NEW AI Video is Realistic, Ultra-Fast & Uses 100x Less Compute (+ UNSEEN SORA PREVIEW)

AI Samson
4 Apr 202417:25

TLDRHick Field, a new startup, has developed an AI video generator that uses 100 times fewer GPUs than Sora, making it faster and more affordable. Their foundational model aims to democratize social media creation, offering products like an app called Diffuse and a video generation model. The technology generates realistic videos, though with some inconsistencies, and is targeted at social media content creation. The company is led by a former Snap AI executive and is currently hiring, with plans to roll out their technology globally soon.

Takeaways

  • 🚀 Hicks Field is a new startup that has developed highly realistic AI-generated videos with significant efficiency improvements over existing models like Sora.
  • 💡 Hicks Field's AI video generator was trained using 100 times fewer GPUs than Sora, indicating a more cost-effective and faster approach.
  • 🌟 The startup aims to democratize social media creation by providing a foundational model that can be fine-tuned for specific tasks like video generation, enhancement, or analysis.
  • 📱 Hicks Field is working on two main products: an app called Diffuse, available on iOS, and a foundational AI video generation model.
  • 🎥 The AI-generated videos showcase impressive coherence and realism, with notable advancements in human and object rendering quality.
  • 🦷 A notable achievement of Hicks Field's model is the realistic rendering of teeth and mouths, which has been a challenge for AI video generation.
  • 🌈 The team behind Hicks Field consists of only 16 people who developed the generative models in less than 9 months, demonstrating the efficiency of their work.
  • 💻 Hicks Field's model produces 7-second clips, which is longer than most current AI video generators that typically generate around 4-second clips.
  • 📊 The startup is focusing on personalization and control, allowing users to modify videos with different outfits and scene elements for enhanced realism.
  • 🎶 Open AI's Sora has released an official music video made with its AI model, showcasing the potential for creating immersive and artistic experiences with AI-generated video.
  • 🌐 Hicks Field is gradually rolling out its mobile app offering and is currently inviting users to join a waitlist for access to its foundational video model.

Q & A

  • What is the main advantage of the AI video generator developed by the startup hick field?

    -The main advantage of hick field's AI video generator is that it was trained using 100 times less GPUs than Sora, making it significantly cheaper, faster, and more accessible.

  • What does hick field aim to achieve as a foundational model company?

    -hick field aims to democratize social media creation for everyone by providing a pre-trained model that can be fine-tuned for specific tasks such as generating, enhancing, or analyzing videos.

  • What are the two products hick field is currently working on?

    -hick field is working on an app called 'diffuse' and a foundational AI video generation model.

  • How does the AI video generator by hick field demonstrate its rapid evolution?

    -The rapid evolution is shown through the improvement in the quality and coherence of the generated videos, from a man's hand being a blob to having much more accurate proportions and movements in just a couple of months.

  • What is the significance of the small team size and short development time for hick field's AI video generator?

    -The significance is that a 16-person team developed the AI video generator in less than 9 months, which is impressive given the quality of the results achieved with fewer resources compared to larger teams and longer development times.

  • How does the cost of hick field's AI video generator compare to Sora's?

    -hick field's AI video generator is much cheaper to run than Sora's because it requires significantly less computational power, using only 32 GPUs compared to the estimated 4,200 to 10,500 GPUs used by Sora.

  • What is the current availability of hick field's foundational video model?

    -The foundational video model is currently available only by invitation, with the option to join a waitlist on hick field's website.

  • What are some of the specific features hick field is focusing on for their video model?

    -hick field is focusing on allowing for unparalleled personalization and control, as well as generating realistic looking humans and environments.

  • How does the 'diffuse' app by hick field work?

    -The 'diffuse' app allows users to create short animated dancing videos by uploading a single selfie, which is then mapped onto a dancing character.

  • What is the current status of hick field's hiring drive?

    -hick field is currently on a significant hiring drive, with positions available in London and New York.

  • What is the potential impact of hick field's AI video generator on the creative industry?

