16 Rogerian Argument Audience

J Lionel
7 May 202416:52

Summary

TLDRIn this educational video, Dr. KP discusses the concept of a Rogerian argument, a form of persuasion that involves acknowledging and addressing the opposing view before presenting one's own position. The importance of understanding the audience's perspective is emphasized, as it is crucial to establish common ground and communicate effectively. Examples from various texts, including historical letters and advertisements, illustrate how different writers and speakers target specific audiences with tailored messages. The video aims to guide viewers in crafting essays that respect differing viewpoints and seek common understanding.

Takeaways

  • 📚 The video discusses the concept of a Rogerian argument, which involves acknowledging the opposing view before presenting one's own stance.
  • 💌 Dr. KP encourages students to reach out via email for any questions or comments about the course, emphasizing the importance of audience engagement.
  • đŸ€” The importance of understanding the audience is highlighted, especially when writing essays, as it helps in finding common ground and effective communication.
  • đŸ‘„ The audience is defined as the person or group who disagrees with the writer's viewpoint, and it's crucial to address them respectfully in a Rogerian argument.
  • 🌐 The concept of common ground is introduced as a foundation for building agreement with those who have differing opinions.
  • 📝 The video provides examples of how to identify and address the audience in writing, using the beginning of essays as illustrations.
  • 📚 The script references the Tolman model of argument, explaining the roles of claims, supports, and warrants in constructing an argument.
  • 🎭 Historical texts are used to demonstrate how different authors, such as Christopher Columbus and a Native American named Pesaro, identified their audiences and communicated their messages.
  • 📑 Advertisements are also discussed as a form of argument, with the audience being targeted based on desires and needs, such as satisfaction, luxury, or modernity.
  • đŸ‘¶ The video concludes with the instruction that in the course, students will write a Rogerian argument that includes the audience's point of view, the writer's own view, and seeks common ground.
  • 👋 The video ends with a sign-off, indicating the next video will continue the discussion.

Q & A

  • What is a roarian argument and how is it structured?

    -A roarian argument is a type of argumentative writing where, after introducing the topic, the writer includes the opposing view. This involves stating the position of people who disagree before presenting one's own view. For example, if arguing that AI is helpful for humanity, one would first acknowledge those who believe AI will be detrimental, then present a counterargument stating why AI is still beneficial.

  • Why is considering the audience important in a roarian argument?

    -The audience is crucial because they are the ones who may not agree with the writer's view. It's important to communicate in a way that the audience understands and can relate to, focusing on establishing common ground to build agreement on certain points despite disagreements.

  • What is the concept of 'common ground' in the context of argumentative writing?

    -Common ground refers to the shared understanding, values, or beliefs between the writer and the audience. It's the foundation upon which further agreement can be built, even with those who may disagree on certain issues. Finding common ground helps in making the argument more persuasive and relatable.

  • How does Dr. KP suggest identifying the audience in an argumentative essay?

    -Dr. KP suggests that the audience should be identified very clearly at the beginning of the essay. This can be done by considering the age, interests, beliefs, and specific concerns of the intended readers, and tailoring the writing to address those directly.

  • What is the significance of the Tolman model of argument in the script?

    -The Tolman model of argument is used to explain the structure of an argument, which includes the claim (what the writer believes), the support (the reasons for the belief), and the warrant (the underlying belief that links the claim and support). This model helps in understanding how arguments are constructed and how to effectively present them.

  • Can you explain the role of warrants in an argument based on the script?

    -Warrants in an argument serve as the beliefs or assumptions that link the claim (what is being argued) and the support (the reasons for the argument). They provide the rationale for why the support is relevant to the claim and help in convincing the audience of the validity of the argument.

  • What is the purpose of the example provided by Dr. KP about Disney films?

    -The example of Disney films is used to illustrate how an author can clearly identify their audience and tailor their argument to that specific group. In the example, the author, John Evans, is writing for over-30, god-honoring parents who are interested in Disney movies, showing how to directly address a particular audience.

