend to go to a
game that's what I that's exactly what I
was saying yeah you know there are
infinite ways that I've thought of that
I would like to participate in live
sports in the vision Pro the one that
came to mind cuz there was that like
demo reel where I think it was there's a
basketball game and there was soccer one
where you were like above the net that's
not even a real seat you can buy that's
better than any seat you can buy but
you're above the net and you can see the
play developing in front of you and it's
like you know that there are people with
disposable income spending $3,000 on a
headset that would love to spend an
extra hundred bucks to watch that game
live from the best seat in the house
like that's a real obvious opportunity
the other one that comes to mind is
basketball where if you're at a I don't
know Courtside seat which is very
expensive you don't actually get the
best view but it is super cool because
you get to see the size of the players
and the coaches right in front of you
and the refer past you and all this fun
stuff and I wish I don't know how
technically difficult it actually is to
execute on but I wish that there was a
little rig right next to the scores
table that would let me sit there and
look around as if I was sitting in that
seat but it it's not a real thing yet
and I just keep waiting for someone to
pull it off well Apple bought that
company yeah there was a company called
nextvr 2020 uh these guys are absolute
Geniuses they've been doing this for you
know a decade so they know the ins and
outs of shooting in 180 3D uh including
that dual 8K crazy format that they've
just launched but also they've really
invested into thinking about the
broadcast pipeline because they want to
get to live sports and and like it's not
even that hard to do something simple
that already works even the Center Court
seat you know basketball NBA Center
Court uh uh Courtside seat with a big
ass projected TV just on top that shows
the regular broadcast exactly man that's
good enough for a lot of people you
don't have to go much further yeah and
then you go all the way to like the
Formula 1 craziness you guys talked
about that in the Pod as well like I
mean that's just is a different world
that requires a lot more production um
so it's it's I I think it's coming I am
convinced that when Apple was
negotiating its MLS rights and they got
like the full package they got they got
it all they were already thinking about
this and people have been seeing cameras
Courtside and MLS games for a long time
yeah there's a film coming question is
how long until we can watch an MLS Match
live in immersive right I'm that will
make this purchase worth it for me just
that I think Apple could sell millions
of headsets if they can nail life Sports
I guess the benefit of that is that
their Sports have happening all the time
so it's not like you have to wait for
Apple to develop a new a new movie with
the storytelling and the shooting and
the production it's just like repetitive
I remember um back when the HTC VI was
out and it was pretty new uh valve
released I don't know if you're privy to
like Dota 2 the video game yeah okay so
I've played DOTA for like 12 years and
um beta you like you like DOTA what
crazy and Val because they uh worked so
tightly with HTC early on because steam
VR and all that stuff they've always
been into VR they released like a
special DOTA 3D mode that you could
spectate in where you could look at the
map from above and kind of tilt the map
map around while the live pro match was
happening amazing and you could like
zoom in on the players moving around and
stuff and I thought it was super cool
but it didn't feel like a better way to
watch the live game like it again sort
of felt like that like Tech demo party
trick thing for me where I liked
watching one game in it and then after
that I was like I would rather watch
this the regular way and this is not a
real well real sport it's an esport very
different from like people jumping in
front of you but I wonder like it just
makes me wonder whether or not that has
that much appeal but then you guys say
that it does so I guess I should just
believe you um yeah I don't know I I I
guess that if if you could have a better
watching experience every single week
people would probably buy these even if
they could just only use it to watch the
live sport once a week I think the
Vision Pro and any high quality VR hats
can can be a single purpose device for a
lot of different people life Sports is
one thing you know teleportation uh is
another thing you know an external
monitor is another thing uh it just has
to get it has to get good enough for
those things to be you know viable all
right we're going to take one more quick
break but when we come back a lot more
on how Apple's been marketing and
packaging Vision
[Music]
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gigabyte team up fight on and then Apple
kind of like they kind of twisted their
marketing for the Vision Pro to be more