    -The AI video generator has the potential to revolutionize the creative industry by providing accessible tools for creating mesmerizing AI videos, offering new artistic mediums for self-expression, and making it easier to turn ideas into reality.

Outlines

00:00

🚀 Introducing Hicks Field: A New AI Video Revolution

This paragraph introduces Hicks Field, a startup that has developed highly realistic AI-generated videos using significantly fewer GPUs than other leading platforms like Sora. The key point is that Hicks Field's AI video generator was trained with 100 times less GPU usage, making it a cost-effective and faster solution. The startup aims to democratize social media creation, offering a foundational pre-trained model for generating, enhancing, or analyzing videos. The excitement around this technology is due to its potential accessibility and affordability, as opposed to the high computational costs associated with platforms like Sora.

05:00

💡 Hicks Field's Efficiency and Impact on AI Video Generation

This paragraph discusses the efficiency of Hicks Field's AI video generation model, which was developed by a small team of 16 people in less than 9 months, using only 32 GPUs. The comparison is made with Sora from Open AI, which requires thousands of GPUs for training. The lower GPU usage by Hicks Field translates to reduced costs and faster processing times, making it more accessible and potentially opening up AI video generation to a wider audience. The paragraph also touches on the high costs of Nvidia GPUs and the financial implications of large-scale AI development, emphasizing the economic significance of Hicks Field's approach.

10:02

🎨 Analyzing Hicks Field's AI Video Quality and Realism

The focus of this paragraph is on the quality and realism of the AI-generated videos by Hicks Field. It highlights the coherent and natural facial features, the lifelike movement and shadows, and the overall authentic feel of the videos. The paragraph also points out some minor inconsistencies, such as the slight flattening of color and dynamic range, and the minor details in elements like hair and skin. The discussion includes the challenges AI faces with rendering teeth and mouths convincingly, but praises the rendering of the mouth and general feel of the shots. The paragraph also touches on the potential ethical concerns regarding the source of training data and the copyright issues that may arise from using publicly available content.

15:04

📱 Exploring Hicks Field's Mobile App: Diffuse

This paragraph introduces Hicks Field's mobile app, Diffuse, which allows users to create short animated dancing videos by uploading a selfie. The app's focus is on social media-based use cases, aiming to provide a fun and engaging experience. The videos produced by the app are heavily stylized, with a strong aesthetic style, but maintain lifelike and natural movements. The paragraph also mentions that the foundational AI video generation model is not yet publicly available but can be accessed by invitation, with a waitlist available on the company's website. The startup's hiring efforts and the background of its leadership are also highlighted, emphasizing the company's focus on social media and its potential for future growth and innovation.

🎶 Sora's Artistic AI Video Capabilities and Future Possibilities

The final paragraph shifts focus to Sora's AI video capabilities, showcasing its artistic potential through an official music video by August Camp. The video is described as immersive and dreamlike, with a consistent style and color palette that enhances the viewing experience. Sora's ability to adjust camera movements and generate parallax effects is highlighted, demonstrating the technology's sophistication. The paragraph also reflects on the broader implications of AI video technology as a new artistic medium, offering new ways for human expression and creativity. The speaker expresses excitement about the future possibilities of AI in the creative field and invites viewers to join the journey of exploring AI's potential through the channel.

Mindmap

Keywords

💡AI Video Generation

AI video generation refers to the process of creating video content entirely through artificial intelligence, without direct human filming or animation. In the context of the script, this concept is central to the discussion about two AI technologies, HigsField and Sora, which are capable of producing realistic and highly detailed videos. The script highlights the advancements in AI video generation, showcasing its potential to democratize content creation and significantly reduce production costs and time.

💡GPUs

GPUs (Graphics Processing Units) are crucial hardware components used for rendering images, animations, and videos. They are particularly important in AI development for their ability to handle parallel tasks, speeding up the training of AI models. The script discusses HigsField's achievement in training their AI video generator with 100 times fewer GPUs than Sora, emphasizing the efficiency and cost-effectiveness of their approach.