  • How does Dr. KP use historical texts to demonstrate the concept of audience in writing?

    -Dr. KP uses historical texts, such as letters written by Christopher Columbus and a Native American named Pesaro, to show how the audience can be identified through the language, tone, and content of the writing. These texts demonstrate how the writer's choice of words and the message can be tailored to the specific audience they are addressing.

  • What is the significance of the advertisement examples in understanding the concept of audience?

    -The advertisement examples are used to show how different products are marketed to specific audiences based on their desires, needs, and identities. Each advertisement is crafted to appeal to a particular group, whether it's successful individuals seeking luxury, progressive women, or parents concerned about safety.

  • How does the script suggest concluding a roarian argument?

    -The script suggests concluding a roarian argument by seeking common ground between the opposing view and the writer's own view. This involves acknowledging the audience's perspective, expressing it respectfully, stating one's own view, and then attempting to find areas of agreement to create a more persuasive and balanced argument.

Outlines

00:00

📚 Introduction to Rhetorical Argument and Audience

Dr. KP begins the video by inviting viewers to engage with the course material and share their questions or comments via email. The main topic of discussion is the rhetorical argument, specifically addressing the concept of audience. Dr. KP explains that in a rhetorical argument, after introducing one's topic, it's important to acknowledge the opposing view, which represents people who disagree with the writer's stance. This is done by stating the opposing position before presenting one's own view. For instance, if the topic is the positive impact of AI on humanity, the opposing view might argue against it, citing potential disastrous outcomes. Dr. KP emphasizes the importance of the audience, who are those who disagree, and the need to communicate with them in a way that they understand, focusing on finding common ground. The concept of common ground is tied to the idea that in any form of communication, there is a speaker or writer and an audience who receives the message. The goal is to ensure that the audience gains new information and ideas from the writing, and to achieve this, it's crucial to find common ground with them, such as shared values or understanding of certain terms.

05:01

🎭 Analyzing Audience in Historical and Literary Texts

The video continues with an exploration of audience identification in various texts, starting with an article by John Evans from 1995, which critiques Disney films. Dr. KP points out that Evans clearly identifies his audience at the beginning of his essay, targeting over-30 adults who are parents and have fond memories of Disney movies. This specificity helps in understanding who the content is intended for. The analysis then shifts to historical texts, such as a letter written by Christopher Columbus during his voyage, where he addresses an unidentified 'sir,' likely a high-ranking individual who is religious and supportive of Columbus's mission. Another example is a letter by a Native American named Pesaro, written in 1822, addressing the President of the United States, pleading for his people to be allowed to maintain their traditional way of life before being forced to assimilate. These examples illustrate the importance of understanding the intended audience and the context in which the texts were written.

10:04

📚 Dissecting the Audience of Advertisements and Autobiographies

The video script delves into the concept of audience in advertisements and autobiographical writings. It starts with an advertisement for the 1974 Chrysler, which is aimed at individuals seeking satisfaction and luxury in a car, likely successful individuals who have earned the right to indulge in such desires. Another ad for Virginia Slims cigarettes targets progressive, modern women who value thinness, as indicated by the slim design of the cigarettes compared to those typically smoked by men. The script also mentions a Michelin tire advertisement that uses a baby to appeal to parents who prioritize safety. Lastly, an ad for Imperial whiskey directly addresses men, suggesting that it is a drink for those who identify as or wish to feel masculine. These examples demonstrate how advertisements are crafted to appeal to specific audience segments based on their desires, values, and identities.

15:06

📝 Assignment Overview: Crafting a Rhetorical Argument

To conclude the video, Dr. KP outlines the assignment for the class, which involves creating a rhetorical argument. Students are instructed to start by introducing their topic and then presenting the audience's point of view, which should be done respectfully to acknowledge their thoughts and feelings. Afterward, students should state their own view in a conventional manner. The goal is to seek common ground between the opposing views by the end of the essay. This exercise aims to help students understand the importance of audience in communication and the art of finding shared understanding despite differing opinions.