focused around media consumption more
recently right because they kind of
realized that the
workspace thing wasn't really built out
yet in the apps Mar coming yep so a lot
of their verbiage you you WR wrote about
that in your um in your blog post can
you expand on that a little bit Yeah I
call their their marketing like 6040 60
initially at least 60% productivity 40%
video and I think that may have flipped
you look at some of the latest assets
that they've put out and so on um and
and you're totally right I think that
Apple pulled a product marketing rabbit
out of their hole out of their their hat
M um knowing how little they had for
this launch they were already committed
to it right developers didn't come so
what do you do so you go all in on
something that is magical and that demos
really well which is video watching like
watching UH 60 FPS Avatar in 3D it's 60
FPS I think right it's like some weird
is between 48 and 60 and 96 96
difference it's it's literally not the
same frame rate throughout the movie it
switches frame rate swiches frame I
wonder what it's like if it's also like
that I mean it must be right it probably
is it's Dynamic it was it was a headache
to watch in the theater I'll tell you
that yeah yeah it's funny I think I
could sense something but my eye was
nowhere near as well trained as yours to
like notice oh that's a frame rate
change the cut yeah when they would
switch to like running scenes where it
was moving fast it would switch to 60
FPS and it felt like a video game cut
scene I think it was 24 to 48 by the way
24 to 48 okay which is what The Hobbit
was filmed in for the entire movie and
the entire movie looked like a video
game cut scene so they put High frame
rate videos in Apple TV plus you know
and did all the things that they could
to make this as appealing as it could be
uh I just I just don't think it's going
to sustain the product for very long
yeah here's another a context question
with apple Vision Pro what is the what
is the ideal weight to to actually feel
like you've successfully made something
that people can wear for a long time cuz
this is a notoriously heavy headset it's
aluminum has some plastic and glass it's
around 600 gr right we've seen lighter
headsets a lot of people reference the
quest 3 the quest 3 happens to be around
about 500 gr but if you could keep going
down is there like a magical weight that
you hit where you just feel like you can
wear it forever like sunglasses and if
so is that anywhere in because I think
about like what tech is actually
possible with what we have now is that
actually possible with the tech we have
to make a light enough headset that's
still good but also light I think it is
if you can get if you can work really
hard on your sensors if you can move the
compute and the battery off the headset
okay work for a couple of generations I
think you can you can break the 300 350
G 350 kind of territory which okay can I
show my toy I would love yeah please um
which funny enough um is where Oculus
started this is a an original Oculus dk1
yeah from 2016
uh I believe um and this this is just a
display it's nothing else right and it's
380 G you know you put this thing on and
it's a little bit strange the foam is
not exactly super comfortable and so on
but you feel okay like this is a like
qualitative difference from wearing um
any of the headsets that exist today so
I think 350 grams is kind of where it
starts to look really interesting that's
like about a smartphone weight I think
wait how me let me Google that iPhone 15
Pro max
weight about 260 right yeah I think 220
yeah okay so like it's so one and a half
smartphones yeah now this is this is
even lighter what is this is the Matrix
what are you wearing now and and this is
what some people call the Ready Player
one headset um this is called the big
screen Beyond uh and to be clear I have
no affiliation with company or anything
I just think they're badasses this is
127 grams wow wow uh and which is
lighter than most ski goggles or many
ski goggles yeah it's half a iPhone 15
Pro Max yeah that's lighter than most
phones yeah so that but that's just a
screen and that's it no like this is
just a screen U with a custom facial
interface that's made for my face and
it's not like one of 28 that was chosen
for me it's actually custom printed for
my face and this is just a screen with
it's a microad display like in The
Vision Pro with a pancake lens like in
The Vision Pro it's a tethered headset
to be clear it has no sensors no pass
through um so obviously it's a very
different subclass of VR product but
what I like about this product and the
fact that it exists that it kind of
shows us what sort of this desirable end
state is like where do we think that
this thing could ultimately go when all
of the technologies that need to be
invented are finally there yeah um and
this would be a beautiful future yeah I
made a video kind of talking about this
Collision Course that we're on and it
may not be a collision but on one side
