Kimbal Musk on Tesla early days | Lex Fridman Podcast Clips

Lex Clips
16 Mar 202407:47

Summary

TLDRThe speaker reflects on their involvement with X.com, which merged with PayPal, and their journey with Tesla as a founding board member. They discuss the initial business plan, the evolution of Tesla's products, and the significance of the Model 3 in making electric vehicles affordable and continuously improving. The speaker also touches on the concept of growth mindset versus fixed mindset, highlighting the importance of learning and adapting throughout the journey.

Takeaways

  • 🚀 The speaker invested in X.com, which later merged with PayPal, and finds the evolution of social media companies, like Twitter's rebranding to X, intriguing.
  • 🔋 The speaker joined Tesla not as a founder but as a founding board member, driven by a personal interest in electric vehicles (EVs) after General Motors discontinued their EV car.
  • 📜 The speaker still possesses Tesla's initial business plan, which focused on introducing an electric motor in a high-performance sports car to appeal to the market differently than previous attempts.
  • 🏎️ The turning point for the speaker's belief in Tesla's potential was experiencing the power and unique feeling of driving a 'mule' vehicle with an electric drivetrain.
  • 🚗 The Model 3 was a transformative product for Tesla, making electric vehicles more affordable and accessible to a wider audience.
  • 💰 Tesla faced significant financial challenges during the development of the Model 3, with the company being on the brink of bankruptcy multiple times.
  • 📈 The continuous improvement of Tesla's vehicles, especially the Model 3, is compared to how Apple迭代其iPhone products, with software updates playing a fundamental role in enhancing the car's capabilities.
  • 🌐 Over-the-air software updates are highlighted as a revolutionary feature of Tesla vehicles, drawing parallels to the iPhone's ability to improve over time without needing physical replacement.
  • 🛣️ The speaker is excited about testing the latest Model 3's autopilot capabilities, showcasing the progress in autonomous driving technology.
  • 📊 The speaker contrasts a growth mindset, focused on learning and evolving during the journey, with a fixed mindset, which is more concerned with reaching a destination.
  • 🏁 The concept of 'forcing functions' is introduced as a way to drive progress and meet deadlines, without viewing them as final destinations.

Q & A

  • What company did the speaker invest in, which later merged with PayPal?

    -The speaker invested in X.com, which eventually merged with PayPal.

  • What is the significance of the name 'X' in the context of the social media company mentioned?

    -The social media company formerly known as Twitter is now called X, which the speaker finds fascinating and historically poetic.

  • How long has Tesla been in existence?

    -Tesla has been in existence for 20 years.

  • What was the speaker's role at Tesla?

    -The speaker joined Tesla as a founding board member, not as a founder.

  • What was the initial business plan of Tesla that resonated with the speaker?

    -The initial business plan that resonated with the speaker was to take an electric motor, known for its high performance, and put it in a sports car to sell at a high price as a way to enter the market.

  • How did the speaker feel about General Motors' handling of the electric vehicle market?

    -The speaker was upset that General Motors had killed their EV car and felt that they did everything they could to make the electric car look unattractive.

  • What was the transformative product for Tesla?

    -The Model 3 was the transformative product for Tesla, as it allowed them to lower the price and make the car affordable for a wider audience.

  • How does Tesla's approach to car manufacturing differ from traditional car companies?

    -Tesla functions more like an iPhone company, Apple, where their cars, like the Model 3, continually improve over time with software updates, rather than traditional car companies that may not offer such ongoing enhancements.

  • What does the speaker think about the over-the-air updates for Tesla cars?

    -The speaker considers the over-the-air updates to be revolutionary, as they allow the car to improve over time, much like a smartphone.

  • How does the speaker describe the journey of Tesla compared to Elon Musk's perspective?

    -The speaker views the journey of Tesla as an ongoing process of learning and improvement, whereas Elon Musk is more focused on reaching specific destinations or deadlines.

  • What concept does the speaker live by in terms of mindset?

    -The speaker lives by the concept of a growth mindset versus a fixed mindset, focusing on learning and evolving throughout the journey rather than solely on reaching a destination.

  • How does the speaker view deadlines or clear destinations?

    -The speaker views deadlines or clear destinations as forcing functions that push people to complete tasks, but they do not see them as the end goal or destination.