Mindmap

Keywords

💡Roarian Argument

A Roarian argument is a form of argumentative writing that requires the writer to consider and acknowledge the opposing view before presenting their own stance. In the context of the video, Dr. KP explains that after introducing the topic, one must include the opposing view, which represents people who disagree. This is crucial for establishing common ground and effectively persuading the audience. For example, if the topic is about AI being beneficial to humanity, the opposing view might suggest AI could be disastrous, and the writer would then address this concern before arguing for their position.

💡Audience

In the script, 'audience' refers to the individuals for whom the argument is being crafted. The audience's perspective is vital as it influences how the argument is presented and the language used. Dr. KP emphasizes that the audience's understanding and agreement are essential, which is why finding common ground is so important. For instance, when discussing Disney films, the author John Evans identifies his audience as over-30, god-honoring parents who grew up with Disney movies and want the same for their children.

💡Common Ground

Common ground is the shared understanding or agreement between the writer and the audience on certain concepts or values. It serves as a foundation for building further agreement, even when there are disagreements on specific issues. In the video, Dr. KP discusses the importance of finding common ground to bridge the gap between differing viewpoints. An example from the script is the shared understanding that 'health is good' and 'sickness is bad,' which can be used to establish a baseline for further discussion.

💡Claim

A 'claim' in an argument is the central point or belief that the writer is advocating for. It is the thesis or proposition that the rest of the argument supports. In the context of the video, Dr. KP uses the example of an argument about Disney films being bad, where the claim is explicitly stated, and the writer then provides supporting evidence and reasons (warrants) to back up this claim.

💡Support

Support in an argument refers to the evidence or reasons provided to back up the claim. It serves to validate the writer's position and persuade the audience. In the video, Dr. KP explains that after stating the claim, the writer must provide support, which could include data, examples, or logical reasoning. For instance, in the Disney films argument, the writer supports the claim that Disney films are bad by discussing specific movies and their perceived negative aspects.

💡Warrant

A 'warrant' is the underlying belief or assumption that connects the claim and the support in an argument. It is the rationale that explains why the support leads to the claim being true. In the video, Dr. KP uses the example of an argument about Disney films, where the warrant might be a personal belief that children should not be exposed to certain religious themes in movies.

💡Opposing View

The 'opposing view' is the perspective that contradicts the writer's claim. It represents the arguments or beliefs of those who disagree with the writer's position. In the video, Dr. KP instructs that when writing a Roarian argument, one must first introduce the topic and then present the opposing view before stating their own view. This approach allows the writer to address potential counterarguments and demonstrate a comprehensive understanding of the issue.

💡Argumentative Writing

Argumentative writing is a type of writing where the author presents a point of view on a controversial issue and defends it with evidence and reasoning. The video's theme revolves around this form of writing, specifically the Roarian argument, which requires acknowledging the opposing view before presenting one's own. Dr. KP provides examples and discusses strategies for effective argumentative writing, such as finding common ground and addressing the audience's perspective.

💡Persuasion

Persuasion in the context of the video refers to the writer's goal of convincing the audience to accept their point of view. This is achieved through the use of logical arguments, evidence, and by establishing common ground. Dr. KP explains that understanding the audience and addressing their potential objections is key to successful persuasion in argumentative writing.

💡Context

Context in the video refers to the background or setting within which the argument is presented. It is important because it influences how the audience perceives and interprets the argument. For example, when discussing the impact of European settlers on Native Americans, the historical context of the 19th century is crucial for understanding the argument and the audience's perspective.

Highlights

Introduction to roarian argument, which involves acknowledging the opposing view before stating one's own position.

The importance of considering the audience when writing a roarian argument, particularly those who disagree with the writer's view.

