Human or AI? The future of beauty standards

The Guardian
27 Feb 202411:24

TLDRThe transcript discusses the rise of AI-generated humans and the challenges it poses to beauty standards, diversity, and representation. It highlights the creation of AI influencers like Aitana and Shudu, and the controversy surrounding their development. The conversation touches on the impact of AI on the fashion and modeling industries, the potential for increased diversity in AI-generated images, and the need for regulation to ensure authentic representation and avoid perpetuating harmful stereotypes.

Takeaways

  • 🤖 AI-generated humans are becoming increasingly realistic, blurring the line between virtual and reality.
  • 🌐 The technology raises critical questions about representation, diversity, and inclusion in the media and advertising landscapes.
  • 🏆 AI influencers like Aitana Lopez on Instagram demonstrate the commercial viability and following of AI personalities.
  • 💡 The creation of AI models and personalities can lead to a narrow and unrealistic standard of beauty, affecting self-perception and diversity.
  • 🎨 Victoria Jenkins from Unhidden emphasizes the need for diversity in fashion and the challenges AI poses to traditional industry norms.
  • 👁️ People are becoming less trusting of their own perceptions as AI images become more prevalent in media.
  • 🌍 AI-generated models are used in various sectors, including fashion and marketing, and are widely present on social media.
  • 💸 The economic aspect of AI models is highlighted, with some posts costing significantly less than those of real models.
  • 🖌️ Cameron James Wilson, creator of Shudu, faces criticism but also explores ways to make AI models more inclusive and representative.
  • 👥 The script discusses the potential of AI to create more diverse representations, such as the virtual influencer Kami, who has Down syndrome.
  • 🔄 The conversation around AI in the modelling industry revolves around the balance between innovation and ethical considerations.

Q & A

  • What is the main concern regarding AI-generated humans in terms of beauty standards?

    -The main concern is the potential for AI-generated humans to narrow beauty expectations and perpetuate a lack of diversity and inclusion, as these technologies often reflect and reinforce existing biases rather than challenging them.

  • How are AI-generated images being used in various industries?

    -AI-generated images are being used in fashion, marketing, and social media, creating a new type of influencer that can post content and attract followers, sometimes even outperforming human influencers in terms of engagement.

  • What was the public's reaction to the creation of Shudu, the world's first digital supermodel?

    -The creation of Shudu was met with criticism, with some accusing the creator of digital blackface and a form of racism, as well as concerns about the representation and profiting off the aesthetic of a black woman by a white creator.

  • How does Victoria Jenkins view the impact of AI-generated models on the fashion industry?

    -Victoria Jenkins, founder of Unhidden, believes that the fashion industry has always struggled with diversity and that AI-generated models could potentially halt the progress that has been made in recent years, as they may not meaningfully contribute to inclusion and can perpetuate unrealistic beauty standards.

  • What steps has Cameron James Wilson taken to address the criticisms of his creation, Shudu?

    -Cameron has brought on board a writer, Arma Badu, to help create Shudu's personality and captions, and works with real-life models who are paid and credited, ensuring that everyone involved is represented and contributing to the project.

  • How does the AI influencer Aitana Lopez's team create her posts and interactions?

    -Aitana's team uses a pink phone that contains all the photographs of her life, which is used to generate her posts and responses on social media, creating the illusion of a real person interacting with her followers.

  • What is the significance of the virtual influencer Kami, created in collaboration with Down Syndrome International?

    -Kami is significant because she represents an effort to introduce more diversity into the AI-generated world, as she was created using the features and input from over 100 different women with Down syndrome, challenging the lack of representation for individuals with the condition.

  • What is the potential danger of AI-generated beauty standards compared to real influencers, according to the creator of Shudu?

    -The creator argues that real influencers can be more dangerous because their images are often heavily edited and filtered, creating an unachievable standard of beauty, whereas AI-generated models like Shudu are transparent about their artificial nature and do not encourage imitation.

  • How do people react when they encounter AI-generated images in public spaces?

