Sony 2024 TV Lineup Revealed | Sony Changed EVERYTHING

Sony has changed almost everything about  its home entertainment lineup and in more  

ways than one I'm about to show you  Sony's craziest LED TV ever and that  

ain't even the half of it stick around  because you are not going to want to miss

this welcome back everyone I'm Caleb Denison  and sitting on news is just part of my job but  

I'm not exaggerating when I say that keeping  all this info that I'm about to share with you  

a secret has been a special kind of challenging  that's because I think it is so interesting and  

exciting you'll see what I mean in a moment let's  get into it right now for context and for those  

of you watching who are unaware I was part of a  small group that traveled to Sony headquarters  

in Tokyo in November 2023 and it was there that I  saw and heard most of what I'm about to tell you  

more recently I was part of a much larger group  that visited the Sony Pictures lot in Culver City  

California where I learned even more and that  was no typical press trip but I'll talk about  

that in another video later this week right now  though I'm going to lay out the nuts and bolts  

of some sweeping changes Sony has made to its TV  and audio lineup and show you for the first time  

possibly the most impressive mini LED TV I've ever  seen so the first bomb drop here is that Sony has  

completely transformed the naming convention for  its TVs forget X90 this and A80 that all that is  

gone here is Sony's 2024 TV lineup starting at  the top we've got the Bravia 9 next after that  

is the Bravia 8 stepping down from there we get to  the Bravia 7 and then the next and final step is  

the Bravia 3 now let's start from the bottom and  work our way up the Bravia 3 is what I guess you  

could call Sony's entry level TV although Sony's  entry level is going to perform more like other  

brands medium to medium high models it's a direct  LED TV which means it does not have local dimming  

it comes in sizes ranging from 43 in up to 85  in it has Sony's 4K HDR X1 processor and 4K X  

Reality Pro upscaling which is a step down from  the higher models but still among the best TV  

processors on the market it has a 60 HZ panel but  still supports some gaming features like Auto low  

latency mode it supports Dolby Vision Dolby Atmos  DTSX and DTS surround as well as HDR10 and HLG it  

does not have an ATSC 3.0 tuner and it runs on  the Google TV platform as all of Sony's TVs do  

this will be Sony's most affordable TV and yes I  think I will be reviewing it this year now while  

I'm reluctant to compare it to a model from  previous years I guess you could liken it to  

an X80 series TV The Next Step Up is the Bravia  7 I suppose you could consider this a replacement  

for the X90L series last year but it's quite a  bit more advanced best just to think of it as  

Sony's second best LED TV now that's because  the Bravia 7 is a mini LED TV this year with  

full array local dimming XR backlight Master drive  it's armed with Sony's revered XR processor which  

comes along with XR clear image upscaling that  everyone raved about last year it's got a 120 HZ  

panel acoustic multi-audio with voice Zoom 3 more  on that amazing feature in the next video when we  

talk about audio stuff it does have an ATSC 3.0  tuner and a four-way stand that allows for two  

different heights and two different widths and it  comes in sizes ranging from 55 to 85 in new for  

this year is a Prime video calibrated mode as well  as Netflix adaptive calibrated mode and it adds  

IMAX enhanced among a myriad of other features  that I'll talk about in a future deep dive video  

because some of those features are amazing and  should not be glossed over we just don't have  

time to do that right here next is the Bravia 8  and this might mess with your head a little bit  

the Bravia 8 is an OLED TV I'm going to give  some of you enthusiasts out there watching a  

little time to absorb that okay yes so the Bravia  8 is essentially replacing the A80L from last year  

which is to say that it is a new new OLED TV  for Sony and it uses a WRGB OLED panel not a QD  

OLED panel it's got all the same features as the  Bravia 7 with the notable exception that it has  

acoustic surface audio which as a reminder means  that the screen itself makes sound and we really  

dig that around here screen sizes for the Bravia  8 include 55 65 and 77 in variants now try not  

to get too hung up that as far as model names go  the bra 8 and OLED TVs have been folded in among  

LED TVs with no apparent distinction to Consumers  those of you who care please plan to join me in a  

future video in which we will commiserate over  that and debate the merits of Sony's decision  

to do so for now though we must not be distracted  because it is time to talk about Sony's flagship  

TV for 2024 guaranteed to be one of the most  exciting TVs of the year the Bravia 9 the Bravia  