The concept of finding common ground with the audience to facilitate understanding and agreement.

The role of language and shared values in establishing common ground with the audience.

The significance of the audience's understanding of the writer's perspective in the context of a roarian argument.

The Tolman model of argument, which includes the claim, support, and warrant.

John Evans' 1995 article on Disney films as an example of identifying the audience clearly in writing.

Christopher Columbus' letter as an example of writing to a specific audience with shared religious and economic interests.

Pesaro's letter illustrating the audience's impact on the content and tone of the message.

Harriet Jacobs' book highlighting the audience of free women and mothers to contrast the experiences of slaves.

Advertisements as a form of argument, aiming to persuade the audience to buy or like a product.

The 1974 Chrysler advertisement targeting an audience seeking satisfaction, luxury, and comfort.

Virginia Slims advertisement addressing progressive, modern women who desire thin cigarettes.

Michelin tire advertisement targeting parents who prioritize safety for their children.

Imperial whiskey advertisement targeting men seeking a masculine identity and product.

The process of writing a roarian argument, including expressing the audience's view respectfully and seeking common ground.

Transcripts

00:01

hello again I'm Dr KP and today we're

00:03

going to be talking about roarian

00:05

argument and specifically audience with

00:08

respect to that but before we get to it

00:10

as always there's my email address

00:12

aaronin gmail.com please email me if you

00:14

have any questions or comments about the

00:16

course it always helps me to hear from

00:20

you so roarian argument we will be

00:23

writing a roarian argument in this

00:25

course and that means after you

00:28

introduce your topic you will include

00:30

the opposing view people who don't agree

00:33

with you you'll make you'll state that

00:35

position before going on to State your

00:38

view okay so for example if you want to

00:40

say that uh AI is helpful for Humanity

00:45

then you might say I understand some

00:48

people think AI will not be helpful to

00:50

humanity they believe it's going to be a

00:52

disaster for example here's a quotation

00:56

of someone saying that and then after

00:58

that in the essay you say uh that's

01:01

that's reasonable I can understand why

01:02

people would say that nevertheless I

01:05

still think AI will be good for Humanity

01:08

and then you make your normal argument

01:10

okay so in that process the idea of

01:14

audience the person who you're talking

01:16

to is very important they're the people

01:18

who don't agree with you and so you need

01:20

to make sure that you talk to them in a

01:23

way that they understand and that that

01:26

anchors on this concept of common ground

01:30

that we've talked about already uh and

01:32

the fact that whenever we're

01:34

communicating in talking like I'm doing

01:37

right now or in writing there is you

01:40

who's doing the talking or the writing

01:42

and then there's the person who's

01:43

hearing you or reading what you're

01:46

writing and that is the audience so

01:48

you're going to be writing essays in the

01:50

course uh your audience is the person

01:52

who's reading it and you should want

01:55

that person to get new information and

01:58

new ideas from what you're writing okay

02:02

but the important thing is to be able to

02:04

find common ground with that person you

02:06

need to be speaking the same language

02:08

for example and then have an agreement

02:11

on what the words mean in the language

02:14

but also a larger sense of what the

02:17

words mean if I say for example Health

02:21

we know what it means but then do we

02:23

also have a larger sort of value about

02:26

health like could we all agree that

02:28

health is good for example okay and if I

02:32

say sickness we know what it means and

02:34

then we also have a sense or a feeling

02:38

that that's bad right so we want to find

02:41

these things that we can agree on health

02:42

is good sickness is bad and in this way

02:46

we can build more and more agreement

02:48

with people who disagree with us on in

02:51

some areas and that's common ground so

02:55

in order to think about common ground

02:58

and audience then we'll pay attention to

