If I Were Starting a Blog in 2024, This Is What I’d Do [0-$100k Guide]
TLDRThe speaker shares their experience of earning over a million dollars from a blog in 2023, emphasizing the importance of adapting to changes in Google's algorithm and content strategies. They highlight the need to focus on low competition niches and the potential of diversifying revenue streams through affiliate marketing, ad revenue, consulting, and online courses. The speaker also discusses the significance of creating a personal brand and leveraging platforms like YouTube and email lists for business growth.
Takeaways
- 🚀 In 2023, the speaker's blog made over a million dollars with only about 5 hours of work per month, highlighting the potential of blogging as a passive income source.
- 🌐 The success of the blog allowed the speaker to start two new businesses, emphasizing the importance of outsourcing and strategic planning.
- 🛠 The strategies that worked in 2019 do not necessarily apply today due to changes in Google's algorithm, the rise of AI content, and the need to update strategies accordingly.
- 📈 The speaker's revenue from the blog in 2023 was primarily from affiliate marketing, showing the power of affiliate marketing as a revenue stream.
- 🔍 The speaker suggests focusing on low competition, physical product niches that can be tied into consulting or creating a course for a potential YouTube channel.
- 📝 The speaker emphasizes the importance of creating helpful, in-depth, and human-experience based content in line with Google's helpful content update.
- 🔗 Building a personal brand is crucial for blogging success, as it allows for pivoting and adapting content based on what works and what doesn't.
- 📊 The speaker advises using tools like Surfer SEO for keyword research and content optimization to ensure content ranks well on search engines.
- 🔄 The speaker highlights the need for consistent content updates to maintain relevance and rankings on search engines over time.
- 💡 The speaker shares examples of successful blogs that diversified their revenue streams through YouTube channels, email lists, and selling their own products or services.
- 🎯 The speaker encourages bloggers to think about future planning and diversification, exploring multiple revenue streams such as affiliate marketing, ads, sponsorships, and course sales.
Q & A
How has the success of the blog in 2023 contributed to the individual's ability to start new businesses?
-The blog's success in 2023, earning over a million dollars, has allowed the individual to outsource the blog and free up their time. This extra time has been instrumental in starting two new businesses, showcasing the direct impact of blogging success on business diversification.
What strategies applied in 2019 do not apply today or in 2024 according to the speaker?
-The speaker mentions that due to changes such as Google algorithm updates, the helpful content update, and the rise of AI content, the strategies that were effective in 2019 are no longer applicable in 2024. There is a need to update the strategy to align with these changes.
How does the speaker suggest selecting a niche for a blog in 2024?
-The speaker suggests selecting a low competition, physical product niche that one knows a lot about and can eventually tie into consulting or a YouTube course. This approach is recommended because it allows for diversification of revenue streams and leverages personal expertise.
What is the significance of creating a personal brand in blogging according to the speaker?
-Creating a personal brand is significant as it allows for flexibility and adaptation. Unlike a single niche site, a personal brand can pivot content based on what works and doesn't work. It also allows for the potential to tie into other platforms like YouTube and leverage social media for personal connection with the audience.
How does the speaker propose to handle Google's helpful content update in 2024?
-The speaker proposes to handle Google's helpful content update by ensuring that every article on the website is helpful and of high quality. This means creating content that is more in-depth, based on human experience, and not just optimized for SEO. The speaker also emphasizes the importance of unique human experiences and avoiding AI-generated content that doesn't add value to the conversation.
What are the two main types of blog posts the speaker suggests writing in 2024?
-The speaker suggests writing two main types of blog posts: 'how-to' posts that provide instructional content, and transactional posts that review products or services. The 'how-to' posts should be informational and detailed, while the transactional posts should provide comparative content to help readers make purchasing decisions.
How does the speaker plan to monetize the blog in 2024?
-The speaker plans to monetize the blog through multiple revenue streams. These include affiliate marketing, ad revenue, sponsorships, and potentially course sales. The speaker also considers consulting and selling services as viable options for generating income.
What is the speaker's approach to keyword research for blogging in 2024?
-The speaker's approach to keyword research involves using tools like Surfer SEO's Keyword Explorer to look for opportunities with the word 'best' in them, as it signifies transactional search intent. The speaker also looks for low competition keywords related to physical products and outdoor niches, which are less likely to be dominated by media sites.
How does the speaker suggest updating blog content?
-The speaker suggests updating blog content on a regular basis, approximately every 6 months. This involves adding new, helpful content, checking pricing, and improving the article based on personal human experience. The goal is to keep the content fresh and relevant to maintain and improve rankings.
What is the speaker's view on the future of blogging in 2024 and beyond?
-The speaker believes that blogging will still be around and present opportunities in 2024 and beyond. Despite changes in Google's algorithm and the rise of AI content, there are still pockets of opportunity for bloggers who know how to adapt and create high-quality, helpful content.
What is the speaker's advice for those who are new to blogging and looking to make money quickly?