9 employs the new mini LED backlight technology  that I showed you at the beginning of this year  

now for anyone who missed that video or just  needs the simplified version Sony's new mini LED  

backlight panels feature legitimately Innovative  super tiny backlight control chips that allow more  

mini LEDs to be packed into a tighter space  much higher brightness while also using far  

less power and they have more granular dimming  control which frankly is in my opinion their most  

impressive attribute the result is a mini LED  TV that can push above 4,000 nits of brightness  

in Peak highlight areas which I will argue is  both impressive and important however what I'm  

most excited about is the potential for this TV  to minimize blooming and halo effect while also  

offering extremely good low light performance  and Shadow detail in short if what I saw during  

demonstrations translates into real life  performance the way I hope and expect it  

will the Bravia 9 will be the most technically  accurate and Visually impressive LED TV ever  

made it can do things that the famous z9d simply  could not do and while this is not the deep dive  

video I feel like I need to explain why I think  that's the case we like to get excited about high  

brightness TVs because brightness is an important  component of contrast and also it's just straight  

up dazzling but in 2024 there will be a ton of  bright TVs on the market some of which lay claim  

to getting much brighter than the Bravia 9 here  now the real measure of how good this year's mini  

LED TVs will be is going to be how well they pull  off low luminance images while also mitigating  

the blooming or halo effect that TV nerds like  me love to hate that is the real challenge and  

it is those measures that will get a mini LED TV  looking closer to OLED in terms of contrast and  

overall picture performance while also being  able to display bright highlight detail in a  

way that OLED TVs simply cannot the reason that  I think the Bravia 9 can pull this off starts  

with Sony's excellent processing but it is the  granular dimming control that is going to bring  

it home and to illustrate how it is different  than other brands mini LED systems I actually  

want to head into the kitchen here and pull up  my Vivant smart home app no this is not an ad for  

Vivant I swear I just think this is going to make  the most meaningful illustration but before we  

do move over there let me explain how other mini  LED TVs work so for years when we've talked about  

local dimming I think folks have thought of the  LED dimming action on a TV to be kind of like a  

dimmer switch for your lights at home you have off  you have full blast on and then you have lots of  

subtle levels in between but in reality most LED  dimming is an on or off proposition if you want  

an area to be dark you turn off the backlights  behind that area if you want it to be bright you  

turn on the backlights in that area and then all  the subtlety of brightness levels in between is  

actually handled by the LCD cells being either  open or closed or somewhere in between now to  

offer finer control than just having huge blocks  of dimmable lights more dimming zones were added  

so you could have something super bright sitting  next to something super dark now this helps but  

it's also really hard to do quickly which is why  often TVs with a bunch of dimming zones appear to  

brighten and darken kind of sluggishly what we've  really needed for mini LED TVs to get better is  

a backlight dimming system that actually did work  like the dimmable LED lights that we have at home  

see here on my Vivant app I can dim or brighten  each light on the kitchen track independently  

those are the zones for our little analogy but I can  also dim them at a granular level 20% 30% 40% and  

so on all the way up to full power it's that kind  of granular dimming control that Sony has at work  

in its new backlight system and you can see its  benefits here in this demo where they have their  

new flagship backlight system right against their  own Flagship backlight system from last year you  

can see very clearly here that there is much finer  control than Sony's own best TV last year and  

that's what I think is going to set the Bravia 9  apart from the rest of the pack this year it's got  

all the features up to 4,000 nits Peak Performance  and it comes in 65, 75 and 85 in sizes so now you  

finally know what I've been knowing for a minute  now no more rumors or speculation that's the deal  

Oh and before I go just a reminder that all the  rumors that you may have have heard about the  

A95L QD OLED that it was going away or that Sony  was quitting OLED all of them are false the A95L  

will continue to be Sony's Flagship OLED through  at least most of 2024 whether we see an update  

to that model this year is well that is up in the  air thanks as always for watching everyone I know  

I don't even have to ask you for the comments  but I'm going to do it anyway what do you think  

of Sony's new lineup and more specifically the  new model names do you like the simplicity think  

it's more confusing let me know down below hit the  like button if you would please and subscribe so  

you don't miss the next two videos wherein I'll  talk about Sony's new audio lineup including the  

successor to the super popular HT-A9 and later  a deeper dive into what Sony is offering this  

year I'll see you on the next one and until then  here's two other videos I think you might like