03:02

some of the uh writing from the course

03:05

that we've already looked at and then

03:07

look at some new writing and talk about

03:09

the audience in this writing so earlier

03:12

when um I did a video about um the

03:16

Tolman model of argument remember and we

03:18

talked about warrants uh that when you

03:22

have an argument you have the claim is

03:24

the thing that you believe and then the

03:25

support is the reason why you believe

03:27

that and the warrant is the the belief

03:30

that links those first two things

03:32

together um and we looked at this

03:36

article about Disney films John Evans

03:38

writing a long time ago in 1995 said he

03:41

thought Disney films are bad so that's

03:44

his claim Disney films are bad and then

03:46

he gave a lot of supports talking about

03:49

different movies to prove that Disney

03:51

films were bad and some of his warrants

03:54

the reasons why he thought they were bad

03:57

maybe we wouldn't agree with like for

03:59

example he said this movie is bad it

04:02

shows a Hindu religion so he just simply

04:06

believed that children shouldn't see

04:08

movies that have Hindu religion in them

04:11

and not everyone might agree with that

04:13

point But at the beginning of his essay

04:15

he doesn't do one thing that's useful is

04:18

he identifies his audience very clearly

04:21

so let's go back and we'll read the

04:23

beginning of that essay about Disney

04:25

movies and I think it'll be clear who is

04:28

the who are the people that he's writing

04:32

for many of today's over 30 adults who

04:35

grew up on a diet of Disney movies are

04:37

now responsible god-honoring parents

04:41

they want their children to experience

04:42

the same magic in films and videos that

04:45

they once

04:47

enjoyed okay so he's writing for people

04:51

who are interested in Disney movies he

04:54

says directly there are over 30

04:58

adults and they parents now so he's

05:01

writing to parents who are interested in

05:04

Disney movies who also are god-honoring

05:06

they believe in God so he's very

05:09

specific he's writing to parents who

05:11

like Disney movies are over 30 years old

05:15

they have children and they believe in

05:18

God that's who he's writing for okay now

05:21

let's take a look at some different

05:23

texts some historical ones that are

05:25

important uh in American literature or

05:28

influential on it this first person here

05:31

is Christopher Columbus we all know in

05:35

1492 he sailed West from uh Europe from

05:39

Spain and discovered the North American

05:42

continent for Europeans other people

05:45

already knew that North America was

05:47

there because people were living there

05:49

but Europe did not know about it and

05:51

Christopher Columbus discovered North

05:54

America for the Europeans uh he went

05:57

over with three ships and on the the way

06:00

back he wrote a letter the ships

06:02

probably looked something like this this

06:04

is an old map but it's not this many

06:07

ships he only had three because remember

06:09

he's going on this adventure and he's

06:11

not very sure where he's going but as

06:14

he's going back home to Europe he writes

06:16

a letter to somebody there let's read

06:20

what how the letter begins and we'll try

06:23

to imagine who is the audience of

06:25

Christopher Columbus here so this letter

06:27

was written at C on a ship at

06:31

Sea

06:32

sir as I know that you will be pleased

06:35

at the great Victory with which our Lord

06:38

has crowned my Voyage I write this to

06:40

you from which you will learn how in 33

06:43

days I passed from the Canary Islands to

06:45

the Indies with the fleet which the most

06:48

illustrious king and queen our

06:49

sovereigns gave to me and there I found

06:54

very many islands filled with people

06:56

innumerable and of them all I have taken

06:59

possession for their highnesses by

07:01

proclamation made and with a Royal

07:03

Standard unfurled and no opposition was

07:06

offered to

07:07

me okay so who do you think Columbus was

07:10

writing to he says sir so it's probably

07:14

a man a well respected

07:16

man this sir will be pleased so this is

07:20

someone who knows about Columbus's

07:22

journey and wants Columbus to

07:25

succeed this person also shares our Lord

07:28

they are both religious people they're

07:30

both

07:32

Christians and they also share the most