there's VR headsets with a ton of
technology in them that weigh 500 gr and
we're trying to make them smaller and
smaller and lighter every year but on
the other side is smart glasses and it's
something you can wear today and look
normal but you can't fit much Tech in
them so they're trying to fit more and
more and more Tech cameras sensors
compute while keeping them the size of
smart glasses and they're kind of just
doing this they're going at each other
this feels right about in the middle I
don't know if you have a thought about
which one might end up winning people
over faster or which one could win I
tend to feel like smart glasses are more
approachable to more people they're also
less Tech so they're more affordable y
but what are your thoughts on that I
think there is
um there is
a theoretical form factor right in the
middle there which is the the ski
goggles Optical pass through theoretical
product mhm it it's it's actually what a
lot of the Ready Player One headsets
look like they because you can see the
person's eyes and they their Optical P
they're transparent
displace uh that to me would be one of
the most revolutionary form factors it's
very
unclear uh if you know one can build a
wi fov you know transparent display that
would be sort of you know all the good
things that we need that was a pun I
don't know if he was that on purpose it
was very
unclear that was good I you know great
they just come up yeah
yeah so so that to me you know and that
would be like a you know a 300 200 to
300 G device ideally that's a beautiful
thing I think the the optical pass
through you know glasses form factor
where there's an actual display that's
more than just a notification screen I
worri that product may never
exist because it's just phenomenally
difficult to build you know an actual
display into such a small form factor
where everything is so close to your eye
and so on and so forth so there's
prototypes of that out there I've seen
some of them uh will that product exist
you know in the next 10 to 15 years I'm
not sure if it will yeah that that feels
like one of those sci-fi things that is
hard to imagine with what we know about
technology today yeah even though it
seems really cool as quickly as the uh
headset and glasses things are like
approaching each other it still feels
like they're on their own track because
especially with what meta is doing with
its AI assistance that you can have in
your meta Ray bands now it's more about
contextual awareness of your everyday
life and not necessarily manipulating
your everyday life whereas this is more
focused on manipulating your everyday
life but obviously it's a giant headset
and so I'm sure that there's some sort
of like in between that because they
want to get those smaller meta wants to
get those more powerful but like you
said the the technology required
just weightwise you can't have a pair of
rayb bands that have an M2 Chip inside
yeah you know so I I have a question
around the sort of like developers build
it and they will come mindset because
that didn't happen in the Vision Pro
yeah but it especially is not happening
now I feel because when there was hype
around the Vision Pro when it first came
out we saw a lot of developers that were
making Vision Pro apps as soon as they
got their Vision Pro because they needed
to understand the paradig of how spatial
Computing worked better uh but now it
feels like it's been out for a while
people aren't talking about it every
week anymore and there was already way
less developer hype than Apple assumed
there would be now how does Apple get
people more excited about this device
and do you think that people are still
going to be working on like stuff for it
or is it going to take until a
generation 2 to reignite developers to
actually think maybe this is worth
building for yeah I think the organic
creating organic excitement uh is going
to be very tough because as you said
right the a lot of that wave of
excitement of curiosity of interest in
the product from consumers is starting
to go away so uh I believe Apple will
will just have to use money uh they'll
have to fund some of these startups you
know some of these game developer
Studios you know and others um plus you
know do ambitious Partnerships which
require like executive level you know
conversations and so on to really bring
some of these new things to life you
know it's not an it's not an an unknown
playbook in developer relations it's
just one that I don't think Apple uses
that often because they have such
incredible Market power yeah um but I
think it you know it's a rounding error
to zero in sort of have to open the old
wallet and and then they got to get
Final Cup Pro in 3D thank you yeah thank
you that just needs to exist I'm tired
of mirroring from my Mac and having one
monitor I need spatial final cut yeah
I'm just saying Tim you could make it
happen tomorrow if you wanted to uh no I
also think it's also part of it is Apple
could have gone two different directions
with like attracting people to this VR