Outlines

00:00

🚗 Early Investments and the Birth of Tesla

The speaker discusses their early investment in x.com, which later merged with PayPal, and the fascinating story behind it. They also mention the current social media company, formerly known as Twitter, now called X. The narrative then shifts to their involvement with Tesla, where they joined as a founding board member. They share their initial skepticism about the electric vehicle market, especially after General Motors' failure with their EV car, but were drawn to Tesla's business plan of using an electric motor in a high-performance sports car. The speaker reminisces about their first experience driving a 'mule' car with an electric drivetrain and the exhilarating feeling it gave them, which solidified their belief in Tesla's potential.

05:00

🚀 Tesla's Evolution and the Model 3

The speaker reflects on Tesla's transformative journey, particularly highlighting the introduction of the Model 3, which made electric vehicles more affordable and accessible. They discuss the challenges faced during the development of the Model 3, including near bankruptcy and public skepticism. The speaker emphasizes the continuous improvement of Tesla's products, likening the company's approach to that of Apple with regular software updates enhancing the car's capabilities. They also touch on the significance of over-the-air updates, which they consider revolutionary, and share their excitement about testing the latest Model 3's autopilot features.

Mindmap

Keywords

💡Investment

Investment refers to the act of committing money, time, or other resources to a particular venture with the expectation of achieving a profit or return. In the context of the video, it relates to the initial support and funding provided to companies like X.com, which later merged with PayPal, and Tesla, where the speaker joined as a founding board member. The speaker's investment in these companies was not just financial but also involved contributing to their growth and development, as seen with Tesla's initial business plan and its eventual success with products like the Model 3.

💡Electric Vehicle (EV)

An electric vehicle, or EV, is a vehicle that uses one or more electric motors for propulsion. This term is central to the video's narrative as it discusses the speaker's motivation for joining Tesla, stemming from their dissatisfaction with General Motors' decision to discontinue their EV car. The speaker emphasizes the potential of electric motors, highlighting their high performance, constant torque, and the ability to create a sports car with an electric motor, which was a departure from the conventional approach of using EVs for commuter vehicles.

💡Business Plan

A business plan is a strategic document that outlines a company's goals, strategies, and financial projections. In the video, the speaker mentions having read Tesla's initial business plan, which served as a historical artifact and a guiding document for the company's direction. The business plan for Tesla was unique in its approach to market entry, focusing on a high-performance sports car with an electric motor, as opposed to the conventional strategy of producing low-end, commuter electric vehicles.

💡Tesla Roadster

The Tesla Roadster is the first production electric car produced by Tesla, which marked the company's entry into the automotive market. It is a significant milestone in the company's history and represents the realization of the vision outlined in Tesla's business plan. The Roadster was notable for its performance and design, which helped to change public perception of electric vehicles and set the stage for Tesla's future products.

💡Model 3

The Model 3 is a compact electric vehicle produced by Tesla that was designed to be more affordable and accessible to a broader market. It represents a significant shift in the company's strategy, aiming to achieve economies of scale and bring electric vehicles to the masses. The Model 3's affordability and continuous improvement over time, including over-the-air software updates, have made it a popular choice among consumers and a key factor in Tesla's growth.

💡Over-the-air updates

Over-the-air updates refer to the wireless transmission of software updates to devices, in this case, vehicles. For Tesla, this technology allows the company to improve its cars' software, fix bugs, and add new features without the need for owners to visit a service center. This concept is a game-changer in the automotive industry, as it aligns cars more closely with technology products like smartphones, keeping them up-to-date and enhancing their capabilities over time.

💡Autopilot

Autopilot is Tesla's advanced driver-assistance system that provides features such as self-driving capabilities, traffic-aware cruise control, and automatic steering. It represents a significant technological advancement in the automotive industry and is a key selling point for Tesla vehicles. The speaker mentions testing the latest version of Autopilot, which showcases the continuous innovation and development in autonomous driving technology.

💡Growth Mindset

A growth mindset is a psychological concept that refers to the belief that one's abilities and intelligence can be developed through dedication and hard work. Individuals with a growth mindset embrace challenges, persist in the face of setbacks, and see effort as a path to mastery. In the video, the speaker contrasts this with a fixed mindset, which is more focused on achieving a destination or end goal. The speaker identifies with the growth mindset, valuing the learning process and journey over the destination.

💡Forcing Functions

Forcing functions are pressures or demands that compel action or change, often used to drive innovation or efficiency. In the context of the video, the speaker uses the term to describe deadlines or goals that push individuals or organizations to achieve specific outcomes. While the speaker acknowledges the value of having a clear destination or goal, they prefer to view these as forcing functions rather than final destinations, emphasizing the importance of continuous learning and improvement.

