How To Make Money on Instagram in 2024 (Beginner’s Guide To $300+ / Day)

Robert Benjamin
27 Dec 202312:04

TLDRThe video outlines four effective strategies for monetizing an Instagram account in 2024, emphasizing the importance of aligning with the platform's features and audience needs. It highlights the potential of Instagram's ads on Reals program, selling subscription products, and leveraging educational content. The creator also advises on the pitfalls of over-promotion and the benefits of partnering with reputable companies and using affiliate marketing judiciously. The video encourages viewers to take action and utilize the strategies to grow and monetize their Instagram presence.

Takeaways

  • 🎯 Monetize Instagram through ads on Reels without needing a large following or views.
  • 🚀 Switch to a professional or Creator account for more monetization opportunities and prioritized reach.
  • 💡 Recognize and solve your audience's problems by selling them a recurring subscription product.
  • 📈 Focus on providing value to your audience, and use sales posts sparingly to maintain growth and engagement.
  • 🛠 Utilize platforms like Teachable to easily create and sell courses, coaching, or digital products.
  • 🔗 Use affiliate links strategically, promoting only one or two core products that genuinely benefit your audience.
  • 🤝 Engage in brand deals, but ensure they are with reputable companies and that they align with your audience's interests.
  • 📊 Don't settle for less than your content is worth; negotiate for fair compensation in brand deals.
  • 📈 The education and learning space is expected to grow significantly, presenting a huge opportunity for creators.
  • 🎥 Keep brand deals organic and integrated within your content rather than making them the sole focus of a post.
  • 📈 Consistent monetization through brand deals can provide a stable income, avoiding the stress of income fluctuations.

Q & A

  • What are the four best ways to monetize an Instagram account in 2024?

    -The four best ways to monetize an Instagram account in 2024 include: 1) Earning revenue through ads on Instagram Reels, 2) Selling a recurring subscription product to solve audience problems, 3) Offering solutions such as courses, coaching, digital downloads, or communities, and 4) Securing brand deals with reputable companies.

  • How can one qualify for the Ads on Reels program on Instagram?

    -To qualify for the Ads on Reels program, one must be over 18 years old, have an account in good standing with Instagram (not shadowbanned or limited), and possess a professional or Creator account.

  • What is the significance of switching from a business account to a personal or Creator account for monetization purposes?

    -Switching to a personal or Creator account is recommended because it opens up more monetization opportunities and Instagram tends to prioritize reach for these types of accounts over business accounts.

  • How does one effectively sell a recurring subscription product on Instagram?

    -To effectively sell a recurring subscription product, identify a problem your audience faces and offer a solution that addresses this issue. This approach allows for monetization without needing a large number of followers.

  • What are the three main methods for solving audience problems and monetizing through education or learning?

    -The three main methods are offering online courses, providing coaching services, and creating digital downloads or communities that cater to the learning needs of the audience.

  • Why is it important to offer value before making a sale on Instagram?

    -Offering value helps to establish trust and authenticity with the audience. It allows for organic growth and monetization by providing useful content and then introducing sales posts occasionally, without alienating followers.

  • How can affiliate marketing be effectively utilized on Instagram?

    -Affiliate marketing should be approached by promoting one or two core products or services that genuinely benefit the audience. It's important to avoid promoting too many different offers and to ensure that the products align with the audience's needs and interests.

  • What are some key considerations when entering into brand deals?

    -Key considerations include ensuring the brand deal is a natural part of the content, partnering with reputable companies, signing long-term contracts for stability, and negotiating terms that reflect the true value of your posts.

  • How can creators avoid the mistake of alienating their audience with constant selling?

    -Creators should focus on providing value and solving audience problems primarily, and only occasionally introduce sales or promotional content. They should also ensure that any products or services they promote genuinely help the audience and align with their interests.

  • What is the role of the Instagram algorithm in growing an account?

    -Understanding the Instagram algorithm is crucial for growing an account as it helps creators optimize their content for visibility and engagement, leading to increased followers and ultimately, better monetization opportunities.

  • How can creators ensure they maintain growth while introducing products or services to their audience?

    -Creators should gradually introduce products or services to their audience from the early stages of content creation, ensuring that their followers are accustomed to and receptive of such promotions.

Outlines

00:00

💰 Monetizing Instagram with Ads on Reels

This paragraph discusses the first method of monetizing an Instagram account, which involves placing ads on Reels. It explains that Instagram pairs creators with sponsors and that creators earn revenue based on the number of views their Reels receive. To qualify for this program, the creator must be over 18, have an account in good standing with Instagram, and possess a professional or Creator account. The speaker emphasizes the importance of accepting the program invitation and notes that Instagram is increasing payouts for Reels ads in 2024 to support creators with fewer followers or views.

05:01

🚀 Growing Business with Subscription Products

The second paragraph highlights the power of solving audience problems through subscription products. It tells the story of a creator who transitioned from a full-time job to earning over $10,000 a month on Instagram by addressing their audience's needs and selling a subscription product. The paragraph emphasizes the importance of offering value and solving problems rather than directly selling products, and suggests three ways to monetize: through courses, coaching, digital downloads, or communities. It also mentions the potential growth of the education and learning space and introduces Teachable as a platform to start selling courses, coaching, or digital products easily.