07:34

illustrious king and queen our

07:38

sovereigns so this actually Columbus is

07:41

writing to someone in a high position

07:44

underneath the king and queen who is

07:47

supporting this uh Mission that's an

07:50

economic one and a religious Mission as

07:54

well here is someone from um North

07:58

America Native American named pesaro and

08:02

in

08:03

1822 he wrote a letter about white

08:06

people coming into his territory so

08:09

after Columbus discovered North America

08:12

for the Europeans many Europeans started

08:15

going to North America they were

08:17

arriving in the East part of the United

08:19

States and the more and more people

08:21

arrived the more the the people in the

08:24

East pushed to the West more and more

08:27

they moved West toward California in the

08:30

direction of California and as they did

08:32

so they pushed out more and more Native

08:36

Americans and so by 1822 now pesaro is

08:40

being affected he's not in the East he's

08:43

in the middle part of the United States

08:46

and he writes this letter asking that

08:49

white men please stop coming into our

08:51

community and trying to influence us so

08:54

let's read it and we'll try to figure

08:56

out who is the audience of this letter

09:01

it is too soon my great father to send

09:04

those good men among us we are not

09:07

starving yet we wish you to permit us to

09:10

enjoy the chase until the game of our

09:13

country is exhausted until the wild

09:15

animals become extinct let us exhaust

09:19

our present resources before you make us

09:21

toil and interrupt our happiness let me

09:25

continue to live as I have done and

09:28

after I have passed to the good or evil

09:30

spirit from off the Wilderness of my

09:32

present life the subsistence of my

09:35

children may become so precarious as to

09:37

need and embrace the assistance of those

09:40

good

09:41

people okay so we see pesaro is writing

09:45

to someone he calls my great father and

09:48

he's saying please permit us and let us

09:52

so the great father can control pesaro

09:57

and permit or not permit let or not let

10:01

and also the great father will make them

10:03

toil and interrupt their

10:06

happiness pesaro says before you make us

10:10

toil and interrupt our

10:12

happiness let us continue to be hunters

10:16

and live the life that we've lived so

10:18

far pedar is writing this to the

10:21

president of the United States saying

10:23

please stop sending white men into our

10:26

community to try to change our culture

10:29

just allow me my generation to live the

10:33

way that we have been and I know my

10:36

children will not be able to do this

10:38

they must live your kind of life but

10:41

before you interrupt our happiness

10:43

please just allow my generation to Die

10:46

the way that we were

10:49

born here is another American Harriet

10:53

Jacobs who published a book in

10:55

1861 she was a slave when she was a girl

10:59

and she published a book about her

11:01

experiences as a slave let's read part

11:04

of that and we'll try to see who is she

11:06

writing

11:07

for oh you happy free women contrast

11:11

your New Year's Day with that of the

11:13

poor Bond woman with you it is a

11:16

pleasant season and the light of the day

11:18

is blessed friendly wishes meet you

11:21

everywhere and gifts are showered upon

11:23

you even hearts that have been estranged

11:26

from you soften at this season and lips

11:29

that have been silent excuse me lips

11:31

that have been silent Echo back I wish

11:34

you a happy New

11:35

Year children bring their little

11:37

offerings and raise their Rosy lips for

11:39

a caress they are your own and no hand

11:43

but that of death can take them from

11:46

you obviously we can see she's writing

11:48

to the Happy free women because she was

11:51

a slave woman she describes their life

11:54

in a very happy way friendly wishes meet

11:57

you everywhere and gifts are showered on

11:59

you also these women have children their

12:04

mothers so she's writing to free women

12:07

who are mothers children bring you their

12:10

little offerings and raise their Rosy

12:12

lips for a caress they are your own this

12:15

is for free women who are mothers and

12:17

Harry Jacobs writes the stories of women

12:20

and mothers who have trouble in

12:23

slavery now advertisements are also

12:26