💡Journey

In the context of the video, the term 'journey' metaphorically represents the process of growth, learning, and development over time. The speaker contrasts this with the concept of a destination, which implies an end goal or final result. The speaker values the continuous progress and evolution, whether in personal growth, technological advancement, or business development, and sees this journey as an ongoing process without a definitive end point.

Highlights

Investment in X.com, which later merged with PayPal

The current social media company formerly known as Twitter is now called X

Involvement in the initial stages of Tesla, joining as a founding board member

The initial Roadster and the preservation of the first business plan

The decision to use an electric motor in a high-performance sports car

The contrast between Tesla's approach and General Motors' previous electric vehicle strategy

The transformative feeling of driving an electric car for the first time

The significance of the Model 3 in making electric vehicles affordable

The challenges faced during the development of the Model 3, including near bankruptcy

The continuous improvement of Tesla's cars, comparing it to how Apple updates the iPhone

The importance of over-the-air updates for cars, likening it to the iPhone

The anticipation of testing the latest Model 3's autopilot features

The philosophy of journey versus destination, and the impact on innovation and mindset

The concept of a growth mindset versus a fixed mindset, and its application to work and deadlines

The use of forcing functions to drive progress and innovation, rather than focusing solely on destinations

The 20th anniversary of Tesla and the release of a cookbook as a forcing function

The ongoing journey of Tesla and the continuous evolution of its products and services