idea one of them with super super
high-end amazing Tech the other which is
a little bit less Apple like is super
super accessible available cheaper and I
think they typically go with this before
they go with that so ideally drum up
excitement people get to experience this
which that's what they're doing you can
go to an Apple Store today and
experience the fun thing but someday
when there's a apple Vision Pro Se
whatever that's going to be the another
exciting moment for okay the developers
have gotten the thing to the form factor
now it'll start to be available for the
masses but that's TBD we'll have to
see yeah there was and there was uh
something really fun that in that I
found very interesting in your blog post
kind of piggybacking off that about how
Apple like over engineered this thing on
Purp purpose can you like expand on that
idea a little bit Yeah so I think we all
know that Vision breu has just been
under development for years and years at
at Apple and I'm sure they've gone
through like you know hundreds of
prototypes and so on and a lot of these
technologies that sort of became good
enough to ship became good enough to
ship like a couple of years ago right
and the way that Apple does their kind
of pipeline for launched product is like
you have to start you know drisking it
and making it like production ready you
know sometimes years in advance so I
think what happened is they just it's
like a train right like so they just on
boarded a bunch of these Technologies
you know a few years ago onto a train
continued to work on them um and today
there's ways to do you know less sensors
lighter sensors and so on but like that
stuff isn't ready to go internally at
Apple at least at the level of quality
and integration that they need so they
just got to ship the stuff that's been
on the shelf for a while so I think
that's one component right it's just
like it's technology that was built a
couple of years ago that leads to like
higher weight and so on and so forth the
other thing is like they this being the
first time they were launching this
product into the world they have to make
it almost like unbreakable right like
they have to make it extra everything so
that no matter what developers throw at
it no matter what reviewers throw at it
no matter what users throw at it it will
sustain so I really think that that's
part of what they're do as look and
overdoing a little bit overplaying a
little bit just so that they are in a
kind of safe position before starting to
take some risks you know that could be a
lot of crack gate type things if they
didn't do that yeah yeah well there's
always people will find Gates no matter
what they they have a habit of doing
that um I have a maybe an existential
question to finish this which is okay we
want to make this the most incredible
piece of technology of all time super
immersive best field of view highest
resolution let's fast forward a little
bit let's get let's get 10 years down
the line with the highest end best
possible VR
headset if people are able to
successfully deliver retina resolution
and as a bonus let's throw in other
senses too it's got incredible speakers
and it can make you feel heat or cold
and the wind in your hair let's say you
can give people all of the senses
through a VR headset yeah and you go out
to this virtually reconstructed Grand
Canyon in the headset and you look at it
and you really think you're looking at
the Grand Canyon like all of your senses
are fully tricked you hear the birds
chirping you hear you feel the wind in
your hair and you feel the heat on the
top of your head through the headset and
you know it's through the headset but it
is a perfect reconstruction do you still
feel and there's no right answer to this
but do you still feel like you have to
go see the real thing or do you feel
like you've seen
it are you in the Oasis at that point
basically I think the moral of the story
is watch Ready Player One CU that's kind
of how it feels sometimes but I wonder
what your thoughts are yeah you know
I I I think that it's like mostly great
that people you know will be able to get
to places that they otherwise maybe
couldn't afford to go or can travel you
know all that far take the vacation to
go to and and so on but I think there's
just a little bit of like okay that's
like a philosophical challenge for
Humanity like you know it is it is kind
of the Oasis at the at its fullest state
but um you know I think it's mostly
great and you're still not going to be
able to like hug in VR uh you never know
I felt half to Happ the gloves are
pretty pretty good they're just kidding
they were
terrible and yeah I I I think at the the
end state of this is teleportation you
know you and Cleo talked about that in
in that video that she put out a few
weeks ago I think that's the greatest
contribution to humanity of this new
Computing Paradigm is just being able to
just be with other people yeah in their
house or in your house or in some other
place uh it's going to take a while to