-The speaker advises new bloggers to focus on creating high-quality content that can rank for specific keywords, build a few links to improve domain rating, and work on monetization strategies. They also suggest considering services like consulting or freelancing to generate income while the blog gains traction.
Outlines
🚀 Blogging Success and Strategy Evolution
The speaker shares their personal experience of earning over a million dollars from their blog in 2023, emphasizing the importance of outsourcing and strategy adaptation due to changes in Google's algorithm and the rise of AI content. They highlight the shift in strategies from 2019 to 2024, the need to update tactics, and invite viewers to a free master class on starting an online business. The speaker's success with affiliate marketing and the decision to diversify into new businesses, such as a YouTube channel, is detailed, along with the necessity of aligning blog content with helpful content updates and creating new content.
🌱 Niche Selection and Content Strategy for 2024
The speaker delves into the specifics of choosing a niche for blogging in 2024, recommending a focus on low competition physical product niches that can be tied into consulting or course creation. They discuss the potential of offering services like SEO and content writing without requiring significant traffic and the value of informational articles in teaching and personal branding. The speaker also suggests utilizing platforms like School for community building and emphasizes the importance of multiple revenue streams for diversification in online businesses.
📈 Adapting to Google's Algorithm and Content Quality
The speaker addresses the impact of Google's algorithm updates on blogging, particularly the helpful content update, and the need for higher quality content that is more in-depth and based on human experience. They provide examples of successful niche blogs and YouTube channels that have managed to grow their audience and revenue through diverse content and strategic overlap. The speaker also introduces the concept of the 100K block blogging blueprint for 2024, emphasizing the role of personal branding and the importance of content creation and link building for growth and profit.
🔍 Keyword Research and Content Creation Process
The speaker outlines the process of keyword research and content creation for blogging, focusing on finding transactional and informational keywords related to the chosen niche. They discuss the use of tools like Surfer SEO for keyword exploration and the importance of creating content that ranks well. The speaker also highlights the need for a balance between transactional and informational content, the value of unique images, and the significance of updating content regularly to maintain relevance and rankings.
📊 Monetizing Blogging and Adapting to Changes
The speaker discusses various ways to monetize a blog, including affiliate marketing, ad revenue, and咨询服务. They share personal experiences of earning significant income from specific blog posts and the importance of adapting to changes in SEO and content trends. The speaker also emphasizes the potential of blogging as a high-margin business and the opportunity it provides to build an email list, create a course, and start a YouTube channel for further diversification of income streams.
🛠️ Building Authority and Multiple Revenue Streams
The speaker talks about the importance of building domain authority through link building and the correlation between domain rating and revenue. They explain that while links are not strictly necessary for ranking, they do help in establishing trust with Google and improving rankings. The speaker also discusses various strategies for link building, such as guest posting and link exchanges, and the impact of these efforts on increasing blog revenue. They highlight the potential of blogging to reach $10K a month through a combination of organic ranking, affiliate marketing, and offering services.
🎯 Targeted Strategies for Blogging in 2024
The speaker provides a comprehensive overview of strategies for successful blogging in 2024, emphasizing the need for a targeted approach to keyword research and content creation. They discuss the importance of focusing on long-tail keywords with low competition and the potential of informational content to generate ad revenue. The speaker also talks about the benefits of diversifying revenue streams through services, courses, and YouTube channels, and the value of building a personal brand for long-term success in blogging.
Mindmap
Keywords
💡Blogging
💡Monetization
💡SEO (Search Engine Optimization)
💡Content Strategy
💡Google Algorithm Updates
💡Outsourcing
💡Niche
💡YouTube Channel
💡Personal Brand
💡Helpful Content Update
Highlights
Starting a blog in 2024 with a focus on low competition niches and leveraging various revenue streams.
The importance of adapting to Google's algorithm updates, such as the helpful content update, and focusing on creating high-quality, human-experience based content.
Utilizing a content assembly line approach for efficient blog post creation, emphasizing the balance between SEO and providing valuable content to readers.
The strategy of updating and improving blog content over time to maintain and enhance search rankings.
The potential for blogs to serve as a starting point for building personal brands and diversifying into other platforms like YouTube and email marketing.
The significance of having multiple revenue streams, such as affiliate marketing, ad revenue, consulting services, and course sales, for a sustainable online business.
The role of keyword research in identifying opportunities for content creation and the use of tools like Surfer SEO for optimizing articles.
The impact of domain rating on a website's ability to rank and the necessity of building authority through link building.
The potential for rapid growth and monetization of a blog through strategic content creation and link building, even with limited initial traffic.
The importance of personal experience and expertise in a niche for creating authentic and engaging content that resonates with readers.
The concept of treating blogging as a business with intention, focus, and urgency to achieve financial goals in a shorter timeframe.
The benefits of outsourcing and team building for scaling a blog and handling the workload of content creation and management.
The role of blog growth engine as a comprehensive resource for learning and scaling a blog-based business, offering video content, community support, and practical exercises.