Transcripts

00:02

you invested in

00:05

x.com uh that eventually merged with

00:07

PayPal that's a fascinating story there

00:09

also fascinating on many levels

00:11

including the fact that the the current

00:13

social media company formerly known as

00:16

Twitter is now called X there's a

00:19

history has like a has a rhyme to it

00:22

like it's kind of all hilarious in a

00:23

certain kind of way uh you invested in

00:27

and help sell a lot of the initial

00:30

products for

00:32

Tesla yeah I still still on the board of

00:34

Tesla Tesla is 20 years now is that

00:37

amazing 20 years yeah from the Roadster

00:39

the initial Roadster to I still have the

00:41

the first business plan so I didn't join

00:44

as a Founder I join as a as a founding

00:46

board member and so I actually I didn't

00:48

write the business plan I I got to read

00:50

it and I still have that I still have it

00:53

as a part of History did you see the

00:55

future at that time like the company

00:57

that Tesla is today could you have

00:58

possibly could you Jon imagine it no no

01:03

I I um I certainly didn't what I what I

01:06

saw in it

01:08

was a real for me personally I was

01:12

really upset that the General Motors had

01:15

killed the their EV car there's even a

01:17

movie called who killed the electric car

01:19

and I and I knew that the physics of of

01:25

um of electric is perfectly fine I mean

01:27

there's no reason why you couldn't use

01:30

electric car to drive around what what I

01:32

what resonated with me with the with the

01:34

business plan

01:35

was take an electric motor which is

01:38

really a high performance motor and put

01:40

it in a sports car and sell it at a high

01:43

price as a way to enter into the market

01:46

whereas what what others had been doing

01:48

at least General Motors had done is you

01:50

put it into a really crummy car and you

01:52

you sell it as a commuter vehicle that

01:54

doesn't really work that well and looks

01:56

ugly as well like they really did

01:57

everything they could to make that thing

01:59

as ugly as Sin and and then um I was

02:02

like okay I get it we're we're going to

02:04

take a an appropriate technology and put

02:07

it in an appropriate car so that when

02:10

you have because electric motors are

02:12

they have constant torque you incredible

02:16

power put it in a car that that looks

02:18

like a sports car you know so we so so

02:21

the idea was to put it in the Lotus

02:22

Elise redesigned it a bit um and um I

02:27

even at that point I was like this is

02:29

theoretically good so I'm going to join

02:31

and help build it but I was not

02:34

convinced that it would work because

02:35

because General Motors had done such a

02:37

terrible job of making everyone think

02:39

that these things are terrible but but I

02:41

was curious and the time that I fell in

02:44

love with the company and and its

02:45

mission was I was driving in in a in a

02:50

what's called a mule where we we take a

02:52

a uh a car and we take the engine out

02:55

and we put put in a electric Drive Trin

02:59

and I drove it you know even the

03:01

dashboards there's no dashboard it's

03:02

just like you got you got a steering

03:04

wheel and it's just like wires and

03:06

everything around and I remember there's

03:08

a street we were on in the Bay Area

03:10

called Bing Street and I was just like

03:12

no no no no traffic so I'm just going to

03:15

drive this from the floor it see what

03:17

happens and it was it was a feeling I'd

03:21

never experienced before so it's not

03:22

gasoline cars have an inertia to them so

03:25

you yeah this is just was like being

03:28

shot out of a Canon mhm and I okay this

03:31

is going to be real it's a very

03:33

spaceship like feeling yeah it's like

03:35

whoa it's like the the G the G4 pulls

03:38

you back yeah so so I was like okay this

03:41

is uh this is going to be great this

03:44

going be this is going to be an

03:45

interesting we're going to create

03:46

something interesting here I think the

03:49

real transformative thing for Tesla was

03:52

the the model

03:53

3 uh when we were able to get the price

03:55

down for um the world and that was also

03:58

one of the most challenging

04:00

oh my God periods for Tesla and we were

04:04

borderline bankrupt like two or three

04:05

times that year I mean it's was just

04:07

every and everyone was hating on us

04:09

about whether we'd get that

04:10

done the model 3 today is incredibly

04:14

affordable car like a 300 bucks a month

04:18

kind of lease and $3,000 down that's

04:21

where you get the scale that's where you

04:24

get people who and by the way it's a

04:26

great car it's even a better model 3 now

04:28

than it was 5 years ago we we don't

04:30

function the way car companies function

04:33

right we we function more like how an

04:35

iPhone company Apple works so our model

04:38

3 today is it's this year is better than

04:41

last year it's like it's way better and

04:43

like it's we just keep getting better

04:44

yeah and the software is a fundamental

04:47

part of the car and the software keeps

04:48

improving exactly and we can we upload

04:50

over the air which was one of the things

04:52

that people don't often acknowledge it's

04:55

the overthe a updates it's like a

04:58

revolutionary thing it's not just the

05:00

autopilot to me it's like the over the

05:02

updates is even bigger thing than

05:04

autopilot at least in this like moment

05:06

of History because you you basically

05:08

turned the car into the iPhone exactly

05:10

it's an iPhone with wheels um but

05:14

actually talking about autopilot like

05:16

right after this interview I'm going to

05:17

go test out the latest model 3 you're

05:19

going to get driven around by the robot

05:21

I'm going to get driven around by the

05:22

car I'm going to say I want to go to

05:24

this barbecue joint MH take me there and

05:27

park me there and um I'm going

05:30

see how it is and this is our the the

05:32

latest model 3 that we have out into

05:34

production anyone can buy it and it's

05:36

super affordable and it's like okay um

05:39

uh it's not you know full stop driving

05:41

is is a is a journey right it's it's

05:44

it's not like there's a destination it's

05:46

a journey forever so let's see where we

05:49

are on the journey today and there's

05:51

been a bit of a push and pull between

05:52

you and Elon in terms of levels of

05:54

optimism about deadlines and so on

05:56

timelines about when we'll arrive the

05:59

destination I like that you said it's a

06:01

journey yeah for Elon there's a

06:03

destination exactly and that destination

06:06

is

06:07

tomorrow yesterday I think that's that's

06:10

that's a really good Insight I I

06:11

actually live with this concept of a

06:13

growth mindset versus a fixed mindset

06:15

and and it's a I don't know

06:17

philosophical term where where fixed

06:19

mindset is about the destination and a

06:22

growth mindset is about learning on the

06:26

journey and I think that I'm a happy

06:29

person because I take that learning on

06:32

the journey

06:34

approach whereas it's really frustrating

06:36

if you're always it has to be about the

06:39

destination every time the nice thing

06:41

about destination at least from my

06:42

personal perspective as like a

06:44

programmer engineer is like it's it puts

06:48

a little fire under you to get done

06:50

like if there's a clear deadline of a

06:52

destination you feel theet I would say

06:55

that I still do that but I call those

06:57

forcing functions instead of

06:58

destinations sure

06:59

because you're just forcing people to

07:03

crank on on some code or cookbook or

07:05

whatever because you have a date and and

07:08

if you really and often times there's a

07:10

reason I mean this 20th anniversary you

07:11

wanted to get the cookbook out we have a

07:13

reason is we didn't make this up out of

07:15

thin air um and so you yeah that does

07:18

push you but just because we have the

07:20

cookbook doesn't mean it's a

07:22

destination it means it was a forcing

07:25

function to get it out there now we're

07:26

on the

07:28

journey

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Tags associés
Electric VehiclesTesla HistoryInnovation JourneyElon MuskBusiness StrategySustainable TechAuto IndustryProduct DevelopmentOver-the-Air UpdatesGrowth Mindset
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