get there that's pretty powerful yeah
well I have one more question for
you how fast can you type the
alphabet Oh man uh it's been such a long
time since I think I measure that last I
may have to try it again well Boyd do we
have the test for you this is a bit of a
tradition around here where uh we have
our guests type the alphabet A through Z
as fast as we can you can be as
competitive or non-competitive as you
like but we will offer offer you yeah we
have style keyboard three different
keyboard types you can either use the
keyboard built in there's a mechanical
keyboard or there's like a uh Apple
magic keyboard whatever your best I
think I'm going to go Apple Magic Apple
Magic okay just do you do you spend a
lot of time typing on like apple
keyboards like chicklet little style
keyboards like that I I have that exact
same magic keyboard oh that's perfect
home field and and I also have a dig key
thanks to Android me that mechanical
keyboard so better he's gotten into all
of our heads at some point and
definitely got us the bug I just bought
a mechanical keyboard because of Andrew
I went backwards I used to be in the
mechanical keyboards and now I'm like
give me the magic keyboard Isen it's
already screen recording amazing okay
well it's pretty simple all you got to
do is uh hit the letter a and then hit
the letter b and then hit the letter c
and then when you hit
Z don't hit enter just that's it yeah
and if I made a mistake if you make a
mistake it will not continue until you
hit the appropriate letter so you don't
have to backspace you just have to hit
every letter in order so you have to
watch the screen while you're typing to
make sure you okay do I get one practice
R um we we'll give you three total runs
most people tend to improve as they go
you
know no pressure okay I'm glad we're not
recording all right here we go
you know there's one challenge here
which
is forget about I'm going to do again 5
Seconds 5.5 seconds I think that's
pretty good oh that's already pretty
good 5.5 yeah it's better than you think
all right that's pretty good we have a
little
leaderboard
5.7 nice dang one unas one more all
right
I feel like you're pretty high on the
leaderboard
actually ad do you have the leaderboard
available he does I have it pulled
up 4.83 whoa whoa whoa whoa 4.83 whoa
whoa dropping tth of a second off of
that time okay wow so 4.83 puts you
right after Marquez oh and ahead of Josh
Wardle so you are inent of fifth place
oh my gosh top five top five to five wow
of well done well done here you go in in
not that many tries top five on the
leaderboard is very impressive this may
be a new kill I didn't know about yeah
you never know and this is just this
like first three tries you might you
might go try this later to your res 4.2
all right that's that's good I will take
that if you're curious about some other
times the list is very extensive who's
top Tom Scott 3.5 seconds wow Tom Scott
was very prepared very competitive broke
out his own keyboard here's the list and
the list goes I don't think there's any
double digits on there but look at Cleo
4.3 yeah damn that's good yeah and qu
yeah so you know people who type a lot
people spend a lot of time around
keyboards you might be surprised how
fast you can type the alphabet huh but
that's it that's that's where we end it
so thank you for thank you for your time
and of course for all the Insight Well
we'd love to have you back obviously we
talk about stuff like this all the time
not just the current Tech but the
history and the context of it so this is
super fun and uh hopefully we get to do
it again sometime it's a dream come true
to be here thank you guys great work
appreciate it so that's about it that
was that was really fun thanks again to
Hugo for coming to the studio and for
sharing the time the expertise it's
always fun having conversations with
people who are very knowledgeable about
this stuff and I feel like this is still
very early like as much as we've talked
about VR for the past 10 years like this
is rapidly developing we didn't even
touch spatial what are they called
spatial personas in this conversation
and like all the weird stuff that's been
happening with Hardware since that
conversation Brandon's Vision Pro has
like cracked up the middle all the stuff
is is going to be pretty constant but I
feel like this is a fun spot for this
episode and this conversation cuz uh it
was a good time so uh thanks again leave
any comments of any things that you
learned maybe while listening to this
episode but maybe Hugo will be in the
comments maybe he maybe he will that
would actually be put pretty sick uh but
I think this is a part where uh we sign
out oh yeah wave forers produce actually
I think David did this already let's
throw it to David wa for produc adamia
and Ellis Revan we are associated with
the fox commity podcast Network and our
intro music is by ban Sil close enough
pretty CL we'll do it we'll take it
we'll keep it
[Music]
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