    -People often struggle to differentiate between real and AI-generated images, leading to a decrease in trust in their own perceptions and an uncertainty about the authenticity of what they see.

  • What is the core issue regarding AI-generated beauty standards?

    -The core issue is the selection and reinforcement of certain beauty standards by AI, which may not be determined by the AI itself but by the humans interacting with it, potentially leading to a self-fulfilling projection of beauty that excludes diverse representations.

  • What responsibility do tech companies have in ensuring diversity in AI-generated content?

    -Tech companies have a responsibility to monitor and regulate the diversity of AI-generated content to prevent the reinforcement of biases and stereotypes, and to promote a more inclusive and representative depiction of beauty across different cultures and communities.

Outlines

00:00

🤖 The Emergence of AI-Generated People and Their Impact on Society

This paragraph discusses the increasing realism of AI-generated individuals and their integration into various sectors such as fashion and social media, raising concerns about representation, diversity, and the authenticity of beauty standards. The introduction of AI models like Aitana and Shudu sparks debates about the ethical implications of creating digital personas and the potential for these technologies to replace human jobs and influence perceptions of beauty. The conversation also touches on the commercial aspects of AI-generated images and the importance of diverse representation in the industry.

05:00

🌐 Public Perception and the Future of AI in Modeling

The second paragraph delves into the public's reaction to AI-generated models and the potential halt in progress towards meaningful inclusion and diversity within the industry. It highlights the challenges of regulating AI in the modeling world and the need for transparency about the nature of AI-generated images. The narrative follows a journey to London to gauge people's awareness and opinions on AI models, revealing a general discomfort with the increasing prevalence of AI images and concerns about who controls this technology. The paragraph also explores the controversy surrounding the creation of the first digital supermodel, Shudu, by artist Cameron James Wilson, and the subsequent efforts to address diversity and authenticity in AI-generated content.

10:04

💡 AI's Role in Redefining the Modeling Industry and Diversity

The final paragraph focuses on the potential of AI to revolutionize the modeling industry and the broader implications for human experience. It questions whether AI will dominate the modeling industry and how it currently reflects real-world biases rather than challenging them. The discussion includes an interaction with Aitana, an AI influencer, and the exploration of whether AI can provide a more positive representation of femininity. The paragraph concludes with considerations on the tech industry's responsibility to address diversity issues and the possibility of achieving true diversity through algorithmic adjustments.

Mindmap

Keywords

💡AI-generated models

AI-generated models refer to virtual or digital representations of humans created using artificial intelligence. These models are designed to mimic real people in appearance and behavior, and are used in various industries such as fashion, marketing, and social media. In the context of the video, AI-generated models like Aitana Lopez and Shudu are becoming increasingly prevalent, raising questions about their impact on beauty standards and the potential for these technologies to both reflect and challenge societal biases.

💡Representation

Representation in the context of the video refers to the portrayal and inclusion of diverse groups of people in media and advertising. It is a critical issue because it affects how different demographics see themselves reflected in society and can influence self-perception and aspirations. The video discusses the challenges of achieving true representation in the age of AI-generated models, which may perpetuate narrow beauty standards and fail to include a wide range of body types and ethnicities.

💡Diversity

Diversity refers to the variety and representation of different cultural, ethnic, gender, and other groups in society. In the video, diversity is discussed in relation to the use of AI-generated models, questioning whether these technologies can truly represent the broad spectrum of humanity or if they will reinforce existing stereotypes and biases. The importance of diversity is emphasized in challenging traditional beauty standards and ensuring that all individuals feel seen and valued.

💡Inclusion

Inclusion refers to the act of involving and valuing people from diverse backgrounds and ensuring they have equal opportunities to participate and be represented. In the context of the video, inclusion is tied to the discussion of AI-generated models and their impact on the representation of various groups in media and advertising. The concern is that while AI offers the potential for greater inclusivity, it may also perpetuate exclusion if not properly managed.