10:03

🔗 Effective Use of Affiliate Marketing

The third paragraph focuses on affiliate marketing as another way to monetize an Instagram account. It advises creators to be selective with affiliate offers, promoting only one or two core products that genuinely help their audience. The speaker shares personal experiences with successful affiliate partnerships and cautions against promoting products they don't personally use or believe in. The paragraph also discusses the importance of vetting companies and ensuring that any sponsorship or affiliate deal aligns with the creator's values and benefits the audience.

🤝 Strategic Brand Deals for Instagram Creators

The final paragraph provides insights on leveraging brand deals for monetization. It advises creators to integrate brand deals as part of their content rather than dedicating entire posts to them, to partner with reputable companies, and to negotiate long-term contracts for stable income. The speaker shares personal tips for maximizing the value of brand deals and encourages creators to aim high in negotiations, as brands often have more budget available than initially offered.

Mindmap

Keywords

💡Monetize

Monetize refers to the process of generating income from a digital platform or asset, such as an Instagram account. In the context of the video, it emphasizes the strategies and methods that creators can use to earn money through their Instagram presence, regardless of the number of followers or views they have. The video outlines four primary ways to monetize, including ads on Reals, subscription products, affiliate links, and brand deals.

💡Instagram Reals

Instagram Reals is a feature of the social media platform Instagram that allows users to share short, unedited videos. In the video, it is mentioned as a key avenue for monetization where creators can earn revenue by having ads displayed before, during, or after their Reals videos. The income is then split between Instagram and the creators based on the number of views the Real receives.

💡Subscription Product

A subscription product refers to a service or item that a customer purchases on a recurring basis. In the video, the creator shares their success in monetizing their Instagram by offering a subscription product to their audience, which addresses a problem they face. This method allowed the creator to generate a significant income without needing a large following.

💡Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where an individual earns a commission for promoting and selling other companies' products or services. In the video, it is highlighted as a monetization method on Instagram where creators can earn income by promoting products that are relevant and beneficial to their audience through affiliate links.

💡Brand Deals

Brand deals involve a partnership between a content creator and a company, where the creator promotes or features the brand's products or services in exchange for compensation. The video provides tips on how to effectively engage in brand deals on Instagram, emphasizing the importance of choosing reputable companies, negotiating favorable terms, and integrating the brand seamlessly into the content.

💡Creator Account

A Creator Account on Instagram is a specialized type of account designed for content creators, providing access to features and tools that help them produce and monetize their content more effectively. The video stresses the importance of having a Creator Account to access certain monetization features, such as the ads on Reals program.

💡Teachable

Teachable is a platform that enables users to create and sell online courses. In the video, it is presented as a solution for creators looking to monetize their Instagram audience through digital education products. The platform is praised for its ease of use and its new AI features that assist in course creation.

💡Algorithm

The algorithm on Instagram refers to the system that determines which posts appear in users' feeds and how often, based on factors like user engagement and content relevance. The video mentions that understanding the Instagram algorithm is crucial for creators to grow their following and increase their content's visibility.

💡Sponsorship

Sponsorship in the context of the video refers to a promotional arrangement where a creator partners with a brand to feature its products or services in their content in exchange for payment or other forms of compensation. The video advises creators to be selective with sponsorships, ensuring that the brand aligns with their audience's interests and needs.

💡Digital Downloads

Digital downloads are electronic files or products that customers can purchase and immediately access online, without the need for physical delivery. In the video, digital downloads are mentioned as one of the monetization methods for Instagram creators, which could include e-books, templates, or other digital content that provides value to their audience.

💡Community

In the context of the video, a community refers to a group of people who share common interests or goals and interact with each other regularly, often in online spaces. Creators can monetize their Instagram presence by offering access to exclusive communities that provide additional value, support, and connection to their audience.

Highlights

The video outlines the four best ways to monetize an Instagram account in 2024, regardless of follower count or views.

A creator was able to quit their full-time job by posting daily videos on Instagram, earning over $10,000 a month.

Instagram's 'Ads on Reals' program allows creators to earn revenue without seeking sponsors, with ads being placed before, during, or after their videos.

To qualify for 'Ads on Reals', a creator must be over 18, have an account in good standing, and possess a professional or Creator account on Instagram.

Instagram is increasing payouts for creators in 2024, especially those with fewer followers or views.

Creators can monetize by identifying and solving problems for their audience through recurring subscription products.

It's advised to focus on providing value and solving audience problems rather than constantly selling products.

Selling within Instagram DMs and stories is recommended over including 'link in bio' in posts to avoid decreasing post reach.

Education and learning spaces are expected to grow significantly, offering opportunities for creators to monetize through courses, coaching, digital downloads, or communities.

Teachable is highlighted as a platform that simplifies the process of selling courses, coaching, or digital products, with a new AI feature to assist in content creation.

Creators should avoid promoting too many affiliate products and ensure that any promoted products or services are genuinely helpful and used by the creator themselves.

Brand deals should be approached with care, ensuring they align with the audience's interests and are incorporated organically into content.

Long-term contracts for brand deals are preferred to maintain a stable income and reduce stress.

Creators should not settle for less than what they believe their content is worth when negotiating brand deals.

An additional video explaining the Instagram algorithm is mentioned to help creators gain more followers.