💡Realism

Realism in the context of AI-generated content refers to the degree to which this content mimics real-life accuracy in terms of visuals and movement. The script points out how HigsField's technology achieves high levels of realism, particularly in human representations and environmental interactions, making it hard to distinguish from actual video footage. This realism is crucial for applications in social media and content creation, where believability is key.

💡Foundational Model

A foundational model is a large, pre-trained AI model that serves as a base layer of knowledge and capabilities, which can then be fine-tuned or adapted for specific tasks. HigsField is described as focusing on creating such a model for video generation, indicating their approach to build a versatile and powerful tool that can be customized for various applications, from social media content to more specialized video productions.

💡Democratize

Democratization, in the context of technology, refers to making advanced tools and capabilities accessible to a wider range of people, not just experts or those with significant resources. HigsField aims to democratize social media creation by providing tools that allow anyone to generate high-quality AI videos easily and affordably, potentially transforming content creation landscapes.

💡Coherence

Coherence in AI-generated videos refers to the logical, consistent flow and structure of the video content, including the realism of movements and the continuity of visual elements. The script highlights the importance of coherence in making AI-generated videos believable, particularly in maintaining consistent facial proportions, movements, and interactions with the environment.

💡Diffuse

Diffuse is described as an app developed by HigsField, available on iOS, which utilizes their AI video generation technology. This app represents a practical application of HigsField's AI capabilities, tailored towards creating engaging social media content, thus illustrating the company's aim to make AI video creation accessible to a broader audience.

💡Training Data

Training data refers to the datasets used to teach AI models how to perform tasks, such as video generation. The script mentions that the specifics of HigsField's training data sources are not disclosed, but emphasizes the significance of these datasets in developing AI capabilities that can produce realistic videos. The choice of training data affects the model's performance and its ability to handle diverse content generation tasks.

💡Rendering

Rendering is the process of generating the final visual output from a model or a set of instructions, which is crucial in video production and animation. The script discusses rendering in the context of AI video generation, noting the importance of achieving high-quality, realistic outputs quickly and efficiently. It is highlighted as a significant factor in the appeal of AI video generation technologies like those from HigsField.

💡Social Media Content Creation

Social media content creation is the process of designing and producing content specifically for sharing on social media platforms. The script identifies this as a key application area for HigsField's technology, suggesting that their AI video generation tools are designed to enable users to create captivating, high-quality videos for social media with ease, thereby broadening the creative possibilities available to content creators.

Highlights

Hicks Field is a new startup that has developed highly realistic AI-generated videos, showcasing impressive advancements in the field.

Their AI video generator was trained using 100 times less GPUs than Sora, making it more cost-effective and potentially faster.

Hicks Field aims to democratize social media creation, providing a pre-trained foundational model for generating, enhancing, or analyzing videos.

The company is working on two products: an app called Diffuse, available on iOS, and a foundational AI video generation model.

The AI-generated videos demonstrate high coherence and realistic proportions, making them almost indistinguishable from real videos.

The technology has evolved rapidly, with significant improvements in rendering quality and movement accuracy over just a couple of months.

Hicks Field's AI models are particularly impressive in rendering human faces and teeth, which have been challenging for AI in the past.

The generative models were developed by a small 16-person team in less than 9 months, showcasing the efficiency and dedication of the team.

The startup's approach to using fewer GPUs for training is a key point, as it significantly reduces the cost compared to other AI video generators.

Hicks Field's AI models are capable of generating long-form videos, such as a 2-minute AI music video created by Sora.

The colors and themes in the AI-generated videos are consistent, which is crucial for creating content for social media and advertising.

The startup's video app, Diffuse, allows users to create short animated dancing videos using a single selfie, demonstrating the potential for personalized content creation.

Hicks Field is planning to roll out their video generation model globally, with an invitation-only access currently available.

The company is focusing on realism and personalization, aiming to create AI videos that closely resemble real-life humans and environments.

Open AI's Sora has released an official music video made with its AI technology, showcasing the potential for AI in artistic and creative applications.

The advancements in AI video generation are opening up new artistic mediums and opportunities for expression for creatives.

Hicks Field's technology is particularly exciting as it promises to make high-quality AI video generation more accessible to the public.