forms of argument they basically claim

12:28

you should buy our thing or you should

12:31

like our thing and then they give

12:33

reasons why so here's an advertisement

12:35

for 1974 Chrysler you should buy this

12:38

car and the words and the pictures are

12:41

the support the reasons why so let's

12:44

read the advertisement and we'll try to

12:46

figure out who is the audience of this

12:50

one

12:52

satisfying there are those of you who

12:54

will always experience satisfaction in

12:57

knowing that you have made the right

12:59

choice of automobile for you there is

13:03

Chrysler the 1974 Chrysler is made to

13:07

satisfy your desire for car luxury with

13:11

graciously appointed Interiors of

13:12

spaciousness and comfort proud new lines

13:16

of grace and beauty engineering features

13:20

that show traditional Chrysler care

13:22

again in

13:23

1974 your desire for satisfaction has

13:27

made Chrysler Canada's leading luxury

13:29

car for nine consecutive years 1974

13:32

Chrysler you've always deserved this

13:34

much car Extra Care and Engineering it

13:38

makes a

13:40

difference okay so this is someone the

13:43

audience is someone who is full of

13:45

desire and they've been working hard

13:48

they want

13:50

satisfaction they've deserved a big car

13:54

and finally they've got enough money

13:57

that they can buy this and so this is

13:59

the thing that will satisfy their desire

14:02

it's people who are successful and they

14:04

want luxury and

14:07

comfort here's a a fairly direct and

14:11

easy one it doesn't say that you should

14:14

smoke cigarettes but it's about

14:16

cigarettes so let's just read this and

14:19

find the audience Virginia Slims you've

14:23

come a long way baby Slimmer than the

14:26

fat cigarettes men smoke and rightly

14:29

so well um the picture gives us a clue

14:33

that the audience is probably woman

14:36

women she's holding a cigarette it says

14:38

you've come a long way baby that word

14:41

baby is for women it's addressing the

14:44

women okay and it's saying you've come a

14:46

long

14:47

way that means you've made progress so

14:51

the audience is probably Progressive

14:54

women uh modern

14:56

women and then the other word say say

14:59

these cigarettes are Slimmer than the

15:01

fat cigarettes men smoke women don't

15:03

want fat cigarettes they want thin

15:06

cigarettes so the audience is probably

15:08

women who feel they're Progressive and

15:10

modern and they also want to be

15:14

thin got one more well two more this is

15:17

a very obvious one I

15:19

think Michelin because so much is riding

15:23

on your tires and so there's a baby

15:26

sitting beside the tire

15:29

you guess who it is probably the

15:30

audience's parents if you care about

15:33

your baby you want safety for your baby

15:37

and you want good

15:38

tires let's do one more quick one we'll

15:41

just read the words at the bottom of the

15:44

picture for men among men there is a

15:47

whiskey among whiskies Imperial man this

15:50

is

15:52

whiskey I think it's pretty obvious the

15:54

audience for this one is men it actually

15:58

says directly man this is whiskey so for

16:02

people who want they feel like they are

16:04

man or they want to feel like men this

16:06

is the advertisement and the product for

16:09

them all right so we've reviewed

16:11

audience a little bit and the reason

16:13

that we're talking about that is because

16:15

in the class we're going to be doing a

16:16

roarian argument first you'll introduce

16:19

your topic and then you will say your

16:21

audience's point of view the way that

16:23

they feel you'll be thinking about the

16:25

audience's thoughts and feelings Express

16:28

their View

16:29

respectfully and then go on to State

16:31

your own view in a normal way that we're

16:34

familiar with and finally at the end of

16:36

the essay we will try to seek Common

16:38

Ground between the two points of

16:41

view all right I'm going to stop here

16:43

because the video is already going a

16:45

little bit long uh until the next video

16:48

take care everybody

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Verwandte Tags
Argumentative WritingAudience AnalysisCommon GroundRogerian ArgumentPersuasive TechniquesCommunication SkillsDiscourse AnalysisWriting StrategiesCultural ImpactHistorical Context
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