💡Beauty standards

Beauty standards are the societal norms and ideals that define what is considered attractive or beautiful. These standards are often influenced by media and cultural factors. The video explores how AI-generated models might reinforce or challenge existing beauty standards, which can have a significant impact on individuals' self-esteem and perceptions of beauty. The concern is that these models may present an unrealistic and narrow view of beauty that does not reflect the diversity of human appearance.

💡Fake reality

Fake reality refers to the simulated or artificial environments, characters, and situations created by technology, particularly AI, that mimic real life. In the video, the term is used to describe the growing presence of AI-generated models in various sectors, creating a reality where it is increasingly difficult to distinguish between real and fake individuals. This raises concerns about the impact on society's trust in their own perceptions and the authenticity of the media they consume.

💡AI influencer

An AI influencer is a virtual character or personality created using artificial intelligence, often used to promote products, trends, or ideas on social media platforms. These influencers are designed to have a significant following and influence over consumer behavior. The video discusses the rise of AI influencers like Aitana Lopez and Shudu, and how they challenge traditional notions of celebrity and influence in the digital age.

💡Digital supermodel

A digital supermodel is a term used to describe an AI-generated model that has gained significant recognition and influence, similar to a traditional supermodel. These digital figures are created with the intent to lead trends and attract attention in the fashion and advertising industries. The video discusses the creation of Shudu, the world's first digital supermodel, and the controversy surrounding her existence, including concerns about representation and the potential for perpetuating unrealistic beauty standards.

💡Authenticity

Authenticity refers to the quality of being genuine, real, and not false or counterfeit. In the context of the video, authenticity is a key concern when discussing AI-generated models and their impact on society's perception of reality and beauty. The video questions whether these digital creations can be considered authentic and what it means for them to be seen as 'real' by the public.

💡Regulation

Regulation refers to the rules and oversight put in place to govern and control certain activities or industries. In the context of the video, regulation is discussed in relation to the use of AI in creating models and the need for guidelines to ensure ethical practices, diversity, and fair representation. The video raises questions about who should be responsible for regulating AI-generated content and how to effectively manage its impact on society.

💡Community involvement

Community involvement refers to the participation and collaboration of individuals from specific communities in the creation, decision-making, and representation of their interests. In the video, community involvement is highlighted as a crucial aspect of creating diverse and inclusive AI-generated models. It ensures that the models accurately represent and respect the communities they are designed to portray.

Highlights

AI-generated humans are becoming increasingly indistinguishable from real ones, raising questions about representation and diversity.

The technology behind creating AI models offers limitless possibilities but also fundamental challenges.

AI influencer Aitana Lopez has over a quarter of a million followers on Instagram, showcasing the technology's impact on social media.

The cost of AI models for posts ranges from €100 to €300, compared to €1 million for a real person like Kim Kardashian.

There are concerns about the narrowing of beauty expectations due to the difficulty in creating diverse AI models.

Victoria Jenkins, founder of Unhidden, works to improve diversity within the fashion industry, which has historically struggled with representation.

The male gaze may be influencing the creation of AI models, as they often reflect a hyper-sexualized and narrow view of beauty.

The lack of diverse body representation in AI models can lead to people feeling the need to conform to unrealistic beauty standards.

AI models like Shudu are more diverse than the creators profiting from them, raising questions about authenticity and representation.

Cameron James Wilson, creator of Shudu, sees himself as a pioneer in the field of AI models and has faced criticism for his work.

Shudu's creator has taken steps to ensure she gives back to her community and is transparent about her digital nature.

Kami, an AI influencer with Down Syndrome features, was created in collaboration with Down Syndrome International to address diversity issues.

The traditional modelling industry has a history of biases, and AI has the potential to either challenge or perpetuate these stereotypes.

AI models like Kami are designed to be more authentic than real influencers, who often present a filtered and edited version of reality.

The future of fashion and beauty standards may be heavily influenced by AI, but the technology's role in promoting diversity needs to be carefully monitored.

Tech companies are currently addressing the issues of diversity and representation in AI, but the question remains whether true diversity can be achieved through an algorithm tweak.

The rapid advancement of AI technology and its integration into various industries signals a fast-approaching future where the lines between reality and AI become increasingly blurred.